Latest / Flow State Business / I audited my last 100 days. Here’s what I found.
Transcript
- 0:00It is Sunday night as I'm recording this, 6:05 PM.
- 0:04What were you doing on Sunday night?
- 0:05I was recording a podcast for you guys.
- 0:08And it's just been, oh my gosh, what a full weekend.
- 0:12My son is fully back into cricket season.
- 0:14If you don't know the sport cricket, it's a very, very, very long, long game.
- 0:22So you get to just sit and watch, and I've got a really good crew of parent friends.
- 0:27It just feels like a lot of us just hanging out on the weekend, which is amazing.
- 0:31'Cause you know, like, the older you get, the harder it is to actually catch up with friends.
- 0:35I find sporting parents have become my closest besties and, you know, honestly, thank God that we've got such amazing, I don't know, like, connection with all of them, that there's not that weird, awkward, I don't wanna hang out with anybody there.
- 0:50Genuinely, every single one of the parents I love.
- 0:53So anyway, it was really cool.
- 0:55It was like a reunion 'cause it was the first game back, and also my parents who were here for a couple of weeks, they were living with us that time.
- 1:02You know, uh, they've now gone back to Melbourne, and I feel like I'm just recalibrating back into my energy and myself, so I'm able to just actually spend more time in the business again.
- 1:15And you know, it's so hard when you've got visitors, even though they're family and you just kind of… You know, you're yourself anyway, but you know what I mean.
- 1:22Like, you get taken away from the things that you would u- usually have done and instead I went thrifting with my mom.
- 1:29You know, as an example, which no complaints at all.
- 1:32But anyhow, back on topic.
- 1:33So because I've had a bit of time and spaciousness this weekend to really get my head back into the business, I really wanted to just see the lay of the land, and this was actually done during a gym session.
- 1:46Saturday morning, went to the gym, just got myself really refocused, and I just pulled out my trusty Claude and I said to Claude, "Hey, can you go and have a look at my calendar over the last 100 days?
- 1:59Tell me how many coaching calls I've been on, and mastermind calls, and live workshops, and VIP days, and collaboration calls, and just scrape my whole calendar, give me the data." This is why I love AI.
- 2:12Thank you so much for AI in, in this respect.
- 2:15And it pulled together this incredible report.
- 2:17And then I said, "Okay, here is, like, everything, all the sales I've made over the last 100 days in terms of low ticket, daily sales, and also these are the number of clients that I'm serving in Voxer, my private clients," and off it went.
- 2:31So it's just doing all of the data work, and I have the best data collated now over the last 100 days- In flow state business land.
- 2:43And I have to tell you, wow.
- 2:45Wow, wow, wow, wow, wow.
- 2:46Just such deep confirmation of this actual business model in full flight, and I've now been in this business model now for just under two years.
- 2:58It'll be two years at the end of the year.
- 3:00And it has quite genuinely made me feel so good about what I'm teaching.
- 3:05You know, when you just, as a coach and as a mentor, whatever it is that you're teaching, whatever frameworks you stand by, sometimes it's not to say you doubt it, but you just, you know, you wanna see it working in real time.
- 3:18And I know that that's something that I'm genuinely very transparent about.
- 3:22You know, I have taken you guys through week by week everything that I'm doing, what I'm playing with, what didn't quite work out, the very low numbers in some cases.
- 3:33And yet, here I am just now looking at the bigger picture and zooming out.
- 3:37So yeah, Claude was amazing.
- 3:39It actually showed me every single client, every call, every voice note.
- 3:43You know, I just gave it all the screenshots just to kind of give it as much data as possible, and I actually had no idea how much I'd actually done.
- 3:53And this is a good contrasting sort of thought process, because part of me went,"Wow, I've done a shitload of coaching in the last 100 days." And it makes sense, right?
- 4:04Like if you've followed along the journey, I've filled out my mastermind every time I've talked about it.
- 4:08I've filled out my VIP days every time I've sold it, and I've filled out my Google Doc private coaching container, you know, offer.
- 4:17And it makes sense that I've been so, so, so, so, so busy with coaching.
- 4:21I run such a thriving business.
- 4:23But at the same time, two thoughts.
