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Ep 4 - Craig Swinton: From Paramedic to Online Coach | TikTok, Steroids & Building a Fitness Brand

In this episode of GEL & Tell, we’re joined by our first ever guest, Craig Swinton - online fitness coach, former paramedic, business owner, dad, and one of the most unapologetically himself people we know.

We get into Craig’s journey from working in the ambulance service to building a successful online coaching business, what it really took to make that leap, and how TikTok Live became one of the biggest drivers of his growth.

We also talk about:

building a fitness business from scratch

using TikTok Lives to generate leads and grow a loyal audience

the reality of going self-employed

work…

The skinny

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