Latest / Mortgage Marketing Radio / How This Agent Closed Over 140 Deals from TikTok

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How This Agent Closed Over 140 Deals from TikTok · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can, too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:03
  Hey, hey, hey, all right.
• 1:11
  Welcome to another episode of Mortgage Marketing Radio podcast.
• 1:15
  I am thrilled to be here once again and to have you listening.
• 1:18
  You know what an honor it is.
• 1:20
  I'm grateful and appreciative that you've tuned in.
• 1:23
  And I don't know how long you've tuned in, but let me know.
• 1:25
  How long have you been listening to this show?
• 1:26
  If you're new, if you've been around here, this is our sixth year of the podcast.
• 1:29
  We're an episode, I don't know, 230 something.
• 1:33
  Hey, we got a private Facebook group just for y'all listeners.
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  So go to Facebook and type in Mortgage Marketing Radio, Radio Radio, Radio.
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  The podcast and we're going to be doing lives in there.
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  I'm going live, ask me anything where you get your questions answered.
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  And so look for that to becoming soon.
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  You got to be in the Facebook group, though, for you to get access.
• 1:52
  And I'd love to hear how long you've been listening to the show over at Facebook there.
• 1:55
  There you go.
• 1:57
  Okay, say one other thing.
• 1:58
  So the list, listen, let me just tell you straight up.
• 2:00
  The market's shifted.
• 2:01
  You know that.
• 2:02
  We've moved from a refined dominant market to a purchased dominant market.
• 2:05
  And you want more purchase business and you want likely more referrals
• 2:10
  from real estate agents, but the challenge is so do a lot of other loan officers.
• 2:16
  A lot of other loan officers have shifted and they're now going after the same agents
• 2:20
  you're going after.
• 2:21
  And it's challenging to get attention, to rise above the noise, to stand out, to get
• 2:26
  an agent to take your call, to call you back.
• 2:28
  What do you do?
• 2:29
  Therefore, you need a solution.
• 2:32
  And that's what we've provided for you is the my agent classes platform.
• 2:37
  Imagine a plug-in play, turn key educational platform that puts you front and center in
• 2:44
  your local market to attract agents every single month, like clockwork, to drive awareness,
• 2:50
  engagement and conversion to referral partners.
• 2:55
  That's what it does.
• 2:56
  You want to learn more?
• 2:57
  You go to mortgagemarketing.pro, everything's there for you to learn more.
• 3:00
  And if this is right for you, and I know it's not right for everybody, and that's okay.
• 3:04
  But if there were a better way for you to attract, capture and convert real estate agents
• 3:10
  and get referrals from them, I would be talking about it.
• 3:15
  So please go check out mortgagemarketing.pro and see if that's for you there.
• 3:18
  Okay.
• 3:19
  So my special guest this week, long time coming, been chasing this guy down for quite
• 3:23
  a long period of time, and this is how it goes with successful people.
• 3:26
  They're busy, by the way.
• 3:28
  And so persistence pays off.
• 3:30
  So who am I talking about?
• 3:31
  My special guest on this episode is Zachary Faust and Zachary has come on the scene
• 3:37
  in a big way in a lot of the spaces of real estate.
• 3:40
  He's a real estate agent in Delaware.
• 3:43
  And just to give you the quick little snapshot on him, he has amassed over 1.6 million followers
• 3:50
  on TikTok, over 45 followers on Instagram.
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  In 2021, on TikTok alone, he sent and or received a combined total of 250 referrals to other
• 4:05
  real estate agents in Delaware and around the country.
• 4:10
  From that, I believe it's 143 transactions closed, just from those referrals just on TikTok.
• 4:18
  That's not all his business.
• 4:21
  And so I wanted to have Zachary here, number one, if you're a real estate agent listening
• 4:24
  to this, get ready to take notes, get ready to come back and play this again.
• 4:29
  If you're a mortgage loan professional, this is applicable to you and share this episode
• 4:35
  with an agent that you want to make an impact with because I can guarantee you what Zachary
• 4:41
  is sharing on this episode, what he is revealing about how he is generating quality leads,
• 4:47
  quality prospects through Google, paper, click, through TikTok, through Instagram, through
• 4:51
  social media, part of his strategy and plan and some of the tools and resources he shares
• 4:55
  on this podcast. This is your entree mortgage professional to add value to your real estate
• 5:01
  agents.
• 5:03
  So I'm excited to bring Zach to you.
• 5:06
  I know you're going to enjoy this interview as much as I have and I'd love to get your
• 5:08
  feedback on it.
• 5:09
  If you like this review a lot, hey, leave us a review.
• 5:11
  There should be a link in the show notes to everything we mentioned here today.
• 5:14
  Everything you hear Zach talk about, there'll be links in the show notes.
• 5:17
  If you'd go check out everything we've just mentioned and without further ado, let's
• 5:21
  get into this week's show.
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  Zachary Foust.
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  Yes, sir.
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  My guy.
• 5:27
  You know what?
• 5:28
  We need you to do this for you.
• 5:32
  Right?
• 5:33
  The Talika crowd, we got going in the background.
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  I love it.
• 5:38
  Okay, so this has been a long time coming because we're both super busy, but I appreciate
• 5:42
  you making time.
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  Let's make the best of this for our listeners.
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  Where do I start?
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  I start with this.
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  You are actually part of a presentation.
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  You don't even know this yet.
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  But I teach a lot of classes to real estate agents as do some of my loan officers around
• 5:56
  the country.
• 5:57
  And one of the classes we're teaching lately is the social media trends for 2022.
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  And of course, we're mentioning TikTok in there.
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  And I've got you on a slide in TikTok with a screenshot of your of your TikTok, you
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  know, last great scrape I had at what 1.6 million followers when I last grabbed it.
• 6:16
  And dude, you told me, let's just get right after it.
• 6:21
  You told me a figure of back and forth last year, 2021 of the amount of referrals that
• 6:27
  were sent back and forth.
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  Do you remember what that number was?
• 6:30
  Yeah, it's about 125 plus.
• 6:32
  Okay.
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  So 125 referrals went back and forth.
• 6:36
  Of those, though, certain amount closed, right?
• 6:38
  Oh, yeah.
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  A very large amount.
• 6:41
  Oh, geez.
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  Now you're asking for old numbers.
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  I have last.
• 6:44
  You want to tell me what you said was actually was 250 referrals back and forth and 140
• 6:48
  closed.
• 6:49
  Oh, yeah.
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  So the actual number ended up being 143 close.
