Latest / The Real Estate Agent Playbook / From Humble Beginnings to 110 Deals | Jess Ross on Family, Referrals & Land Mastery
Transcript
- 0:01what's up everybody as I told you
- 0:04I have the amazing Jess Ross
- 0:05today on this version of the Wolf Pack way
- 0:09Jess Ross is in our EXP family
- 0:11and through the power of co
- 0:13sponsorship and Landon Ranch
- 0:14we've connected
- 0:15this woman is an absolute powerhouse and coming from
- 0:20you know small town South Carolina
- 0:23um and growing her business organically
- 0:26like we like to talk about
- 0:27on the Real Estate Agent playbook
- 0:29is absolutely incredible
- 0:30if anything she says resonates with you
- 0:33and you are interested
- 0:34in partnering with both her and myself
- 0:37please reach out directly
- 0:38mention this video
- 0:39and we will get you connected with the one
- 0:43the only Jess Ross so Jess
- 0:44thanks so much for coming on
- 0:45thank you for having me
- 0:48as the number one or two agent in South Carolina
- 0:50and a top 50 agent you know
- 0:52at our company of you know
- 0:5380 to 90,000 agents
- 0:56your time is valuable so
- 0:57tell us a little bit about the early years of Jess Ross
- 1:01and real estate oh my gosh
- 1:03well first of all
- 1:04thank you so much for having me
- 1:05I was so honored to be asked to be here
- 1:08um so yes
- 1:09South Carolina here
- 1:10I was actually born and raised in the town that I'm in
- 1:12Myrtle Beach and been in real estate for 9 years
- 1:15which is so wild for me to think
- 1:17I feel like I just started yesterday
- 1:19so uh
- 1:20it's really
- 1:20it's taken me to places that I never thought it could
- 1:23and by that I mean
- 1:24just been able to create opportunities for other folks
- 1:28um really do things with my family
- 1:30that was always a dream to me
- 1:32so kind of being in this space is a little bit surreal
- 1:35and uh
- 1:36it's just ever evolving and ever growing
- 1:38so I'm I'm very grateful for where I am
- 1:40but it's just the beginning of where I'm about to go
- 1:44that's awesome and one of the things that
- 1:46you know I talk about a ton in my content
- 1:49saying that I'm from the area that I serve
- 1:51is that a lot of people say
- 1:53you know your circle and your sphere is not scalable
- 1:56well you're looking at two pretty
- 1:58pretty evident uh
- 1:59truths here that that is not the case
- 2:02depending on what your definition of scalable is
- 2:04so you often say that you surround yourself
- 2:07with the most amazing people
- 2:09and that they can change everything
- 2:11so can you
- 2:11kind of
- 2:12dive in and tell me a little bit of a story that
- 2:15kind of makes that your
- 2:16your starting point for all you do and all you serve
- 2:20absolutely well
- 2:21I you know I
- 2:22I really truly do believe that
- 2:23and I know it's so cliche to say that
- 2:25who you surround yourself is who you become
- 2:27but it's evident in the way that I've
- 2:29you know lived my life
- 2:30that
- 2:31the people that I continue to evolve and grow around
- 2:34always have that like minded
- 2:37um sense that they want to grow
- 2:39and they pushing each other to grow more
- 2:41I found out really early in my career that people put
- 2:44like to put on a show of being successful
- 2:47and having it all together
- 2:48but you start peeling that curtain back
- 2:51and everything behind that curtain was just
- 2:53they were miserable everything was falling apart
- 2:55and they were really putting on a facade
- 2:57so when I found that out um
- 3:00from people
- 3:01that I was really holding to a higher standard than um
- 3:03than they probably should have been um
- 3:06I I thought okay I really need to be more specific
- 3:09and more careful about the people
- 3:11that I'm letting speak into my life
- 3:12and the people that I am looking up to
- 3:14because the people that I want to look up to
- 3:16and want to be like
- 3:17I want it to be a kind of all encompassing
- 3:19so I want
- 3:19I don't only want them to be really great at business
- 3:22I want them to have a really great family life
- 3:24I want them to be very healthy
- 3:25I want
- 3:26there to be so much success in all areas of their life
- 3:29because
- 3:30you can have all this success and money in the world
- 3:32but if your family life is failing
- 3:34and everything behind the scenes is miserable
- 3:36like it's not worth it
- 3:37so I really started kind of hunting who my like
- 3:41mentor should be
- 3:43and when I found that when I found that crew
- 3:47and when I started finding those people
- 3:48which again like it's ever evolving
- 3:50but when I started finding those folks
- 3:51that kind of fit that that criteria
- 3:54I saw everything else in my life flourishing
- 3:56because they were not only just encouraging me to
- 3:59you know to be better at business
- 4:00and the accountability side of it
- 4:03but they were also encouraging me
- 4:04in ways that I didn't even
- 4:06or they didn't even know they were encouraging me with
- 4:08as far as
- 4:08like bringing their family to these EXP events
- 4:12like coming from a place that was very much like
- 4:14you go to these events and you get crazy and you party
- 4:16and it's like a lot of fun
- 4:18like now with this switch to EXP
- 4:20it was like everyone was so family oriented
- 4:22they were making them family vacations
