Creating Your Ideal Avatar is the last road block to marketing success

The Real Estate Agent Playbook · Feb 6, 2023 · 10m

As Real estate agents we sometimes try and appeal to everyone all the time. This typically causes us to struggle with consistency in our marketing, leading to poor results. In this video, we'll show you how to create your ideal client avatar and give your marketing direction. We'll start by discussing why it's important to target clients you will enjoy working with, and then take you through a step-by-step guide to creating an avatar that is specific and well-defined. We'll also show you how to align your marketing with your avatar and make sure every marketing decision you make serves your…