Latest / Orthodontic Products Podcast
Increasing New Adult Patient Starts
Orthodontic Products podcast host Alison Werner spoke with Oliver Gelles, chief marketing officer at OrthoFi, to explore shifts in orthodontic patient demographics and financial strategies. The focus was particularly on the rise in adult orthodontic patients and the economic factors influencing patient decisions.
Gelles highlighted the volatile orthodontic market dynamics, notably the surge in adult patient starts in 2021—spurred by temporary economic stimuli—which sharply contrasted with a downturn in 2022. Despite a general decline in patient starts by 3.5%, Gelles pointed out that the…
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