Latest / Found in AI: AI Search Visibility, SEO, & GEO
Do Backlinks Still Matter in AI Search?
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Are backlinks still important in AI search—or do brand mentions matter more? The answer is that both influence AI visibility, but they matter in different ways depending on context, intent, and how trust is established across the web.
In this episode of Found in AI, Cassie sits down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack how off-page signals are evolving as AI-driven search reshapes…
The skinny
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