- 4:24and I thought this is exactly what I want
- 4:26um and so by surrounding
- 4:27like I keep kind of going in circles
- 4:29but surrounding myself with those people
- 4:30it was like it took me to another level of business
- 4:34and then not only with that
- 4:36but like everything else in my life started flourishing
- 4:38so speaking from an example here
- 4:41um surrounding yourself
- 4:43and putting yourself in those rooms with the people
- 4:45I mean it will
- 4:46you can do it by yourself
- 4:47um but it'll take you much faster
- 4:50and much more fun to do it around people who have that
- 4:53that mindset like that absolutely
- 4:55and you know
- 4:57that's
- 4:58that's a massive importance and the numbers don't lie
- 5:01right 12 deals in your very first year
- 5:04amazing start kind of the gold standard
- 5:06everybody you know
- 5:07shoots for one deal a month
- 5:09and then they say you know
- 5:10they like to do 24 30
- 5:12you know a year and
- 5:13and that's where they kind of tail off
- 5:15and the ability for you to do that and get
- 5:18you know
- 5:18in your first five years from doing 12 year deals
- 5:21your first year to 34 you're kind of on that
- 5:23that spectrum of the goal that's set
- 5:25that's not met by so many um
- 5:27but the magic happened
- 5:29happened when you made that switch
- 5:32and you started pulling and attracting all of these
- 5:35like minded individuals to double your business
- 5:39you know after you're surrounding yourself
- 5:41with the people that you you know
- 5:43just just spoke about so that's one thing right
- 5:47and as an agent like
- 5:49when you decided to make the switch
- 5:51and started
- 5:52focusing on who you're surrounding yourself with
- 5:54what you're you know
- 5:56taking in and all of that
- 5:59what was it like was it like OK
- 6:01I have to have this because obviously
- 6:03like we're real estate agents
- 6:05we have to have deals like this all sounds great right
- 6:08but yeah I mean
- 6:09just being like oh
- 6:10I'm gonna surround myself with
- 6:11you know X y
- 6:12Z and
- 6:13you know I'm just have to trust
- 6:14so what was that leap of faith kind of like for you
- 6:18you know going into that I love that so I mean
- 6:21I um you're right
- 6:23like we have to have deals to pay to pay our bills
- 6:25so I mean that is an absolute key component
- 6:27but the real
- 6:28that being in the right room with these folks
- 6:30like I'm talking about they are sharing their playbook
- 6:33just like you do so often
- 6:35you do this every day
- 6:36you share the playbook on how to be successful
- 6:38I was listening I listen to these people right
- 6:41and it's just like
- 6:42you have a lot of people that will say
- 6:44that sounds like a good idea
- 6:45but and I think that's the
- 6:47that's where that that piece is missing
- 6:50you know you've gone out you've done it
- 6:51you've proven
- 6:52you have a proven strategy of how to be successful
- 6:55and what to do
- 6:56and literally they need like taking notes
- 6:58I'm I'm the sponge here I wanna be the student
- 7:00like
- 7:00show me what you're doing and I'm gonna implement that
- 7:03and that's exactly what I did
- 7:04and it sounds so easy and so simple and it is
- 7:07but a lot of people they
- 7:08they get too far into their head of well
- 7:11I can do this
- 7:12or I don't like to ask people that I know for business
- 7:15I don't want to come across as Salesy
- 7:16and I always say that the people that
- 7:18you know
- 7:19and that are close to you want to see you succeed
- 7:22they want to see you do very well
- 7:24so why not ask them to help you succeed
- 7:27and I've never been afraid to ask
- 7:29I will ask anyone at any time
- 7:32any question and I think that
- 7:33that's why I've been able to
- 7:34meet so many amazing people
- 7:36like yourself and our amazing CEO
- 7:38and Brent like
- 7:39I've been able to go
- 7:40and try to meet everyone that I can
- 7:42that I admire because I'm not afraid of the ass
- 7:45like I could when I reach out to you and ask hey
- 7:47can we connect you could have easily been like nope
- 7:49sorry too busy
- 7:50and I would like at least I asked
- 7:52but you didn't
- 7:52but this is what's so great about our company
- 7:54is that we've given everyone a platform to succeed
- 7:57like every single person in our company can succeed
- 8:00because of folks like you
- 8:02that want to be able to pour out to everyone
- 8:05and we have no monetary gain for each other success
- 8:08but we want to see each other win
- 8:09and when you're when I became aware of that
- 8:13it was kind of like
- 8:13I couldn't unsee it and I had to be a part of it
- 8:16um so it
- 8:17it really has been a life changer for me
- 8:19being in the space that I can reach out to anyone
- 8:23and they're just like yeah absolutely
- 8:24let me share what I'm doing
- 8:26just like you do all the time
- 8:28and so really my advice to every agent is
- 8:30just do what you are learning
- 8:32and not just
- 8:33don't just write it down if you have to implement it
- 8:36and then do it like
- 8:38religiously from the moment you wake up
- 8:40to the moment you go to bed
- 8:41cause I know you do the same thing
- 8:42you work just as hard I mean
- 8:44you're working till 9 10 o'clock at night
- 8:46but you have to do what you have to do to
- 8:48to get your dream so right um
- 8:51well yeah
