Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Are Streaming Platforms Ripping Off Artists? The Realities of Music Income

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Are Streaming Platforms Ripping Off Artists? The Realities of Music Income · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the show. Taking today's recording from my
• 0:04
  desk at home. So apologies if there any
• 0:07
  interruptions while we're recording, if this is our first
• 0:10
  time listening to the show. The goal of this show is free
• 0:12
  business education. So you're in the right place.
• 0:14
  And please, when you're done, share, promote, talk about the
• 0:17
  show so that Nigerians both home and abroad can benefit from all
• 0:21
  the questions that we tackle over here.
• 0:24
  Get them to subscribe Spotify, YouTube, Apple or any podcast
• 0:27
  player of their choice. And if you have any sales or
• 0:30
  marketing questions, then bring them to me by calling, sending
• 0:33
  me an SMS or WhatsApp message on 08064662140.
• 0:41
  Now, today on the show, I want us to look at the question
• 0:44
  honestly. Tackle the question of whether
• 0:47
  streaming sites like Spotify are stealing from artists.
• 0:51
  The reason why we're going to tackle this today is because,
• 0:55
  you know, lots of us are trying to do all kinds of hustles and,
• 1:00
  you know, we have creatives among us.
• 1:03
  Like I used to be in the event space.
• 1:05
  I used to do photos, my brother used to do video.
• 1:08
  So, you know, I still hang around some creatives and we
• 1:14
  still have conversations every now and then.
• 1:16
  So not everybody is trying to do a business like the fellow I
• 1:20
  mentioned yesterday who wants to set up a factory for producing
• 1:23
  engine oil for marine engines, or the other guy who's in the
• 1:27
  pharmaceutical space, or the young lady from, I can't
• 1:31
  remember how many days ago that she's in the gifting space.
• 1:36
  So not everybody's doing something that is concrete.
• 1:38
  Now. Some of us that are doing stuff
• 1:40
  that are, you know, creative and like most creatives, we seem to
• 1:45
  have certain airs, certain opinions, certain gripes, as in
• 1:49
  we creative shower always in always in our fields.
• 1:53
  So in conversations that I've been having with recording
• 1:55
  artists, you know, there's some people that say, look, Spotify
• 1:57
  is a sham, is a fraud, that stealing from artists.
• 2:01
  As I was conversing with one guy and I was like, come, white
• 2:03
  people say all these things. What do you mean?
• 2:06
  And the guy said, you know, Snoop Dogg as of course, now we
• 2:08
  all know Baba, now we all know Snoop Dogg.
• 2:10
  You say as big as Snoop Dogg is, how much does Snoop Dogg get?
• 2:13
  I said I don't know. And the person said that look,
• 2:17
  Snoop Dogg, for every 1 billion streams, the guy collects
• 2:21
  $30,000. I say he's a lie.
• 2:24
  The guy said go and check it. That's OK, no problem now.
• 2:27
  So I carried my phone and went on Google.
• 2:29
  I started, you know, searching proper, you know, just searching
• 2:32
  up and down and them it actually seems to be the case, except if
• 2:37
  I didn't find the right information, it actually seems
• 2:39
  to be the case that even the correct guy, you know, a Baba
• 2:44
  like Snoop Dogg will only receive $30,000 for everyone
• 2:49
  beyond streams. And I was wondering, well
• 2:53
  anyway, you know what I usually do now?
• 2:56
  So I just quickly did $30,000 and I've converted it to naira
• 2:59
  just to see how much, and it converts to 48.2 million naira.
• 3:06
  And I was wondering for 1 billion streams, not a million
• 3:10
  streams or 1 billion. So well, it looks as if the
• 3:15
  money is not that big to be honest.
• 3:17
  Is that good money? I don't know.
• 3:19
  I'm not in the industry. So I don't know if for 1 billion
• 3:22
  streams you're only collecting thirty $30,000 US, which is 48 M
• 3:29
  Niger. I'm not sure if that's big or
• 3:30
  small because I'm not in the industry, but at least I
• 3:33
  understand where these people are coming from.
