Building A Marketing Strategy, with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.
What you'll learn about in this episode:
The benefits of building a developing a marketing strategy
How strategy differs from tactics
How to build a marketing strategy that thrives in disruption
The importance of data and research
How to structure…
The skinny
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