Latest / The Marketing Millennials
298 - How to Think About Digital Events in 2025 with Kristen Koenig
What are both B2B and B2C companies realizing?
Even though many people are getting back together in-person, it’s still important to build community through online events.
This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whether the live events and online events should display the same content. (Hint: you need to optimize your content based on your delivery method.) How do you keep people engaged and make meaningful…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.