• 3:35
  Because me, you know, as per I'm a normal person, if I hear 1
• 3:39
  billion streams, in my mind I'm thinking you're counting money
• 3:43
  in billions or millions of dollars as a layperson.
• 3:48
  So I don't know if that's good or not.
• 3:51
  But one thing I found out for sure is that even Spotify
• 3:54
  payments, you know, it depends on which country you are
• 3:57
  streaming from. So it looks like people in
• 4:00
  America and the UK, they get more money than Nigerian
• 4:03
  artists, which is something I've heard before.
• 4:05
  So from my small snooping around on Google, it looks as if that's
• 4:09
  the case, that American artists and UK artists will make more
• 4:13
  money than Niger artists. Which was also a shock to me
• 4:16
  because I assumed that, you know, it doesn't matter that if
• 4:20
  Snoop Dogg can get 1 billion streams and two face can get 1
• 4:23
  billion streams, you know, the money will, the money will tally
• 4:26
  as the money will be equal. I didn't know that there's a
• 4:28
  difference, but I'm sure there's a reason why.
• 4:34
  So like I said, whether this is good money or bad money, I don't
• 4:37
  know. But at least I now understand
• 4:39
  where some creatives are coming from.
• 4:41
  You know, when they shout up and down, up Spotify, Spotify is
• 4:44
  like this, Spotify is like that. But I want to ask some questions
• 4:50
  though, for those of you who are creatives.
• 4:53
  Is Spotify income the main thing Is that the cocoa that we should
• 4:57
  be looking out for? So yes, you say it's coins, OK,
• 5:01
  The coins that we're going to get from Spotify, whether it's
• 5:05
  coins or whether it's correct bar, is that the main thing that
• 5:08
  we should be looking for? In my own opinion, the answer is
• 5:14
  no. Spotify streaming is not the
• 5:18
  main thing that we should be looking out for.
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  So even if next year they change it and let's say 2 face does 1
• 5:26
  billion streams and then on that 1 billion streams they pay him
• 5:29
  $2 billion, I still think that is not the main thing that we
• 5:34
  should be looking for. So the streaming money is
• 5:37
  important, yes, but excuse me, I think sometimes we're focusing
• 5:45
  too much on the talent of the artists or focusing too much on
• 5:50
  ownership and we're not paying enough attention to
• 5:54
  distribution. Let me repeat, when Nigerian
• 5:57
  artists are shouting up and down, they're paying too much
• 5:59
  attention to talent and ownership but not distribution.
• 6:04
  Because usually people when they're shouting up and down
• 6:06
  like this, you know, they think they're talented.
• 6:09
  You might be, you might not, but they think so, or they think the
• 6:12
  most important thing is the talent or the musical ability of
• 6:16
  the artist, and the most important thing is the
• 6:19
  ownership. You want to own 100% of every
• 6:21
  single thing that you do own your own intellectual property.
• 6:24
  It would be nice if that can happen because people like Dolly
• 6:27
  Parton. Dolly Parton owns her music
• 6:29
  100%. Who again?
• 6:32
  This small girl, what's her name now?
• 6:35
  OK, now let me not say small girl before people will attack
• 6:38
  me. She's more like a young woman
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  now. Taylor Swift.
• 6:41
  Taylor Swift owns her own music 100%, who again, not too many
• 6:45
  people own the intellectual property.
• 6:47
  The intellectual property 100%. But those are some people.
• 6:51
  So it would be nice if you can do that.
• 6:53
  But honestly, distribution is what makes the creative
• 7:00
  monetizable. Let me repeat, it's not
• 7:03
  necessarily how good your talent OR how much you own, but it's
• 7:07
  distribution. Where are you showing up?
• 7:09
  Are you showing up everywhere? That is what leads to other
• 7:12
  opportunities that you can monetize later.