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  And I stopped telling people overall referrals.
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  I just started telling people close.
• 6:58
  Yeah.
• 6:59
  Yeah.
• 7:00
  Exactly.
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  So 125 plus is what I had on my presentation.
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  It's the longest and then we recounted.
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  It was 143 that actually made it to a closing table.
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  Referral check sent out.
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  Quite honestly, it's been amazing because a lot of those agents, agent relationships have
• 7:15
  led to one of the most beautiful things of all time is we now have agents that are
• 7:19
  joining off of other out of state agents, referral, family, friends, all that fun jazz.
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  So we're now growing internally where we're having a lot more internal deals and it's
• 7:29
  almost insane.
• 7:30
  When you say joining, you're talking about loft realty?
• 7:32
  Yes.
• 7:33
  Yeah.
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  We are a team within a brokerage, no individual agents.
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  And we are with team and staff above about 27.
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  We just hired on our last agent, so we're growing.
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  So you've got people seeing your content, seeing what you're doing.
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  And they're like, hey, I want part of that, whatever he's doing.
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  Essentially, it can be a mixture of a bunch of things.
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  It's not always me and most of what makes everything go at this point isn't me.
• 7:59
  It's the amazing vision and the amazing amount of work and the attention to detail that
• 8:06
  everybody on the team gives toward their actions.
• 8:09
  It's incredible because I know what it's like to work for someone else's vision and how
• 8:16
  the motivation is different.
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  And so for all of us to just be interwoven and really chasing after the same thing is really
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  incredible, honestly.
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  So a lot of the people that end up really joining and sticking are the people who just
• 8:29
  fall in love with the chemistry, fall in love with the culture we've built.
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  And that really has nothing to do with me.
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  It has everything to do with them and just the reciprocation and it's amazing.
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  Are you Justin Delaware?
• 8:42
  Right now, yeah, we are focusing Justin Delaware.
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  I have agents asking me to expand into Jersey, PA and Maryland and Virginia because we have
• 8:48
  them.
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  And they're getting their respiratory licenses and I'm like, can we hold it?
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  I'm like, no, but it will take a certain amount of agents looking to make that move to
• 8:57
  afford what it would cost to have a broker do it.
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  Or it'll just take a broker jumping on and saying, hey, I want to open your state.
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  For right now, we're just focusing on Delaware.
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  Sure.
• 9:07
  Yeah.
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  And of course, you're dealing with the daily business of just managing what's in your backyard.
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  Yes, there is there is the absolute madness of my life.
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  Yes.
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  Yeah, your life, the market, right?
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  You're obviously a parent, I believe, right?
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  Yes, absolutely.
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  Absolutely.
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  Absolutely.
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  But still make time to be able to create amazing content and build up, you know, plus million
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  followers on TikTok, 48,000 plus on Instagram.
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  And I'm not like a numbers whore guy or whatever, it's like, it's not about that.
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  But clearly that's respectable.
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  People are following you for a reason.
• 9:39
  Thank you, man.
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  What I'm curious about is of the 140, let's say, 143 back and forth over TikTok, how does
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  that compare to or what percentage of this of that is local business, right, closed in
• 9:53
  your backyard?
• 9:54
  Oh, that's a great question.
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  So we have a lot that come from military.
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  I better myself deployed better and a lot of the stories that I tell on TikTok kind of
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  revolve around that.
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  It's usually military, department of correction or real estate.
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  And then of course getting kicked out of plan of fitness is somewhere mixed in there, but
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  which I'm now back at and do work out very, very quietly.
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  I'm just headphones in, I just I use the water fountain.
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  I don't even bring in a bottle anymore because part of me feels like I lose every time
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  I walk in there.
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  I'm like, they beat me.
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  I'm back.
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  I've succumbed to their demands.
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  So I'm like, I don't even bring a bottle because I'm like, I feel if I walk in with this tiny
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  ass little bottle, I don't even know the story.
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  I heard some.
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  What's the, do you want to go there or not?
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  Do you want to?
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  It's a longer story.
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  It's on my TikTok.
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  But basically I had a gallon water jug that I got from like Wawa, a local gas station.
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  And they didn't like it.
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  So I was like 10 minutes into my cardio guy comes over to say you got to get off and I'm
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  like, no, I'm drinking.
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  I, and this was COVID with tre, every other treadmill.
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  So I just had it seated on the treadmill next to me, the little grippy part.
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  So I was like, he's like, it could be a tripping hazard.
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  And then I looked at the treadmill that no one was legally allowed to step on according
• 11:15
  to their rules and like, I was like, and then at one point he went to reach to grab it.
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  And that's when I kind of like moved out.
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  I was like, okay, dude, I was playing, don't touch my stuff.
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  And so yeah.
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  And then basically it came down to, they were going to call the police ride, the leave and
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  they're left and then I made a video about it on TikTok.
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  And then I got a call from like big plane of fitness.
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  Seriously?
• 11:39
  Yeah.
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  And I got a sponsorship from gallon, I got a sponsorship from gallon gear.
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  They're up there too.
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  Because gallon gear, so it may make stuff for gallon water jugs and they're like, we
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  love this.
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  That's awesome.
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  It was cool.
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  Oh my God.
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  That's the absurdity of what that person did.
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  We can go on about that.
• 11:56
  But going back to the military side of things, yeah, we get, we get military referrals.
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  We had Louisiana, Germany, England, San Francisco, Alaska, all the way over.
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  Delaware.
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  Exactly.
• 12:07
  Yep.
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  So we have a large military following already on TikTok.
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  So we're just kind of thought of.
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  So when they get the call, hey, you're going to Dover, Delaware and they're like, Delaware.
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  Oh, I know that guy on TikTok.
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  So those are cool too, because I have gotten to work.
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  Getting in your radar, you know what I mean, military, you're using like, you know, tell
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  me that's the secret man.
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  What do you mean?
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  Well, I mean, military, how do military are using, I'm taking hashtags or whatever.
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  No, it's just the content, it's just my content, my genuine content, you know, figuring
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  it out.
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  Yeah, it's, but it's also about the content.
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  It's not, I wouldn't say it's about the algorithm because you can know everything about
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  the algorithm.
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  Just because you know everything about the algorithms does not mean you're good at the
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  algorithm.
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  Like, like, I know a shit ton about golf a lot.
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  I love golf.
• 12:58
  I know a lot.
• 12:59
  I could watch a match and I could tell by a set up if it's going to be a draw or fate
• 13:03
  or why that went higher, 100% put me on a golf course.
