Latest / Influencer Confidential / NEW Instagram Features Every Creator Should Be Using! #284

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NEW Instagram Features Every Creator Should Be Using! #284 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. It feels like everyday Instagram is coming
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  Speaker 1: up with a new update, a different tool, something that
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  Speaker 1: creators need to be aware of. So our team here
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  Speaker 1: at Sidewalker Daily we actually put together this presentation where
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  Speaker 1: we walk through different Instagram features and explain them to
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  Speaker 1: you guys. And of course there's always new ones being added,
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  Speaker 1: but these are the features that we are seeing on
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  Speaker 1: the platform now and we're going to be talking to you,
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  Speaker 1: the creator on how to best use these features intentionally.
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  Speaker 1: And if you guys want access to this presentation, we're
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  Speaker 1: going to give it to you for free. Just make
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  Speaker 1: sure you put your email below in order to access it.
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  Speaker 1: So if that's something you want, put your email below
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  Speaker 1: and we'll send it to you. Okay, So let's go
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  Speaker 1: ahead and get started. The first thing that we are
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  Speaker 1: seeing be a really big shift in the creator landscape
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  Speaker 1: is the edits app, So let me actually just show
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  Speaker 1: you because funny enough, I was doing this with my
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  Speaker 1: inner Circle community and they're like, wait, it's a separate app.
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  Speaker 1: So yes, it is a separate app. It is not
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  Speaker 1: done within Instagram. You have to go into your either
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  Speaker 1: Google Play or your app store and download the edits app.
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  Speaker 1: But once you do, it is so easy to navigate.
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  Speaker 1: I'm actually really taken aback. It is Instagram's editing tool.
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  Speaker 1: It launched in April of twenty twenty five, but I
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  Speaker 1: foresee way more creators using it next year because things
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  Speaker 1: take a minute to like get used to, right. So
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  Speaker 1: there are so many colors and fonts and music and ideas.
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  Speaker 1: You can literally just go in scroll You're going to
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  Speaker 1: see so many different types of pieces of content that
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  Speaker 1: you can use. There's a whole idea section. The insights
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  Speaker 1: in there are also really really exciting. You can go
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  Speaker 1: in and see, you know, what's the content that was
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  Speaker 1: the most reposted, the most saved, you know what is
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  Speaker 1: the content that did the best the most views. So
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  Speaker 1: it's really easy for you to go in and look
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  Speaker 1: at it to recreate it. So that is the edits app.
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  Speaker 1: You edit within edits you're also going to see like
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  Speaker 1: this video was edited with edits, and word on the
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  Speaker 1: street is that the content performs better. I don't know
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  Speaker 1: if it's true, but they're saying that content that is
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  Speaker 1: built within the editsap like Instagram knows it's edits, and
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  Speaker 1: it therefore is helping that content get more visibility. I'm
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  Speaker 1: not sure about all of that, but I myself have
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  Speaker 1: used it and it's really really easy and you have
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  Speaker 1: access to all the music, and I could see this
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  Speaker 1: absolutely replacing cap cut. It's basically like the cap cut
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  Speaker 1: for Instagram. You know how cap cut and TikTok are
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  Speaker 1: like that. This is like the same thing, but for Instagram.
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  Speaker 1: So that seems to be really exciting. It's just a
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  Speaker 1: way to skip third party tools, skip extra in shots
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  Speaker 1: and this and that, and just do it all within
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  Speaker 1: Instagram and then post directly. And it's just really clean
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  Speaker 1: and easy, and it looks like Instagram is really liking that.
