Latest / Mortgage Marketing Radio / How to Stop Losing Past Client Deals Before It’s Too Late

Transcript

How to Stop Losing Past Client Deals Before It’s Too Late · Mortgage Marketing Radio

0:00
Have you ever missed out on past clients next purchase,
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re-fi, or an investment deal?
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Simply because you don't know they're back in the market.
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That feeling of opportunity lost is all too common
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with loan officers.
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Most lenders are leaving future business on the table,
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not because of bad service,
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but because they're not showing up when it matters most.
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Hey, you're listening to the Mortgage Marketing Radio
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podcast where we help mortgage professionals
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close more loans with less effort.
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If you don't know who I am, my name is Jeff Zimfer.
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I'm author of Instant Referrals for Mortgage Professionals
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and Disruptor Die, How to Survive and Thrive,
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the digital real estate shift.
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Today on the show, we're asking,
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how do you stay top of mind with past clients
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without relying on labor and sense of follow-up
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or losing the personal touch to automation?
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To help us answer that, we're joined by Andrew Penner,
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co-founder of mylow.ai.
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It's a platform purpose built to help loan officers
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turn databases into deal flow
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while keeping the human connection intact.
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In this episode, we're gonna learn three primary things.
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By 82% of your clients never return to you
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and how to stop that churn,
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how behavioral intent signals can reveal
1:01
which past clients are ready to transact with you
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before they hit the open market
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and the delicate balance between automation
1:08
and authenticity in today's AI-driven world.
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We'll also dig into how companies like Rocket Mortgage
1:14
are working to own the entire funnel
1:16
and what you can do to compete with them.
1:18
So if you're ready to learn the strategies
1:20
to get more business from your past client database,
1:22
stick around for this episode of mortgage marketing radius.
1:25
Andrew, welcome to the show.
1:39
Thank you.
1:40
Great to be here.
1:41
Thanks for having me.
1:42
I want to jump right into it today and talk about, you know, this, this platform got to
1:47
be honest, wasn't on my radar until you and I connected and I'm going to allow you to
1:52
give the, you know, the executive summary definition of what is Milo, what problem does it
1:58
help solve?
1:59
Sure.
2:00
Yeah.
2:01
And the roots of it kind of go back to my days on the lending side.
2:04
So I used to run marketing and some other functions for a high growth mortgage lender at
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a Connecticut.
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And, you know, a big thing that I think a lot of lenders have dealt with whether really
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aggressively and painfully like I did or even silently is the problem of customer churn.
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You know, we work so hard to get these customers in the door, whether it's through agent
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referrals or whether, you know, I also manage consumer direct for a, for that lender and,
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you know, you're paying $2,000, $3,000 in acquisition, call us per closed deal.
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And that's okay.
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You can make money on that if you price the loan right and if you're handling comp well.
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But then we would just let this repeat business slip through the cracks and we were disciplined.
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We were really strong with what we did, you know, as an example, would do a, had a mandate
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where we have to send a mass email every two weeks to at least a segment of our database,
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touching every customer about every six to eight weeks.
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And that worked really well.
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In the year that I left, we originated three billion, about 500 million of that was marketing
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assisted production, but we couldn't rest on our laurels and the thing that drove me crazy
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was when I would have loan officers come to me for price concessions because their customer
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went to their bank first and they got a half a percent lower.
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Or we'd see, you know, our credit monitoring, we'd see an alert pop up and that customer
3:17
had already gotten a right quote from Rocket.
3:19
Now we're in it with Rocket, right?
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Or we get a reply to those mass emails and somebody says, sorry, I already refinanced.
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Those kind of things drive you crazy because you worked so hard to cultivate this database
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for most loan officers.
3:30
I think if you asked them their biggest asset, maybe besides the realtor portfolio would
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be their closed loan portfolio.
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And if you asked them to wait it, it'd probably be like 60% realtor and 40% closed loan.
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But we constantly fall short on appropriately nurturing that closed loan database.
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And you know, what kind of pushed me over the edge?
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I had used tools like Homebot, I had used tools like Home IQ.
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And what pushed me over the edge was we were turning customers and I saw that we were
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not alone.
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82% of customers use a different mortgage lender on their next transaction.