- 4:25One is my initial thought was,"Oh my gosh," like, "Have I been hustling and not realizing it?
- 4:31Have I been teaching flow state but actually acting in the grind?" And then the second thought was, "No, I haven't," because do you know why?
- 4:39Every single new client, every single week that's gone by, every single month that's gone by, I've actually felt so energized by it.
- 4:48And it doesn't feel like a lot.
- 4:50It actually feels so light.
- 4:52It feels so fun.
- 4:54It feels so flowy.
- 4:55Like even today, given it's a Sunday night, I looked at the week ahead.
- 4:58And I'm like, okay, well, I've got a 7:00 AM call tomorrow,
- 5:01and I've got an 11: 00 AM call tomorrow, and then the rest of my day is free.
- 5:05and I've got an 11: Same Tuesday, I've got, you know, two calls.
- 5:08and I've got an 11: Wednesday, I've got one call.
- 5:09and I've got an 11: Thursday, I've got, I think, nothing on the calendar except some chunky time that Michael and I need to put aside for business planning and tax planning and stuff.
- 5:17and I've got an 11: But it just looks so good.
- 5:19and I've got an 11: And I think to myself, how is it that I've got so many clients, I've got the most amount of leads coming through, I've got the most amount of sales activity coming in, like, since I remodeled two years ago, and yet I have so much spaciousness in my calendar?
- 5:34and I've got an 11: And I will say I'm very proud of it.
- 5:36and I've got an 11: I, I want to take a moment to congratulate myself Snoop Dogg style.
- 5:42and I've got an 11: If you know, you know.
- 5:44and I've got an 11: I just wanna say thank you to myself.
- 5:47and I've got an 11: And I wanna say it out loud because I don't think that we do that enough as business owners, and specifically as coaches and anyone who's in a service-based role where we're giving a lot.
- 5:59and I've got an 11: So give yourself a moment now and say this out loud,"I thank myself for the work and the energy that I put towards my business." And it goes a very long way.
- 6:08and I've got an 11: Your cells will receive that in full.
- 6:11and I've got an 11: So let's talk about what I've produced in quite literally the last 100 days.
- 6:15and I've got an 11: Oh my gosh, I just had a little panic.
- 6:17and I've got an 11: Am I recording?
- 6:19and I've got an 11: Okay, yes I am.
- 6:21and I've got an 11: How many years have you done a podcast, Ruby?
- 6:24and I've got an 11: Oh, I just realized, uh, did I even hit record?
- 6:27and I've got an 11: Can you imagine I've been going for, like, seven minutes and I haven't hit record yet?
- 6:31and I've got an 11: No.
- 6:31and I've got an 11: No, no, no.
- 6:32and I've got an 11: No, no.
- 6:33and I've got an 11: Mercury retrograde.
- 6:34and I've got an 11: We're all good, baby.
- 6:35and I've got an 11: Okay.
- 6:36and I've got an 11: So in the last 100 days, these are my numbers.
- 6:39and I've got an 11: I've coached just over 50 business owners and coaches, and I've had around 350 touch points with my clients in the last 100 days.
- 6:52and I've got an 11: People bought my courses every single day, even if it was one course.
- 6:57and I've got an 11: My record course day was 10 course sales, which was amazing, and I think that actually only came from two clients, so that was awesome.
- 7:04and I've got an 11: And I've done all of this with zero ads.
- 7:06and I've got an 11: I've done all of this posting three times a week on my Instagram and keeping up with my long form, which is my podcast.
- 7:13and I've got an 11: I need to get better with YouTube because it needs to come back.
- 7:17and I've got an 11: And yeah.
- 7:19and I've got an 11: I, I thought what would be really good… I'm not gonna walk you through every single number.
- 7:23and I've got an 11: However, if you are interested in actually looking at the report, and I've actually put it together really nicely.
- 7:32and I've got an 11: I got Claude to put it together, like, um, an actual internal report that me, Michael, we're gonna look at, and we're gonna look at it in full detail.
- 7:41and I've got an 11: If you wanna actually look at that, I'm fine with that.