• 7:16
  So some people say Davido has no talent.
• 7:19
  I'm not saying that, but some people say he has no talent.
• 7:22
  Some people say he's very talented.
• 7:25
  But The thing is, regardless of his level of talent, if Davido
• 7:28
  did not have distribution, if he was not everywhere, the
• 7:32
  opportunities to monetize that he has today would not have
• 7:36
  come. So regardless of his talent OR
• 7:39
  regardless of how much he owns of his intellectual property,
• 7:43
  the reason why Davido has big bar today is because of the
• 7:48
  distribution that he was able to achieve.
• 7:51
  Let me repeat, it is not just about talent and it's not about
• 7:55
  how much you own, but it's also about distribution.
• 7:58
  Where are you? Are people seeing you?
• 8:00
  Are they hearing you distribution?
• 8:03
  So if you do music or you do podcasts like me and you're on
• 8:08
  Spotify, please, please and please know that we are doing it
• 8:14
  first for the distribution. When we have huge distribution,
• 8:20
  we are everywhere. Everybody knows us.
• 8:23
  We can now start exploiting other opportunities that arise.
• 8:27
  So if one day my podcast gets so big that Spotify starts paying
• 8:31
  me some coins is good. But the main thing is not the
• 8:35
  coins that I'm collecting. The main thing is the
• 8:38
  distribution. So creatives, please, you will
• 8:41
  be listening. It's a shame that Snoop Dogg
• 8:43
  will only collect $30,000 after 1 billion streams.
• 8:47
  But the main thing is the distribution, especially for
• 8:52
  those of us in Nigeria, for those of us in this part of the
• 8:55
  world. Now the reason why I say the
• 8:57
  main thing is the distribution is this.
• 9:00
  There are other avenues for making money beside streaming,
• 9:03
  just like Snoop Dogg. If he was based on Spotify, this
• 9:06
  small $30,000 that he gave him for 1 billion streams, it was
• 9:10
  based off, it was based off the Spotify, this 30K Snoop Dogg
• 9:14
  will be soaking Gary because how much is $30,000?
• 9:19
  And of course, you see the way that Snoop Dogg leaves his life,
• 9:21
  you know the houses, the cars, you know everything, the bling,
• 9:25
  how much we $30,000 buy. So if he's just because of those
• 9:28
  coins, Snoop Dogg will be broke. However, old musicians, whether
• 9:33
  Snoop Dogg or Two Face, they know that it's not just about
• 9:37
  the streaming or the publishing, It's also about merchandise.
• 9:41
  What merchandise are you selling?
• 9:45
  That is why Snoop Dogg, back in the day, they had their own
• 9:47
  merchandise, you know, the T-shirts that they used to sell
• 9:52
  and stuff like that. Merchandise, then endorsements.
• 9:57
  2 Face knows that which is why you can see Two Face.
• 10:00
  You can see two face on Oramo equipment is Oramo ABI Oriyamo.
• 10:06
  You know you can see him on all those things.
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  Born a boy endorsing was his company the one that used to do
• 10:15
  international money transfer. I can't remember their name.
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  Davido. The face of this is alcoholic
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  brand that was sponsoring him before, but now he has his own
• 10:27
  line, you know, so people know that, look, it's not just the
• 10:30
  coins that is coming from streaming, but merchandise.
• 10:33
  How much merchandise are we moving?
• 10:34
  Endorsements? Which endorsement can we secure?
• 10:37
  Then concerts. That's precisely the reason why
• 10:41
  you were here today that Davido is in America, or he's in South
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  Africa, or he's in Dubai, or he's here, or he's there because
• 10:50
  there's also concert money to be made.
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  See, these are the things that when you're able to achieve,
• 10:59
  remember what I said, distribution.
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  When you can achieve distribution, it is there.
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  Now all these other things will begin to start opening small,
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  small. You can only sell merchandise.
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  When you have distribution, you're everywhere.
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  People know who you are. You can only get endorsements
• 11:16
  when you have achieved distribution, you're everywhere.
