Latest / Mortgage Marketing Radio / Ep #31: The One Word that Can Change Your Life

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Ep #31: The One Word that Can Change Your Life · Mortgage Marketing Radio

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1:17
Hey listeners, Jeff Zimper, welcome to this episode of Mortgage Marketing Radio.
1:41
Say Happy New Year, I want to pose a question to you.
1:50
As you're setting your new year's goals and resolutions, the question I've got for you
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is can one word change your life?
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Can one word actually have a bigger impact on your results in 2017 than the goals you
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set and the resolutions that you try and keep?
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Let's face it, most people fall off the horse when it comes to resolutions.
2:12
Goal setting, some people do better than that than others, some people do focus.
2:17
I want to present to you today perhaps a new opportunity for you, a new way to take a
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look at how do I achieve what I want to achieve this year?
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How do I become that person, the person that I want to be?
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The opportunity I propose to you is called the one word that will change your life.
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It comes from a book that was written by my special guest today, Jimmy Page.
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Not to be confused with Led Zeppelin fame, of course, but Jimmy Page is an author, an
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athlete, a coach.
2:50
He's just a phenomenal person.
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He's written actually four books, which includes wisdom walks, spray fit, and one word that
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will change your life.
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He's a frequent speaker and coach at schools and is just as a phenomenal being and himself
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and his partners teamed up and several years ago wrote this book called one word that will
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change your life.
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It became a movement, but became a movement because it deals with probably one of the most
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common things that we face in a new year, and that is how do we become the best version
3:22
of ourselves for this year?
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How do we live a life of impact instead of just creating these endless goals and years
3:27
resolutions?
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What if we could actually choose one word that would be our driving force for this year?
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So that means we're not so dependent upon looking at our lists, to do lists and our resolutions
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and goals and things like that, and that's not the diminish activities and things we have
3:46
to do and actions we have to take.
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But one more importantly is when you really step into this concept of one word that will
3:51
change your life, it's about who you become, right?
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Because if you're going to have a phenomenal 2017, if you're going to achieve things you
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haven't done before, then you've got to become somebody you haven't been.
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Does that make sense?
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And that's where this concept of one word comes in is because just one word in a moment
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when you discover your one word and you take ownership of that, it literally changes
4:14
the course of your life for the next year.
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And so we unpack this concept of one word that will change your life, Jimmy Page, my special
4:22
gestures and thrilled to have on this show and I think you're really going to love this
4:25
episode.
4:26
It's one of my favorites.
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My one word for 2017, ownership, ownership, and it's really, it permeates all the aspects
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of my life, right?
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My health, my fitness, my business, my relationships, ownership because I'm ultimately responsible
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for the outcome of those areas of my life, right?
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The Jimmy calls the six categories that you'll hear about, right?
4:45
And so for me, it's ownership.
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For you, maybe it's obviously something else, right?
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Maybe it's patience, maybe it's commitment, maybe it's follow through, maybe it's understanding,
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empathy, focus.
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You know, I don't know.
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The point is this episode is going to help you discover your one word and there's resources
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where I'm going to direct you to on Jimmy's website at getoneword.com and I'm just really
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excited.
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I'm looking forward for you and I to go on this journey together.
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I told you my one word is ownership.
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What's yours?
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Listen to the podcast, you go through the exercise, email me.
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Let me know what your one word is for this year.
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And if we get enough people interested, maybe we can host kind of a small group that checks
5:24
in on a regular basis to see how we're doing with our one word.
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So email me your one word info at mortgagemarketinginstitute.com or just leave a comment on the blog, leave
5:34
a rating on the podcast here.
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If you like this one, I'd appreciate it very much.
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So let's get into this show and discover your one word that will change your life.
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Hey Jimmy, welcome to the show.
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Hey, great to be with you.
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Thanks so much for making time.
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As you know, you know, we're talking previously about how I came across the whole concept
5:56
of the one word and I just thought with it being still early in January, it'd be really
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appropriate for my audience, particularly in light of what do most people do at this
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time of year, right?
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It's that New Year's resolutions and so forth.
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So I definitely want to unpack that as we get into that, but it's interesting if you
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wouldn't mind just sharing with our listeners how this whole movement of one word began
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and how did you get connected to it?
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Absolutely.
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You know, almost 20 years ago we began this journey, Dan and I, Dan Britton, one of my co-authors
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and John Gordon, we were doing life together and we were really, you know, in each other's
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life to sharpen each other, to make each other be our best, you know, and we had a real
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desire even, you know, in the early days of following college to live a great life, you
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know, to live on purpose and make a difference.
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And every year we were doing those New Year's resolutions as well.
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And Dan and I in particular were encountering a lot of false starts, a lot of failures,
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some frustration with it, you know, because we would literally make a to-do list around
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our resolutions.
