Latest / Influencer Confidential / How to Get Brands to Reach Out to You #303

Transcript

How to Get Brands to Reach Out to You #303 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. So when it comes to brand deals,
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  Speaker 1: a lot of creators may be intimidated with outreach and pitching.
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  Speaker 1: I like to start with like very simple definitions. When you,
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  Speaker 1: guys hear me say the word outbound, that means you're
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  Speaker 1: pitching the brand. And when I say the word inbound,
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  Speaker 1: the brand is coming to you. We can keep it
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  Speaker 1: very simple, but I will be using the word inbound
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  Speaker 1: a lot because I think a lot of times like
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  Speaker 1: people are thinking about okay, like yes, Nina, I'm pitching,
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  Speaker 1: I'm actively going for it. But I would also love
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  Speaker 1: to increase my inbounds. I'd love to increase brands coming
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  Speaker 1: to me. And one thing I always tell my students
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  Speaker 1: in sidewalker Land is you, guys, I am not against inbounds.
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  Speaker 1: I'm just like being controlled money and be going out
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  Speaker 1: there and knocking on doors. But inbounds is great, and
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  Speaker 1: inbounds is something that y'all should be trying to increase.
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  Speaker 1: These two things, inbound and outbound are not meant to
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  Speaker 1: be going against each other. Okay, that is not the mindset.
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  Speaker 1: The mindset is how do we increase our inbounds and
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  Speaker 1: how do we also actively pitch brands every week so
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  Speaker 1: that we are feeling a little bit in control now
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  Speaker 1: as a business, sometimes you're going to have more inbounds
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  Speaker 1: and you're in a better position, and then sometimes your
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  Speaker 1: inbox is dry and you're like, oh my god, I
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  Speaker 1: need to go out there. So that's why it's an
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  Speaker 1: important skill to learn both. But for today's episode, I'm
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  Speaker 1: going to talk about strategies that y'all can implement to
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  Speaker 1: increase your inbounds to get brands to come to you.
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  Speaker 1: At the end of the day, what we're sharing these
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  Speaker 1: are just like ways to increase those inbound opportunities. But
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  Speaker 1: pitching is also still a must, y'all. Okay, so we
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  Speaker 1: still have to actively have that muscle in practice as
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  Speaker 1: something that we do in our businesses. Now, the first
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  Speaker 1: thing you will hear me scream to the top of
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  Speaker 1: the rooftops is the importance of being searchable, not just
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  Speaker 1: having a brand scroll past you. If they don't know
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  Speaker 1: you exist, how are we going to get them to
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  Speaker 1: find you? Especially for my YouTube community. I can't stress
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  Speaker 1: this enough. Y'all understanding the purchase funnel. Okay, So if
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  Speaker 1: a brand wants to work with you and you create
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  Speaker 1: content that is down the funnel, which means you're making
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  Speaker 1: content when people are actively ready to spend, your ability
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  Speaker 1: to charge brands is going to be way higher because
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  Speaker 1: brand awareness campaigns are important and they're necessary, and a
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  Speaker 1: lot of brands have budget for that. However, those campaigns
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  Speaker 1: are more about eyeballs and awareness versus conversion campaigns. They're
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  Speaker 1: down the funnel. This is where the SEO strategies come
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  Speaker 1: into place. So I'll give you an example. If you
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  Speaker 1: were on YouTube and you were searching up a review
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  Speaker 1: on something. So like, let's just say you wanted to
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  Speaker 1: review a product and you were looking up you know,
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  Speaker 1: Roads microphones is it worth it? Or our hotel Hilton
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  Speaker 1: Conrad NYC. Literally the companies that you potentially want to
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  Speaker 1: work with. Using their name in your title of your
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  Speaker 1: content is not only going to get the brand's attention,
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  Speaker 1: but it shows that you rank for this keyword. So
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  Speaker 1: I'll give you an example. When I was working with
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  Speaker 1: a brand on their influencer marketing campaigns, I would go
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  Speaker 1: on the internet and see who's talking about us, who
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  Speaker 1: ranks for our world, you know our name. I would
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  Speaker 1: also look up certain keywords that were not the company name,
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  Speaker 1: but that were in our peripheral. So, like, let's just
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  Speaker 1: say you were going to be pitching a baby monitor company, right,
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  Speaker 1: you could also then look up I would as a brand,
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  Speaker 1: look up people who rank for baby registry, top gifts
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  Speaker 1: for a mom. You know what to bring to a
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  Speaker 1: baby shower or what to put on your registry. These
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  Speaker 1: keywords are important keywords to a baby monitor company, right.
