Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Crafting Irresistible Offers: A Food Chef's Guide to Sales Conversion

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Crafting Irresistible Offers: A Food Chef's Guide to Sales Conversion · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Before we begin, the usual shout
• 0:05
  outs and today I'm going to be shouting out Temitayo Ogumola,
• 0:10
  who is someone who reached out to me on LinkedIn.
• 0:13
  He's not a habitual listener of the show.
• 0:15
  He listened to I think yesterday's episode, the one
• 0:18
  where I mentioned the lady who gave me some props and said I
• 0:24
  sounded like woozy. So he's listened to that episode
• 0:26
  and a few others. So shout out to TE Mitao Ogun
• 0:30
  Mola, Thank you very much for listening to the show, even
• 0:33
  though you're not a habitual listener.
• 0:35
  He's an IT sales specialist. I can't remember which city in
• 0:40
  Nigeria he's based out of. And one of the reasons why he
• 0:45
  doesn't listen habitually is because he's not on Spotify.
• 0:49
  And so I figured I'll let you guys know that if any of you who
• 0:55
  happen to be crossing, sorry, coming across this as a random
• 0:58
  episode, just to let you guys know that excuse me, that I'm
• 1:02
  available on other platforms as well.
• 1:04
  So while Google Podcasts was a thing, I was there.
• 1:10
  Now that Google Podcast is no more, I don't know if the
• 1:13
  episodes have been migrated to something else.
• 1:15
  I'm also available on iTunes. I'm available on overcasts,
• 1:20
  available on Pocket Casts, available on listen notes.
• 1:26
  I haven't confirmed if I'm on Amazon Music yet.
• 1:29
  I can't remember if I did that years ago, but summaries.
• 1:31
  I'm available across whatever platform it is that you like to
• 1:35
  listen to podcasts. So if you've come across this
• 1:38
  podcast episode, this is your first one and you're listening
• 1:41
  to it on the web browser, fret not.
• 1:44
  You can just use my details, use the name of the show, or use my
• 1:49
  name personally to search in your podcast player and you're
• 1:53
  going to find the show and then you can subscribe and listen and
• 1:56
  follow them. However, if you have come across
• 2:00
  this podcast and you'll listen to it listening on a web link
• 2:05
  and you've checked your favorite podcast player and I'm not
• 2:08
  there, then excuse me, then reach out to me at the end of
• 2:13
  the show. I always give my contact
• 2:14
  details. Yeah, let me know, let me know
• 2:17
  which podcast player, which podcast catcher or whatever it's
• 2:20
  called that you're trying to listen on and I'll see how I can
• 2:23
  sort that out to make sure that I am available there.
• 2:26
  So thank you to Temitayo Ogumola and others who have just
• 2:31
  recently discovered the show. So we're going to continue from
• 2:35
  where we left off yesterday, which is on how to increase your
• 2:39
  sales conversion rate. And I think yesterday we looked
• 2:44
  at how we ought to nail down our ICP ideal customer, ideal
• 2:51
  customer profile. Basically yesterday the idea
• 2:54
  that I was trying to pass across was this.
• 2:56
  If you want to increase your sales conversion rate, you have
• 2:58
  to be absolutely clear on who it is that you are trying to go
• 3:02
  after in the 1st place. Because if you're going after
• 3:06
  the right person, then we can rest assured that the likelihood
• 3:12
  of them taking the next step and ultimately becoming a customer
• 3:16
  is going to be high. And the the converse of that is
• 3:21
  that if we're going after the wrong kind of person, then the
• 3:23
  chances of them taking the next step of becoming a customer is
• 3:26
  low. So we have to start off this
• 3:28
  thing by making sure that we're running after the first people.
• 3:31
  Sorry, not the first people, the the best people, the right
• 3:35
  people in the first place. Now the second step that I would
• 3:38
  like us to look at when it comes to increasing your sales
• 3:41
  conversion rate. Oh, by the way, this is your
• 3:42
  first time listening to the show.