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And back in the day, we would have 30 or 40 things on there that we were going to do from
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read 24 books this year to exercise every day and, you know, on and on the list goes.
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And the truth was, we weren't having very much success because we were overwhelmed by
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the list.
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And almost everything on that list was focused on what we were going to get done rather
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than who we were going to become.
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So we were introduced to this concept to scrap the list, you know, scrap the New Year's
7:29
resolutions.
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And nobody's successful with New Year's resolutions.
7:32
Anyways.
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90% of us set resolutions, 50% of those resolution makers failed by the end of January.
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And then, you know, three months in, most people have forgotten, 90% failure rate.
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So we began to filter our entire year through a single word which provided focus for life
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change in all areas of our life.
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And we've seen a lot of success for the last, almost 20 years now.
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Yeah, good points there.
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And it definitely relates to the New Year's resolutions.
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And man, that was a pretty long list, 20 plus items on your resolution, send yourself
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up.
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Well, we're athletes, you know, we converted our resolutions to a game plan.
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You know, we thought, hey, let's get smart about this.
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Anybody can execute a game plan, right?
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And the game plan became offense, defense, special teams, fan involvement.
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I mean, it was, it was horrible.
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And we were totally overwhelmed by it.
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So the one word really simplified that quite a bit.
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Yeah.
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So you're an athlete.
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So obviously, you're kind of like challenged.
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Hey, let's do it.
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Let's take it on.
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Let's attack it.
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And all that stuff.
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So let's unpack that a little bit.
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So, you know, everybody does the New Year's resolutions, like you say.
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And more often than not, people don't follow through.
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So what's the difference between news resolutions and or goal setting and, you know, coming up
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with one word that kind of defines who you want to become?
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How does that change?
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How does that impact those things?
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Yeah.
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And number one thing it does is it narrows the focus.
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You know, if you follow or study the lives of the most productive, impactful people in
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the world, they have an uncanny ability to narrow the focus.
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You know, they don't try and do everything because they know if they try and do everything,
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they don't do many of those things very well.
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So narrowing the focus is probably the most significant difference between New Year's
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resolutions and one word.
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So with one word, you know, you're applying that word to each aspect of your life, whether
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it's your relationships or it's your physical health or maybe even the way you handle money,
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it has incredible impact in each area of life.
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So simplicity is probably the most significant driver.
9:39
You know, I can't remember any of my resolutions, but I can remember virtually every one word
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I've had for the last 20 years.
9:46
Hmm.
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That's interesting.
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So what's the process that somebody would go through to discover their one word?
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The process is incredibly simple.
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You know, when you're talking about designing your life and life change around one word,
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we felt like keeping the process was simple was very important.
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It's a three step process.
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It's looking in, looking up and looking out.
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You know, that first step of looking in is where you decide to unplug from the chaos
10:13
of life, from the busyness of life.
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And you know, if you'll read in the book how we were inundated in life with activities
10:22
and busyness so much so that we lose sight of our actual purpose.
10:26
So we will coach people one on one or in groups or with companies and organizations to unplug
10:33
from the chaos of life.
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It's the single hardest thing for most people to do because when the alarm clock goes off
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in the morning, after they've hit snooze two or three times, when they get out of bed and
10:47
they hit the floor, they literally most of us hit the floor running.
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And we don't have any time for contemplation, for even a morning routine, whether that's
10:58
prayer or whether that's a thanks, you know, walk of giving thanks.
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We just don't have a lot of time for ourselves.
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So we, we coach people to unplug from the busyness, get outside of technology and really
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take a look inside and discover, hey, what do I need most?
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If I was going to pursue life changes this year, what do I need most and what's in my
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way from a breakthrough?
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Okay.
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So that was first look within, right?
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Yep.
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Look in.
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Okay.
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Yeah.
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And the second step is to look up.
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And this is that, you know, all three of the authors were all men of faith.
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And we believe that we've been created for purpose, we have, we have incredible potential.
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And the best way to discover our purpose and our potential is by seeking the one who
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created us.
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So as men of faith, we will seek that and we look up and we look up for guidance.
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We plug into to God in our case and other people will plug into their intuition and that's
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everything.
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But we ask people to contemplate this year, what can be accomplished in you and through
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you this year?
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What purpose is going to drive your life?
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And as you ask those questions and as you listen for the answers intuitively, you know,
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words will come to mind and words will be revealed in both of these stages and then
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you start to see patterns.
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Now, what I do when I look up is I will journal.
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And I'll write down a lot of my thoughts about what I need and what I can accomplish and
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who I can become as a man in all the roles that I play, whether it's as a dad or as a husband
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or in my work, the work environment.
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And then certain themes start to surface and I'll jot down a number of potential words
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and then I try to distill from that what my one word will be for the year.