- 8:52and the key point of you know
- 8:55structured family life and successful all around
- 8:58can't be working 24 7 and constantly grinding
- 9:01because you only get
- 9:03you know what gets attention grows right
- 9:05and so correct as as we kind of say that like
- 9:09let's talk about okay well
- 9:11maybe teacher student relationship
- 9:13which once we met
- 9:15and I came out there to South Carolina
- 9:17it was very much like a a partnership right
- 9:20like I'm a student just as much of yours
- 9:22because you took your business to
- 9:24to 70 deals and I'll never forget
- 9:26when you picked us up from the airport
- 9:28and you're driving down the road and you're like
- 9:29I'm gonna do 100 deals this year
- 9:31and I'm gonna get 50 agents
- 9:32I was like what
- 9:34like it's freaking July lady
- 9:36like what are you talking about
- 9:38you know and and then you know
- 9:40we we have the event the Landon Ranch launch event
- 9:43which was awesome and then we you know
- 9:46we come back home and you're in South Carolina
- 9:48and we're in Colorado and it's just checking in
- 9:51how you doing what's going on
- 9:52and then
- 9:52you have some personal stuff that you attend to
- 9:55and then you're like
- 9:56I'm still gonna do that like I don't care right
- 9:59so talk about first of all why are you doing that
- 10:02second of all
- 10:03like how did you find that goal and how did you attach
- 10:07you know
- 10:07such a passion and action to those goals that you have
- 10:11that are measurable to get to that point
- 10:14so kind of kind of start with your why
- 10:16and then how do you attach that
- 10:18and like the drive where's it come from girl
- 10:21yeah
- 10:23well you know
- 10:23I I say this a lot too is that
- 10:26you need to have a reason why you wanna work so hard
- 10:28because if you're just gonna get up every morning
- 10:30and just grind out the day and get another deal
- 10:33or help another person
- 10:34like it gets really mundane and very land
- 10:37unless you have a particular reason
- 10:39why you want to do what you do
- 10:41I have my goal set for 110 transactions this year
- 10:44I will absolutely do that and I'm I mean it
- 10:47there's no doubt in my mind
- 10:48we're already on track for it
- 10:49so I'm excited
- 10:50but I had to put a why to why I wanna do that
- 10:53and I had so I had to know
- 10:54how much that would make me
- 10:55and what it would do for my family
- 10:57and something that I've started every year
- 11:00so this is where it all derived from is my why is um
- 11:03when I was little
- 11:04my I mean I come from very humble beginnings
- 11:06my I come from a very loving family but um
- 11:08you know we were one income household and um
- 11:12you know we just kind of did what we what we could do
- 11:15and I was never able to go to Disney World
- 11:17my you know
- 11:18I know that so many people go multiple times a year
- 11:21we were never allowed to do
- 11:22we're not allowed to do that
- 11:23but we couldn't financially afford to do that
- 11:25well said the first time that I'm allowed
- 11:26or financially can afford to do that
- 11:28I'm gonna take my whole family to Disney
- 11:30well we did that um
- 11:32my first year here with EXP
- 11:34I was able to afford to go
- 11:35to take my whole family to Disney World
- 11:37and there was never a spared expense
- 11:39we never looked at $1 that we were spending
- 11:41and I remember the moment
- 11:42like driving in and like seeing that big sign
- 11:46and I was like and I
- 11:47I'm getting emotional just like thinking about it now
- 11:49cause it was the moment that I realized like
- 11:52this is the change like this is where this is
- 11:55this is my why
- 11:56like to be able to do this for my family
- 11:57I was the one that was like balling out of control
- 11:59my family was like Yay Disney
- 12:00and I'm like I finally am doing this
- 12:03you know I'm finally doing something for my family
- 12:04that I've always dreamed of doing
- 12:06and I said this is why I'm doing it
- 12:08like I want to be able to
- 12:09always afford to do these things for my family
- 12:11so fast forward
- 12:13every year I make sure that I do something
- 12:16very memorable for my family
- 12:17so last year
- 12:18we are
- 12:19rented the biggest cabin I could find for Thanksgiving
- 12:22the whole family was there
- 12:24we um they
- 12:25you know they brought up fresh firewood every day
- 12:27they brought up a baked Turkey for Thanksgiving
- 12:30they had a charcuterie board waiting for us
- 12:31like everything was prepared
- 12:33and this year
- 12:34we have to do that for Christmas for my family as well
- 12:37and it's just like those are my wise
- 12:39like I love to help people
- 12:41don't get me wrong
- 12:42that's obviously a big component of my business
- 12:44but being able to do things for my family
- 12:47that my family was never able to do
- 12:49but just being able to spoil them rotten and not
- 12:52them not having to worry about a thing
- 12:53like that's my why and I
- 12:56I've never want anything to get in the way of that
- 12:58so me having a tired day
- 13:00or a day that I don't feel like it
- 13:01or just a tough day that's hard to get
- 13:03through I remember like I have my
- 13:05I have my goal book here which I again has all my
- 13:08the pictures
- 13:09of everything that I want to do and achieve