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And so when you look at that, there's clearly a systemic problem that wasn't being addressed
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by the solutions out there.
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And so to more directly answer your question, we did a few things differently when we launched
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my loan.
4:14
Because we wanted the loan officer and the lender to be front and center.
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It's not Homebot branded, it's not Home IQ branded, right?
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It is, I set you up with home value reports from my company, whether I'm from Fairway,
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Movement, Total Mortgage, or any other lender, right?
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And I am featured front and center throughout the entire experience.
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The second thing was, you know, I always agreed philosophically with what those tools
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brought to the table, but we wanted to close the loop as well as we opened it.
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I think those platforms do a great job.
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And I give a ton of praise to Homebot and Home IQ for what they do.
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They do a great job of opening the loop with the customer, getting me interested, okay,
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wow, I have, you know, my home's worth this much, I have this much equity.
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That's great.
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Now what, right?
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And I can mess around with some calculations there.
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But with Milo, we bring that opportunity back to the lender.
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We're tracking over 40 different behavioral signals within the experience that we provide,
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which is, you know, home value reports, white label home search site, and a bunch of really
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great tools and calculators and things like that.
5:15
But we're also tracking what that customer does across the web.
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So now we have this change with trigger legislation, right?
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I think Katie Swiney and a bunch of people have done a great job of lobbying and honestly
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helping customers more than anyone, but making it so now, you know, there's much tighter
5:30
restrictions around how we monitor credit and how trigger leads are sold.
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And we need to be able to get to the customer before that event happens.
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So what we see with Milo is the alerts that we're sending to the loan officer and to the
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lender through CRM are coming about six to eight weeks before that credit is pulled.
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So it's no longer, I mean, the checkout aisle.
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And then I grabbed a snickers and now somebody from Reese's is like, hold on, hold on, wait,
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you should grab a Reese's, right?
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Because I might have already seen, hey, the snickers is half the price, right?
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I've already sold myself, even if Reese is my favorite candy, now I've sold myself
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on snickers and they're trying to win me back instead of being there when I needed them
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in the first place.
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So we help build that relationship.
6:08
We give the loan officer the information they need to turn it truly into a relationship
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and not just a transactional occurrence.
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So in our case, we integrate with just about every CRM.
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We do it deeply.
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It's bidirectional.
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You close a loan, comes into our system in real time.
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Loan officer leaves, you can update that and reassign the loans in real time in our system.
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A customer engages, you get that interaction alert right in CRM, a report is generated,
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will give you the underlying data in CRM.
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So it's this perfectly bidirectional system, no login needed and just hits loan officers
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where they are.
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And I think it's important to know your audience that way as well.
6:42
Yeah, there's a lot in there.
6:44
I mean, what's coming up for me is, you know, of Mr. Cooper and of course, of Redfin.
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And so they are definitely going all in on top of funnel activities, not only top of funnel,
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but actually obviously through the other acquisitions there, through middle and bottom, right?
6:59
So I mean, it looks like they're trying to own the entire funnel, right?
7:02
They are.
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And it's a smart play.
7:04
I give them their flowers.
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I think they're also using it to their advantage on the TPO side as well, through RocketPro,
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using Redfin to generate some leads there.
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And yeah, that's a smart company.
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They know what they're doing.
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They are one of the few lenders who buck the trend of customer, you know, poor customer retention, right?
7:21
They do a great job retaining the past client database, but a lot of what they do even is through just pure labor, right?
7:28
Reaching out to those customers, they have a ton of, you know, people dialing out on those clients.
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Yeah. And that's important.
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The question is just what approach do you take as a lender?
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And I think each lender needs to feel that out for themselves.
7:38
Yeah. And then I think that's where to like, my little can come in from what I understand of it is,
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you know, getting back to some of what you just described, intent monitoring, right?
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Client engagement, you know, if we're, if we're to be in the same ballpark,
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has somebody like a rocket who's, who's, you know, got that share of customer because they've made those investments throughout the funnel.
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The question then becomes, you know, is, is what do we do?
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How do we maintain our database?
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You know, I talked to a law officer the other day, we had them in our small group community.
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Wade bets if you're listening, shout out to you.
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So Wade, I think he said 65% of his business comes from his past clients.