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Okay.
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That's good.
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All right.
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So I get a sense of kind of the process.
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It sounds like you're getting some, you know, quiet time, you're blocking out time, whether
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that's several hours, half a day or whatever it is, but you need to spend that time in
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quiet reflection to allow those things to surface for you.
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Is that what I'm hearing?
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Absolutely.
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You know, I think out of silence brings clarity.
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Silence and solitude and quiet always brings clarity.
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Confusion comes from chaos.
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You know, yes.
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So, you know, if you think about your life and the list of things you have to accomplish
13:16
today and, you know, you're running pretty hard, you can't hear that still small voice.
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You can't gain some insight into what you need most unless you unplug and quiet your
13:25
spirit.
13:26
No, absolutely.
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And like you said earlier, we live in such a chaotic, noisy world.
13:30
It's distracting us all the time.
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It's important that we do this and probably regular intervals throughout the year as well.
13:36
Absolutely.
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This isn't a one time deal, right?
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But hopefully we're helping to establish a habit of really being centered and mindful
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and aware of the most important things in your life so that you can discern what, you
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know, the life chains that need to happen throughout the year.
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Okay.
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Let's go to step three.
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Step three is looking out and this is the phase where you've discovered your word.
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You've selected that word.
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You've picked it for the year and you begin to put things in place to keep it front and
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center and to ensure that you make progress toward life change and that this word would
14:13
be become a powerful force in your life.
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So, for example, we make sure that people immediately tell their inner circle of friends.
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Hey, this is the process I've gone through.
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This is my one word for the year.
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This is the word that I hope is going to bring significant life change to me, making
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me my very best this year.
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And I want you to know about it so that you can hold me accountable to regularly revisiting
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the word and its impact in my life to filter decisions through that word and to have
14:47
focused so that your life starts to make progress.
14:51
And when you tell that inner circle, you know, one of the things we discovered, Jeff,
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is this.
14:55
And most people don't have an inner circle of friends.
14:57
I'm just thinking about the same thing.
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I'm thinking to myself, well, shouldn't there be a criteria on who you share that with?
15:05
Exactly.
15:06
Most people go, man, who are the people I trust most and would they consider themselves
15:10
part of my inner circle and do they want me to be my best and do I want them to be their
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best?
15:15
You know, so this process of telling your inner circle has spawned a whole new conversation
15:20
for a lot of people to say, hey, who are those people I'm going to invest in and who
15:24
do I want to surround myself with so that I can be my best.
15:28
So you know, you tell that inner circle, man, and they start using it for your benefit
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and sometimes they use it against you like a club, sometimes they will, hey, I thought
15:37
your word was patience, man, you know, you're not very patient, you know.
15:40
Exactly.
15:41
But, you know, that's such a great point because we do need accountability partners in
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our life.
15:46
And, you know, that's not necessarily always a spouse, right?
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I mean, particularly with guys, you know, maybe they take more comfort in having that
15:53
guy friend.
15:54
And so maybe this will, for anybody listening who doesn't have those accountability partners,
15:58
right?
15:59
Figure out, get somebody because we don't succeed alone, right?
16:02
That's right.
16:03
Absolutely.
16:04
You know, a lot of times we do get isolated and I've found in life that if you advance
16:08
in leadership at all, you know, if you, your career or whatever that aspect is, if you
16:13
advance in leadership, your inner circle gets very, very small very quickly.
16:18
You kind of, you become more protective of your behind the scenes life and unfortunately
16:25
you can't do life by yourself and you really need to do to find people who are going to
16:31
lift you up and make you your best.
16:33
I've heard it said, this is really interesting quote, you will be the average of your five
16:39
closest friends.
16:41
Yeah.
16:42
That's a scary thought for some.
16:44
Yeah, yeah.
16:45
Right.
16:46
Take a look at your friends right now and maybe you're trading some in.
16:48
I don't know.
16:49
So you know what?
16:50
That's interesting because this is something I know I've heard that for many years.
16:55
And whenever I hear that and I start to evaluate that, you know, it's like you said, you know,
16:59
with leadership, right?
17:00
You're going to shrink that circle.
17:02
And for many, probably myself included, that is sometimes a hard process to go through
17:07
and to kind of move yourself away from those friends, which would probably take you out
17:12
of some of those habits and activities that you know are probably subconsciously, right?
17:18
You just, you feel like, yeah, you know, if I do that, that's kind of like not me being
17:22
my best.
17:23
So do you have any advice for how we can, you know, step more into that identity of who
17:28
we are or should be at our best and get to a place where we can let go, you know, break
17:34
away from those people or habits.
17:37
Yeah.
17:38
You know, in 2014, my one word for the year was momentum.