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  People know who you are. Nobody will invite you to
• 11:22
  concert if you don't have distribution and people do not
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  know where you are. And then this whole thing of
• 11:27
  artist websites, because people are talking about local
• 11:30
  streaming sites and artists should make your own website.
• 11:33
  Well, OK, all well and good. Yes, we should have a Nigerian
• 11:36
  kind of Spotify or Nigerian kind of iTunes.
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  All well and good. Somebody should start it, no
• 11:41
  problem. Or you build your own websites,
• 11:44
  no problem and stream from there.
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  But The thing is, if there is no distribution, people are not
• 11:50
  going to go and download your app or look at your website
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  because you don't have distribution.
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  Nobody knows you, nobody sees you, nobody hears you.
• 11:58
  Why would they go and check your website?
• 12:00
  So it's from getting distribution first that you can
• 12:03
  now send people to your website. And if you're smart, you have
• 12:06
  e-mail lists. As a musician, you have an
• 12:08
  e-mail list, you have your fan club, and then you'll be able to
• 12:12
  do direct sales from your website as well.
• 12:13
  So you can now get bigger money from there.
• 12:16
  So if it's that Spotify, the coins that is coming from
• 12:19
  Spotify is not much like let's say Snoop Dogg for instance.
• 12:23
  But The thing is, because Snoop Dogg's affiliated with other
• 12:25
  record labels and other streaming sites, it's possible
• 12:28
  that you can leverage your popularity on Spotify and direct
• 12:33
  people to other places where they can buy your music and then
• 12:37
  you get a higher cut. But either way, the distribution
• 12:40
  is the thing that comes first, not your talent and not your
• 12:44
  ownership. The ownership is goodo if you
• 12:46
  own your music 100% like Dolly Parton is good if you own your
• 12:50
  music 100% like also name again Taylor Swift you know is good
• 12:56
  over the long time. But in the beginning, if you
• 13:00
  have distribution and your talent is 0 and you have
• 13:05
  distribution, but your ownership is maybe 2%, well, it might be
• 13:11
  rough, but you know, go bad. At least you have distribution.
• 13:15
  At least you have options for the future.
• 13:18
  So my advice for creatives is this, whether you're a podcaster
• 13:22
  or whether you're a musician, focus on distribution first.
• 13:27
  Because remember for other kinds of businesses, people talk about
• 13:30
  know, like and trust that. If you achieve know like and
• 13:32
  trust, then people you'll be able to get sales.
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  Know like and trust just means people should know you.
• 13:37
  They should like you, they should trust you.
• 13:39
  The first part of The thing is they should know you.
• 13:42
  That is why distribution is key. People suppose know who you are
• 13:47
  before they can be rushing for your merchandise, rushing for
• 13:49
  your concerts or trying to look for your website or trying to
• 13:52
  follow on your Instagram. People have to know you first.
• 13:55
  So knowledge comes first before all the other opportunities.
• 13:59
  So we should be focusing on distribution and in my own
• 14:02
  opinion, that is the main reason why we are in relationships with
• 14:08
  Spotify, Nigerian creatives, African creatives.
• 14:12
  That is why we're there because Spotify has cracked the African
• 14:16
  market. If you become a big streaming
• 14:19
  artist on Spotify, it is something, it is the kind of
• 14:23
  attention that allows you to now sell merchandise, that allows
• 14:27
  people to now endorse you. They will say, ah, you don't
• 14:29
  know this person, oh 50 million streams on spot on Spotify, blah
• 14:34
  blah blah. Don't now invite you for shows.
• 14:36
  That is where the thing starts. So please, the marriage that we
• 14:40
  have with Spotify, Nigerian creatives, African creatives, is
• 14:44
  not because we love Spotify or because we don't know that we
• 14:48
  should be doing business amongst ourselves.
• 14:50
  It's just that, look, now we need the distribution.
• 14:53
  And for Spotify, that is where the distribution is.