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And that is a rare number.
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Most L.O.s cannot say that.
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That is true. That's incredible.
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It's very incredible. No, and especially knowing that in his career thus far,
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he's funded over 800 million and loans, but he's very methodical.
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He's very used to word labor intensive.
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He's doing the annual financial reviews.
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He's doing the actual birthday calls, you know, those, those different labor intensive things.
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And what I'm excited about with AI and looks like your integration of and use of AI and different milestones and intent monitoring
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is that shouldn't we be able to streamline or to a degree, rely on a platform to help us stay top of mind.
8:56
So it's not necessarily always manual labor.
8:59
Yeah. I think that's really important.
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And you know, I haven't figured out the right way, you know, on a personal level.
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I think it's hard when you talk about AI and what that follow up can do.
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Because I think there's a massive unlock there in the future.
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The challenge you have is, you know, I try to use this letmas test and it's probably flawed.
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But, you know, would I do it, for example, with my friends or with my wife, right?
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Because ultimately that's the kind of relationship we want to have with our past clients,
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with our agents and the people who are really important in our sphere of influence.
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And to trust that all to AI, I think you risk taking the personal part out of the relationship, right?
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I'm all for AI and leads, for example, I think that's great.
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There's no preexisting relationship with our past client database is sacred.
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And so we've been really careful to walk that line cautiously in Milo.
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And one of the, you know, I think the biggest thing that we can do is I focused less on the conversational piece
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and more on what value can we provide, right?
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Even in my conversations with my wife, there's value additive things that I can do, right?
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Or with my friends.
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And so in this case, what do people care about?
10:03
Well, you've just helped them with the biggest transaction they will probably make in their life
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until maybe the next house they buy, right?
10:09
It's for most people where most of your net worth is tied up in.
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And they have, they don't have great ways to track that value.
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I mean, you can use Zilla, right?
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But we all dog on Zilla and for good reason.
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But at the same time, that's a decent estimate of value, right?
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But it only gives you part of the equation.
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The next step and what we can do to provide value to our customers is,
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hey, we have revolving that at an all time high rates are starting to come down.
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How can you make smart financial decisions with your equity to get liquidity that you might need
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to just make your life better?
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And putting those numbers, it doesn't make sense for a loan officer to prepare that full analysis.
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I love, you know, mortgage coach, for example,
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but I'm not going to put a total cost analysis together for every client in my database, right?
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But you can get a ton of leverage with tools like Milo to be able to automate that part of the conversation
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and then open up genuine conversations as a result.
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And I think that's where we hang best.
11:01
Yeah, I agree.
11:01
I think that's a great point is we don't want to automate the relationship away.
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And I always go back to, you know, a quote that I heard a while back,
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which was the most human company will win.
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And especially in this day at age with AI and deep fakes and people questioning, is it real or not?
11:16
Hey, are you tired of cold calling realtors and feeling like you're getting nowhere?
11:20
With my agent classes, you don't have to chase agents anymore.
11:23
We hand you a done-for-you system of ready-to-teach presentations,
11:27
plug-and-play marketing, and even 200 producing agents to invite.
11:31
So you can double your agent referrals in 90 days or less.
11:34
Plus, you'll get weekly coaching and a community of loan officers
11:37
sharing exactly what's working right now.
11:40
Here's a quick win from one of our members.
11:42
I joined it because I was tired of doing business the way that regular loan officers
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have been doing it in my market, which is just making the core calls every Monday and Friday,
11:51
check anyone with real estate agents.
11:53
I had done that for years and seemed like everybody was doing that.
11:56
I needed something different.
11:57
And I wanted to find a way that I could work with the agents that I want to work with.
12:01
I wanted to find a way that I could have a captive audience
12:04
every month, every couple weeks, where I could find agents that were like-minded
12:08
and that wanted to work with me as well.
12:10
So it's probably brought in, I'm just guessing here,
12:12
but it's probably brought on in the three years I've been back with the program.
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It's probably brought on.
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I'd probably say about $40 million in volume since then, right?
12:22
And it's led us some massive relationships.
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And I wouldn't be able to do those things without this program.
12:28
The value of these Friday calls are so incredibly valuable for all of us.
12:33
I get upset if I miss it on a Friday.