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  Speaker 1: So making sure your content is keyword rich is an
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  Speaker 1: important strategy because those are what brands are looking up
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  Speaker 1: even on instamar TikTok. I was once working with this
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  Speaker 1: lady on the brand side, and we were looking for
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  Speaker 1: creators that ranked on TikTok for the keyword hidden gem.
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  Speaker 1: So literally, if you go to TikTok right now and
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  Speaker 1: look up the words hidden gem, you're going to see
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  Speaker 1: creators who rank for this keyword. Being on the brand side,
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  Speaker 1: I'm like, oh, I'm going to reach out to these
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  Speaker 1: people because our product helps you find hidden gems. So
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  Speaker 1: therefore we want to create content with creators who make
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  Speaker 1: content on hidden gems. Right. So this is why it
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  Speaker 1: is so important to think strategically about your content, but
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  Speaker 1: in a key word way. One of my favorite tools
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  Speaker 1: up there is a tool called keywords. Everywhere. You can
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  Speaker 1: literally just go in and search a keyword and it
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  Speaker 1: will tell you the volume of how many people are
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  Speaker 1: searching this keyword. People do this I think on like
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  Speaker 1: Vidiq and other I'm sure there's tons of keyword researchers
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  Speaker 1: that you guys can use and look up. But this
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  Speaker 1: is important as a creator because if you were attracting
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  Speaker 1: and ranking and creating content around search, that means people
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  Speaker 1: are searching for it and you're positioning yourself in a
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  Speaker 1: way to get reached out to. Okay, so creating specific
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  Speaker 1: videos with the brand's name involved. Brands are researching themselves.
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  Speaker 1: Some of them are even getting Google alerts anytime their
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  Speaker 1: name is mentioned on the Internet. It's a great way
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  Speaker 1: to get on their radar and also creating content that
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  Speaker 1: has the keywords that a brand would be searching. Like
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  Speaker 1: I said, best baby Registry. Right, if you can rank
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  Speaker 1: for this content, you're in a really good position to
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  Speaker 1: charge a lot for the brand to be integrated into
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  Speaker 1: your next video. The same strategy can be applied for
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  Speaker 1: the bloggers, like if you're putting you know the keyword.
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  Speaker 1: I actually had a girl the other day on Inner Circle.
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  Speaker 1: She was telling me about how if you look up
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  Speaker 1: like the name of this hotel in New York. Her
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  Speaker 1: blog posts populates not only in the AI recap summary,
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  Speaker 1: which means all the AI tools are pulling from her
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  Speaker 1: blog posts, but she's also ranked number one now that
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  Speaker 1: brand lo and Beholds was able to find a twenty
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  Speaker 1: five hundred dollars budget when they say they didn't have
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  Speaker 1: any to pay her because of her keywords and so
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  Speaker 1: brands want to be involved, so don't be afraid to
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  Speaker 1: use a brand's name in your content. Today's podcast episode
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  Speaker 1: is sponsored by me Sidewalker Daily. If you love what
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  Speaker 1: we do here and you love listening to our programming,
• 6:12
  Speaker 1: make sure you find out ways that you can work
• 6:14
  Speaker 1: with us. We're here and happy to support you in
• 6:16
  Speaker 1: all areas of your creator business. Need a media kit
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  Speaker 1: designed or a portfolio, we can do that. Looking to
• 6:21
  Speaker 1: have a self study program over thirty hours of examples
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  Speaker 1: and video to help you pitch brands. We got you
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  Speaker 1: need a one on one coach, someone who can jump
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  Speaker 1: into your business with you, hold your hand, and guide
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  Speaker 1: you with strategy and tips. I would love that opportunity.