- 7:44and I've got an 11: Like, so go have a look at the show notes, and I'll leave a link for you to download that,'cause I think it's always really interesting, especially if you're numbers driven, to see what goes behind the scenes of someone who's running a seven-figure coaching business, and how 51 active clients actually makes sense, and how there's so much spaciousness, and what 350 touch points in coaching actually means.
- 8:06and I've got an 11: But when I look at this calendar of mine, the thing that really gets me is I have not, hand on heart, for the last two years, pushed for a single client to work with me.
- 8:20and I've got an 11: And what that means is I'm not, you know, chasing them up and following them up nonstop and getting them on sales calls.
- 8:26and I've got an 11: I have not done a single sales call, and I'm not pushing for a sale.
- 8:31and I've got an 11: I'm not trying to convince anybody.
- 8:32and I've got an 11: I'm not chasing anybody.
- 8:34and I've got an 11: All of my clients have come to me so warm this year and already feeling the energy of working together.
- 8:43and I've got an 11: Most of the sentences I hear will be things like, "I've been following you for a while.
- 8:46and I've got an 11: I'm ready," or, "I've just had this incredible pull towards you, Ruby.
- 8:50and I've got an 11: I just know we're meant to work together," or, "A friend of mine recommended, and I'm just so glad.
- 8:55and I've got an 11: Like, I'm so grateful that I was recommended you, and I just am ready to go all in." And all I had to do, and I say this very mindfully, was to show up and coach and do the work that I know I was actually really born to do.
- 9:10and I've got an 11: Which is to help people grow their businesses, be in complete flow state with their money and acceptance of clients coming in, loving their life, living every day like a luxury holiday, and allowing themselves to just be in full receivership of the abundance that's in your storehouse.
- 9:28and I've got an 11: I spoke about storehouse energy in last week's episode, so definitely go and have a listen to that 'cause that was very much more on the energetic side.
- 9:36and I've got an 11: Today I wanted to talk more specifically on what goes into the numbers of running a thriving coaching business.
- 9:42and I've got an 11: It's also why I'm gonna be teaching Selling In Flow State live, and this is happening on the 19th of October.
- 9:53and I've got an 11: And the reception… I launched it last week actually, and I also spoke about it on the podcast.
- 9:58and I've got an 11: The reception to this workshop has been incredible, and I know exactly why I know that you guys are so hungry for this.
- 10:10and I've got an 11: And it's like this kind of level of energetic starvation that's happening right now.
- 10:15and I've got an 11: And how it will feel is your creativity feels squeezed out of juice, right?
- 10:21and I've got an 11: It's this feeling of I've got nothing left in the tank creatively.
- 10:24and I've got an 11: I can't seem to come up with new content ideas.
- 10:27and I've got an 11: I can't seem to come up with new product ideas.
- 10:30and I've got an 11: I'm double-checking everything at a very strategic level.
- 10:33and I've got an 11: I'm pushing so hard.
- 10:35and I've got an 11: That's how you know you're starved of the energetic connection to your business.
- 10:39and I've got an 11: And so many of you right now are so stuck in the strategies and the how-tos and the topics and, you know, and it… You're trying so hard to come up with stuff, and I just really wanna help you think about energy as a forefront to strategy.
- 10:54and I've got an 11: And this isn't gonna be the type of work that we can fix in 90 minutes where it's like,"Oh my God, I got my energetic alignment back." But it's gonna get you back into a state where you realize how far out of alignment you've been, and sometimes even just seeing that can snap you back in so fast that your flow state energy… And flow state is a science.
- 11:17and I've got an 11: So the science of flow state is once you recognize it, you can come back into that flow state highway very quickly.
- 11:23and I've got an 11: So I wanna show you what that looks like because right now, the other way that this energetic starvation is hap- what, what else is happening here, I should say, and how it's manifesting, is I see a lot of coaches procrastinating in a very big way, and this is how it goes.
- 11:38and I've got an 11: You try one strategy, then you doubt it.
- 11:41and I've got an 11: You try another strategy, and you doubt that too.
- 11:44and I've got an 11: Then you try a third strategy, which you may have seen because someone posted something in this style of content, and then you do that, and it drains you even more.