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  No, we're 50, 50 most times, all right.
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  So just because you know it doesn't mean you know what to do with it.
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  So the big thing about the military side is I attracted the audience by putting out the
• 13:24
  content, not by shaping the algorithm to give me that audience.
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  Now did I use hashtag military and hashtag army?
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  Yeah, absolutely.
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  But did I do that for every video?
• 13:37
  No, only the content I wanted them to see.
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  And that's what people don't understand about hashtags is hashtags are built on short
• 13:45
  form video to help the content find the right audience, not to help your audience find
• 13:52
  the content.
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  People think of it.
• 13:55
  It's like, oh, you press it and you see all the videos to use it.
• 13:57
  Yeah, that's one thing.
• 13:58
  But the more powerful thing is the automation behind.
• 14:02
  It is now going in and looking for, okay, you said hashtag basketball will seven other
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  people that usually like hashtag basketball like this one too.
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  So let's find seventy hundred others.
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  And then you know, throw them in front of it.
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  Oh, sixty hundred.
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  You know, and that's how it works.
• 14:18
  And that's how they determine who needs to see your content.
• 14:20
  And then if you do four, five, six, seven, eight, nine military videos, really rock.
• 14:24
  Guess what?
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  Next time you post anything, who are they most likely going to put you in front of?
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  Which now means you have a better off the jump audience.
• 14:31
  You have a better quick start into the algorithm of a better chance of going viral.
• 14:34
  So yeah, I have a springboard now.
• 14:36
  Anytime I talk about military or department of corrections to go viral, I mean, yeah,
• 14:42
  art and science, you know, it's, it's exactly, exactly.
• 14:46
  I call it.
• 14:47
  That's a beautiful point because it's the art is what I love about it or what I'm good
• 14:55
  at.
• 14:56
  But the data and the algorithm is what I love.
• 14:58
  Hmm, interesting.
• 14:59
  I love you a deep dive though on the data.
• 15:02
  Oh, absolutely.
• 15:03
  I'm a nerd for I know way more about my data than I'll ever conceptually think about
• 15:08
  as I'm making a video.
• 15:10
  Well, that's good though that you're able to discern the two because and you know this
• 15:13
  very well.
• 15:14
  But I've heard other people say, you know, if you're trying to trick the algorithm, whatever
• 15:17
  a game it, you're not because ultimately the day it comes down to good quality content.
• 15:22
  There's a big difference between gaming the algorithm and gaining gaming psychology.
• 15:25
  Okay.
• 15:26
  I love to game psychology.
• 15:28
  Like I love 29 seconds through a video saying something so quickly, so off cuff and so
• 15:32
  like, whoa, what did he just say to make people think, okay, I'm going to go and check
• 15:36
  the comments real quick.
• 15:37
  Meanwhile, I know the video ends 35 seconds and I know I'm going to automatically probably
• 15:41
  get a rewatch because they're going to spend the last five to seven seconds.
• 15:44
  Looking in the comments to confirm what they heard is what they actually heard and then
• 15:48
  boom rewatch.
• 15:49
  There's like little stuff like that out game.
• 15:52
  I won't sit and think, well, if I make a four second video with a lot of text, they'll
• 15:56
  have to read it now because no one's going to like it.
• 16:00
  No one's going to comment on it.
• 16:01
  No one's going to share it.
• 16:02
  It's following you because it's also reading that stuff too.
• 16:05
  So if Tiktok sees, oh, huge 100% watch time, 110% watch time, zero followers, two likes,
• 16:11
  four hate comments.
• 16:12
  Yeah, we're probably not pushing that one so that you can't game it.
• 16:16
  Well, that's interesting.
• 16:17
  It makes me think of somebody who shall go nameless, but I know they get, they have the videos
• 16:22
  on Instagram.
• 16:23
  They get mad views on Instagram.
• 16:26
  They have videos on YouTube.
• 16:28
  I'm not going to say they're exact.
• 16:30
  It's kind of like that pillar content and they micro it down to Instagram.
• 16:33
  Sure.
• 16:34
  But they have like 10,000 subscribers on YouTube.
• 16:37
  Watch is like their watch volume is like so small, 100%.
• 16:41
  Oh, yeah.
• 16:42
  I mean, to be honest, with you, Loft Reels, he's the same exact way and it's the reason
• 16:46
  why we're launching a new YouTube channel.
• 16:47
  Now, I don't know how this particular person you're mentioning got their subscribers,
• 16:51
  but we got ours on accident.
• 16:52
  I got mine because I went viral on Tiktok so often that people would look me up, find
• 16:57
  our real estate page and honestly, it's kind of trashed our YouTube page because now the
• 17:00
  algorithms jacked up because the audience is all over the country and from all different
• 17:05
  age groups and stuff like that.
• 17:06
  So we're actually creating a new one because our ours is terrible.
• 17:10
  So I don't know how they went to acquire it, but subscribers does not mean watches anymore.
• 17:16
  It's subscribing is becoming is coming down in stock to coming close in my opinion to the
• 17:25
  follow.
• 17:26
  Like, it's getting there.
• 17:28
  It's still more valuable than a follow, but it's getting there and there's plenty of
• 17:32
  people who will watch YouTube and never subscribe to anything and they could be on it every
• 17:37
  single night, but it's so it's also something that's just not going to be a part of anybody
• 17:43
  for anything.
• 17:44
  Like, they don't care who they're watching, they're just they don't think to subscribe.
• 17:47
  They know that YouTube's algorithm is so good that the four to five things I always watch
• 17:50
  is always whenever you post something, it's going to be my recommended.
• 17:54
  So which means if they have lots of subscribers and they have a low view count either a their
• 18:00
  SEO sucks or be their content sucks or see all the above, well, what I'm hearing in this
• 18:06
  and I heard somebody say this as well the other day regarding screwing up YouTube specifically
• 18:10
  screwing up the algorithm in that, you know, what do you what are you teaching the algorithm
• 18:15
  to do?
• 18:16
  Right?
• 18:17
  To your point about YouTube is if you've got people coming from all over the country or
• 18:19
  or real.
• 18:20
  Exactly.
• 18:21
  It was a YouTube trainer in the real estate space I was watching.
• 18:24
  And he was like, don't share your YouTube videos to other agents in this and that and
• 18:28
  this because that's not what you want.
• 18:30
  You want the people in your backyard to be watching.
• 18:33
  Don't put it.
• 18:34
  I don't want it on Facebook.
• 18:36
  I want organic Facebook videos on Facebook.