- 13:10this year
- 13:11I just I put that here next to me to remind myself like
- 13:14right your dreams are bigger than this tough moment
- 13:16your dreams are bigger than you feeling tired
- 13:18so you got to keep going
- 13:20and if you can't emotionally attach yourself to the why
- 13:23of why you want to be successful
- 13:25and do things for yourself
- 13:26and for your family then it will
- 13:28it will get very dull and very dry
- 13:30and you won't wanna do it
- 13:31so you have to have these emotional ties
- 13:33to why you wanna do these things
- 13:35in order to continue to move forward
- 13:37right and you know
- 13:39just by by nature right
- 13:4134 deals to 70 deals your first year at our company to
- 13:45you know 110 coming down the pipe
- 13:47constantly ranked first or second in South Carolina
- 13:50I don't know why second's an option
- 13:51but you know we'll go um
- 13:54but I mean nationwide
- 13:56like you're doing something different right
- 13:58and this is where I become the student a little bit
- 14:00and obviously you have these goals
- 14:03so now you have to develop the habits
- 14:06and from my time down in South Carolina
- 14:08like we went we had you know
- 14:10an event at a venue like Jess
- 14:12Jess's daughter was working downstairs right
- 14:15like it's not like it's just like here you go kids like
- 14:18you know life's great
- 14:19like she's working while we're doing the event at
- 14:22you know the upstairs venue
- 14:23so that was really cool to see
- 14:25and just a lot of the details that I picked up on that
- 14:28you know as a parent myself is
- 14:30is of utmost importance
- 14:32not to have the entitlement and all of that
- 14:34because what comes from
- 14:36these amazing things that you're able to put on is like
- 14:39oh well
- 14:40that's just normal life
- 14:41and then we lose that peace as parents of like
- 14:45you have to work for this still
- 14:47you know because it's just not gonna be that way
- 14:50so yeah talk about the habits that you've instilled
- 14:54not only in yourself but also your family um
- 14:58you know in order to reach those goals
- 15:01yeah so someone asked me the other day
- 15:03and it was funny to hear this
- 15:05but they were asking like
- 15:06how do you stay so humble
- 15:07which is so weird for me to even think that like
- 15:10I think that everyone thinks that
- 15:11they get to a certain point
- 15:13and they're like oh
- 15:14I've made it I am successful
- 15:15but what what we're talking about was that that's
- 15:20that's just your badge of honor is greed yeah
- 15:24it's it's weird yeah
- 15:25it's it's
- 15:26it was like a weird question for me to even like
- 15:29to process but what happens is you
- 15:32you do whenever
- 15:33whenever you're putting yourself in the rooms of these
- 15:35people that are thinking big
- 15:36you are so humbled
- 15:38because they are doing so many amazing
- 15:40wild things that you're like
- 15:41I am only doing this and they are doing all of this and
- 15:46um it
- 15:46but it doesn't make me less grateful for where I am
- 15:48and where how far I've come
- 15:50but it just keeps me in the mindset of like okay
- 15:52I can do more um
- 15:54but yeah you
- 15:55you know teaching my children that
- 15:57you know there is a
- 15:58you have to earn that like success isn't given to you
- 16:01success isn't given to anyone
- 16:02everyone has to earn their way to success
- 16:05and if success was given to you
- 16:08you wouldn't work nearly as hard to upkeep it um
- 16:11so just making my my children aware that like hey
- 16:15you you have to earn this dollar
- 16:17it's not I mean obviously
- 16:18we're gonna spoil the crap out of our children
- 16:19when we can but um
- 16:21I think that's very important to know
- 16:23that it's just not not everything is given to us um
- 16:26it wasn't given to me it wasn't given to you um
- 16:29so we have to work very hard to do that and maintain it
- 16:32so it's just not just successful for one year
- 16:34it's successful for the entirety of our life
- 16:36um so yeah
- 16:37that's
- 16:38that's a big goal of mine to instill in my children
- 16:41I love it and it's very apparent
- 16:43and I was only there for like 40 hours
- 16:46so we're good to go there
- 16:47keep going good
- 16:48I appreciate that
- 16:50um okay
- 16:51so now let's shift a little bit
- 16:53one of the main turning points as we were talking prior
- 16:57was a misconception that was portrayed to you
- 17:00that was a lie
- 17:01and it has to do with other agents and how you
- 17:04you know interact with them in our industry
- 17:07and obviously with the opportunity
- 17:09you know of partnership
- 17:10and everybody plugging in to help everybody else and
- 17:13you know
- 17:14our wonderful revenue share model at our brokerage
- 17:17where you could get you know
- 17:19mentored by both Jess and myself
- 17:21among others is key to success
- 17:25but before the revenue share thing and the agent
- 17:28you know growth and training was on the radar
- 17:31this one thing that you can go ahead and say yeah
- 17:34change everything for you yeah
- 17:36so one of the biggest lies that I was told about
- 17:39right when I got my license was from a fellow agent
- 17:42and they said that um
- 17:44other real estate agents will never help you
- 17:47make more money like your
