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347: Accommodations That Reduce Cognitive Load Restore Motivation, with Jeff Copper, MBA, PCC, PCAC, CPCC, ACG

Motivation isn’t what we’ve been taught it is. When we misunderstand it, we accidentally shame our kids for struggling with something they can’t control.

In this powerful conversation, I sit down with ADHD coach and cognitive engineer, Jeff Copper, to unpack motivation through the lens of executive function impairment. What if your child isn’t unmotivated at all? What if their brain simply requires more effort (more emotional cost) to produce the same outcome as their peers?

Jeff reframes motivation as a two-force system: the automatic brain (driven by comfort and survival) and the executive…

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