17:44
And I quickly discovered with the word momentum that you can have positive momentum or negative
17:49
momentum, you know, that as soon as that ball starts rolling, if you're on a negative course,
17:56
man, that thing picks up speed over time.
17:58
And if you surround yourself with people who kind of add either, you know, speed or velocity
18:03
to that negative momentum, your life kind of goes in a negative direction.
18:07
So you have to, you know, I learned, I have to make a play, you know, in an athletic contest
18:12
man, if the momentum is against us, I, somebody on that team has to make a play.
18:18
And if it's you and your life, hey, you're the one, you've got to make a play and you make
18:22
a decision at that point, what are the things that are pushing me in a negative way?
18:28
What are those things that aren't helping me be my best?
18:30
And I got to make a decision, a change point, I've got to decide, I've got to make a change
18:35
in those areas.
18:36
Maybe a friendship, it might be a decision around your health.
18:40
It might be, you know, a whole host of things, but you've got to make a play to reverse
18:44
your momentum.
18:46
And sometimes, you know, those relationships, I just have been intentional about spending
18:49
less time with those people, you know, and sometimes that means filling that time with
18:54
something else and being less available, or it might be, you know, it might honestly be
18:59
an honest conversation that, you know, listen, I'm trying to be my best and calling that
19:04
person up higher.
19:06
Sometimes those people just need somebody to say, hey, I want to be better.
19:09
Sure.
19:10
And then they're inspired to be better themselves.
19:11
Either way, we've got to get clear on that and really take ownership of that once and
19:16
for all.
19:17
Otherwise, we'll probably continue to be dissatisfied, you know, with where we're at.
19:22
Absolutely.
19:23
And, you know, seeking out other relationships, you know, I will coach people to take,
19:26
to get a short list together.
19:28
And to put a short list together of people in your life who you admire for some reason
19:32
or another, you know, whether it's they've got a great marriage or they seem to be a great
19:37
father who's engaged and you want, you want to be better in that area or they're successful
19:41
in business and they seem to do it with integrity and character and honesty, you know, make
19:45
that short list of people who you naturally come in contact with that you would like to
19:50
develop a better relationship with to become part of that internal inner circle.
19:56
Sometimes you have to be really intentional about establishing those relationships.
19:59
Yeah, I like the idea of the invite because sometimes, you know, hey, listen, you have
20:05
that conversation.
20:06
This is what I'm trying to do in my life, trying to, you know, get better and prove and
20:09
just have a better, richer, fuller life.
20:12
And so I'm doing this thing, right, I'm engaging in this one word practice because I want
20:16
to achieve, you know, these things and hey, you know, I need accountability partners and
20:20
I thought of you, mate, would you like to be part of this and I can, you know, we can
20:24
hold each other accountable and then maybe you can help that other person discover their
20:27
word and all of a sudden, they're making the changes they need to also.
20:30
Yeah, it's an, it really does kind of grow itself.
20:33
It's an organic process, you know, so I found that most people are looking for people to,
20:42
to be influenced by, to be honest, right, good people, like if you said that to someone
20:45
and they admired you for some reason, they're going to want to be part of that.
20:50
And they probably, they didn't know it, but they probably want relationships like that
20:55
so that they can be their best and all of a sudden they're like, man, I was thinking
20:58
the same thing.
20:59
You know, next thing, you know, you've got a great partnership to be, to be your best.
21:04
Somebody's got to be the leader.
21:05
Why not you, right?
21:06
That's right.
21:07
That's right.
21:08
Take the ball.
21:09
Come on.
21:10
Alright, cool.
21:11
So let's recap.
21:12
Step one, look in, step two, look up, step three, look out and I know we've got some
21:15
resources on your website, which we'll point to people too in a minute.
21:19
But I wanted to address this issue of, okay, so I've got this one word.
21:24
That's all fine and well, but how am I going to be sure that's going to relate to behavioral
21:28
change and mapping out, I mean, with this, I assume there comes up some type of an action
21:32
plan.
21:33
Absolutely.
21:34
You know, on our website, we've got a detailed action plan for this, but at the same
21:38
time, you know, this, this looking out, this living out your word is really where the
21:43
rubber meets the road.
21:45
And I create a whole bunch of checkpoints along the way to make sure that I'm asking
21:50
the right questions and making progress.
21:52
So for example, on New Year's Eve, we get the families together and when we discuss
21:57
our words, we share with each other, hey, why did you select the word you did and what
22:01
do you hope to, what progress do you hope to make this year with that word?
22:07
And a lot of times it doesn't turn out the way you thought, you know, you grow in different
22:09
ways, but we share that and we will paint our words on a, on a nine by 12 piece of canvas.
22:17
It's a framed canvas.
22:18
You can get it at any craft store.