• 14:56
  Let's use my own podcast. Let's use my own experience
• 15:00
  globally. If you take iTunes and every
• 15:03
  every smash it all together, 67% of my listeners are Nigerian,
• 15:09
  20% is America and then surprisingly the next country is
• 15:14
  is it a Korea, Korea and I'm wondering Korea, is it a Koreans
• 15:19
  like Nigerian stuff? I busy that we have Nigerians in
• 15:23
  diaspora and lots of them are in Korea.
• 15:25
  So you know, I don't know, but see 7% of my listeners in
• 15:29
  Nigeria, Nigerian, I guess what, 96% of those Nigerians, guess
• 15:35
  where they found me? They found me on Spotify.
• 15:40
  And you guys have been handed every single time I'm saying
• 15:42
  shout out to this person, shout out to that person.
• 15:44
  I always say the person found me on Spotify.
• 15:47
  When was the last time you had me say shout out to?
• 15:49
  So, so, so, so who found me on iTunes?
• 15:51
  When was the last time? I don't know how Spotify has
• 15:54
  done it, but they have penetrated the Nigerian market.
• 15:57
  They have penetrated the African market and for some reason they
• 16:01
  have penetrated through the youth.
• 16:03
  So I don't know how they did it, but The thing is they have done
• 16:06
  it. So for podcasters, Spotify, it's
• 16:10
  a big deal, at least for Spot, For podcasters who are trying to
• 16:14
  reach out to a Nigerian audience like I am, Spotify, it's a big
• 16:17
  deal because the Nigerian youth, that's where they are.
• 16:20
  That's where they will find you. The distribution.
• 16:22
  Remember that is where it is. So yes, Spotify is not giving me
• 16:28
  any coins. It would be nice if I have some
• 16:29
  small, small coins coming once in a while, but I haven't hit
• 16:32
  the threshold. But regardless of whether I hit
• 16:34
  the threshold and regardless of the coins that I get, I will
• 16:38
  still be here. I will still be married to
• 16:41
  Spotify because it is a marriage of convenience.
• 16:44
  The people that I'm looking for, the distribution that I want to
• 16:47
  get, that is where it is. It's on Spotify.
• 16:51
  So my advice to other creatives, your podcaster, your musician,
• 16:56
  continue with this marriage, even if it's an abusive
• 16:59
  relationship. I'm just being metaphorical.
• 17:02
  I'm not saying anybody who stay in in an abusive relationship,
• 17:05
  but I'm saying this relationship is an abusive relationship.
• 17:09
  The coins is not much and no problem.
• 17:10
  Stay here while the opportunities exist and while
• 17:14
  the distribution exists. Tomorrow, if there's a Nigerian
• 17:18
  version of iTunes or Spotify or whatever and the thing, you
• 17:21
  know, kicks off now, yes, by all means, let's all run away and
• 17:23
  let's move to that one because that's where the attention is.
• 17:26
  But for now, let us stay here because the love is hot, the
• 17:31
  opportunities are here, so let's continue.
• 17:33
  It's about distribution. Please, creatives, remember,
• 17:37
  it's about distribution, Distribution.
• 17:44
  I've heard some unfortunate sentiments out there among
• 17:46
  creatives, and let me just repeat one of them.
• 17:48
  One guy told me I'd rather sell 10 copies of my music by myself
• 17:53
  than have 5 million streams on Spotify.
• 17:55
  Let me repeat, you heard me correctly.
• 17:58
  I've had a creative tell me I'd rather sell 10 copies by myself
• 18:03
  through my website, not to have 5 million streams on Spotify.
• 18:07
  I hear those sentiments and I think, is this guy thinking
• 18:10
  correctly? What's important?
• 18:12
  OK, he thinks ownership is important.
• 18:14
  You sell by yourself, you own everything 100%.
• 18:17
  OK, yes, you hear it, but then nobody knows your craft.