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  Speaker 1: Go ahead and check out the links below. In today's episode,
• 6:38
  Speaker 1: we're going to share with you all the different ways
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  Speaker 1: that we can support you, and we strongly suggest getting
• 6:42
  Speaker 1: on a call with someone on our team who can
• 6:44
  Speaker 1: point you in the right direction of what you need
• 6:47
  Speaker 1: based on where you are in your business. So get
• 6:49
  Speaker 1: on a call with our success manager, submit an inquiry
• 6:52
  Speaker 1: to our design team, or book a coaching with us.
• 6:55
  Speaker 1: I can't wait to work with you. Another strategy I
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  Speaker 1: love to kind of get you guys thinking about is
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  Speaker 1: making sure your page is ready to receive in terms
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  Speaker 1: of like auditing yourself. So ask yourself, do you have
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  Speaker 1: a highlights on your Instagram bio that is strategic? Like
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  Speaker 1: start here about me? How to work with me? Like
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  Speaker 1: do you have that information? Do you have your email
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  Speaker 1: in your bio? What are your pin posts on Instagram?
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  Speaker 1: Are they strategic or are they just the videos with
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  Speaker 1: the most views. Sometimes I'll have creators put like they're
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  Speaker 1: about me video very strategically pinned, because when a brand
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  Speaker 1: is going to your page, they're looking. So having your
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  Speaker 1: email in your bio or having a strategically pinned video
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  Speaker 1: in your Instagram top three these are important things to do.
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  Speaker 1: Same for YouTubers, right like in your YouTube about description,
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  Speaker 1: how many of us have just like knock gone in
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  Speaker 1: there and updated it? Do you have your email address
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  Speaker 1: in there? Are you strategic in your about on YouTube?
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  Speaker 1: Not just for your followers, but having a section that says,
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  Speaker 1: if you're a brand that wants to be included in
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  Speaker 1: an upcoming video, here's how to reach out to me.
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  Speaker 1: Would love to get you guys involved, you know, actually
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  Speaker 1: speaking in a way that tells brands that you're ready
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  Speaker 1: for work. So many creators feel like they just don't
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  Speaker 1: do this. They don't tell brands I'm actively ready for
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  Speaker 1: work and having that whether it's in an Instagram highlight
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  Speaker 1: or whether it's in your YouTube description or in the
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  Speaker 1: bottom of your blog posts like want to be integrated
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  Speaker 1: in my next article? Reach out here. Sometimes you have
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  Speaker 1: to let brands know that you are ready to work
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  Speaker 1: and that you're looking for work, like basically telling them
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  Speaker 1: reach out to me reach out to me. I don't
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  Speaker 1: see creators doing that enough. Now, another thing that I
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  Speaker 1: have seen a lot is a lot of creators want
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  Speaker 1: to work with brands, but their content does not have
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  Speaker 1: space for brands. So make it make sense. Your content
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  Speaker 1: never talks about products you recommend and never talks about
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  Speaker 1: things you use. It never shows you know product integrations
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  Speaker 1: or mentions, but yet you want to pitch brand deals, right.
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  Speaker 1: So a big shift here is making sure that you
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  Speaker 1: have content that leaves space for brands. So making sure
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  Speaker 1: that in your feed or in your video that you
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  Speaker 1: actually have an opportunity to integrate them. Right. So I'll
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  Speaker 1: give you guys a perfect example. I talk a lot
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  Speaker 1: about the creator economy, creator tools, things creators should do.
