SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽

The Marketing Millennials · Apr 21, 2025 · 11m

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?

Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using.

Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control.

And, Daniel says…