• 3:44
  You ought to skip back two episodes.
• 3:45
  Listen to yesterday's episode, then listen to the episode that
• 3:48
  came before where I defined what a conversion is in the 1st place
• 3:52
  and how it ought to get you thinking right when we're
• 3:55
  talking about complex sales, about how to close the sale.
• 3:58
  So if you listen to those two episodes, then some of the stuff
• 4:00
  that you're listening to over here will make more sense.
• 4:04
  So today we're going to look at how to craft the compelling
• 4:07
  offer. Craft a compelling offer to
• 4:09
  increase your sales conversion rate because you might be
• 4:13
  talking to the right person who wants what you have, who needs
• 4:16
  what you have, who can afford what you can have.
• 4:18
  But if you're not able to communicate things in a very
• 4:22
  clear, succinct matter, in a compelling matter, then there's
• 4:25
  very little reason why the person might want to take you up
• 4:30
  on your offer. So when we talk about compelling
• 4:35
  offers, a lot of the time when people say compelling offer,
• 4:38
  they'll be talking about the value proposition or the USP of
• 4:41
  your product or your service. Value proposition just means,
• 4:47
  I'll like put it, OK, let's just say value means benefit.
• 4:51
  So value proposition in other words, would be the benefit
• 4:54
  proposition. So you're trying to tell this
• 4:56
  person that, look, this is the benefit of going with me versus
• 4:59
  going with my competition. Then USP unique selling points
• 5:03
  or unique, I can't remember the other meaning, but it's close.
• 5:09
  But USB, let's just take it to be unique selling points.
• 5:12
  That's the one that Nigerians like to use.
• 5:14
  So unique selling point. On the other hand, the USB is
• 5:17
  going to be that reason for going ahead with you that other
• 5:20
  people do not offer. So your unique selling
• 5:25
  proposition, let's say you are in the technology space, you
• 5:28
  have a fancy app, the unique, OK, you know what, I can't think
• 5:33
  of anything. But let me just put it this way.
• 5:35
  The difference between Facebook and LinkedIn versus other social
• 5:40
  networks, the USP for LinkedIn is that that is the place where
• 5:44
  people hang out for business and career development.
• 5:47
  So the USP for LinkedIn is go ahead, join LinkedIn because if
• 5:52
  you're worried about increasing your sales, if you're worried
• 5:54
  about building a brand, if you're worried about building
• 5:57
  for leadership, if you're worried about growing in your
• 5:59
  career, if you're worried about, you know, you get the whole
• 6:02
  gist, then be on LinkedIn. So that's an example of Ausb.
• 6:06
  LinkedIn does something that other people do not do and that
• 6:10
  is one of the reasons why LinkedIn has been able to grow
• 6:14
  its revenues because they say for business and career growth
• 6:18
  be on LinkedIn. And that's the reason why
• 6:20
  LinkedIn has very expensive advertising rates if you want to
• 6:24
  advertise over on LinkedIn. But it's something that they can
• 6:27
  justify because they say, look, when people are on Instagram,
• 6:31
  they are there because they want to flex or they want to be
• 6:33
  entertained. If people are on Tiktok, they're
• 6:35
  looking for entertainment or what's trending, but the
• 6:38
  audience that you're going to find on LinkedIn, they are
• 6:41
  primed and they are ready for your product or service because
• 6:43
  they're here, they're in a career mindset or they're in the
• 6:46
  business mindset. So in crafting compelling offer,
• 6:49
  you need to be able to say, this is something that I do that
• 6:53
  other people do not do. So those are two ideas you
• 6:56
  should be playing around with when you're thinking about
• 6:58
  crafting or compelling offer. You should be thinking value
• 7:00
  proposition or the benefit proposition.
• 7:03
  What's the benefit to that guy or to that girl who's coming
• 7:06
  across this message? How can my product or my service
• 7:08
  help? Then there's USP.
• 7:11
  What is it that I do that other people in my space, in my
• 7:15
  industry do not do with their product or their service?
