Latest / Influencer Confidential / Why Faceless Influencers Are DOMINATING Social Media... And How You Can Too! #242

Transcript

Why Faceless Influencers Are DOMINATING Social Media... And How You Can Too! #242 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. A lot of creators want to post
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  Speaker 1: on social media, but they're afraid to show their face,
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  Speaker 1: and I get it. There is a lot of responsibility
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  Speaker 1: with putting yourself out there, and that's why I think
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  Speaker 1: it's so interesting the rise of faceless creators in the
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  Speaker 1: social media landscape. If you head over to Instagram and
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  Speaker 1: type in the words faceless marketing, you're going to stay
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  Speaker 1: close to nine hundred and seventy six thousand posts tagged
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  Speaker 1: with this. Now, this number is obviously going to continue
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  Speaker 1: to grow because faceless marketing is on the rise. So
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  Speaker 1: let's go ahead and first start off with a few
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  Speaker 1: definitions talk about faceless marketing, especially if you, as a creator,
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  Speaker 1: want to get into this space. You want to post,
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  Speaker 1: but you don't want to show your face. Well, this
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  Speaker 1: is going to be something that's going to be really,
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  Speaker 1: really interesting to you. So very quick definition a faceless creator.
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  Speaker 1: It's what it sounds like, a creator that does not
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  Speaker 1: show their face. They are showing their lifestyle, their business,
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  Speaker 1: but again their persona is not in it. Instead of
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  Speaker 1: focusing on creating brand identity and personal brand and personal
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  Speaker 1: brand and personal brand, they're focusing on creating more of
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  Speaker 1: a brand identity around lifestyle or business. So we're going
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  Speaker 1: to get into it. We're going to get into examples.
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  Speaker 1: I'm going to also share benefits of why this benefits creators,
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  Speaker 1: benefits brands. Brands are buying into this whole faceless creator
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  Speaker 1: thing too, So a big concern amongst my community because
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  Speaker 1: what I talk about on this channel are brand deals.
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  Speaker 1: People are like, can I get brand deals without, you know,
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  Speaker 1: showing my face? And I think back in the day
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  Speaker 1: a lot of us were like, no, you have to
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  Speaker 1: show your face. But then it always comes down to
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  Speaker 1: the proof is in the pudding. Are there brands out
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  Speaker 1: there that are paying faceless creators? Yes, well, human content
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  Speaker 1: always I think per outperform faceless content. I don't know,
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  Speaker 1: to be frank, I would hope so, because obviously that
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  Speaker 1: human connection is so special and important. But then I
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  Speaker 1: also see faceless creators out there that are killing it
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  Speaker 1: working with brand partnerships. So this is a win win
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  Speaker 1: for those in the market that don't want to show
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  Speaker 1: your face. So one of the big benefits for faceless
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  Speaker 1: creators is that you can really put more energy and
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  Speaker 1: craft in making your content ten out of ten. This
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  Speaker 1: requires a different type of energy, right, So if you're
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  Speaker 1: a faceless creator that's showing off your environment, you know
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  Speaker 1: this means staging and setting up your environment. You have
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  Speaker 1: to put effort into that, right, especially if that's what
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  Speaker 1: you're showing. But it does remove the pressure of putting
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  Speaker 1: yourself out there. One of the biggest benefits is being anonymous.
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  Speaker 1: A lot of people want to keep an anonymous profile.
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  Speaker 1: They you know, value their privacy. They don't want to
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  Speaker 1: be putting themselves out there, and that is probably the
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  Speaker 1: biggest benefit of these types of accounts. When you think
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  Speaker 1: about a faceless account, if you're not on it, then
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  Speaker 1: you can also have other people support you, like it's
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  Speaker 1: really interesting. But here at sidewalker, like it's me, I
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  Speaker 1: am the face, and if I get sick or tired
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  Speaker 1: or want to travel, who's going to sub in for me?
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  Speaker 1: No one people are attached to me at this company,
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  Speaker 1: But if I had a faceless account, anyone could technically
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  Speaker 1: jump in and create the content, and it allows that
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  Speaker 1: creator to kind of take a step out, take a
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  Speaker 1: step back, which is super interesting when you think about
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  Speaker 1: things like burnout and overwhelm because you can get support
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  Speaker 1: to support you in developing the content. For some people,
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  Speaker 1: like posting about their lives or doing whatever is uncomfortable.
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  Speaker 1: I'm actually never really even shared this, so you guys
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  Speaker 1: get to hear this first. But it's interesting because you know,
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  Speaker 1: I have my business life and I've been an influencer
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  Speaker 1: marketing forever, but I also have other parts of my life.
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  Speaker 1: I go to pick up my kids from school, you know,
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  Speaker 1: I know there's parents at the PTA that watch my
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  Speaker 1: videos or my kids teachers that follow me on social
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  Speaker 1: And while I have grown my entrepreneur muscle to not
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  Speaker 1: really care who watches me or how that kind of
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  Speaker 1: plays out. Like our dog walker just followed me the
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  Speaker 1: other day, I'm like, why are you following me? So
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  Speaker 1: there is this idea of, like, you know, how having
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  Speaker 1: your self be put out there For some people that's
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  Speaker 1: uncomfortable and for others of us we grow past it
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  Speaker 1: because we love what we do more than we're uncomfortable.
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  Speaker 1: The thing about being a faceless creator is that you
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  Speaker 1: tend to get really really niche, right. So, for example,
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  Speaker 1: some of the ones that I follow are in the
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  Speaker 1: food niche. They're literally just showing cooking recipes. That's it.