- 11:52and I've got an 11: And the weird thing is the money drains from you because there's no real feeling behind what you're doing.
- 12:00and I've got an 11: And when there's no feeling, there's no connection.
- 12:03and I've got an 11: Even earlier when I had said I was born to do this, I felt some of you kind of go, "Whoa, that's a big statement." But don't you feel like you were born to do this?
- 12:15and I've got an 11: And if you don't, that's the feeling I'm referring to here.
- 12:19and I've got an 11: You can get that back, and I know that you felt that before because you wouldn't have started your business without that feeling.
- 12:27and I've got an 11: Selling in flow is going to show you how to trust yourself so that whatever strategy you choose, it actually has energy behind it and you stick to it.
- 12:38and I've got an 11: It's why I've been able to post my podcast in the same style every single week for eight years.
- 12:46and I've got an 11: It's why I show up for my Instagram stories every single day since 2018.
- 12:51and I've got an 11: It's why when I post, I trust that when I post to my feed, that every post brings in a client and makes me money, because I don't wanna be a free social media manager for my company.
- 13:02and I've got an 11: We've talked about this before.
- 13:04and I've got an 11: So I'm gonna tell you more about how this works energetically.
- 13:08and I've got an 11: If you've never attended an energetics class in business, this is a great way to join and come in and dip your toes in.
- 13:16and I've got an 11: If you remember me teaching in rituals in business and the science of flow state and you miss that side to my business, come on in.
- 13:22and I've got an 11: I'm seeing so many of you from that part of my world just returning and you're like, "Oh my God, I'm so happy you're teaching this again." And so much of what I've gone through in the last two years, I've leveled up in a huge way energetically.
- 13:36and I've got an 11: So next Monday, $47, that's all it is to join.
- 13:40and I've got an 11: And then after it runs, it will be 97, so I'm gonna double it.
- 13:44and I've got an 11: Come on in.
- 13:45and I've got an 11: So let's talk about why.
- 13:47and I've got an 11: Let's go to the why.
- 13:49and I've got an 11: 50 clients has come in over the last 100 days.
- 13:53and I've got an 11: These are high-ticket clients.
- 13:55and I've got an 11: I'm not, I'm not talking about low-ticket.
- 13:57and I've got an 11: These are high-ticket.
- 13:59and I've got an 11: And I classify these clients as private clients, VIP clients, and Voxer clients for sure.
- 14:08and I've got an 11: I spend a lot of time in Voxer, which is a walkie-talkie app.
- 14:11and I've got an 11: You, you guys can speak to me every single day.
- 14:13and I've got an 11: A lot of my clients don't message me every single day.
- 14:16and I've got an 11: I've got one client who does message me every day.
- 14:19and I've got an 11: Um, and all the other clients message me maybe two or three times a week and only one message.
- 14:25and I've got an 11: So it kind of depends on, you know, the style of client and, and how much support they need.
- 14:29and I've got an 11: But, you know, I wanna discuss these 50-plus clients who've come in, paid a lot of money.
- 14:35and I've got an 11: I'm talking four figures, five figures, and how they've come in without me actually doing any of that, like, sales call and pushy, hustly stuff.
- 14:46and I've got an 11: There's a psychologist called Mihaly Csikszentmihalyi.
- 14:49and I've got an 11: He is ultimately known as the grandfather of flow.
- 14:52and I've got an 11: He actually wrote a book on flow, and he studied for many decades on how flow happens, especially because, you know, he's really looked at flow at a human psychology level, which I just think is so fascinating.
- 15:08and I've got an 11: There's so many elements that you can peel back the layers on.
- 15:12and I've got an 11: But he found essentially that flow happens when the challenge in front of you matches your skillset.
- 15:20and I've got an 11: So too much challenge and you tip into major anxiety.
- 15:25and I've got an 11: Your nervous system goes absolutely crazy, tells you that you can't do it.
- 15:29and I've got an 11: Too little challenge and you move into a state of apathy.
- 15:33and I've got an 11: Apathy is the worst.
- 15:36and I've got an 11: Apathy means you do nothing even though you need to do something.
- 15:40and I've got an 11: You want to feel something, but you feel nothing.