22:20
And we paint our words and we actually put them up in our kitchen so that it becomes
22:24
part of our regular ongoing conversation.
22:27
You know, I would say in our household, we probably, you know, refer to the words on
22:33
the wall, probably once a month, in a, in a dinner conversation and people share.
22:38
And also it gives you an opportunity to speak some insight into the people around you.
22:43
So that they can see maybe how their word is being affected where they didn't realize
22:47
it.
22:49
You know, I'll put my word on my screensaver on my phone.
22:52
And then each week as I, as I do a little bit of journaling and reflection, I ask the
22:57
question and I look at six specific aspects of my life.
23:01
I look at my spiritual life, my physical health, my emotional health, my mental state
23:07
and growth, my financial health and relationships.
23:12
And I look at those six pieces and I say, how is this word playing out in these areas?
23:19
And is there any action I can take to use that word to improve that aspect of my life?
23:24
Interesting.
23:25
And how often are you kind of asking those questions and reflecting?
23:27
Do you actually schedule that or is just part of your consciousness now?
23:31
Well, you know, I've made this more a part of my regular routine, you know, so this is usually
23:35
on a weekly or on every other week basis.
23:38
I take a look at the impact on those six areas because, you know, I'm a veteran of
23:42
this.
23:43
This has become part of my DNA and I realize that each word in the end, in the end of
23:49
every year, becomes a chapter of my life.
23:52
So you know, we talk about one of the words that I used in my past was detox.
23:57
So I use this word detox and a lot of people look at you funny when you use a word like
24:01
detox.
24:02
All right.
24:03
What's going on in your life?
24:04
You know, and I said, it's not, it's not due to alcohol or drugs that isn't it.
24:08
However, it is about habits in my life that are toxic, potentially, that are preventing
24:14
me from being my best.
24:16
So I would say, right, in what areas of my physical health do I need to, do I need detox?
24:22
You know, what things do I need to eliminate?
24:24
Am I eating things that are detrimental to my life?
24:27
So you start asking those questions around each, each area of your life.
24:32
Did you say your word was detox one time?
24:34
Yeah.
24:35
Yeah, detox.
24:36
You wouldn't think that'd be a word, right, if it's something that you would say.
24:40
Yeah.
24:41
Well, it's not one you want to share publicly.
24:42
I thought I'd share it with you on your audience.
24:45
Thank you for your honesty.
24:46
Appreciate that.
24:47
That's right.
24:48
That's right.
24:49
It's not a fact.
24:50
I want to do a little experiment because I know I shared this with you over email.
24:53
And so I went through the exercise and for me, the word that kept coming up was ownership.
24:59
And it might be because I've recently read this book, Extreme Ownership by Jockel Wilnick
25:04
and his partner there, both X, Navy SEALs and stuff.
25:06
But there's some really great leadership principles and principles in there.
25:09
And of course, we all know that we're ultimately responsible for how our life turns out and
25:14
our level of happiness and satisfaction and all that.
25:17
So for me, I don't know.
25:19
It's a word that I wrestle with a little bit because if I take on that word and I'll
25:24
just put this on me right now, you talk about how you do consulting and everything.
25:27
So I'll allow you to respond to this in a second.
25:30
But I take on that word ownership and so that's a little bit kind of like, oh, are you
25:34
there?
25:35
I mean, you know, I'm sure you're up for sure.
25:36
You can handle it.
25:37
Oh, my God.
25:38
Absolutely.
25:39
It's a big word.
25:40
It is because I'm like, oh, my gosh, that means I'm responsible for, you know, for, okay,
25:46
like you just said, my health, my fitness, my, and the level of, right, achievement or whatever
25:50
word you want to use satisfaction or happiness or whatever.
25:54
So what advice would you give?
25:56
Let's say I am, you know, one of your consulting clients or you're at a company and you picked
26:00
me in the room, my words ownership, any follow-up to that you would have?
26:06
Oh, my gosh.
26:07
I mean, it's a tremendous word.
26:09
And I just had an opportunity.
26:10
I'm scared of me now, man.
26:11
Oh, it is such a great word, right?
26:14
I just had an opportunity where I was, I did a, I had a speaking opportunity with an organization.
26:19
We talked about this very thing about this idea of taking personal ownership for your
26:24
life.
26:25
And I put it in terms of you are the driver.
26:27
You're the driver of this thing.
26:29
Now, you know, as a man of faith, of course, I'm trusting that God is going to, you know,
26:33
give me direction.
26:34
But in the end, we're in partnership, you know, I've got to take action.
26:36
So you're the driver, man.
26:38
And here's what it does.
26:39
Here's what this word eliminates.
26:41
It eliminates excuses, right?
26:44
You can't now say, oh, the reason I'm not where I want to be with my personal health is
26:48
because of X, Y and Z.