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  Speaker 1: That's what I come to them for, expertise on cooking,
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  Speaker 1: healthy eating, like how to make stuff right, and these
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  Speaker 1: type of accounts. It's like I just see the hands
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  Speaker 1: and I just see the hands cooking, and I'm not
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  Speaker 1: attached to the creator, but they tend to be very
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  Speaker 1: niche faceless accounts. If you are going to go the
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  Speaker 1: faceless route, you do probably want to pick a niche
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  Speaker 1: more than you know, a lifestyle creator, because lifestyle we
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  Speaker 1: can kind of talk about like all the things, but
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  Speaker 1: especially like I follow a lot of home interior design,
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  Speaker 1: you know, faceless accounts, because again, the content is what
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  Speaker 1: I'm following, not the person putting it together. Like I
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  Speaker 1: don't care about the interior designer's life and what she
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  Speaker 1: does and how she goes to work. I care about
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  Speaker 1: her product and what she creates. So this is oftentimes
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  Speaker 1: really got for people that do have that end product
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  Speaker 1: to share it, Like the cooking video or the interior design.
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  Speaker 1: But then again, we see a lot of faceless creators
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  Speaker 1: that are just showing their lifestyle, like their cozy lifestyle.
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  Speaker 1: They have this like aesthetic way to them and people
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  Speaker 1: are curious and they want to watch and you know,
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  Speaker 1: we're not watching it for the person, we're watching it
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  Speaker 1: for the aesthetic of the content. Also, faceless creators from
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  Speaker 1: a monetization perspective, we're going to talk about why this
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  Speaker 1: is good for you for a brand side, but in
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  Speaker 1: terms of faceless creators, I've also seen a lot of creators,
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  Speaker 1: you know, sell their content to stock sites and stock
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  Speaker 1: footage sites because again they are creating sellable lifestyle content,
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  Speaker 1: but it's not about them, so they don't mind selling it.
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  Speaker 1: Now here's one of the drawbacks, and I'm going to
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  Speaker 1: be frank and I think this is one of the
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  Speaker 1: reasons brands like faceless creators is because it's less expensive.
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  Speaker 1: When you put your face to it, you can charge
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  Speaker 1: a little bit more. Right, when you don't have your
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  Speaker 1: face in it, you don't have your likeness, your credibility,
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  Speaker 1: you know, the fees go a little bit down. So
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  Speaker 1: this is a conferent creation, but a pro for brands,
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  Speaker 1: you know, and I think that's something that we talk
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  Speaker 1: a lot about in the rate section of my program,
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  Speaker 1: like how do you price yourself? And everyone wants a
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  Speaker 1: formula and there are formulas, but there's more than that, right,
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  Speaker 1: Like I have my MBA. I charge for my credibility.
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  Speaker 1: I charge for my experience because again it's me. But
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  Speaker 1: if it was content that I was not in, that
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  Speaker 1: whole side goes away. So something to consider in the
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  Speaker 1: faceless market. Brands like partnering with faceless creators because it's
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  Speaker 1: just less risky. You know, there's not this idea of
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  Speaker 1: like what if the creator that you do something gets
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  Speaker 1: into a huge scandal. Faceless creators don't get into scandals
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  Speaker 1: because that's again not the mission of the page. Like
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  Speaker 1: the interior design account for example, if that interior designer
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  Speaker 1: goes into a messy divorce or something, none of that
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  Speaker 1: drips into her content because that's not what people go
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  Speaker 1: to her content for. So there is a really nice
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  Speaker 1: space between personal and biz. But from a brand perspective,
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  Speaker 1: there is that safety, like it's safe, brand safe, it's
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  Speaker 1: very marketable and it's easy to tag and work with
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  Speaker 1: that creator because from a reputation management standpoint, we don't
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  Speaker 1: have to worry that this creator is going to go
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  Speaker 1: off the rails. From a monetization standpoint, y'all, I wanted
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  Speaker 1: just to quickly mention that faceless creators are not limited
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  Speaker 1: to Instagram. We're seeing a lot of them all over
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  Speaker 1: on YouTube, on TikTok. From a monetization standpoint, we're seeing
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  Speaker 1: a lot of faceless creators on TikTok shop. You know,
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  Speaker 1: they're selling products without showing their face, and this is
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  Speaker 1: something that's continue to rise and rise, and that's why
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  Speaker 1: I think it's interesting that it's not Instagram specific, but
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  Speaker 1: it's all over. One of the most famous styles of
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  Speaker 1: faceless accounts are pet accounts, right, a lot of the owners, again,
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  Speaker 1: you don't know about the owner, you know about the pet.
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  Speaker 1: So whether or not you're thinking about getting into this
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  Speaker 1: faceless trend, the things that you were going to want
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  Speaker 1: to put in place are monetization strategies, because you can
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  Speaker 1: one hundred percent be successful as a faceless creator, but
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  Speaker 1: there are different strategies than the influencer puts themselves out there,
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  Speaker 1: and there are also different rates that go into that.
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  Speaker 1: So if this is something you're interested in learning more
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  Speaker 1: about or how to developing your faceless creator presence and
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  Speaker 1: you want us to help you here at Sidewalker, and
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  Speaker 1: make sure you book a call with our success manager.
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  Speaker 1: She'll tell you what we do at our company, how
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  Speaker 1: we can support you, how we can get involved and
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  Speaker 1: help you monetize riding the faceless creator wave. I hope
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  Speaker 1: you enjoyed today's episode. If you did, make sure to rate, review,
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  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
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  Speaker 1: for more resources on all things influencer marketing and social media.
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  Speaker 1: Until next time,