• 18:22
  And as creatives, as musicians and podcasters, it's a painful
• 18:25
  thing that we're putting stuff out and people do not hear the
• 18:28
  good stuff that we're dropping. I cannot believe that there's an
• 18:32
  artist who really thinks is important to own 100% and only
• 18:36
  sell 10 copies rather than be collecting coins and then 5
• 18:40
  million people hear it. Please do.
• 18:43
  If you're a musician, your first point of call is to make sure
• 18:46
  that 5 million people know your music and hear your music.
• 18:49
  That's the first part of call, even if you don't only think
• 18:52
  100% because at least the 5 million Nigerians know your
• 18:57
  voice anyhow. Anyhow, shall we can make some
• 19:00
  things happen with some creativity, we can rough it.
• 19:06
  So ownership is not really the main thing.
• 19:08
  And by the way, I just say, OK, let me bring up my phone.
• 19:12
  Let me just run small numbers. I did small Google research
• 19:15
  again. So based on what the guy said, 5
• 19:18
  million streams, I wanted to find out how much would a
• 19:20
  Nigerian artist make or 5 million streams.
• 19:23
  And so you know that whole thing I told you that yes, Americans
• 19:26
  and people in the UK, they make more than those of us in Niger
• 19:29
  is a pity. But anyway, that's the way it
• 19:31
  is. So it looks like on average, on
• 19:36
  the high note, if you are to do 5 million streams as a Nigerian
• 19:40
  artist, you will get 25 K dollars $25,000.
• 19:45
  But on the low estimate, if you are to do 5 million streams as a
• 19:48
  Nigerian artist, you will get $15,000.
• 19:54
  And I now do what I do. I got my calculator, I said let
• 19:57
  me check it. 25K is 40.2 million naira, then the 15K is 24
• 20:04
  billion naira. I just rounded the figure up.
• 20:06
  So that means as a Nigerian artist, if you're able to
• 20:09
  achieve 5 million streams, you should be getting anything
• 20:11
  between 24M and 40M. And somebody is saying that it
• 20:19
  is better to sell 10 copies. By yourself and only 100% rather
• 20:24
  than the things on Spotify and Spotify is giving you coins, but
• 20:29
  at least the coins when you add everything to go together, all
• 20:31
  those cobo cobo, you will add up to anything between 24,000,000
• 20:35
  and 40 million. Maybe I don't agree with that
• 20:38
  logic. Maybe some of you see me, I'm
• 20:40
  too money focused. But then again, remember I told
• 20:43
  you guys it's not about the money.
• 20:44
  The thing is, if 5 million people have held you on Spotify,
• 20:48
  man, people are beginning to know your name.
• 20:52
  You can now leverage that, leverage that brand into other
• 20:56
  money, money making opportunities.
• 20:59
  If you sell only 10 copies on your own website, who knows you,
• 21:04
  your mom, your dad, your brothers and your sisters, maybe
• 21:08
  your ex-girlfriend, like who knows you?
• 21:12
  But then 5 million streams on Spotify, even if the money did
• 21:16
  not reach 24 M, even if the money was only 10 MI, still
• 21:20
  prefer that deal. At least I have 10 M in hand and
• 21:23
  I have 5 million Nigerians who have heard my music who did not
• 21:27
  know me before. And then I was even thinking,
• 21:33
  what would it take for you to get 5 million streams from your
• 21:37
  website? And I was thinking, you need to
• 21:40
  have some kind of viral marketing campaigns going on.
• 21:43
  You need to have extensive social media presence.
• 21:46
  You'd have to do all kinds of collaborations and cross
• 21:49
  promotions. You'd need to have massive
• 21:51
  public relations and media coverage.
• 21:55
  And when you're starting out as a newbie, let's be honest, is
• 22:00
  that something that a new artist can do by themselves?
• 22:07
  It's not easier than if you try and play the Spotify game.
• 22:11
  At least if I'm picking up streams, if you 100,000 or
• 22:15
  something, I can use that to approach somebody.