26:49
Well, that goes away because you're going to take ownership for the steps necessary
26:54
to be in great shape.
26:56
It eliminates your ability to blame others, you know, you, because you're taking personal
27:02
responsibility for the process.
27:05
Now, the outcome, you know, you cannot achieve the outcome exactly the way you thought
27:09
you would.
27:10
But the truth is, if you're taking ownership, you're taking personal responsibility, and
27:13
you know what, here's another example.
27:15
If you don't like the direction of your life, then there's no one else to, you can't look
27:20
around you and say, hey, are you, can you help, you know, why aren't you getting this done
27:24
for me?
27:26
You have to own those things.
27:27
I love it because at the end of the day, you know, do you really want your future to be
27:32
in the hands of...
27:33
Right.
27:34
And ultimately, it's not.
27:35
So quit giving myself.
27:36
That's right.
27:37
Yeah.
27:38
Exactly right.
27:39
You're just a...
27:40
Very good, very good.
27:43
What are some other examples of words you've heard just to spark people's ideas, perhaps?
27:48
You know, a lot of people will choose words like simplify.
27:52
I think there is a prevailing sentiment that everyone feels overwhelmed or over-scheduled
27:58
or, you know, just...
27:59
Overcommitted.
28:00
Overcommitted.
28:01
Overcommitted.
28:02
Absolutely.
28:03
And because of that, people have a real desire to simplify their life.
28:07
And I've seen that words, simplicity or simplify, have incredible life change in people's
28:13
lives, because here's what it does.
28:15
They start looking around all the areas of their life that are complicated or that are
28:20
over-booked, over-scheduled, overwhelmed, whatever.
28:23
And they start clearing out the clutter.
28:26
A great example of this is if you were to open the door to your walk-in closet, for
28:31
example.
28:32
Oh, I agree.
28:33
You would be...
28:34
Yeah.
28:35
Right.
28:36
Yeah.
28:37
You might have to kick some stuff back into the closet before you close the door.
28:40
Nobody likes that feeling.
28:42
You know, studies show that you will only wear about 10% of the clothes that you own.
28:47
So...
28:48
That's so true.
28:49
I just thought of that the other day.
28:50
Yeah.
28:51
I got to get rid of some stuff.
28:53
If you have a stack of shirts, for example, if you just put your hand in the middle of
28:57
that stack and took the bottom half, you would never know those shirts were gone.
29:00
You give them away to goodwill, you'd never know that they weren't there.
29:04
So people will go in and literally declutter their closet in an effort to simplify their
29:11
space.
29:12
You know, it's interesting about that when you declutter your closet, and I think we've
29:15
all done this from time to time.
29:17
It's amazing how you feel lighter and freed up.
29:20
You know?
29:21
Oh my gosh, buddy.
29:22
It gives you so much life and so much more energy, so much more positive energy.
29:27
You know, for the guys out there that are thinking about a closet who cares, that's somebody
29:31
else's problem.
29:32
I look at my garage and oh my gosh.
29:35
You know, I got to the place where I'm determined to be able to always park the two cars in
29:40
the garage.
29:41
You know, I do not want to be the guy with the car out on the side of the road or in
29:44
my driveway.
29:45
Well, I spent some time cleaning out and then I got so much life from it.
29:50
I did the different thing when it came to, you know, taking ownership in the area of fitness
29:55
where we had a pool table in the garage, the kids never used it, so I gave that away
29:58
and put my home gym in the garage.
30:01
Now there's no excuses.
30:03
Buddy.
30:04
Yeah.
30:05
Yeah.
30:06
I'm telling you.
30:07
I wish I had thought of that.
30:08
All right.
30:09
So it was a great idea.
30:10
Something else came up here.
30:12
What about when you have words that are kind of vague, if you will?
30:19
I guess give you a couple of examples of that of words, you know, perhaps that I've seen
30:22
such as like maybe drive or rebirth or accelerate.
30:26
I mean, you know, one could argue, well, dude, that's kind of vague and unspecific.
30:30
Like how would somebody, he could either improve that word or write craft an actual outcome
30:36
around that?
30:37
Yeah, game plan.
30:38
Yeah.
30:39
You didn't mention it exactly, but it's it's kind of along the lines of rebirth or,
30:43
you know, revitalization is a word renewed.
30:46
And we hear renew a lot.
30:49
And I will say this, there are thousands of words that have been used very uniquely.
30:55
And I do believe that if you're sensitive to what you need most and what what needs to
30:59
change most, the word is going to be very personal and applicable to you.
31:04
So we're like renew will be this, well, how do you ask the question in each of the, again,
31:07
I go back to the six dimensions of life.
31:10
And I say, what are some decisions I can make?