• 7:18
  So those are some things that you can inject in your
• 7:22
  compelling offer. Now, the last time that I spoke
• 7:25
  about value propositions on the podcast, if I remember
• 7:27
  correctly, I tried to introduce you guys to a very simple
• 7:31
  heuristic and that's by Victor Antonio, Latin American sales
• 7:37
  trainer, Courier guy. You should listen to the podcast
• 7:39
  if you can. One benefit of listening to
• 7:41
  Victor Antonio's podcast over mine is that Victor Antonio, in
• 7:45
  the years that I've been listening to his podcast, Victor
• 7:48
  Antonio's podcasts rarely go above 10 minutes.
• 7:51
  So if you're tired of my episodes where I go for 20
• 7:54
  minutes, thirty minutes, I have done 145 minute episode one or
• 7:58
  two 45 minute episodes. I haven't done one hour yet.
• 8:01
  If you're tired of that and you want something short, short,
• 8:03
  short, sharp, sharp, sharp, then Victor Antonio is a guy.
• 8:05
  But just bear in mind that of course he's Latin American.
• 8:08
  He's talking about much more complex sales environment.
• 8:11
  So he's not typically talking about SM ES.
• 8:15
  But anyway, good podcast. I recommend the guy.
• 8:17
  He's a correct guy. OK, yeah.
• 8:20
  So the simple heuristic that he has the simple framework or
• 8:24
  framework of mind for thinking about values.
• 8:26
  He calls them the three FS. And by the way, it's really
• 8:28
  funny because neither of the three are FS, so he says the
• 8:33
  first one is physical, the second one is financial, and
• 8:37
  then the third one is psychological.
• 8:40
  Again, his three FS so humorously cold because neither
• 8:44
  of them are FS. Physical next financial, and
• 8:49
  then after that, psychological. So when you're trying to
• 8:51
  communicate benefits, you're trying to tell the people that
• 8:54
  look, buy my product or buy my service.
• 8:56
  Because if you take my product or my service, you will get this
• 8:59
  physical change. You look better, you'll be more
• 9:02
  handsome, your skin will be clean, you will have BBL figure
• 9:08
  what else? You will grow taller, your wife
• 9:12
  will find you more attractive. You will gain 3 inches.
• 9:15
  You know, whatever it is that's physical, then financial buy my
• 9:20
  product, buy my service. Because if you do this, you're
• 9:22
  going to make X amount of money, you will triple your revenue,
• 9:26
  you will save costs. What else?
• 9:29
  You know all the other financial benefits then the psychological
• 9:33
  benefits. Buy my product, buy my service.
• 9:35
  Because if you buy this, you will feel better.
• 9:38
  You feel at ease, you feel happier, you feel smarter, you
• 9:42
  will be in tune with the universe, you know, blah, blah,
• 9:45
  blah. So for Victor Antonio, he says
• 9:50
  whenever we're trying to communicate benefits, that is
• 9:52
  how we should be thinking in the three FS.
• 9:55
  And again, this is tongue in cheek because none of them are
• 9:58
  FS. So we should be trying to
• 10:00
  communicate the physical benefits of going with our
• 10:02
  product or service, the financial benefit of going with
• 10:05
  our product or service, all the psychological benefits of going
• 10:09
  with our products or ServiceNow. Of course, this is where
• 10:12
  yesterday's episode is important.
• 10:14
  We have to know our audience. We need to know who they are
• 10:18
  before we can even craft a compelling order.
• 10:20
  Before you can tell someone this is how it will benefit you, you
• 10:23
  have to know who it is that you're talking to in the 1st
• 10:25
  place. So knowing your audience, the
• 10:28
  demographics and the psychographics, really
• 10:29
  important. Demographics are just those
• 10:31
  things that they teach us in, we were taught in Nigeria and
• 10:35
  primary school, in social studies, age, occupation,
• 10:40
  location, sex, what else, all those sorts of things.