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  Speaker 1: So when a brand comes to me and says, hey,
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  Speaker 1: we want to reach your creator community, I have space
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  Speaker 1: my content for them because I talk about things that
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  Speaker 1: you should be using as a creator all the time.
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  Speaker 1: So if I integrate a brand that I love and
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  Speaker 1: trust into the content, it would make sense. So think
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  Speaker 1: about your content. Do you have space for it? Are
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  Speaker 1: you creating tutorial style videos or I don't know, problem
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  Speaker 1: solution videos or videos showcasing a product demo or whatever
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  Speaker 1: in your own way, in your own niche. But think
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  Speaker 1: about that, you know, so that a brand could really
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  Speaker 1: be like, oh, this makes sense, I could work with
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  Speaker 1: this creator. Diversifying your content is super important because when
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  Speaker 1: brands are looking at your content, they want to see
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  Speaker 1: themselves in it, like, oh, I could see myself in
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  Speaker 1: this content, right. Something I think creators could be increasing
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  Speaker 1: a lot more of is showing behind the scenes of
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  Speaker 1: a campaign, so especially on Instagram, Like, I think stories
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  Speaker 1: is an amazing place, like, oh, I'm working with this brand.
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  Speaker 1: Here's what I'm doing. This is how we're putting it together. Again,
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  Speaker 1: you don't know who's like watching your stories and your content.
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  Speaker 1: I think it's a great strategy for your audience. But
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  Speaker 1: also the brands that are following you and watching your
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  Speaker 1: content are like, oh, like this creator talks about this
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  Speaker 1: part like they're open to it, They're into it. This
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  Speaker 1: makes sense. Now. Some other tips that I think could
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  Speaker 1: get you on a brand's radar is let's just say
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  Speaker 1: you see an influencer doing a paid sponsorship or sponsored posts.
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  Speaker 1: A lot of creators will tell me they'll go on
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  Speaker 1: her or his page and they'll leave a thoughtful comment
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  Speaker 1: because people on the brand side are monitoring the comments.
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  Speaker 1: So if you just put a mooji is like, they're
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  Speaker 1: not going to see you know who you are. But
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  Speaker 1: if you leave a really thoughtful comment, now, the person
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  Speaker 1: on the brand side that's monitoring these comments on this
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  Speaker 1: paid sponsorship are going to go check you out. And
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  Speaker 1: that's why it's so important that your page is audited
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  Speaker 1: and ready to receive right. So again you're being strategic here,
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  Speaker 1: but don't be afraid to comment thoughtful, engaging comments on
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  Speaker 1: an influencer's sponsored post. Another big tick I'm hearing in
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  Speaker 1: the creator world is the important of leveraging threads. That
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  Speaker 1: less people are on threads and that way to access
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  Speaker 1: a brand and talk to a brand is a lot
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  Speaker 1: easier over there. So the importance of just getting on
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  Speaker 1: threads and like even to hunt and to like comment
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  Speaker 1: and engage with brands, because again, if they don't know
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  Speaker 1: who you are, how are they going to get your attention.
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  Speaker 1: So going on threads, leaving meaningful comments, and participating in conversation,
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  Speaker 1: it just puts you in the room with them. Now,
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  Speaker 1: another thing that was shared within my inner Circle community
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  Speaker 1: when we talked about, you know, increasing our brands inbounding
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  Speaker 1: us was the importance of having like a work with
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  Speaker 1: Me Paige, not necessarily a media kit, but a work
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  Speaker 1: with Me Paige. And this is very different, you guys,
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  Speaker 1: than a media kit because a work with Me Paige
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  Speaker 1: anyone on the internet can see right, whereas your media
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  Speaker 1: kit you kind of want to keep close. I always
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  Speaker 1: tell people, don't put that on the internet. You want
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  Speaker 1: the brand to request it because if the brand requests it,
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  Speaker 1: now you have a lead and you're like, okay, I
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  Speaker 1: need to get on a call with this brand and
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  Speaker 1: close the lead versus everyone's just seeing it on the internet.
