Latest / Gym Business Coach Podcast
Don't 'Just Do It’
Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running Studios (NRS).
NTS will focus on metabolic conditioning-style functional training, while NRS will offer running classes. (It means that one type of studio will feature treadmills, and the other will be equipped with sandbags, kettlebells, and similar equipment.)
All these offerings come at a low price of $99 a month for unlimited workouts. This move shows that Nike, a giant corporation with vast backing and a massive marketing budget, is stepping…
The skinny
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