• 10:45
  So demographics, who is your ideal audience, the ideal person
• 10:51
  that you want to be chasing? Are they male or female?
• 10:53
  How many percent male? How many percent female?
• 10:56
  Are they tall or short? Do they live in Lagos or
• 10:59
  Elloring or do they live in Ghana or Canada?
• 11:02
  What are their jobs? You know, on and on.
• 11:05
  So all that stuff. Then the psychographic
• 11:08
  information is just around people's hobbies, people's
• 11:11
  interests, you know, things like that.
• 11:13
  We need to know all these sorts of things before we can tell
• 11:15
  them that this is what who we are, this is what we do, and
• 11:19
  this is how we uniquely benefit you.
• 11:22
  We need to know that before we can craft our compelling offer.
• 11:27
  So of course, I hope you guys have been able to tease so far
• 11:30
  that when we're talking about crafting a compelling offer, we
• 11:32
  should be talking in terms of benefits and not just features.
• 11:36
  So features are the things that your product or your service
• 11:40
  does. The benefits are the results
• 11:43
  that your customer is going to enjoy.
• 11:47
  So what can I think of? OK, let me say 4 wheel, 4 wheel
• 11:53
  drive. So 4 wheel drive, that is a
• 11:56
  feature of a car. So you can keep on saying that
• 12:00
  your car is 4 wheel drive, 4 wheel drive, 4 wheel drive.
• 12:03
  Now there are some people who are very educated about car
• 12:05
  things like my brother, he's a car guy.
• 12:06
  I'm not. Well, of course I know a four
• 12:08
  wheel drive is, but there are some people who have absolutely
• 12:10
  no idea who a four wheel drive is.
• 12:12
  Like my wife doesn't know and my son doesn't know.
• 12:15
  OK, well of course he's young, but my wife doesn't know.
• 12:17
  So if you keep saying 4 wheel drive, 4 wheel drive and you're
• 12:20
  talking to someone like my wife, you've lost her.
• 12:23
  But if you say Madame this Jeep, blah, blah, blah, 4 wheel drive.
• 12:28
  And the benefit of that is you will never get stuck again in
• 12:31
  the mud when you're travelling home for the next wedding in
• 12:35
  your family. I mean, that my wife can relate
• 12:38
  to, OK, maybe she can't because she's from she's Isha.
• 12:42
  And in that part of the, in that part of Nigeria, their villages
• 12:45
  are absolutely, I mean, compared to villages in my own part, in
• 12:49
  the, my own part of Nigeria, as far as I'm concerned, they don't
• 12:51
  have villages. What they have is Township
• 12:53
  because some of the villages have towed roads or graded roads
• 12:57
  in the village. People have DSTV, they have
• 13:00
  running water and water pumps, and there's even one dude in
• 13:04
  their village who has built a like a three Storey complex.
• 13:07
  So in my own opinion, I don't call that village.
• 13:11
  So she probably doesn't know what it's like that you guys are
• 13:12
  driving home and the car gets stuck in the mud.
• 13:15
  But for those of us, Benroy State, Nassara, Plateau, Cross
• 13:22
  River, you know all these places where we have proper, proper
• 13:26
  village, in fact, some of those, my people around Ubudu and
• 13:31
  whatnot, like the villages are even getting into like close to
• 13:34
  jungle territory. Yeah, you will know what it's
• 13:36
  like where you're travelling home.
• 13:37
  It's rainy season, your cousin is getting married, the place
• 13:40
  has been flooded, your car gets stuck.
• 13:42
  So instead of saying 4 wheel drive, 4 wheel drive, just say
• 13:45
  Olga, you buy this, this Jeep, this Honda Jeep, 4 wheel drive,
• 13:50
  you will never get stuck in the mud again.
• 13:51
  So that's how you should be talking.
• 13:53
  Talk in terms of benefits, not in terms of features.
