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Liza Borches: Creating and Sustaining a Winning Culture
In this episode I had the pleasure of sitting down with the remarkable Liza Borches, President and CEO at Carter Myers Automotive, to discuss the secrets behind their automotive success.
Liza and I explore the concept of creating an "everyone wins" culture in the automotive business. From the vital role of skilled technicians to the often misunderstood concept of profit, we unravel the layers of what makes a dealership truly successful. Liza shares her thoughts on how profit isn't a dirty word but rather a measure of the value created for both associates and customers.
We touch upon the…
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