31:12
What are some actions I can take that will bring renewal to my financial life?
31:18
Okay.
31:19
Got it.
31:20
So, you know, what are some decisions that I'm making that are preventing that renewal?
31:23
What needs to be revitalized to you?
31:24
That's everything.
31:25
So that's a good filter question, if you will, to run it through that.
31:29
Yeah.
31:30
Absolutely.
31:31
You know, because those are the roles that you play, you know, those are the dimensions
31:34
of your life that you hope will have some positive impact from doing this exercise.
31:39
And the more you ask those questions and then say, well, what action can I take?
31:43
And I usually boil it down, you know, in the, in the spirit of one word, I'll say, what's
31:47
one thing that I can do in my physical life to bring renewal, for example?
31:55
And that one thing becomes a rallying cry.
31:59
And it's very narrow.
32:00
And usually you make a lot of progress toward it.
32:02
Okay.
32:03
But I like that because that then does give you that focus for, okay, I've got the one
32:07
word.
32:08
And then you ask that question, you know, around the six areas of life, how can I have
32:12
more renewal or ownership or whatever it is in those areas of life?
32:15
And you'll come up with answers to that.
32:17
That's right.
32:18
Got it.
32:19
All right.
32:20
Now, you guys I've seen have also since, you know, the, the, the genesis of one word, if
32:25
you will, right, can one word, the one word that will change your life.
32:29
You've now expanded into life word, right, discover your one word to leave a legacy.
32:34
Do you want to share how that came about and any key differences there?
32:39
Oh, yeah.
32:40
It, this is, this is brand new came out in December.
32:44
And we are excited about the momentum is, it's getting the difference between one word
32:48
that will change your life and life word, discovering your one word to leave a legacy
32:54
is, is this one word that will change your life is all about life change.
32:59
It's about refining you and making into your, your very best is preparing you for the,
33:05
the things that you're called to do.
33:08
And it's all about life change.
33:10
Life word is really about legacy.
33:13
It's about beginning with the end in mind.
33:15
It's about focusing on your purpose, your big purpose, your, your, your life's work,
33:21
if you will, so that you can kind of keep that plumb line.
33:24
You know, stay focused on the purpose of your life so that you can live on purpose, live
33:29
with purpose.
33:31
And in the end, make a positive difference for others.
33:34
Got it.
33:35
And that just came out in December, huh?
33:37
It did.
33:38
You know, one word is kind of like the chapters of your story.
33:41
And, and life word is, is that title.
33:43
You know, I was, just the other week, it's funny.
33:46
I was on my, I was on my phone and I was walking from one location to another in an area
33:50
I was unfamiliar with.
33:52
I was going to pick up my car actually, we're doing some work on it.
33:55
And I'm, I'm walking and I'm looking at my phone as I'm walking and I look up and all
33:59
of a sudden I discover I'm, I'm actually in the middle of a graveyard and I'm thinking
34:04
this is not really where I thought I'd end up, but I looked around this graveyard and
34:10
I looked around at all the, all the tombstones there and I said, man, this fits with this
34:14
whole life word concept is you've got one life.
34:19
You will make a difference in some way, shape, or form.
34:22
And the question is, will you be intentional about the way you live?
34:27
So as to lead the greatest positive mark that you can in this life.
34:33
And that's where life word comes in.
34:35
Creating that one word focus on the big picture for the mark that you're going to, you
34:39
leave behind.
34:40
Oh, that's cool.
34:42
Before we direct people to your website and all those resources there, any quick success
34:47
stories.
34:48
Some on your website, but any that like come to mind in terms of, you know, this one
34:52
company or individual, like you worked with that you saw, right, noticeable difference
34:56
for them.
34:57
Yeah, I think, you know, a high profile one that's current is Davos Sweeney of Clemson
35:03
University's head coach.
35:04
Oh, well.
35:05
How timely is that?
35:06
There you go.
35:07
Come on.
35:08
Davos, we love you, buddy.
35:09
And Davos is one of those guys that is a passionate dude and John Gordon in particular
35:15
our co-author has worked with them for years and years and has really helped Davos to transform
35:21
the culture of that locker room and his word for the year this year was love.
35:27
And he said that the team that loves most is going to win.
35:32
The team that loves most in the locker room, the group of guys that are most committed,
35:37
that love each other, that believe the best in each other, that won't give up on each
35:40
other is going to be the one who on the field of play is going to play at the highest
35:45
level.
35:46
And it's been his word for the year, it's provided that focus, that driving focus throughout
35:50
the year.
35:51
And of course, they, you know, they had the good fortune this year to win the national
35:53
championship last year.
35:54
They fell a little short, but I think that that driving force has really created a culture
36:00
of teamwork, belief, and unity in the locker room that shows up on the field.
36:05
Yeah.
