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‘Flat-top pyramid’ structure pays off for basketball’s Euroleague
Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.
Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the…
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