- 17:48your money isn't made in in relationships with agents
- 17:51it's made in relationships with
- 17:52people who are buying and selling
- 17:54which is partially true because yes
- 17:56obviously
- 17:57agents themselves aren't selling me their real estate
- 17:59or letting me help them buy
- 18:00but um
- 18:02the biggest change was whenever I realized like hey
- 18:05I can I can grow my net
- 18:07cause you're right right
- 18:08the network is your network
- 18:10if you can grow your network
- 18:12and not just your small pond
- 18:13but if you can grow it nationally and worldwide
- 18:16like how big much bigger your reach can be
- 18:19so I decided year one with EXP that I was going to um
- 18:22maximize my exposure with all the all of these agents
- 18:25not just within our company
- 18:27but everyone in our feeder market
- 18:28so anyone and everyone that I felt like was
- 18:31that the hot places that were moving
- 18:32here in New York New Jersey Ohio
- 18:35North Carolina all of those areas
- 18:37and I would start with the largest city
- 18:39and this is so old school
- 18:41but I would I literally would go on like realtor
- 18:43com and I would start with the very first agent
- 18:46and I would work all the way down
- 18:47all 500 pages of them
- 18:49and I would message each and every one of them
- 18:51or give them a call and say hey
- 18:52my name is Jessica I'm with XP in Myrtle Beach
- 18:54I would absolutely love to be your referral partner
- 18:57I love paying referrals please keep me in mind
- 18:58if you ever hear of South Carolina
- 19:01well I
- 19:01thousands of people added to my database
- 19:04that very first year cause every day
- 19:06I was committed to reaching out to 100 people
- 19:10um through that database
- 19:12I mean three years ago almost four years ago now
- 19:14I'm still getting referrals from people
- 19:15I've never even heard from
- 19:16back then they never but they're like oh yeah
- 19:19Susie says she needed someone here you go
- 19:21but through that I landed my largest uh
- 19:25client which is the a land acquisition partner
- 19:28the one which is one of the largest land acquisition
- 19:30partners in the nation
- 19:32I landed that through text messages
- 19:34so one free hey
- 19:36my name is Jessica and they're like hey
- 19:38I have someone interested in land
- 19:39and now it's like opened up in
- 19:42a numerous amount of doors of opportunity for me
- 19:45and I'm here with you
- 19:46like if it wasn't for that one message
- 19:48maybe you and I wouldn't have crossed paths
- 19:50but creating the relationships with those agents has
- 19:56I mean I
- 19:56I wouldn't be where I am today
- 19:58if I didn't take that serious so um
- 20:00don't think that just because someone has settled
- 20:03somewhere along the way
- 20:04that real estate agents are gonna make you money
- 20:05cause that's a that's an absolute lie um
- 20:08I'm doing 110 deals this year
- 20:10because of the relationships
- 20:12I've made with agents across the globe
- 20:13so yeah in the work you put in right and yeah
- 20:17last last I checked locally
- 20:19there's two agents
- 20:20on most sides of every single real estate transaction
- 20:23so yes there's something to be said about that
- 20:26and those connections locally
- 20:27but let's let's talk about this
- 20:29and the truth is I don't sell very much land haha
- 20:32right
- 20:32but the connection is the EXP land and Ranch program um
- 20:36Jesse's you know
- 20:38partnership with the land and Ranch program
- 20:40her relationship with Taryn King
- 20:42who we've had on the channel before um
- 20:44in conjunction with the whole
- 20:46you know advisory council
- 20:47just happens to be one of the founding members
- 20:50um so let's
- 20:51let's talk about that okay
- 20:52you mentioned the the largest land acquisition
- 20:55you know company EXP Land and Ranch is launched
- 20:58but now there's this Jeremy guy
- 21:00who specializes in relationships
- 21:02and doing something a little bit different
- 21:04but the connection is is real right
- 21:06and and now I consider you a friend
- 21:08a colleague somebody who
- 21:10you know I can say hey
- 21:11how you doing who checks on me
- 21:13who cheers me on yeah
- 21:15you know that's the
- 21:16that's the point that people miss right
- 21:18because it's
- 21:19there's nothing to do with land in my blood
- 21:22at this stage right right
- 21:24like but that one connection
- 21:26and Jess wasn't looking for land
- 21:29acquisition companies or development companies
- 21:32she was reaching out and saying hey
- 21:34this is where I'm at a lot of people in your market
- 21:36are looking at real estate
- 21:37in my market let me know
- 21:39I'd love to pay you a referral fee
- 21:41it's a very different way of prospecting right
- 21:44it's not like hey
- 21:46you know do you want to know how much your home's worth
- 21:47it's you know yes
- 21:49I would almost guarantee that no agent was like
- 21:51no hang up right
- 21:53or no one said anything crazy to you right
- 21:56some of the busy ones just ignored you or whatever
- 21:58but oh yeah that's way better than
- 22:00you know coming at somebody pretty hardcore
- 22:03so it's a very passive way to to grow a business
- 22:06and and it did take time
- 22:07but 110 transactions in a single year is
- 22:11a solo agent's absolutely insane
