Latest / Revenue Rascals | Sales Strategies for Business Growth
Why Your CRM Isn't Closing Deals (And the Fix That Generated $4M)
Michelle Terpstra sits down with Jason Kramer, founder of Cultivize and self-described CRM whisperer, to talk about the customer relationship management system. They look at why so many companies buy a CRM and then do nothing with it, and how to avoid that. They unpack what it actually takes to build a process that runs without the founder carrying it all in their head. The case studies in this episode make the stakes of a broken follow-up system impossible to ignore.
Jason and Michelle also explore what happens after the lead lands, and the referral ecosystems that separate businesses that…
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