• 18:39
  I don't want it on Instagram.
• 18:40
  I want not like a little link.
• 18:42
  Go check it out.
• 18:43
  I want organic Instagram on Instagram.
• 18:45
  Like, yes, you're going to slowly start cross populating as you grow.
• 18:50
  But if you're trying to push YouTube on Facebook, that's basically like selling a big Mac
• 18:55
  and Burger King.
• 18:57
  Yeah.
• 18:58
  Burger King ain't going to rock with it.
• 19:00
  So you're not going to get pushed on their algorithm.
• 19:03
  Do you think that the number one competitor for long form video for them, other than Netflix,
• 19:08
  you think posting a link on their platform, you think they're going to push it?
• 19:11
  No, you have no chance.
• 19:13
  That's why there's a Facebook video tab that's only organic Facebook video.
• 19:16
  All right.
• 19:17
  Let me ask you this then, seeing what's your take then on pushing your TikToks to Instagram
• 19:22
  and it's got the TikTok logo.
• 19:25
  Well, so a reason of recent, it's an issue of this.
• 19:28
  It was late December, early January, where they finally came out to the creators account
• 19:32
  and say, hey, look, we are now going to start limiting the view ability or the reach ability
• 19:39
  of your reals if other social media platforms logos are present, which, okay, TikTok.
• 19:45
  But I guess they're covering their tracks for Snapchat, Spotlight and all this different
• 19:49
  stuff.
• 19:50
  Exactly.
• 19:51
  So now, yes.
• 19:54
  And basically, the rule of thumb is it's going to go up to your following a certain percentage
• 19:58
  of it, but not all of it.
• 20:00
  And it has zero chance of being seen on public facing, um, reels at this point is don't
• 20:07
  do it.
• 20:08
  Yeah.
• 20:09
  100%.
• 20:10
  Go to snapchick.com.
• 20:11
  It'll remove it.
• 20:12
  You just get the copy it in.
• 20:13
  It removes the codey data into the video and removes the logo.
• 20:17
  Um, the only issue you'll run into a snap tick is slightly alters the audio.
• 20:23
  It like, what's it, yeah, it's a little off by like 0.5.
• 20:27
  So I use an app called in shot to kind of extract the audio, rip it back a little bit.
• 20:31
  But that's getting a little bit more complex.
• 20:34
  As far as, as far as any, uh, people listening out there that want to repurpose, that's the
• 20:39
  easiest strategy.
• 20:41
  So do you, the speaking of strategy, that's what I wanted to ask you about.
• 20:44
  Do you have a strategy, meaning how you approach your content and distribution?
• 20:49
  Um, so I have a strategy toward, so I'll be very honest with you.
• 20:54
  At the time of us speaking, I'm on a bit of a content hiatus, um, not that I'm not posting
• 20:59
  content.
• 21:00
  I put out like 17 stories yesterday.
• 21:03
  It's not a part of my day to day game plan right now.
• 21:07
  And, and the reason being is because we're making a huge push on the machine.
• 21:13
  You asked, you know, what kind of systems and what kind of flows do I have?
• 21:16
  Well, I do have my flows and I do have my, you know, my pathways and normally follow my
• 21:21
  systems.
• 21:22
  But as of right now, I'm not pushing anything into the beginning of it.
• 21:25
  I'm just kind of letting it stall out while I work on the other stuff.
• 21:29
  Because there's different avenues to the business right now.
• 21:31
  We're doing a really large scale on our paid marketing.
• 21:35
  So I'm keeping deadly eye on that.
• 21:37
  We're launching new landing pages.
• 21:39
  We're generating seller and buyer leads more than 1300 a month last month.
• 21:43
  And trending upwards or hoping to hit 1500 this month for I say 20 agents,
• 21:48
  uh, uh, video staff.
• 21:50
  So there's other things to monitor other than just my own personal content.
• 21:54
  But what I would say, my bare minimum is I'm always reaching out.
• 22:00
  And that's why I think what people have with social media.
• 22:02
  So backwards is even on the days where I'm not going to put out content.
• 22:06
  It's still a bar none must has to happen that I'm interacting and engaging with people
• 22:12
  that I'm getting back to the M's that I'm reacting to people's stories.
• 22:15
  I'm going through liking stories.
• 22:17
  I'm liking people's posts, commenting, responding.
• 22:20
  I'm getting in there and I'm being social.
• 22:23
  And that's what they care much more about.
• 22:26
  So, um, that's kind of my 100% got to do structured system.
• 22:31
  Um, but yeah, for things like video checklist, I have those.
• 22:35
  I have systems like, okay, when this gets edited by this person that goes here,
• 22:38
  gets redistributed there, but it's a bit more on a team level than an individual
• 22:44
  agent level.
• 22:45
  Regarding to the ads, I didn't catch what you said.
• 22:47
  Did you say you're doing what's the focus of the ad?
• 22:49
  Is it first time home buyers?
• 22:51
  No, actually, so we have a few different campaigns.
• 22:54
  We have a Google ads paperclip campaign that's attracting buyers to our website
• 22:58
  for search and lead capture.
• 23:00
  We have a middle of funnel ads that are display ads on Google in YouTube ads
• 23:05
  that they see once they've interacted with something with the same system.
• 23:08
  Yep.
• 23:08
  We have the same systems set up on Facebook and Instagram to where if they have a certain
• 23:11
  amount of interaction, follow, like something, they're going to see that as well.
• 23:14
  Our pixel and our tag are intertwined.
• 23:16
  Which I think custom audiences then pretty much on Facebook.
• 23:20
  Yeah, the custom audience.
• 23:21
  Yeah, that's the only thing we use Facebook for.
• 23:23
  We do not go cold ever.
• 23:25
  It's the dumbest and if you are thinking, should I run a Facebook?
• 23:29
  No, if they are not coming from another source or I mean, you just have to
• 23:33
  understand you won't get leads.
• 23:35
  You can brand.
• 23:37
  Don't get me wrong.
• 23:37
  You can brand, but you should be branding to and no, I'm actually going to
• 23:41
  recant that you should still be remarketing.
• 23:44
  You should still be turning on the like the person seeing your branding video
• 23:48
  should be Facebook likers and friends of their likeers and friends of the
• 23:52
  likeers.
• 23:52
  Like it should be always just trying to grow stop trying to like patch here,
• 23:56
  patch there, patch here, patch here, like grow out.
• 24:00
  So Facebook and Instagram should always be remarketing.
• 24:03
  They should already have seen you interacted with you.