- 22:13so talk about how that one phone call
- 22:16and maybe that one person interested in land
- 22:19has landed you on the advisory council of
- 22:21one of the hottest you know
- 22:23marketing platforms you know
- 22:26whatever you call the beast that is
- 22:29talk a little bit about how it landed you there
- 22:31and like how it spurred your interest
- 22:33oh my gosh it's been an absolute game changer
- 22:36so when I started getting to land um
- 22:38I was kind of alone
- 22:41I was a little solo over here because there was
- 22:43there's not a lot of people well
- 22:44there are now
- 22:45I've met a lot of people that are in my space now
- 22:47but there wasn't a lot of people in the
- 22:48in the space as though I thought anyways
- 22:51so I was kind of like on my own little island
- 22:53and I was just kind of figuring it out as I went
- 22:55like I just said yes
- 22:57I know nothing about land
- 22:58but I'm willing to learn and I just went for it and um
- 23:02someone I don't even know who it was now
- 23:05mentioned something about a land and ranch division
- 23:08is coming up in EXP and I said
- 23:09who's heading it up
- 23:10I need to talk to them today so it was like they uh
- 23:13I might have
- 23:14it was probably John Side and then John Side said
- 23:16talk to Brent talk to Brent
- 23:17they said talk to Tony King and then I was like
- 23:19I went all the way down the line
- 23:21they got in touch with Taryn and I was like
- 23:24finally
- 23:25I'm gonna find a group that understands what I'm doing
- 23:28somebody knows one thing about me
- 23:30somebody knows knows the struggle
- 23:32but what was so cool is when we started unpacking this
- 23:35you know
- 23:36it's they didn't really understand what I was doing
- 23:38but this is the fun part of it is that I do
- 23:41I am in land acquisitions
- 23:43she's in equestrian farms we have cattle farmers
- 23:46we have chicken farmers we have solar farmers
- 23:49we have I mean everything and under the sun with land
- 23:52we have someone for it and that is the coolest thing
- 23:55because now it doesn't matter
- 23:57if I start to get bored with acquisitions
- 23:58which will never happen
- 23:59I can find someone who's in something else
- 24:02in land and start studying what they're doing
- 24:04we have such an incredible
- 24:06network of people that are just wildly
- 24:09successful in their own field
- 24:10and I was reading a book yesterday
- 24:12it's um the riches is in the niches
- 24:15and that is exactly what we've
- 24:16what we've discovered with Lane and Ranch
- 24:18is that
- 24:19we are also incredibly successful in our own space
- 24:22and when we have come together
- 24:24we've created this beast of
- 24:26of a
- 24:27of a group that no matter what part of land you're in
- 24:30we have someone that we can connect you with
- 24:32but not only that our network is incredible
- 24:34but not only is our network incredible
- 24:36the platform that we've been able to use
- 24:38to market our properties is wonderful
- 24:40so we have a 39 million dollar listing in our platform
- 24:44right now in Landon Ranch
- 24:46we also I mean we've sold I'm
- 24:48I don't know if we've sold thousands yet
- 24:49cause we've just done it
- 24:50but definitely hundreds of properties um
- 24:52could myself included here
- 24:53so just
- 24:54the platform that they've provided for us
- 24:56has been a game changer
- 24:59yeah exactly
- 25:01and no one else is doing
- 25:02no one else has come close to doing what we're doing
- 25:05to offering what we're offering
- 25:06and I think that that's the part that I
- 25:08cause I'm not a I can't be a fluffy person
- 25:10I if I don't truly believe in something
- 25:12I'm gonna be a little skeptical
- 25:14skeptical about telling someone about it
- 25:16but this is an absolute game changer
- 25:18and I am so excited I am so passionate
- 25:20that I'm not trying to sell anyone on like Hey
- 25:22Lana Ranch is great because it is an absolute
- 25:25no one else is doing it
- 25:26so I get all hyped up when I when I'm talking about it
- 25:29but it's it's wonderful so having uh
- 25:32the space and the group and the network
- 25:34of the agents that are so wildly successful
- 25:36and like real cowboys and real cowgirls
- 25:38I'm from Myrtle Beach I don't own a farm
- 25:41I've ridden a horse twice
- 25:42I've never even been hunting
- 25:43but here I am
- 25:44I'm like largely immersed in this land space
- 25:47um with these people that are just live and breathe it
- 25:50it's been really cool and I just
- 25:52I'm love I'm loving it
- 25:53I'm loving every minute of it
- 25:53it's fun absolutely
- 25:55and that's I mean
- 25:56that's the thing you have
- 25:57you're searching right
- 25:58and again it's about surrounding yourself with people
- 26:01because I could have talked to you a year ago
- 26:03and yes the land acquisition was a great piece
- 26:06to help you get to your goal of 100 houses
- 26:08hundred and ten houses in a year
- 26:10but you were on an island
- 26:13right and Jake Logan was on an island
- 26:15and Taryn was on an island
- 26:17and Liz Cruz was on an island and all the
- 26:20and Rachel Ryan was on an island
- 26:22right and now they're coming together
- 26:24yeah and it's like okay we're
- 26:25we're on our own little specialty islands
- 26:29but at least we have the infrastructure over here to