• 22:18
  I don't know, maybe Don Jazzy you say Baba, I need your help.
• 22:23
  I'm a musician, I'm roughing it. I'm not too bad.
• 22:28
  Baba seen my Spotify. I've been able to get 2000
• 22:31
  streams. I mean, who knows the kind of
• 22:33
  conversations that I can open, who knows?
• 22:40
  But then all these people that talk about owning your website
• 22:43
  and starting a Nigerian version of iTunes or Spotify or
• 22:47
  something, all, well, I'm good. But The thing is, let's remember
• 22:50
  the market is the market. If we want to break people's
• 22:54
  entrench streaming habits, it will be hard.
• 22:56
  Like I said, unfortunately, Nigerians are listening to
• 22:59
  Spotify. The young people are listening
• 23:01
  to Spotify. That is where they're getting
• 23:03
  their podcasts. That is where they're getting
• 23:05
  their music. That's where they're getting
• 23:06
  their every every. If we say we'll set up something
• 23:12
  and we'll get those people to leave Spotify and come to us,
• 23:15
  man is it is a Herculean task. I'm not saying it can't be done,
• 23:20
  but it's hard. So in my own opinion, please for
• 23:23
  creatives, let's not oversimplify the issues.
• 23:26
  It will be nice if you own your things for 100%.
• 23:29
  It is possible. It is doable.
• 23:31
  There are people that have done it.
• 23:32
  Dolly Parton, I know that the reason why she's living a sweet
• 23:35
  life is because she owns all her stuff 100%.
• 23:38
  Taylor Swift owns everything 100%, and they've been able to
• 23:44
  make good on all that. But The thing is, somebody else
• 23:47
  can own your IP and your life can also be, I'll put it, not as
• 23:54
  bad. But the most important thing,
• 23:56
  especially in the beginning when you're trying to blow the most
• 23:59
  important thing is distribution, not necessarily your talent OR
• 24:02
  your ownership. And I keep using the video
• 24:05
  because it's a debate that people keep, you know, that rate
• 24:09
  is still today the video. He Can't Sing.
• 24:11
  He cannot sing. His voice is smooth.
• 24:13
  No, his voice is raspy. He sounds like he smokes.
• 24:15
  He will. He sounds like he drinks too
• 24:17
  much gin. You know, I don't know.
• 24:20
  I don't have a points either up here or there.
• 24:23
  So it's not about your talent. It'll be nice as an artist to be
• 24:26
  the most talented kid on the block.
• 24:28
  And if you can, yes, you should be the virtuoso.
• 24:31
  You should. But don't deceive yourself.
• 24:34
  If you are the best musician that ever leaveth but no
• 24:38
  distribution, nobody knows your name, you are 0.
• 24:43
  And in my own opinion, for those of us who are trying to start
• 24:48
  out, who are trying to blue, who are trying to break out what
• 24:50
  we're looking for now, distraction, any kind of
• 24:53
  traction, the people know us. The people hear us.
• 24:56
  Do they know who we are? Do they know what we do?
• 24:58
  Did they like our flow? Do they feel our vibe?
• 25:01
  That's what we should be aiming for in the beginning.
• 25:05
  So no need to complicate this episode anymore.
• 25:09
  That's all for today. If you've got any sales and
• 25:11
  marketing questions, then bring them to me.
• 25:13
  Call SMS or WhatsApp me on 08064662140.
• 25:19
  Thank you very much for your time and attention.
• 25:20
  I'll catch you, dear listeners, at the next episode and I hope
• 25:24
  I've been able to convince one or two creative listening to
• 25:27
  listening now. Please distribution first,
• 25:29
  distribution first, distribution first.
• 25:32
  Go and get streams on Spotify or iTunes or whoever.
• 25:36
  Instead of focusing on getting only 10 sales on your own
• 25:40
  website. Please, please, please, please
• 25:42
  and please. All right, so that's it.
• 25:45
  I'll catch you guys at the next episode.