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  Speaker 1: Another feature that we are seeing is is the reposts
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  Speaker 1: section is becoming more and more prevalent, so more and
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  Speaker 1: more creators are using the repost section. They are reposting
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  Speaker 1: content that they align with, or reposting branded content and again,
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  Speaker 1: that lives inside of your Instagram. If you just head
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  Speaker 1: over to your Instagram and you know, hit your reposts,
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  Speaker 1: it's going to be on that top toolbar right now,
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  Speaker 1: You're going to be able to see like, what is
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  Speaker 1: this creator reposting? What is this creator sharing? And oftentimes
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  Speaker 1: people are reposting things that they align with right or
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  Speaker 1: that they want to amplify. Obviously, creators are also doing
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  Speaker 1: this as a way to like get on brands radars,
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  Speaker 1: like this person reposted you. So there's probably a lot
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  Speaker 1: of strategies, but it's also a nice way if someone
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  Speaker 1: does a testimonial for you or does something and you
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  Speaker 1: just want to reshare it. I see people reposting their
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  Speaker 1: own stuff, which is also kind of interesting, but maybe
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  Speaker 1: it gives your posts like a second chance of visibility,
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  Speaker 1: or if you have multiple pages, you can repost. So
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  Speaker 1: there's that. Now. There's another feature called restyle, and restyle
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  Speaker 1: is in the stories featured. You see that little paintbrush,
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  Speaker 1: like on this presentation with the girl at the red dress,
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  Speaker 1: that little paintbrush on the top. When you click that paintbrush,
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  Speaker 1: you can reformat restyle a story, so it saves time
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  Speaker 1: on editing and design you can literally change the background
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  Speaker 1: out and just helps enhance your stories. Using AI Meta
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  Speaker 1: is kind of going all in on it, and I
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  Speaker 1: think that they want to give their creators more availability
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  Speaker 1: to do things with AI within meta instead of going
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  Speaker 1: to again third party apps, So that's something we're seeing. Also,
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  Speaker 1: another big shift is AI translations and creating lipsync style reel,
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  Speaker 1: so let's talk about this. So basically, AI translation is
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  Speaker 1: automatically going to translate your spoken audio so more people
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  Speaker 1: can understand your content. So far there are four languages English, Portuguese, Spanish,
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  Speaker 1: and Hindi, but we're seeing a lot more of this
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  Speaker 1: in general, so that's really interesting. There more languages are
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  Speaker 1: going to be popping up, and of course this helps
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  Speaker 1: people reach more types of people and without a language
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  Speaker 1: barrier having to be an issue. Now I have heard
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  Speaker 1: cons about this because people are like but then it
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  Speaker 1: grows your audience in a different market and that could
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  Speaker 1: hurt your brand deals maybe. But my job here is
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  Speaker 1: to report on these changes and then we can all
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  Speaker 1: think critically together if we want to use them or not.
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  Speaker 1: I'm not telling you to use these features. I'm sharing
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  Speaker 1: with you what exists. Some people want the visibility they
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  Speaker 1: want to make impact, they want the reach, so they
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  Speaker 1: want their content being shared in as many languages as possible.
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  Speaker 1: And maybe some people are a little bit more funny
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  Speaker 1: about that, but low and behold, it exists and it
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  Speaker 1: is a feature that we're seeing. Also, another thing that
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  Speaker 1: is like really really doing really well and exciting within
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  Speaker 1: Instagram is a professional dashboard. Now, I'm not going to
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  Speaker 1: show you my professional dashboard here on the presentation. All
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  Speaker 1: you would do it literally shows you where to go
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  Speaker 1: and look. But what's interesting in what we are loving
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  Speaker 1: is when you go to your professional dashboard, you can
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  Speaker 1: see your monthly recap. And within your monthly recap, it's
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  Speaker 1: going to show you November, October, September, August, and once
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  Speaker 1: you get in there, it can tell you like your
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  Speaker 1: top views, like who are the audience that you saw,
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  Speaker 1: how many followers did you gain? It tells you how
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  Speaker 1: many times you've posted. It also shares with you not
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  Speaker 1: only top posts. But this was interesting, the most active
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  Speaker 1: times that my followers are on. So this is really
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  Speaker 1: good data because then you can again use this when
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  Speaker 1: you are pitching. So that's pretty cool. Your professional dashboards,
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  Speaker 1: you can see not only your insights, they have a
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  Speaker 1: whole education section now inside of it called best Practices,
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  Speaker 1: So inside the professional dashboard, you as a creator can
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  Speaker 1: go and take like not classes, but Instagram has like
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  Speaker 1: best practices built in. They want to help you make
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  Speaker 1: it the best possible. So if that's your thing and
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  Speaker 1: you want to learn within the app, you can also
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  Speaker 1: This is not fully rolled out to everyone yet, this
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  Speaker 1: idea of rearranging your posts, but there's a whole section
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  Speaker 1: on being able to have control of your grid, so
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  Speaker 1: move things around to kind of create not only more
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  Speaker 1: aesthetic layout, but maybe more strategic. Maybe you don't want
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  Speaker 1: two pieces of content next to each other, or you
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  Speaker 1: realize you had two brand deals and you want to
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  Speaker 1: separate them. That is just interesting. We're seeing a lot
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  Speaker 1: of more grid control happen. This would be in the
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  Speaker 1: settings tab under your Creator and Professional Tools. You would
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  Speaker 1: then go to edit grid if you did have access.
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  Speaker 1: I also had some creators in my inner circle tell
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  Speaker 1: me that they did it directly from like when you
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  Speaker 1: go to edit your bio, if it's there, you would
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  Speaker 1: be able to edit the grid directly. So that's happening.
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  Speaker 1: Instagram is also doing new post tags. It's letting people
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  Speaker 1: know that content that is new. This little football picture.
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  Speaker 1: It says right there new at the bottom left hand corner.
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  Speaker 1: So Instagram is letting us know again many people have this.
