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EP#13 - From Political Signals to Business Action with Laura Pistemaa

Timestamps:

00:00 - From parliament to Lidl: influence as collaboration

03:09 - Building Lidl’s public-affairs function as a challenger

05:24 - Why parliamentary experience helps public-affairs work

06:29 - Early warnings: data, conversations and European signals

09:31 - Prioritizing policy by consumer impact and business freedom

11:41 - Using Lidl’s European footprint to share insight

14:09 - Winning leadership support with a one-page case

16:15 - Measuring public affairs: protect, promote, license to operate

21:06 - Lidl’s standing and voice in Finland

23:49 - When to lobby directly and…

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