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How Ad Fraud Quietly Destroys eCommerce ROI with Rich Kahn
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Ad fraud has the potential to drastically change online business, if we keep underestimating it.
In this episode of Selling on Giants, we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much.
Rich has spent more than three decades in digital advertising. He didn’t set out to build a fraud prevention company — he built one after his own marketing platform was hit and he realized there was no credible solution on the market. So he built it himself.
This…
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