• 24:06
  You should have some proof they're interested or that they're
• 24:09
  interested in you if not homes like something.
• 24:12
  Don't just say zip code go.
• 24:14
  If you're going to go cold, you do lean more towards PPC.
• 24:18
  So that's not cold.
• 24:20
  Well, yeah, okay, fair enough.
• 24:22
  That's a middle of thought.
• 24:22
  They have to search the certain phrase.
• 24:24
  Then they presented 12 to 14 different options.
• 24:26
  They click, yeah, they don't know you as what I mean.
• 24:28
  Yeah, and for anyone wondering what PPC is, that's when you make a search
• 24:32
  and you click on something.
• 24:33
  Now, let me tell you why these are my favorite leads right now.
• 24:35
  And this is, this isn't my opinion.
• 24:38
  The best lead source right now data.
• 24:40
  All right, let's check this out.
• 24:41
  So a Zillow lead, right?
• 24:43
  What's a Zillow lead?
• 24:44
  Have to do and we, and we'll pay what?
• 24:47
  It's like 125 to 150 bucks for a Zillow lead somewhere in that range.
• 24:51
  Most areas.
• 24:52
  So they have to log on search Zillow area, okay?
• 24:56
  Zillow area, Zillow comes up, they click on Zillow, they go on to Zillow,
• 25:00
  they search on Zillow, then they get to a home, they click on the home,
• 25:03
  they want to throw on the home or they have to force registration, boom, lead.
• 25:08
  All right.
• 25:08
  And then, yeah, five steps, talk about PPC.
• 25:13
  So number one, and there's an extra step at the beginning, I'll explain why.
• 25:18
  Number one, they go to Google, they type in Zillow, Delaware.
• 25:23
  They're presented within with the option to click on Zillow and choose not to
• 25:28
  and instead are clicking on my ad.
• 25:31
  I count that as a third action.
• 25:34
  Because one of our number one PPC search criteria is Zillow, our area.
• 25:39
  We're running 141 of them, but that's one of our top performers.
• 25:43
  So when they go and click on that, they're then going to our site,
• 25:48
  they're shown homes immediately, they're then clicking on a home,
• 25:51
  they're then given the registration form.
• 25:53
  Because again, in Zillow, it's, hey, do you want to give us your info on my site?
• 25:59
  It's, give us your info.
• 26:01
  Give us your info or get out kind of.
• 26:04
  So again, I would say a little bit of a higher level of motivation
• 26:08
  because now it's like, hey, give us your info to show us your motivated to get out.
• 26:13
  So, so I'd say there's a little bit more motivation in these leads.
• 26:17
  You're requiring an opt-in to get access to view homes.
• 26:21
  And then we're reaching out to them.
• 26:23
  And right now the cost per lead, not cost per click,
• 26:27
  cost per lead all in is $9.68 a lead.
• 26:32
  With a similar amount of motivational triggers that had to be,
• 26:35
  that had to go through a Zillow versus a Zillow lead.
• 26:38
  It's a hundred and you see where I'm going there.
• 26:40
  So even if it is off a little bit, we're still, we're still talking 12x.
• 26:45
  And you got ISAs, I think you said on that as well.
• 26:47
  Yep, four of them.
• 26:49
  And plus you're doing probably the email, the text thing, all that jazz.
• 26:51
  Yeah, that we work through active campaign.
• 26:53
  I go a little bit outside of the real estate world.
• 26:55
  Frankly, real estate tech is a little bit outdated.
• 26:59
  So I went straight to active campaigns episode sponsored by followup boss.
• 27:03
  Oh, well, well, not a great one.
• 27:05
  You mentioned what I love.
• 27:06
  I'm actually going to be on followup boss podcast in April.
• 27:10
  If you're hearing this, I love followup boss.
• 27:11
  No, we, we use the tech I would shout out right now.
• 27:15
  If anyone's frustrated with real estate tech is followup boss,
• 27:18
  see Sue, my boy, Mack Hill just jumped over to see Sue.
• 27:22
  Love them.
• 27:22
  They're started for data tracking active campaign for emails,
• 27:27
  text, voice mail, so many automations.
• 27:30
  Zapier for digital glue.
• 27:34
  Lift off agent for a website.
• 27:36
  Incredible.
• 27:37
  I know there's agent image, all these other,
• 27:39
  but they're just the whole package and for a great price.
• 27:42
  I'm not sponsored by any of these people, by the way.
• 27:45
  And, but I would listen to offers.
• 27:50
  I'm trying to think of other tech that we use that I really, really like.
• 27:52
  Click funnels, I use them for all things landing pages.
• 27:57
  Canva for design.
• 27:58
  That's simple.
• 27:58
  Everyone uses canva.
• 28:00
  But every like just as a whole real estate tech is just
• 28:05
  good.
• 28:05
  It can be clear.
• 28:06
  Yeah, for sure.
• 28:08
  Hey, I got something new out of that.
• 28:09
  Thank you.
• 28:09
  I'm going to look up lift off agent because I get agents asked about,
• 28:12
  you know, most most agents websites are from the 80s.
• 28:15
  Dude, and here's the thing.
• 28:17
  The other thing that lies behind that evil is another evil.
• 28:21
  Because now there's so many sites out there that look at our sparkly shiny
• 28:26
  and the SEO and everything else behind it sucks and it's bad.
• 28:30
  And you can't customize shit.
• 28:32
  You can't, I don't know from a lot of the curse.
• 28:34
  Can't customize stuff.
• 28:35
  You can't, there's not a lot of good back end stuff.
• 28:38
  The automations are trash.
• 28:40
  The IDX isn't good.
• 28:43
  And specifically, I'm actually working on the back end with them on a product where we could
• 28:48
  actually build the ads campaign that's doing so well for us for people that work with lift off.
• 28:55
  So that's another thing too.
• 28:56
  So, um, yeah, I love them.
• 28:59
  They're, they're, they're my people.
• 29:00
  Love their energy.
• 29:01
  Are you or have you done anything with Google local service ads?
• 29:05
  Yes, and yes, we get about 30 to 25 to 30 leads a month.
• 29:09
  Okay, all right.
• 29:11
  And does it look to be saturated in your area?
• 29:14
  Oh, absolutely.
• 29:15
  There's 97 of them.
• 29:16
  But if you Google us, I mean, we may not come up initially because it's a consistent rotating
• 29:21
  roulette.
• 29:21
  When we are in the roulette, we tend to win.
• 29:24
  We're one of the top six rated profiles.
