Episode 6, Season 2: Marketing Your Collection | The Importance of Personal Branding

The Sports Card CEO Podcast · Dec 10, 2025 · 1h 3m · transcript

In this episode of Sports Cards CEO, Gary “Bubba” Wilson and Eric Mandelkern welcome back their outstanding host, Matt Ham, fresh from his trip to Disney World. The trio dives into the evolving landscape of the sports card market—examining the effects of PSA’s grading practices, the growing importance of proper insurance for collectors, and smart marketing strategies for showcasing personal collections. They also explore pricing, valuation, and the shifting perception of cards as a legitimate asset class, highlighting why strategic buying and selling has never been more essential in the…