- 15:43and I've got an 11: You want to get out of procrastination, but it feels good to be in procrastination.
- 15:48and I've got an 11: It's a shitty, shitty space to be in.
- 15:51and I've got an 11: Some of you might not yet be in apathy.
- 15:53and I've got an 11: You may be in boredom.
- 15:54and I've got an 11: That's also crap because boredom is… You're not gonna touch something if you're bored.
- 15:59and I've got an 11: So we wanna get to this in between.
- 16:02and I've got an 11: There's this beautiful channel where time disappears, where work feels so fucking fun and effortless, and you wanna come out with so much sparkly energy that you access an infinite amount of flow state energy.
- 16:21and I've got an 11: When I say infinite, I mean it is replenishing by the millisecond.
- 16:26and I've got an 11: Like, have you ever come off a client call and you know you've given so much, and yet you're just, like, bouncing off the walls in the best way?
- 16:34and I've got an 11: And you're like, "I could do another one.
- 16:36and I've got an 11: Come on, let's go.
- 16:36and I've got an 11: I could do another one.
- 16:37and I've got an 11: Come on, let's go." Like, that's how I feel when I finish up my mastermind calls.
- 16:41and I've got an 11: And some of my mastermind calls, I finish quite late at
- 16:44night for my local time, 8: 30, 9 o'clock, and I'm buzzed.
- 16:47night for my local time, 8: I'm like, "How am I gonna get to sleep? I've got a
- 16:497: 00 AM call tomorrow." And it's this flow state, this infinity energy that every single one of us has access to.
- 16:587: And I wanna say up front, because- A lot of people put this down to my personality.
- 17:047: They're like, "You're so like that. That's just your personality." But it's not a personality thing.
- 17:097: Because if I really let just personality drive it, my gosh.
- 17:137: Please, no.
- 17:157: It's the way that I've set up my business.
- 17:187: It's the way that I've really intentionally and mindfully designed the way that I wanna lead my life first, which is lifestyle, family.
- 17:267: One of my biggest personal values is spontaneity, and I love just spontaneous things.
- 17:317: So I'm always like, "Yes, let's just dump that and do that today instead." Love it.
- 17:367: So I knew I needed a business where my courses sell every single day so that they do a lot of the front-end work for me.
- 17:427: I knew that I wanted a business where my group mastermind calls hold a lot of energy, and I'm capable of holding a lot of energy for the room as well.
- 17:537: And I also knew I wanted a business where I'm not stressing about marketing every single day, where my time just goes into so many reels and so many talking head and so many yapping videos.
- 18:037: Like, ugh, no spew.
- 18:057: I can't.
- 18:067: Like, I- That to me is the opposite of spontaneity.
- 18:097: So… And often how I know I'm out of flow is that, yeah, like, that I'm not able to be spontaneous, that I feel really constricted.
- 18:207: Now, I wanna, I want you to know that I'm not in flow every second of every day.
- 18:247: Nobody is.
- 18:267: If someone's saying that to you, it's, it's a little out of reach.
- 18:307: I think it's a little unrealistic.
- 18:317: But you still have an infinite access to flow.
- 18:347: You are just not necessarily always in this, like, "Woo!" Like, can you imagine?
- 18:397: That would also be quite annoying.
- 18:417: But the way that I know that I've slipped out of flow state is when that energy glitch feels harder to access, and it… For me, it's never about, like, how many calls I've got on the calendar.
- 18:557: It's this feeling.
- 18:577: Like, things feel so much harder.
- 18:597: They feel so much heavier.
- 19:017: I start second-guessing everything.
- 19:037: I post something, and I think, "Oh, that's shit. Like, should I pull that down?" And there's this, like, signal that sometimes needs a tweak.
- 19:127: That's… It's not, it's not too deep, you guys.
- 19:147: It's really not that deep.
- 19:157: And if I do sometimes feel like I need to go a little deeper, that's when I know, "Okay, I need to do kinesiology.
- 19:227: I need to go do my reiki.
- 19:247: I need to clear my energy." There's something that's going on there, and then after one session, it's like,"Great, I'm back on." So I just really want you to start noticing that in yourself, too.
- 19:367: Your energy is the data.