• 13:55
  Because when you talk benefits, people understand and it gets
• 13:58
  more compelling. So if you're saying 4 wheel
• 14:00
  drive and my guy doesn't know what 4 wheel drive is, he's
• 14:02
  lost. But if you say 4 wheel drive and
• 14:05
  you've already built rapport ahead of time, so you know that
• 14:07
  his village is Ubudu, that's close to Ubudu cattle Ranch and
• 14:10
  there's plenty of Bush there and everything.
• 14:12
  And in the rainy season, the place is hardly moturable.
• 14:14
  You just have now look, OK, yes, this is not a Helox Jeep or
• 14:18
  whatever. But if you buy this Honda Jeep 4
• 14:20
  wheel drive, it's like having a Helox.
• 14:22
  You will never get stuck in a mud.
• 14:24
  So talk in terms of benefits. Then also when crafting your
• 14:29
  compelling offer, also use urgency or use scarcity.
• 14:33
  Now some people who say urgency and scarcity, they're the same.
• 14:35
  Now, what's the difference that it's all what's, what's that
• 14:39
  saying? Is it 33 Coburn and three pence
• 14:41
  or something? Anyway, some old saying that our
• 14:43
  folks, our parents used to say that it's the same three quarter
• 14:46
  and three pence or something. So this is the difference.
• 14:49
  When you're using urgency, you're trying to use timelines
• 14:53
  to get somebody to move now, now, now, now, now you're using
• 14:56
  timelines. If you're using scarcity, you're
• 14:59
  trying to use limited quantity to get somebody to move now,
• 15:02
  now. So urgency is by now before
• 15:08
  December 25th to take advantage of the 50% discount that is
• 15:12
  urgency. Scarcity is only 200 copies left
• 15:18
  by yours now. So the whole idea, of course, is
• 15:22
  once the 200 copies finishes or the 200 items finish, there's no
• 15:25
  more for the other person to buy.
• 15:27
  So that's the difference. Urgency, scarcity, you can use
• 15:30
  that to craft a compelling offer to get people to take action.
• 15:33
  Now, Speaking of take action, lots of folks create advertising
• 15:38
  campaigns and they forgot, they forget to include a call to
• 15:41
  action. And call to action is just that
• 15:43
  part of your copy where you're encouraging people to take
• 15:45
  action. So the part where you say call
• 15:48
  080, blah, blah, blah to book or DM so, so, so and so to book or
• 15:56
  transfer 25% now to account number So, so, so, and so, and
• 16:00
  send receipt to so, so and so to book.
• 16:03
  You know, that is the call to action.
• 16:04
  Encourage people to take action now.
• 16:06
  So you need all these things to craft a compelling offer.
• 16:09
  Now I'm going to round off by giving a physical concrete
• 16:12
  example in case some of this just sounds too theoretical.
• 16:15
  And the person that I'm going to use is Xena.
• 16:18
  For those of you who've been listening to the show for the
• 16:20
  last 2-3 weeks, Xena is the online food online chef, online
• 16:25
  food delivery person from the University of Port Harcourt, the
• 16:29
  300 level or 400 level student who reached out to me.
• 16:33
  So let's use, yeah, let's use her.
• 16:39
  So she's in the university context.
• 16:41
  She's cooking food, putting stuff on Instagram, and you
• 16:43
  know, you reach out to her on WhatsApp, you send out the
• 16:46
  money, she delivers you the food.
• 16:49
  So let's say she's trying to craft a compelling order for her
• 16:53
  business. The targets, I'm assuming in
• 16:57
  this case, to keep things simple, let's just assume that
• 16:59
  the target is students and people who have celebrations.
• 17:03
  So the compelling offer could be something like fuel your campus
• 17:06
  grind or fuel your fuel your campus hustle or fuel your
• 17:10
  campus. Oh wait, OK, I don't know, I'm
• 17:13
  thinking fuel right now. Maybe it's because I had to
• 17:16
  queue and buy fuel this morning and you, you get the drift.