36:07
I'm sure can change everything and I'm sure you've seen that when you work with companies
36:11
when that's such a great, I mean, you think about that with football.
36:13
I mean, who would have thought about that, right?
36:14
The team that loves the most wins doesn't sound usual for football locker rooms.
36:19
Yeah.
36:20
Not very masculine, right?
36:21
No.
36:22
Oh my gosh.
36:23
That's incredible.
36:24
But pretty powerful.
36:25
Yeah.
36:26
That's great.
36:27
All right.
36:28
So there's tons of resources on the website.
36:29
I know I've gone through some of them.
36:30
I've got the book and I'm diving into that.
36:31
So I'm kind of walking through kind of a self study with this right now, but I'm going
36:35
to be identifying my accountability partner.
36:36
So anybody who's listening to this and wants to be my accountability partner, you let
36:39
me know.
36:42
But in terms of resources, you've got like discussion guides and a review and you can
36:46
actually create your own poster and print it out.
36:48
Where would you like to direct people to?
36:50
Yeah.
36:51
The easiest way to get that is that our website, which is get1word.com.
36:55
And once people buy the book, go through it, go through the process and discover their
36:59
word.
37:00
We'd love to hear about it.
37:01
And you can tweet us at get1word as well.
37:05
And if you have pictures of the word of the way you're keeping it front center, man, post
37:10
it and we'll be excited to see your journey.
37:12
Oh, that's awesome.
37:13
And you even have a one word promise on there, which is I think it's kind of a great accountability
37:18
thing that you may want to put up somewhere, because it really just helps you reconnect
37:22
to your promise to live out your one word.
37:25
Yeah.
37:26
We use that as an instrumental way to keep it front and center and to remind themselves
37:31
of their focus on this word for the year.
37:33
Yeah.
37:34
That's great.
37:35
This is going to be an experiment for me.
37:36
And I wouldn't mind if perhaps you're open to it maybe, you know, six months from now,
37:41
we do it.
37:42
We could do a checkup and maybe bring it back on and probably have some feedback from the
37:44
audience by then.
37:45
But, you know, maybe we can revisit that and, you know, you'll get some updates, a progress
37:50
report from me, if you will.
37:52
You got it, man.
37:53
I'm in.
37:54
It's a long way.
37:55
You know, we need to connect every month just so I keep you on track.
37:57
Let's do that as well.
37:58
Yeah.
37:59
You guys have a great newsletter there as well.
38:01
You have a one word action plan, get one word.com, definitely check it out.
38:05
Anything coming up this year in 2017 that you just feels relevant to mention?
38:09
I'll tell you this, the momentum from this has been tremendous and we're seeing it with
38:13
teams, with businesses, with organizations.
38:16
We're actually in the process of considering doing some kind of a of a conference on this
38:21
because of the impact.
38:23
And so we'll keep you posted on that.
38:25
Yeah.
38:26
I think that'd be a great idea.
38:27
Definitely a conference, right?
38:28
Some regional points around the country, but one word, man, you know, it's funny, when
38:32
I did the intro for this podcast, I asked that question, can one word change your life,
38:37
right?
38:38
Kind of a cliffhanger.
38:39
And so hopefully, by listening here today, you believe that it can, especially if you
38:44
right, take ownership of that word, follow through on your promise to live that word and
38:48
live that out on a daily basis.
38:50
And by the way, as I'm sure you know, and I know you're a believer of this, Jimmy, is,
38:54
hey, you're not perfect.
38:55
So you're going to make mistakes and you're going to fall short, but that's okay.
38:59
Get back up and get focused on that one word, right?
39:01
That's right.
39:02
Yep.
39:03
Nobody's perfect.
39:04
This is a journey.
39:05
It's a process.
39:06
Don't focus on the outcome, but focus on the process along the way.
39:09
And we guarantee that you will make progress.
39:12
Awesome.
39:13
Well, thank you so much for being here.
39:14
I've learned a lot.
39:15
I've got some personal growth already just from this session today.
39:18
And I know it'll come even more by following through on my one word promise.
39:22
So for those of you listening, if you do want to, you know, have an accountability partner,
39:26
maybe we'll put a small group together or something.
39:28
Let me know.
39:29
You can always email me info at mortgagemarketinginstitute.com.
39:34
And thank you for listening.
39:35
If you haven't subscribed yet, please do so on iTunes or Stitcher, depending upon the
39:39
type of phone you have.
39:41
And once again, always thank you for listening, Jimmy.
39:45
Thank you again for your time.
39:46
And for everybody listening here, we'll see you on the next episode by for now.
39:51
Thanks for listening to mortgage marketing radio.
39:55
One more truth in mortgage marketing, get more free training and resources at mortgagemarketinginstitute.com.
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