- 26:31oh man
- 26:32to kind of help us out you created a monster
- 26:34I mean in life
- 26:35you still like
- 26:36everyone is just so dialed into their specialty that
- 26:41like combining everyone together
- 26:43oh my gosh
- 26:44game over for everybody else sorry
- 26:45kind of like kind of like the nerdy I'd
- 26:48I'd hate to be on those Landon Ranch calls
- 26:49it's just nerd now but it is
- 26:52absolutely
- 26:53getting on a call with somebody else about AI
- 26:55or whatever so that's awesome
- 26:58so let's kind of talk about this
- 26:59obviously you say 110 deals
- 27:01and I want to tell you like that's just Ross
- 27:05that's not a a massive team
- 27:08that's just allowing co listers or anything like that
- 27:11like that is this woman right here doing it
- 27:15so tell me what that looks like from a systems
- 27:18processes like organizational standpoint
- 27:21because like there's still a husband
- 27:25there's still some kids there's still
- 27:28you know your family
- 27:29that's obviously incredibly important to you outside
- 27:31you know your extended family
- 27:33like is it just like
- 27:35do you just hang out with your kids
- 27:36at these special events that you
- 27:40work so hard for or how do we get there
- 27:43um well
- 27:44you know
- 27:44I think that everyone likes to say that once like you
- 27:48you have to have it all figured out
- 27:49and then if you don't have it figured out
- 27:51then you know
- 27:52what are you doing with your life
- 27:53I I don't have it figured out
- 27:54if I'm being super honest
- 27:55like I it's
- 27:56I'm just you know
- 27:58utilizing my time that I have
- 28:00and captivating all of the opportunities that I have
- 28:03currently um
- 28:04and just making the most of it
- 28:06because I was having this conversation today that
- 28:07you know I
- 28:08I truly feel like God has destined me for greatness
- 28:12and it's destined you for greatness for every
- 28:14for every single one of us
- 28:15and if we are lazy
- 28:17and we don't get after the blessings
- 28:19and the gifts that he's given us
- 28:20like what a waste like what a waste of
- 28:22of a life that we have that we haven't gone after
- 28:25all these incredible things that we have
- 28:28that we're destined to become
- 28:30so I don't have it figured out
- 28:33and um
- 28:34my family every once in a while
- 28:35they will call me out like hey
- 28:36you're it's a little late
- 28:37like we should be doing dinner
- 28:38like what are you doing
- 28:39and I can appreciate that and I
- 28:41and I notice it and I'll put my phone down
- 28:42and we'll have the one on one time
- 28:44but I really I
- 28:44I do I pick up my kids every day
- 28:46well I don't mind
- 28:47I have a senior so she drives to school and from school
- 28:49but my little boy I take him to school every day
- 28:51and I pick him up from school every day
- 28:53um and we all do dinner at night time
- 28:56um you know
- 28:57so we make sure that we have this time together
- 28:59cause they are so fast but um
- 29:02I have a transaction coordinator that helps me
- 29:04I'm not I'm not a details person
- 29:06so she helps me behind the scenes
- 29:07I'm just the face of everything
- 29:09I get it written down and pass it on to her
- 29:11and she handles the rest without her
- 29:13I would not be able to do half of what I'm doing
- 29:15so the transaction coordinator um
- 29:17from day one being a real estate agent is important
- 29:20because they're gonna help you keep your business
- 29:22organized on the back end
- 29:24so that you can make time for your family
- 29:26and make time for more business
- 29:27so I would just say yeah
- 29:29Transaction
- 29:29Coordinator is probably my only organization
- 29:31it sounds awful to say I'm sure I have
- 29:33I'm sure I'm way more organized than I give myself
- 29:35credit for but transaction coordinating is uh
- 29:38is definitely a must for me boom
- 29:40secret hundred and 10 deals Transaction Coordinator
- 29:43that's all you need that's it yeah
- 29:44but I mean there's some important pieces there right
- 29:47the ability to set it down
- 29:50and in this world that we live in
- 29:52it's so incredibly difficult
- 29:54so that's absolutely amazing
- 29:56and so now
- 29:57as you add yet another layer onto your business and
- 30:00you know
- 30:01the sponsorship and organization growth and um
- 30:04I mean where are you seeing success
- 30:07what's your vision for helping other agents and
- 30:09and what's that look like
- 30:11from a national or global level
- 30:14I really think it's just accountability
- 30:15I think a lot of um and I
- 30:18I make sure that I tell everyone that
- 30:20has joined or partnered up with me um
- 30:22or even that I'm mentoring
- 30:23that I think accountability is very important
- 30:25and if you can't be honest with yourself
- 30:27like there's no need for it
- 30:29because you have to be honest with yourself
- 30:30at the accountability standpoint
- 30:32so I am a firm believer in that and then just um
- 30:36it's not really just having your business organized
- 30:38but doing something every single day
- 30:40that is gonna push you to get you to your goal
- 30:42I don't care if it's just one thing
- 30:43if you're having an off day
- 30:44and everything seems to be going wrong
- 30:46you need to do one thing