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  Speaker 1: You don't know who's seeing it, and it's harder to like,
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  Speaker 1: you know, measure that. But a solid work with me
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  Speaker 1: page that you include in your link in bio. So
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  Speaker 1: if a brand is seeing your content you mentioned them,
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  Speaker 1: they now go to your bio. Everything looks good. You
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  Speaker 1: have a work with me page inside your link tree.
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  Speaker 1: The work with Me page is very vibrant, shows like
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  Speaker 1: past brand collabs and logos, and you know ways that
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  Speaker 1: this brand can reach out to you. This could be
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  Speaker 1: a solid way again to get them to reach out
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  Speaker 1: to you because you have that work with Me page.
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  Speaker 1: Set up. Another great way creators are getting brands to
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  Speaker 1: reach out to them is at in person live events.
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  Speaker 1: So if you are doing an in person event and
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  Speaker 1: you are a speaker at set event, every brand that's
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  Speaker 1: at that event is now like looking at you. It
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  Speaker 1: puts you in a position of authority. You are now
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  Speaker 1: an expert, and brands could even be sitting in on
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  Speaker 1: your workshop or your seminar. I personally have gotten some
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  Speaker 1: of the biggest retainers in work through my speaking gigs.
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  Speaker 1: So I always tell creators, if you want brands to
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  Speaker 1: come to you, go where the brands are at. Go
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  Speaker 1: to these conferences, go to these events, you know, to
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  Speaker 1: be a speaker and push yourself to be a speaker,
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  Speaker 1: because that is going to be a great way for
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  Speaker 1: you to get the brand's attention and getting them to
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  Speaker 1: come to you in person events. We actually have a
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  Speaker 1: list of some of the events that we will be
• 13:13
  Speaker 1: going to this year and that we've been going to already.
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  Speaker 1: I'll include my conferences list below. And if that's something
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  Speaker 1: that you guys need support with, like if you want
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  Speaker 1: to pitch yourself as a speaker and you need, like,
• 13:23
  Speaker 1: you know, your media kit to be a little bit
• 13:25
  Speaker 1: more speaker friendly. Reach out to our design team. You guys,
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  Speaker 1: we can build you a beautiful media kit that is
• 13:30
  Speaker 1: very speaker friendly, so you can use this as an
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  Speaker 1: asset to pitch yourself speaking job. So I'll include that
• 13:36
  Speaker 1: below if you need a custom media kit to support
• 13:39
  Speaker 1: you with your speaker pitching. All right, y'all, So I
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  Speaker 1: could go on and on. We have so much information
• 13:45
  Speaker 1: on these topics. Again, if you want to work with
• 13:47
  Speaker 1: me directly, I'll leave a link below to our coaching.
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  Speaker 1: So that's something I can support you with, whether it's
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  Speaker 1: increasing your inbounds or helping you with your outbounds and
• 13:55
  Speaker 1: getting you out there to pitch. I have really good programs.
• 13:58
  Speaker 1: I have thirty day programs, I have six week programs.
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  Speaker 1: Depending on what you guys need and what support you want.
• 14:04
  Speaker 1: So again, if that's something that you are looking for,
• 14:07
  Speaker 1: get on a call with someone on our team. Stop waiting,
• 14:10
  Speaker 1: let's do this. Let's end the year strong, and I
• 14:13
  Speaker 1: can't wait to meet you guys and support you in
• 14:15
  Speaker 1: your outbounds and in your inbound strategy. And of course,
• 14:19
  Speaker 1: as always, I'll see you guys. I hope you enjoyed
• 14:22
  Speaker 1: today's episode. If you did, make sure to rate, review,
• 14:26
  Speaker 1: and subscribe to our show, and visit Sidewalkerdaily dot com
• 14:30
  Speaker 1: for more resources on all things influencer, marketing and social media.
• 14:34
  Speaker 1: Until next time,