Episode 427: What Chime's example tells us about a smart marketing budget

The Banker Next Door · Jul 17, 2025 · 13m

This episode examines an article from Cornerstone Advisors titled “You don’t need a Chime marketing budget to make smart marketing investments.” Now that Chime has become a publicly traded company, they have released numbers around their marketing budget. For the first time, we can compare what banks and credit unions are spending on marketing compared to one of the fastest growing fintechs. While Chime is spending considerably more on marketing than banks and credit unions, the article then compares all three to SoFi. Should banks be doing more in terms of marketing spend and getting more…