Latest / Influencer Confidential / How to Land Holiday Brand Deals as a Creator #312

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How to Land Holiday Brand Deals as a Creator #312 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. If you're waiting for November to pitch
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  Speaker 1: holiday brand deals, you are already too late. I hate
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  Speaker 1: to break it to you guys, but as someone who
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  Speaker 1: comes from the brand side, we are planning our partnerships
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  Speaker 1: way in advance. And I always tell creators the importance
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  Speaker 1: of thinking ahead and not waiting to the last minute.
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  Speaker 1: So what I want to do is talk to you
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  Speaker 1: about holiday brand partnerships and how y'all could get better
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  Speaker 1: prepared for this very, very important time of year. You
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  Speaker 1: guys already know during the holidays, there's increased consumer spending.
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  Speaker 1: People are spending more. It's just the time of year.
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  Speaker 1: We're seeing Black Friday campaigns, Christmas gifts, Hanukkah gifts, all
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  Speaker 1: the gifts of consumerism is at an all time high.
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  Speaker 1: And Q4 tends to be a really big year for
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  Speaker 1: a lot of people. Brands make their money a lot
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  Speaker 1: of times during their big pushes around holiday campaigns and
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  Speaker 1: creators too. I know creators personally that make more money
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  Speaker 1: in Q4 than they do like the whole year. Truly,
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  Speaker 1: I have people who make their year in these next
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  Speaker 1: couple of months. So that is why it's so important
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  Speaker 1: to lock in when it comes to holiday partnerships, because
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  Speaker 1: you could be leaving some serious money on the table. Now,
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  Speaker 1: I always want you guys to think at least three
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  Speaker 1: months in advance. If it is August, you're going to
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  Speaker 1: want to maybe be thinking about October activation. So August, September, October, right?
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  Speaker 1: If you were to pitch in August, October seems good. September,
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  Speaker 1: we're looking at November. October, we're looking at December. Giving
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  Speaker 1: yourself three months. Because just again, think of it really
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  Speaker 1: simply and critically. You send a pitch email. You don't
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  Speaker 1: hear back. You have to follow up once, twice, three times.
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  Speaker 1: Oh my gosh, the third time they write back to you.
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  Speaker 1: You're already at week four. They get on a call
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  Speaker 1: with you. You send a proposal. That's another week. We
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  Speaker 1: have to redline the contract and go through it. That's
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  Speaker 1: another week. Maybe a week and a half, two weeks,
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  Speaker 1: depending on how responsive they are. And then the contract
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  Speaker 1: goes into execution. So you want to give yourself time
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  Speaker 1: from pitch to follow up to contract being signed. And
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  Speaker 1: then you have to create the content and publish it, right?
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  Speaker 1: So give yourself time so you are not freaking out.
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  Speaker 1: And I think three months is a safe place to start. Now,
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  Speaker 1: as we teach in our signature program, the Pitching to
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  Speaker 1: Brands Master Course, step one is all about building your list. Now,
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  Speaker 1: there's a whole bunch of things that you should be
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  Speaker 1: doing before you pitch, but I don't really want to
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  Speaker 1: spend time in today's video about that. What I really
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  Speaker 1: want to kind of get y'all thinking about more is
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  Speaker 1: how to actively get through this process before to go
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  Speaker 1: out to market and pitch. So list building is the
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  Speaker 1: most important part is being able to say, okay, I
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  Speaker 1: need to pitch 10 brands a week, 40 a month.
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  Speaker 1: That's about 120 for three months. So you need to
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  Speaker 1: build your lists out. And one of my favorite ways
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  Speaker 1: of looking at lists is categories. So putting brands in
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  Speaker 1: a category, you do not want to be pitching a
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  Speaker 1: sunscreen brand and then a shoe company and then a
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  Speaker 1: backpack company. It is not worth it for you to
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  Speaker 1: be dinging between partnership. You want to be pitching categorically.
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  Speaker 1: It's just going to save you so much more time.
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  Speaker 1: Also because of the holidays, I want you guys to
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  Speaker 1: think really strategically. So ask yourself, like, are you doing
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  Speaker 1: a gift guide? Are you doing something special around the holidays?
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  Speaker 1: Would this brand make sense for that content activation that
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  Speaker 1: you want to do? Are you doing a series? Are
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  Speaker 1: you doing vlogmas? Start with your content and then pick
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  Speaker 1: brands that would naturally fit into this. Now, another thing
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  Speaker 1: that you can do because we are entering like a
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  Speaker 1: festive season is is think outside of gifts. If you
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  Speaker 1: don't do gift guides and you don't do products, okay, well,
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  Speaker 1: what are the types of companies that would integrate into
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  Speaker 1: the content that you're making? Are you doing hosting? What
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  Speaker 1: are brands that would go into that story? Are you
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  Speaker 1: traveling this season? What are brands that you wanna reach
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  Speaker 1: out to in that or products that would make your
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  Speaker 1: travels easier? Are you doing hosting parties or any specific
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  Speaker 1: traditions that are really special to you all? This is
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  Speaker 1: an opportunity to get creative. So you're not just building
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  Speaker 1: a list of 100 random brands, You're really trying to
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  Speaker 1: think intentionally and strategically. Also, when you're finding the contact,
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  Speaker 1: sometimes people are like, should I email the brand direct?