• 29:28
  And as actual profiles like teams, we're number one, actually in the entire state for teams.
• 29:36
  Yeah, there's a couple of individual agents and one brokerage brokerage bought theirs,
• 29:40
  a thousand percent.
• 29:41
  They buy all of a sudden got 200 within a month.
• 29:44
  And they're all from Spanish accounts.
• 29:45
  Yeah, a thousand percent.
• 29:47
  People don't think I keep an eye on their shit.
• 29:48
  I don't talk about it, but I keep an eye on it.
• 29:51
  And I know when you're winning and I know when you're pretending to win.
• 29:54
  I love this because I get that I get to check against you know,
• 29:58
  somebody who you who's real smart with data with social and like I get to vet out.
• 30:02
  What's real?
• 30:03
  What isn't?
• 30:04
  Oh, man, do you want to know why I got off clubhouse?
• 30:08
  Yeah, please.
• 30:09
  I have my own answer.
• 30:10
  I love to hear you.
• 30:11
  I can't.
• 30:12
  I want to tell you what's going on.
• 30:15
  No, she's kidding.
• 30:16
  So I rocked with clubhouse heavy.
• 30:19
  Yeah, I remember when it started.
• 30:21
  And and I hate, I hate to sit here and talk like I make,
• 30:24
  I like just because I made my own prediction true, but I did.
• 30:27
  Because when it started, like I, when I out, dude,
• 30:31
  I got on December of 2020.
• 30:34
  Yep.
• 30:35
  Like this thing just birthed in October and was only in the music industry.
• 30:40
  Just gotten to corporate world.
• 30:42
  Like early December, my boy Tim Macy in Texas said,
• 30:45
  Zach, here's your new social media platform.
• 30:48
  He said, I didn't know who to give this to,
• 30:50
  but I know you're going to actually do something with it.
• 30:53
  So here you go.
• 30:54
  And I did day two.
• 30:58
  I was in a room with Tai Lopez,
• 31:01
  Grant Cardone,
• 31:02
  Wiz Khalifa, and two chains.
• 31:06
  It had a it had 102 people in it.
• 31:10
  And I was invited on stage and I'm sitting here and I'm listening.
• 31:13
  And they're talking about real estate and two chains is a really big real estate
• 31:16
  investor. Wiz was talking, asking questions,
• 31:18
  ties of front for money laundering and grants of genius.
• 31:21
  So there's all these different things going on.
• 31:24
  And I'm sitting here and I'm like,
• 31:26
  it would cost 10 grand, 20 grand,
• 31:28
  just to be in a room for 20 minutes with one of you for whatever respective thing.
• 31:32
  And I'm just sitting here for free listening to you talk about like real stuff,
• 31:36
  like stuff that they don't normally share.
• 31:39
  Yeah, like I just talked with my CPA about this.
• 31:42
  Actually, they said it was this because the percentages move this way
• 31:44
  when it splits through an LLC as opposed to a S-Corp with a trust.
• 31:48
  Like, okay, Wiz, like, you know, like, so
• 31:54
  and then as it started getting into the real estate world,
• 31:56
  one thing I said I said this is going to get saturated.
• 31:58
  It's going to get saturated big time.
• 32:00
  They're going to keep inviting, keep inviting, keep inviting.
• 32:02
  And then it's not going to be high-level content anymore.
• 32:04
  And it's not.
• 32:05
  And there's so many people out there talking about every witch thing,
• 32:08
  especially about social media.
• 32:10
  It's so easy to be a guru on something that no one knows about.
• 32:14
  Because you can just say whatever you want.
• 32:16
  And that's what was happening a lot.
• 32:17
  And it's frustrating.
• 32:19
  So I didn't want to be lumped into that group.
• 32:21
  So I kind of
• 32:24
  I was on there today actually of all days.
• 32:26
  I haven't been on a while.
• 32:27
  I got invited to talk for about 15, 20 minutes and jump both.
• 32:30
  Interesting.
• 32:31
  They're still bringing together crowds and an audience.
• 32:34
  Yeah, it was like 72.
• 32:37
  I know Glenda Baker, German Hernandez, Ray Allen.
• 32:40
  I know they do really well, Matt Lamarish.
• 32:42
  They're consistently on there.
• 32:43
  They're always bringing value.
• 32:45
  They're always pushing.
• 32:46
  I love it.
• 32:46
  It's just for me.
• 32:47
  It's just personal choice.
• 32:49
  It's nothing against the app or the people on it.
• 32:51
  Yeah, for me, it's bandwidth, man.
• 32:53
  And it's just like, I don't know if there's a lot of time.
• 32:55
  There's a lot of time.
• 32:56
  I think that was a no-brainer.
• 32:57
  Like sit there and cove it and have a drink or something.
• 32:59
  You know, and do all that.
• 33:01
  Yeah, it's one of those things to keep one air pot in.
• 33:04
  You work on something else.
• 33:06
  Yeah, it's kind of like listen to a podcast,
• 33:07
  but a little bit different.
• 33:08
  Kind of interactive.
• 33:10
  Very interesting.
• 33:11
  So I'm trying to find your Google business profile.
• 33:14
  Loved Realty.
• 33:15
  Loved Realty.
• 33:16
  Oh, so-
• 33:17
  Loved Realty Delaware.
• 33:18
  Yeah, if you go to Loved Realty, Delaware, you'll see it.
• 33:21
  Yeah, I know I was just trying to do the individual name,
• 33:23
  but clearly you've got it tied to the brokerage.
• 33:25
  Okay.
• 33:26
  You're slacking on 462 reviews.
• 33:29
  Yeah, I know.
• 33:29
  We actually had 50 removed back in.
• 33:33
  What was it?
• 33:34
  I think it was November.
• 33:35
  They just went on a purge and they do that.
• 33:37
  They take on inactive Gmail accounts or people
• 33:41
  in this will happen all the time for everybody.
• 33:43
  It's super common.
• 33:44
  I don't know where the level is where they'll start to purge a little bit.
• 33:47
  But they'll make they'll see like, for example,
• 33:49
  maybe they made that account only to leave you a review.
• 33:53
  Like some people like they they'll make a Gmail account
• 33:56
  just to leave you their views are thankful,
• 33:58
  but then they'll never use the account ever again.
• 33:59
  And so that's kind of gets put into a pile of accounts that kind of get purged.
• 34:03
  So if their Gmail is not active, that's a red flag?
• 34:06
  Correct.
• 34:06
  Exactly.
• 34:07
  And so they'll eventually purge it.