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  Speaker 1: Not all US based creators are starting to see this,
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  Speaker 1: but now creators, because you can rearrange your grid, Instagram
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  Speaker 1: wants to let you know what content is new, so
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  Speaker 1: your followers can see that type of cont and access
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  Speaker 1: it as well. Trial reels. Trial reels is an interesting
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  Speaker 1: feature because I hear so much back and forth, Like
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  Speaker 1: I hear some people say, oh my god, it's changed
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  Speaker 1: my page. I've grown so much. And then I've had
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  Speaker 1: people being like this isn't working for me, but lo
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  Speaker 1: and behold it's there. It's allowing people and creators to
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  Speaker 1: test content, experiment, post something you wouldn't usually post on
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  Speaker 1: your feed because a whole bunch of different people are
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  Speaker 1: looking at it, and then you can use that data
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  Speaker 1: to publish what works best. It allows creators to abe
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  Speaker 1: test their content a little bit more so. It does
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  Speaker 1: let you test your content. Now. I'm all about testing here,
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  Speaker 1: so this seems really exciting to me. If I was
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  Speaker 1: a creator and I wanted to try something new or
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  Speaker 1: try something different, I would definitely use trial reels to
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  Speaker 1: kind of get some feedback on there and see what
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  Speaker 1: that does. There's also the Instagram Friends map. I have
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  Speaker 1: mine turned off for privacy purposes, but if you are
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  Speaker 1: like a creator and you're posting maybe travel content, this
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  Speaker 1: basically is in your DM inbox. So when you go
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  Speaker 1: to your DM, that's where you're going to be able
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  Speaker 1: to see that map functionality. There are benefits obviously, because
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  Speaker 1: if you're doing location based tags, your content can get
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  Speaker 1: visibility of people looking for content of a specific location.
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  Speaker 1: Like if you type in Eiffel Tower into Instagram, you're
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  Speaker 1: going to see content that pops up via the map
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  Speaker 1: as well. So that as available a feature that I
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  Speaker 1: found really fun and that I always forget about, but
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  Speaker 1: I'm so happy this like reminded us that you can
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  Speaker 1: get your watch history of your reels. Like have you
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  Speaker 1: ever seen a piece of content forgot to save it
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  Speaker 1: and then you're like, oh my gosh, I wish I
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  Speaker 1: could find that again. Well, Instagram basically has a watch
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  Speaker 1: history for I think it's yeah, the last thirty days,
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  Speaker 1: so you're able to see content that you consumed and
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  Speaker 1: go back to it. You can filter rim. This is
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  Speaker 1: really great for you because if your audience saw your
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  Speaker 1: reel but they forgot about it, they can go to
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  Speaker 1: their watch history and find it, and it's just great
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  Speaker 1: for trends and all of that. So this would also
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  Speaker 1: be found inside of your settings, and you're able to
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  Speaker 1: go into your watch history and find those videos or
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  Speaker 1: those reels are all laid out there and like I said,
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  Speaker 1: you could filter through them, et cetera. That's something that's
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  Speaker 1: not on this presentation, but just some updates that we're
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  Speaker 1: excited about. In general, carousels seem to be doing really
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  Speaker 1: well on Instagram. I think everyone is really excited about this.
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  Speaker 1: I believe you can post up to twenty now, this
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  Speaker 1: is exciting. We don't have to do videos, we can
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  Speaker 1: just post photos or graphics, and it feels like carousels
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  Speaker 1: are popping off and getting lots of view. So people
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  Speaker 1: are really pumped about that. We're hoping that this continues
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  Speaker 1: because producing video is obviously way more of an extensive
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  Speaker 1: process than producing photos, so I think a lot of
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  Speaker 1: creators are excited about longer carousels. There's also another thing
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  Speaker 1: that one of our team found, which this is in
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  Speaker 1: our presentation. This idea of like the Creator Rings Award.
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  Speaker 1: I did not know that that they even did this,
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  Speaker 1: but I guess they're recognizing twenty five stand up creators
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  Speaker 1: and they'll have like a little gold ring around it.
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  Speaker 1: And it's not a follower count thing. It's like a
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  Speaker 1: judge's thing. But it just shows that Instagram is really
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  Speaker 1: pushing and going all in on creators and trying to
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  Speaker 1: like reward who are doing cool types of content. So remember,
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  Speaker 1: push yourself creatively and do all the things because you
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  Speaker 1: never know who's watching. I hope you enjoyed today's episode.
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  Speaker 1: If you did, make sure to rate, review, and subscribe
• 11:12
  Speaker 1: to our show and visit Sidewalkerdaily dot com for more
• 11:16
  Speaker 1: resources on all things influencer, marketing and social media. Until
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  Speaker 1: next time,