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  Speaker 1: Should I email their agency? I'm like, email whoever. Email both.
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  Speaker 1: Email everyone. You would be lucky to get a response, okay?
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  Speaker 1: That is the energy. The more people you can add
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  Speaker 1: to your hit list under a certain company, the more
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  Speaker 1: opportunities you have. And I really stress, like, don't feel
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  Speaker 1: like you have to wait for someone to respond to
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  Speaker 1: add someone else. Your job is to get a response.
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  Speaker 1: And the more contacts that you have, the better. Now,
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  Speaker 1: if you're someone that struggles with finding the contact and
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  Speaker 1: all of that, or even finding brands to pitch, or
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  Speaker 1: you're just kind of like, it's too much for your brain.
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  Speaker 1: We did start a job bulletin board. It's called the
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  Speaker 1: paid creator. We give you guys three brands a day, opportunities, ideas,
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  Speaker 1: brand contacts, all of that. I will link the paid
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  Speaker 1: creator below. We also have an Instagram where I'm sharing
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  Speaker 1: about these opportunities. It's the paid creator daily on Instagram.
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  Speaker 1: So definitely go ahead and check out our bulletin board.
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  Speaker 1: I think it's going to help you guys a lot
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  Speaker 1: this holiday season with opportunities because literally every day you
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  Speaker 1: will get an opportunity and you can be like, is
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  Speaker 1: this a good fit for me? Should I pitch them
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  Speaker 1: and help build out your list? So definitely check it out. Now,
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  Speaker 1: the most important thing, once you have your list and
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  Speaker 1: the brand's contacts you're reaching out to is to pitch
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  Speaker 1: an idea. Don't put the pressure on the brand. Oh, hey,
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  Speaker 1: I'm here. You know, I'd love to work with you.
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  Speaker 1: You're now making me have to figure out how to
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  Speaker 1: work together. Come with a concept. come with a clear idea,
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  Speaker 1: come with a vision, come with value, excite the person
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  Speaker 1: on the brand side with what it is that you're presenting.
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  Speaker 1: What's the story? What's the hook? What is going to
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  Speaker 1: make me be like, oh, that sounds good. Like I
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  Speaker 1: want to be a part of that. So I've had
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  Speaker 1: a lot of creators tell brands, oh, I'm producing a
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  Speaker 1: gift guide. I'd love to include you. Do you have
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  Speaker 1: time to jump on a quick call so I can
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  Speaker 1: share more? Or I have had creators saying, oh, I'm
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  Speaker 1: doing like a hosting guide. You know, we're doing an
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  Speaker 1: entire series or an episode's dropping weekly. We'd love to
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  Speaker 1: bring you guys into it. Do you have time to
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  Speaker 1: learn more about the series I'm creating? Whatever it is,
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  Speaker 1: if you can get the brand excited about wanting to
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  Speaker 1: learn more, you are already ahead of the curve because
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  Speaker 1: they're going to respond to you, then hopefully book a
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  Speaker 1: call with you, and then you can close the partnership.
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  Speaker 1: So pitch ideas, get the brand excited, lean into the holidays,
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  Speaker 1: ask them, You know, with Black Friday coming around, do
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  Speaker 1: you guys have specific promotions you're working on? Do you
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  Speaker 1: need content? Do you need help? Do you need support?
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  Speaker 1: I'd love to support you. Or maybe you even mentioned,
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  Speaker 1: you know, with the holidays coming up, like I would
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  Speaker 1: love to help make a gift guide for your team
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  Speaker 1: to use on your assets. You know, like you can
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  Speaker 1: also think above the box when you're pitching this holiday.
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  Speaker 1: Like you can make the gift guide for them. You
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  Speaker 1: can create the content that they're going to release. If
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  Speaker 1: you guys use ManyChat and you already have automation set up,
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  Speaker 1: tell them I am doing an entire guide. We're going
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  Speaker 1: to be doing automations tied to it. We'd love to
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  Speaker 1: get you guys involved. Again, gives them an opportunity to
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  Speaker 1: be curious and want to learn more. I always tell
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  Speaker 1: the creators in my inner circle community, the importance of
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  Speaker 1: pitching a headline, because again, you want to get that
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  Speaker 1: brand excited. So for example, If you said something like
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  Speaker 1: five gifts your teen will actually use this holiday season
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  Speaker 1: or something like that, like five gifts your teen will
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  Speaker 1: actually be excited to open. You know, your teen, they
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  Speaker 1: have angst or whatever. Now the brand is like, oh,
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  Speaker 1: we want to be a part of that story, right?
