Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained
Why Goodwill Is The Silent Killer Of Business Deals
We explore the messy reality of intangible assets in private business sales. Lucas and Luna break down how customer lists, vendor relationships, and brand reputation create goodwill on paper but often vanish when a buyer walks through the door. Using concrete examples from service businesses and retail exits, we show why overvaluing goodwill leads to deal collapse. Learn how to separate durable assets from fleeting sentiment before you list your company for sale.
#BusinessValuation #GoodwillAsset #PrivateSales #ExitStrategy #IntangibleAssets #CustomerLists #VendorRelations #DealNegotiation…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.