342: A Tale of Two ABM Programs w/ Jess Engel & Bre Gaul
As it turns out, the size of your ABM program doesn’t really matter.
Whether you’re a team of two or 1,000, the tactics of successful ABM are mostly the same.
In today’s #TakeoverTuesday episode of the FlipMyFunnel podcast, Justin Keller interviewed Jess Engel, Demand Gen Manager at Sigstr, and Bre Gaul, ABM Manager at Snowflake.
Here’s what you can expect to learn about:
Two award-winning ABM programs of very different sizes
The most important data for an ABM program
How to do sales/marketing alignment right
How the two programs have scaled in 18 months
Tweetable ABM wisdom
The skinny
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