• 34:10
  Or if it gets a lot of negative flags,
• 34:11
  like it's a fake review eventually,
• 34:12
  it gets put into the maybe purge pile.
• 34:14
  We've had one or two fake reviews get removed, which is dope.
• 34:18
  But who is somebody managing this for you?
• 34:21
  Somebody in the brokerage?
• 34:22
  Yes.
• 34:23
  Yeah, so I don't touch it.
• 34:25
  So I've been following Listen to Jason Pantana about Google,
• 34:28
  and I've talked to various people who own SEO agencies and stuff like that.
• 34:32
  And I'm like, you know, I'm the chief truth teller, damn it.
• 34:35
  And so I got to be telling truth.
• 34:37
  So do you have any insights into like this whole geotagging images and things like that?
• 34:42
  Or yeah, that's somebody else because there's there's some differences of opinion on what?
• 34:48
  On on whether you're not whether or not geotagging images makes a difference or not.
• 34:52
  Let's just take that.
• 34:53
  So here's here's my here's my side on it.
• 34:55
  Are we at there's 50% of my marketing works,
• 34:59
  50% of my marketing doesn't and I'll never know which one it is.
• 35:02
  So there's certain things I do consistently knowing the results are moving the right direction.
• 35:08
  And some things are just going to get brought along for the ride.
• 35:10
  I don't have any physical evidence that showcases, hey, Google wants to know where the data is.
• 35:15
  Do I know that Google 100% shows images when I search Delaware that have geotags behind them that say
• 35:22
  Delaware? Absolutely. I know that's how that works.
• 35:25
  So do I think that also they could be using that same search criteria that they use for images in
• 35:30
  actual local search? Absolutely.
• 35:33
  And as crawlers are going out onto all of the known internet space and microcosms of a second
• 35:39
  to find the match that's going to best fit what that searcher put in based off locale,
• 35:45
  past search history, what they're searching for.
• 35:48
  Are they probably going to get every single piece of data they have access to,
• 35:52
  included uploaded photos? I believe so.
• 35:54
  So we do it.
• 35:56
  It's a very quick step for my VA. In fact, two times a month, he just takes everything he's
• 36:00
  going to post, throws it into the little bulk attacker on geo-imager, takes five minutes.
• 36:07
  Is that five minutes worth one extra search that leads to a deal in two years?
• 36:11
  Yeah, it's five minutes. So over the course of two years, maybe it's two hours.
• 36:15
  So one deal per two hours is a solid thing for a VA.
• 36:19
  So I am, our Google's trending well, our numbers keep going up.
• 36:25
  And to be honest with you, I was to point you in any direction on who to learn from,
• 36:29
  who to listen to and just exclusively listen to that person. It's Jason Pantana.
• 36:33
  He's my personal coach. And my Google My Business is just a Bible of exactly what he says to do.
• 36:40
  Are you getting calls off of your profile?
• 36:42
  More than I could even count, unfortunately.
• 36:45
  So our office phone rings about 11 to 12 times today from online search.
• 36:50
  Our ads for Google leads, we're having about 87 conversation today from our high SA team.
• 36:57
  And then we're getting two to three straight up just Google review calls to actual agents.
• 37:01
  So they're finding them in the law for real to reviews, looking up the agent specifically
• 37:05
  and then calling. And frankly, there may be some I don't even know about because they don't
• 37:08
  introduce themselves on the phone. Hi, my name is Greg and I was looking at law for real to
• 37:11
  and then I found your reviews. Now I want to call you some just say hi. I need a house.
• 37:15
  So there's definitely ones I don't know about. And that's just marketing. So
• 37:20
  do you see I'm curious if you know anybody's actually using the click to call button from the profile?
• 37:25
  Oh, on Google My Business. Yeah. On average, we're getting about 42 a month that actually use
• 37:31
  the button. The thing about the button is it obviously isn't used on desktop or tablet.
• 37:36
  It's only used on phone. And a lot of people actually will just click through to the website
• 37:44
  and eventually make a call through another platform. Google normally isn't the first place
• 37:49
  someone calls you from unless they have some prior relationship with you in real estate.
• 37:54
  It's like a pizza joint. You know, they're going to click on. If they're click on your profile,
• 37:58
  they're probably looking at reviews and posts. Oh, they have a Facebook. Let's go over to Facebook.
• 38:02
  Oh, here's their number. And then they click the number there. And you're going to log that in your
• 38:06
  CRM as they called from this. That's why don't even track it. Honestly, because it's it's not
• 38:10
  something that's going to make me think, ooh, and what would I do with that information anyway?
• 38:15
  Make the call button bigger. Well, you can't do that. So there's nothing to really do with that
• 38:19
  data, even if I had reliable one. But like I said, it's like low 40s a month usually. And I couldn't
• 38:25
  tell you who that's from. I got a stat here from the NAR that says 69% of home shoppers who take
• 38:31
  action on a brand website begin their search with a local term, i.e., right, Delaware homes for sale,
• 38:38
  that type of stuff. Yeah, Delaware homes for sale. I have 42 ad groups that are just constantly
• 38:44
  relearning. And I'm constantly going through new keywords to find new areas that are being
• 38:49
  searched for because here's one thing about Zillow Zillow's macro. I won't sit here and get nerdy
• 38:53
  on here. That's that's for me and my clients. But you know, when it comes down to Zillow,
• 38:58
  the way to beat him is being as micro as possible because they can't beat you where they can't
• 39:02
  see you. It's like the they're the big fat kid that can't see their own beat. Like we're operating
• 39:07
  at the ground level, we're operating at their feet. But there's a lot of things you can do to be very,
• 39:12
  very, very, very specific about your area that only certain people would even think to search.
• 39:17
  The Zillow's not thinking about. And yeah, that does, that's probably not applicable if you're
• 39:21
  Manhattan. But if you're in North Dakota, like one of my clients, tons of local stuff that people
• 39:25
  would search for, the Zillow has no clue exists. Are you sending any money to Zillow? No, not a dime.
• 39:32
  So I'm just kind of wanted to check where you're, you know, there's a lot of hate.