• 17:20
  It has to be some catchy thing. So let's just stick with fuel
• 17:23
  your campus grind. So fuel your campus grind dot
• 17:28
  .20% off on the 1st 5 orders. So you can see that this thing
• 17:34
  is short, but it's straight to the point.
• 17:37
  When you say fuel your campus, blah, blah, blah.
• 17:39
  Obviously you're targeting students when you say 20% off.
• 17:45
  Obviously you're trying to use urgency, sorry, not urgency
• 17:54
  first five that would be, is that scarcity?
• 17:58
  Well, anyway, you, you get the whole point.
• 17:59
  You're putting some sort of limit by saying that if you
• 18:04
  order now and you I'll put it, OK, maybe I didn't catch this
• 18:10
  couch, this thing pretty well, but you get what is I'm trying
• 18:12
  to say. If you order now and you place
• 18:15
  five orders, you're going to get 20% off.
• 18:20
  So the idea in this case is to try and get people to order more
• 18:25
  than once. The target in this case is
• 18:28
  obviously going to be University of Port Harcourt because there's
• 18:31
  no point running this promo to people in University of Benwich
• 18:35
  State, for instance, Benwich State University, because you
• 18:38
  know, that's too far apart, won't make sense.
• 18:40
  And I'm assuming university people in the uniport community,
• 18:43
  because if they have one campus, then delivery is not going to be
• 18:48
  that expensive. In fact, delivery, she might
• 18:49
  even just run the delivery herself instead of paying an
• 18:53
  OCATA person to do it. If it's a relatively small
• 18:55
  campus like UNILAC. UNILAC is a small campus.
• 18:57
  So I guess for that sort of thing, in UNILAC, you can just
• 19:01
  go around the campus yourself and drop off the delivery since
• 19:05
  it's that kind of school. UNILAC is that kind of school
• 19:07
  that you can work from one end of the campus to another end of
• 19:12
  the campus, and you can do that in about maybe 45 minutes.
• 19:16
  Relatively small school compared to great universities like
• 19:19
  Obafemia and World War University where I graduated
• 19:21
  from. OK, yes.
• 19:24
  So what was I? So the target is going to be
• 19:25
  Uniport. Then the platform is going to be
• 19:28
  Instagram or Facebook. Or you can also do online food
• 19:33
  delivery platforms because we have stuff like Jumia and
• 19:37
  there's there's Jumia. Is it Jumia foods?
• 19:40
  There's Jumia something and then there's global.
• 19:43
  I've been seeing lots of their Arcadas, lots of their bikes
• 19:45
  around Abuja Global GLOVO and there's also food court.
• 19:52
  Then there's Kilimanjaro, although I haven't seen the
• 19:55
  Kilimanjaro Okada in a very long while.
• 19:57
  I don't know if they're still in business, but so these these
• 20:01
  sorts of things are there. So yeah, Target Uniport
• 20:04
  platform, Instagram or Facebook, or she could do online food
• 20:07
  delivery platforms, Jumia, Global Food court, Kilimanjaro,
• 20:10
  blah blah blah because there are plenty these days.
• 20:13
  Every time you're out on the road, you see a dozen Ocadas and
• 20:16
  it's like somebody's opening a new food delivery thing every
• 20:20
  other month. Then you can also put a time
• 20:23
  offer. You put a time offer saying 1st
• 20:27
  of the month. Then the tag, the assumption
• 20:30
  there, OK, I don't know how things work, but back when I was
• 20:34
  in school, the assumption was like in the beginning of the
• 20:37
  semester, the assumption was that you know, we're paid up,
• 20:39
  we've come from home so we have pocket money.
• 20:41
  So there's money to spend. So if the time offer is 1st of
• 20:44
  the month, then that's the assumption.
• 20:45
  Let's catch people as they're coming in and they have Alawi,
• 20:48
  they have money to spend. Or you put a time offer and you
• 20:52
  put it during the exam period. Then what you would be trying to
• 20:55
  do if you're in Xena situation is you're trying to target
• 20:58
  people who during the exam period are feeling the time
• 21:01
  crunch and they don't want to be cooking.