- 19:397: Your energy is the data, and it's telling you something every single day.
- 19:467: Don't ignore it.
- 19:467: So there's a few things I want you to sit with.
- 19:497: Number one, when did selling last feel easy for you?
- 19:557: That's my first question.
- 19:567: Secondly, I've got my eyes closed, so just give me a sec. I'm just finding the question in my mind.
- 20:037: Which strategy have you been epically doubting and sitting in that apathetic procrastination cycle where you're like, "I just got off this awesome coaching call, and I'm just doubting, I'm doubting, I'm doubting, I'm doubting." So, so what is that strategy, and what would it look like if you just went in and actually really stuck to it and fully backed it?
- 20:307: Actually really backed it And I also need to ask you this.
- 20:357: This is the last question.
- 20:387: Where in your business do you feel that heaviness, and where do you feel that lightness?
- 20:457: I caught up with a client today, and she goes… So sorry, today, today's a Sunday, guys.
- 20:497: This is what I mean, my timescale reality.
- 20:527: Caught up with a client last week, and she said, "Ruby, I just really… I just don't wanna work." Just the way she said it was like,"I just don't wanna work.
- 21:057: Is there a model where I don't have to work?" I'm like, "Babe, no. That's where… No. I'm sorry, but you need to go find yourself a very, very rich husband type of energy." I hate saying that.
- 21:197: What's the other option?
- 21:207: I hate saying, "Go, go, you know, go into the lotto, and I don't know, something else may come about." But if you're in this line of business, which is like, you know, coaching and mentoring, I'm like, "There is, there is no such thing." Even in passive income, you gotta work.
- 21:377: You gotta work.
- 21:397: And so she's like, "Oh, God, now I've gotta really reflect on this. Where does it feel light?" Nowhere.
- 21:447: You know how sometimes you're just in one of those moods?
- 21:467: Anyway, she's come around, which is good.
- 21:487: But you don't need to answer these, you know, absolutely perfectly.
- 21:517: Just, just notice it, even if you wanna just go back, rewind to my three questions, and just speak them out loud and just notice what comes up.
- 21:597: So I mentioned selling in flow state earlier.
- 22:027: I want you to come to it, please, because everything we talked about today is what we're gonna go really deep on.
- 22:087: I also, in the show notes, have all of the numbers and the data if you wanna have a look at that, like, in full, really, really full detail.
- 22:177: It's free, so you can go ahead and grab that.
- 22:197: And, you know, I also just want you to know that this is all extremely, extremely normal, where you swing between out of flow and in flow.
- 22:307: And it's… Like, I've gotten to a point now with flow state where I can recognize the energy coming, and I can also recognize the energy dipping, and that's only because I've been quite literally studying flow state for now alm- coming up to five years.
- 22:467: And I have my mentor who I catch up with.
- 22:497: Shout-out, Dr. Johnny Beal.
- 22:517: And I see him once a month, and him and I just purely talk about the science of flow and how I stay in the energetics of flow.
- 22:597: He is amazing.
- 23:007: He is just… Oh.
- 23:037: He coaches, and then he, like, literally is the flow state expert for Cambridge and Oxford and Harvard.
- 23:127: He's just come back from Harvard.
- 23:137: Actually lives in the UK, but he just goes to Harvard a lot and hangs out in Boston and talks flow state and does speaking gigs.
- 23:197: He's my coach and mentor, and I'm so proud of that.
- 23:227: And him and I have had a coaching relationship now for, like, the whole time, five years.
- 23:277: So he's been my main teacher, and I'm so grateful to him.
- 23:307: So anyway, all that being said- I've adapted all the science he's taught me.
- 23:357: I've plugged it into the energetics of business, and I've plugged it into my selling strategy.
- 23:407: So that's what I wanna talk about.
- 23:417: The… I specifically wanna talk about that in selling in flow state.
- 23:467: So click on whichever links, both links.
- 23:487: I'll see you there.
- 23:497: I love you so much.
- 23:507: I can smell dinner, so I'm gonna go have my Sunday night dinner, and I'll catch you in the next one.
- 23:557: Big kisses, guys.
- 23:567: Ciao.