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  Speaker 1: So pitch a headline, get the brand excited. Also, when
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  Speaker 1: it comes to holidays, this is just in general, but
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  Speaker 1: I think with the holidays, we can have some fun
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  Speaker 1: with this, is show, don't tell. Show the brand, you know,
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  Speaker 1: what you can do for them. Make it feel festive.
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  Speaker 1: I literally have creators in my program. We are revising
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  Speaker 1: our media kits. We are making like holiday inspired media
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  Speaker 1: kits that show our past holiday content. I have a
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  Speaker 1: creator doing a mood board that she is inserting in
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  Speaker 1: all of her media kits. I have a UGC creator
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  Speaker 1: that's doing a mood board and putting that in her
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  Speaker 1: pitches as well. So again, holiday mood boards, show the brand, oh,
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  Speaker 1: like this is what I could do for you. You know,
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  Speaker 1: and again, you can literally just go on Pinterest and
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  Speaker 1: type in holiday mood board and you're going to see
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  Speaker 1: examples and you can create these sort of mood boards
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  Speaker 1: and use them in your pitch to get the brand pumped.
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  Speaker 1: We have so many creators that are doing seasonal media
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  Speaker 1: kits and they are landing because again, in their pitch,
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  Speaker 1: they're saying they're working on a gift guide or they're
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  Speaker 1: working on something amazing and they're like attached. You'll find
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  Speaker 1: our media kit or our holiday inspired you know, media
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  Speaker 1: care or whatever. And now the brand is seeing it.
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  Speaker 1: They're excited. They get the idea. They get the vision
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  Speaker 1: and it could help close the deal. Now, because of
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  Speaker 1: the holidays, you know, there is a calendar element. You
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  Speaker 1: can use this to your advantage in the pitch. You
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  Speaker 1: can say things like, because November is right around the corner,
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  Speaker 1: I'd really love to lock this in. Like, let me know,
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  Speaker 1: especially when it comes to your follow-up strategy. Remember, we
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  Speaker 1: want to be following up. I have a creator in
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  Speaker 1: my inner circle who literally told me She closed about
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  Speaker 1: a $ 7, 000 brand deal and it came after the fourth follow-up.
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  Speaker 1: And what I love about this testimonial, she's in our
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  Speaker 1: inner circle. I've worked with her one-on-one. I built her
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  Speaker 1: media kit. Like obviously this is a creator who invests
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  Speaker 1: in herself, but she always sees the money come back
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  Speaker 1: to her. And again, a lot of people give up,
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  Speaker 1: you know, with the follow-ups. They feel like they're annoying
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  Speaker 1: the person on the brand side. I'm here to tell you,
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  Speaker 1: you are not annoying them. It is literally your job
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  Speaker 1: and their job. So follow up, do not sleep on
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  Speaker 1: your follow-ups, but again, add that level of urgency and Explain,
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  Speaker 1: you know, because of the window, because of the timeframe,
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  Speaker 1: this can be used in your advantage in your followup strategy. Now,
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  Speaker 1: if you guys need some handholding, some one-on-one support, you
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  Speaker 1: want someone to kind of be in your corner this
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  Speaker 1: holiday season, because you know how important these next couple
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  Speaker 1: of months are. I do do one-on-ones. I have packages.
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  Speaker 1: I have, you know, set amounts of hours that I
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  Speaker 1: can really get in, help draft your pitches, review your
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  Speaker 1: holiday media kits, help put a plan in place so
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  Speaker 1: you feel confident to hit the ground running. If that's
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  Speaker 1: something you're interested, go ahead and click the link below
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  Speaker 1: to get on a call with our success manager. She's
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  Speaker 1: gonna lay it straight. I have monthly programs. We can
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  Speaker 1: get it done in 30 days. Like literally lock in,
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  Speaker 1: get it done in 30 days and start seeing some
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  Speaker 1: serious results. We have the testimonials to prove it. I
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  Speaker 1: do this every year. I only have a limited amount
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  Speaker 1: of students that I do work with because my time
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  Speaker 1: is also limited. But if you need that specific one-on-one
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  Speaker 1: support this holiday season in your outreach and you want
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  Speaker 1: to feel good about it, go ahead and book some
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  Speaker 1: time with our success manager and she'll let you know
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  Speaker 1: if you're a good fit for it. I hope you
• 10:14
  Speaker 1: enjoyed today's episode. If you did, make sure to rate,
• 10:17
  Speaker 1: review and subscribe to our show And visit SidewalkerDaily.com for
• 10:22
  Speaker 1: more resources on all things influencer marketing and social media.
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  Speaker 1: Until next time.