- 30:47that's gonna get you closer to that goal
- 30:48and then tomorrow
- 30:49you can pick it up where you left off um
- 30:51but just really that accountability side of it I mean
- 30:54you know that that was that's what helped me um
- 30:57push myself I had Mentor Day 1 of my license
- 30:59and I will forever have one because that
- 31:02that's what keeps you like I said accountable
- 31:05but you have to be honest with yourself too
- 31:07so those two things are top priority
- 31:09and student becoming coach or teacher
- 31:11there is is absolutely real and
- 31:13and the amount that you you know
- 31:15care for others and want to get there
- 31:18I mean it's it's pretty simple right
- 31:20you've said it 100
- 31:22100 messages a day is all it was to people that were
- 31:27you found online for free
- 31:30and you know it wasn't it wasn't a scarcity mindset
- 31:34it was like hey
- 31:35I'll pay a you know referral fee and all of that
- 31:37so that to me shows you
- 31:41that it's pretty simple to scale
- 31:44building relationships right
- 31:46because out outside of the hundred hundred messages
- 31:50what were you doing locally that
- 31:53that maybe was attributing to some of your success
- 31:56and 12 deals in your first year
- 31:58yeah I mean honestly
- 31:59like
- 31:59we talked about just talking to people that I know
- 32:01like I'm not afraid of the ask
- 32:03my very first deal
- 32:04I was actually downtown in our little downtown area
- 32:07I was handing out little goody bags to all of the um
- 32:09places down there I had like um
- 32:11some I think I have had like fall time candy
- 32:14I can't even remember what it was in a business card
- 32:16and as I was trying to cross the street
- 32:18this lady was trying to park
- 32:19where I was trying to cross
- 32:20and she almost ran me over
- 32:22and so I was like oh my gosh
- 32:23I'm sorry
- 32:23ended up being someone that I knew and then she's like
- 32:25what are you doing
- 32:26I told her that was my first deal right there
- 32:28like almost got killed got my first big transaction
- 32:30so that was great um
- 32:32so it just but it was just really you know again
- 32:34just talking to everyone that I know
- 32:35but it wasn't coming across as being like hey
- 32:38I finally got my real estate license
- 32:39let me help you sell your house
- 32:40because they're not gonna trust me
- 32:42I'm just I'm day one but it was the fact that hey
- 32:44oh my gosh I'm a part of this group that is um
- 32:47we're we have
- 32:48you know top agents in the
- 32:50in the area and they're incredible
- 32:52I'm so excited to join them
- 32:53if you happen to know anyone that I can help
- 32:55I'd love the opportunity and it just
- 32:57it just leave it there and then eventually
- 32:58you know you start posting stuff on social media
- 33:00you're getting yourself out there making yourself first
- 33:03um top of mind every time
- 33:05but it's just getting out there and talking to people
- 33:07you can't just wait for people to be like
- 33:08oh yeah I remember Jessica had a real estate license
- 33:10you have to be top of mind at all times um
- 33:13and people will love you for it
- 33:15they want to see you succeed
- 33:16and the people that don't
- 33:17it's okay yeah
- 33:18you know next person
- 33:20so they'll eventually come around and very basic
- 33:22right like hey
- 33:23not just you but anybody
- 33:25um please as a disclaimer
- 33:27do not go run in front of car
- 33:29moving cars
- 33:31I mean it worked for me
- 33:32so it worked for Jeff she's fine
- 33:34she's she can walk
- 33:35she's good to go so that's
- 33:38that's a that's quite the story
- 33:40but ultimately a testament to who you are
- 33:42how you serve your family first
- 33:45all of the things just an incredible human as you go
- 33:47so I have no doubt that
- 33:49your success is gonna carry over to large
- 33:51you know agent organization growth
- 33:53because at the bottom the bottom line is you care
- 33:56so again
- 33:57if you're interested in partnering with myself or Jess
- 33:59you can comment
- 34:00co sponsor below or reach out to either one of us
- 34:03um
- 34:04and we'd be happy to kind of bring you into our family
- 34:07and oh yeah I'll tell you that's
- 34:09that's intense
- 34:10so if people want to reach out to you directly Jess
- 34:14where's the best place I mean
- 34:16give me a call I'm
- 34:16I'm always available obviously
- 34:18we always have our phone nearby
- 34:20um there or Instagram is where I keep the most um
- 34:23the you know
- 34:24the the majority of my stuff up there
- 34:25so Instagram Jess Ross underscore r e or
- 34:29and my phone number is in there too
- 34:30so yeah what's your phone number
- 34:32say it 8 4
- 34:333 3 2
- 34:344 0
- 34:355 6 2
- 34:36alright perfect
- 34:37thank you so much for your time
- 34:39I better let you get back to 110 transactions
- 34:43and maybe we'll have you on back on in January
- 34:46and we'll just have a little Celebration party
- 34:48because I love that setting those goals
- 34:50achieving those goals
- 34:51like you'll be coming off that amazing
- 34:53you know Christmas giveaway that I can't
- 34:54that's right
- 34:55see you on social media eventually
- 34:58so great awesome
- 34:59thanks so much for popping on
- 35:00thank you so much alright guys
- 35:02we'll see you soon bye
- 35:05alright let me get the record