• 39:35
  I said not a dime. I don't want to lie. Actually, it's $89. I think that still gets into them
• 39:39
  just so we still have a remaining active profile. I think people like, but you're not a
• 39:42
  Zillow for it because of everything they're doing. To be honest with you, I'm the least political
• 39:49
  person you could find. All right. And when it comes down to it, if I can see in the next three to
• 39:55
  five years, I'm not looking at 10 to 15 because in 10 to 15 years, the CEO of Zillow could be found
• 40:02
  to have been linked to Epstein and the whole company could crumble tomorrow. So I don't care
• 40:08
  what their intentions are. If it's not going to affect me in the next three to five years,
• 40:12
  which it won't, they're not opening up a brokerage to take over real estate industry in the next
• 40:15
  three to five years. I mean, I've known they've opened a brokerage, but they're not affecting
• 40:19
  our day-to-day lives in the next three to five years regardless of whether I send them money.
• 40:22
  All right. If they can provide a lead at a heavy ROI, yeah, I'm giving them money. Absolutely,
• 40:29
  I would give them money. The reason I'm not giving them money is because I'm giving realtor.com
• 40:33
  money because they give out shared leads. And frankly, my systems beat everyone else's ass. So I'm
• 40:38
  happy sharing leads. They're getting three emails of voicemail and text before the other agents
• 40:44
  even woken up. And you're using active campaign mostly for that? Active campaign. We use some of
• 40:49
  the internal stuff like follow up boss, but most of it does go through. It gets zapped over to active
• 40:55
  campaign. And that's where the magic happens because that's built for big e-commerce sites.
• 41:00
  So it has every capability in the world. And I promise you, if you don't know how to build an
• 41:05
  action plan in a CRM, don't touch active campaign. Please, your mind will blow up. Did you ever do
• 41:11
  any of the videos like coffee shop and the local digital mayor stuff? Yeah, plenty.
• 41:18
  I think there's a great importance that. So let's end it up this way. I'm keeping an eye on the
• 41:22
  clock. I'm thinking of most of my listeners. Most of them are in the mortgage space. We've got
• 41:27
  some realtors that are coming over, but mostly mortgage loan professionals. They've got four minutes.
• 41:34
  Four minutes. So how would you tell them one to three things they could or should do to
• 41:40
  improve their personal brand and grow their business? That's such a broad question, man.
• 41:44
  We can do better than that, Jay. Sorry. Such a broad question. We need something tactically
• 41:48
  they can get away. Well, you know your audience better than I do. One thing they should do on
• 41:53
  Instagram next week. To do what? To accomplish what? Grow their following engagement and hopefully
• 41:59
  build some business. I want I would instead of building business. So here's one thing I'd rather
• 42:05
  them stop tracking all together. Stop waiting for the DMs to come. Stop tracking your likes.
• 42:11
  Stop tracking your views. Start just making content. Pretend no one's looking. Just make
• 42:17
  content. I would say the first thing to do and the thing you can do every day is make stories
• 42:21
  and make reels. You cannot go wrong with both. One has viral potential. One has only available
• 42:26
  for 24 hours. Who cares if sucks? It's a great place to practice. It's a great place to get people's
• 42:32
  gauge. I use it for tests all the time. I run I put videos on my stories and put votes
• 42:38
  and do different things. And they don't even know they're participating in social studies.
• 42:41
  They have no clue. I'm prepping for an ad campaign and I want to know what their thoughts are
• 42:45
  on this color versus that. Like and so I frame it as a game. Like there's so much information
• 42:50
  that can be gained. You can go on there and saying, are you thinking of selling your home and
• 42:54
  cashing out on all this amazing equity? Yes, absolutely. No, but thinking about it. Great.
• 42:59
  Whichever one you pick, I'm going to DM you. So like there's a million different ways to
• 43:05
  skin the cat, but you got to get out there and do it. And Instagram is a great place to post
• 43:09
  content, create content and host a community and really be social. That's where TikTok kind of
• 43:14
  lacks the ability to be social. Their DMing platform sucks, commenting notifications are glitchy.
• 43:19
  Facebook's good for it, but kind of getting outdated. So Instagram is a great middle ground
• 43:23
  right now. And it's a great place to learn. And frankly, if you only got 48 followers,
• 43:27
  good, no one's going to see your trashy content. So you get it right. Just start doing it.
• 43:31
  Steph Curry has to put up hundreds of threes a day to be able to shoot the way he shoots. He wasn't
• 43:35
  just born that way. You know, the only way to get better at something is to do it.
• 43:40
  Owning a treadmill doesn't make you a good runner.
• 43:43
  All right. Absolutely. Love it. That was that that was a nothing but net three pointer.
• 43:47
  Ready to go out. We're going to put the links in the show notes to all the different places.
• 43:51
  The TikTok, the Instagram Zachary dot loft. If you want to follow them right now,
• 43:55
  dude, can't thank you enough so much. I know you're super busy. I appreciate you,
• 43:59
  tons, man. My guy, I appreciate you. And we'll 100% do something like this again. All right.
• 44:04
  For sure. I'm sure I'll see you at an event in the near future. I know you got to jump.
• 44:07
  Thanks a lot. Everybody. Thanks for tuning in. We'll see you on the next one. Bye.
• 44:11
  Appreciate you. Hey, thanks for tuning into this episode of The Mortgage Marketing Radio Podcast.
• 44:15
  I hope you enjoyed it. And remember if you like this episode, please leave us a review that helps
• 44:20
  us reach more people and bring more good value and content to you, our listeners.
• 44:25
  And then don't forget if you are a loan officer who wants more agent referrals in less time,
• 44:33
  be sure to check out the mortgage marketing pro membership at mortgagemarketing.pro and learn
• 44:38
  more about our turnkey system of agent classes that puts you front and center of your local
• 44:44
  real estate agents, attracting agents instead of chasing them and getting agent referrals like
• 44:49
  clockwork every single month, just like Kerry Cobb, who her first year in the business with
• 44:56
  closing over 75 loans, achieved 40% of those 75 loans exclusively from agent classes.
• 45:03
  And if you want to learn how she did it, now you can do it too. Once again, go to mortgage marketing
• 45:07
  up pro and I'll see you over there. Thanks for listening. Bye for now.
• 45:18
  Hey guys, what's up real quick? You've heard about the mortgage marketing pro membership
• 45:21
  before. And I just want to quickly remind you if that you're in a place in your business where
• 45:25
  you simply need more purchase loans, you need to fill your pipeline with purchase business.
• 45:30
  Let's just face it, agents are still a solid pillar of business and sources of purchase
• 45:35
  for you. Well, good news. Our mortgage marketing pro membership helps loan officers like you
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• 46:31
  from eight to 50 transactions in the last 12 months. And we'll provide that list upload into
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  So what are you waiting for? You can check out more at mortgagemarketing.pro,
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• 46:50
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• 46:54
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