• 21:03
  So they're looking for a place where they can just go and buy
• 21:06
  food quickly, and maybe they don't want to walk all the way
• 21:09
  to Booker to buy food. They just want to stay in their
• 21:11
  room and study and then place an order and then the food comes to
• 21:14
  them. So those would be like two
• 21:16
  different strategies for looking at the whole thing.
• 21:18
  First of the first, first month of the semester, assuming that
• 21:23
  this is when boys and girls have money or during exam period
• 21:27
  towards the end, everybody's broke, but people are feeling
• 21:29
  like, oh, I need to study. I can't be going around looking
• 21:33
  for food. So that's just a rough example.
• 21:37
  Of course, if you say you think about it to apply to your own
• 21:41
  business context, you'll be able to come up with much more
• 21:43
  elegant ideas, Especially with the benefit of Google, Gemini,
• 21:47
  GBT, we can come up with good copy ideas for how to craft all
• 21:54
  these campaigns. So with AI and with some time
• 21:56
  you can come up with something much more elegant.
• 21:58
  But I'm just trying to show you how these things can work.
• 22:01
  Crafting a compelling offer and you're going to be able to get
• 22:04
  people to take the next step, which is what conversion is all
• 22:08
  about. Pretty much.
• 22:10
  Because if this advert, you put out this advert and you say DM
• 22:14
  now on, on, on what's that thing?
• 22:20
  DM on Instagram. Yeah, because she has a good,
• 22:25
  she has a good. What's it called?
• 22:28
  She has a really healthy profile handle on Instagram.
• 22:31
  So if she says DM me now on Instagram and 500 people see the
• 22:39
  advert out of that 500 people, if 300 people send her Adm, then
• 22:45
  that is a conversion because people saw the advert and then
• 22:49
  people sent Adm. That is a conversion and that is
• 22:52
  how you close the deal, one step at a time, getting good or
• 22:55
  getting better at this particular step where you are so
• 22:58
  that more people take the next step.
• 23:00
  So if 500 people see the advert and you say DM me, now 300
• 23:05
  people DM and then you have the conversation.
• 23:10
  What do you want to buy? I want a bag, I want a Gucci, I
• 23:12
  want this, I want that. And then you agree, you give
• 23:16
  them a quote and then the next thing is a transfer to so, so,
• 23:20
  so and so account and then send me a receipt.
• 23:23
  And there are only 300 people that you had the conversation
• 23:25
  with, 150 transfer and send you the receipt.
• 23:29
  That's also another conversion. So you see how it's one step,
• 23:32
  one step, one step before the deal is closed.
• 23:35
  And that's the philosophy of pretty much what we're talking
• 23:38
  about over here. So over 20 minutes, let me bring
• 23:41
  today's episode to a close tomorrow.
• 23:43
  I think I have two, one or two more that we can go over about
• 23:48
  how to increase our conversions in the sales process.
• 23:53
  So yeah, that's it for today. Again, thank you very much.
• 23:56
  Tammy Tayo, Tammy Tayo Ogumola, thanks for listening.
• 24:00
  Thanks for other people who discovered the show.
• 24:04
  Always like hearing from you guys.
• 24:05
  You can comment using the comment feature in Spotify.
• 24:08
  If you're listening to Spotify, if you're listening on Spotify,
• 24:11
  if you're on Spotify, you can find me on other platforms, but
• 24:13
  you can reach out to me directly on WhatsApp.
• 24:16
  My phone number is 08064662140. The country code is +234 for
• 24:23
  those of you who are not Nigerian.
• 24:25
  And you can reach out to me on LinkedIn like Timmy Tayo did.
• 24:29
  My name is Tara Shima Ayede, you need to get the right spelling.
• 24:31
  So you can find me on LinkedIn. And my e-mail address is also on
• 24:35
  the link. We're listening to this episode.
• 24:36
  So thank you very much for your time and attention.
• 24:38
  I'll catch you guys at the next episode.