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Winning the Service Game: New Plays for 2026 and Beyond
In this episode of FWRD, Corey Smith and Erick Jauregui break down what it really takes to win in fixed operations in 2026 and beyond.
Service is no longer just a department. It is the dealership’s profit engine. And the stores that treat it that way will dominate the next decade.
With overloaded service advisors, technician shortages, smarter customers, and rising corporate demands, doing what worked in 1990 will not work in 2026.
Corey and Eric share real, actionable plays for:
• Turning the service drive into a sales floor
• Elevating the role of the service advisor
• Rethinking dealership…
The skinny
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