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The Most Overlooked Lead Source in Real Estate
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One of the most overlooked lead sources for real estate agents is sitting right under your nose. Weirdly, almost nobody treats it like a real strategy.
I actually learned this by accident. A few years into my career I was writing blogs and posting on social just to reach buyers and sellers directly. What I didn't expect was that other agents were watching too, and they started sending me referrals. I didn't even know what a referral really was at the time. My mentor had actually told me to never connect with other agents on social because they might steal my ideas. Worst…
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