12:35
The cost of this program is worth it just because of these Friday calls that we're on,
12:40
where we help coach each other.
12:41
We're just here to help each other add value to our real estate partners.
12:44
Are you ready to stop chasing and start attracting agent referrals on demand?
12:48
Book a call at mortgagedmarketing.pro or hit the link in the show notes.
12:52
Now back to our show.
12:53
Do you think that would you agree that people the rare,
12:57
the actual conversation like this, whether it's over the phone or whatever,
13:01
but the actual interaction, there's a time and a place for AI and AI voice and all that.
13:06
But where do you think what would you advise a loan officer or how have you structured or
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designed Milo to make sure that that human interaction is still part of it?
13:15
Yeah, that's a great question.
13:16
And I'm long on AI.
13:19
I think one thing that we can rely pretty heavily on is that AI is going to get better and
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better every six months, right?
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You have kind of, what was it, Moore's Law with computing that was years and years of every 18
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months, computing power would double.
13:35
I think we're in a place where every six to 12 months AI is doubling in power and in what it
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can handle.
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I mean, we're probably maybe it's sensationalism, but we might be within a few years of
13:46
basically super intelligence, not sorry, not general intelligence, not super intelligence,
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but a place where AI can probably start to have those conversations in a way that you would
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when it learns enough about you.
13:57
Right now, in its current state, it's still a little fallible, right?
14:00
It's still prone to hallucinations.
14:02
It's still going to say some things that are not authentic no matter how much training data you
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give it.
14:06
But I do think as that technology evolves and as we as lenders, I think a big thing for lenders is
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starting to structure your data and your database for an age of AI.
14:17
And what I mean by that, for example, is they need to get to know your customers.
14:20
So how much customer data are you storing?
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What is the breadth of that data?
14:23
How accessible is it?
14:25
And also your loan officers, how much data do we have?
14:29
Are we recording conversations?
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Are we making sure that we have good structure to how our emails are logged and managed?
14:37
So that that can eventually be fed into these algorithms and be used as training data
14:41
to be able to really get to that next level of personal connection.
14:46
Because you've probably seen AI in some cases is better at rebuttals than people now.
14:53
And I think that's a good jumping off point.
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Rebuttals is probably the easier of the things to mimic versus a genuine human relationship.
15:03
But still, it's getting there.
15:04
And so in due time, it will be there.
15:06
And if you don't invest in it now, I think now is a good time,
15:09
but if you don't invest in it now, I think structuring yourselves
15:12
for that investment down the road to make sure you make the most of it is going to be mission critical.
15:16
Yeah, it'll be interesting to see the use cases.
15:18
It's going to vary based on company and what their what their head count is internally.
15:22
Like, you know, thinking back to our conversation about rocket.
15:25
I mean, there is an argument to be made that they could scale back on some of their call center
15:29
because AI might help the streamline some of those opportunities to to identify what points
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they are at what stage in that readiness.
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Because I think one obvious use case of AI is to tee up the the client and the conversation
15:43
to once it identifies that's at a stage ready to talk to a human.
15:46
That's the time to hand it off.
15:48
And right now, there's probably a lot of human interaction that will be eventually handled
15:53
by AI because it's more efficient streamline.
15:55
And it's not a customer experience burn in most cases.
15:59
Would you kind of agree with that?
16:01
Yeah, I think so.
16:02
We'll probably end up seeing a bit of a bifurcation in the market too, at least temporarily.
16:06
Where you're going to find some organizations and you're right,
16:09
company size is definitely a factor.
16:11
But I also think there are some small companies that can get massive
16:15
unlock from the efficiencies of AI.
16:17
And it's really interesting because you've we've seen this trend as business has been harder
16:21
to come by of consolidation.
16:23
And it'll be really interesting.
16:24
You know, you have some democratization happening from UWM and rocket bringing life
16:28
into the broker world again, which I think is healthy.
16:31
And it's going to be interesting to watch over the next few years how there will be
16:34
different strategies, right?
16:36
There's going to be some people who get an enormous amount of leverage with AI.
16:38
There's also going to be some loan officers who can get just who can be that
16:43
personal relationship, right?
16:44
We as people crave that personal connection.
16:47
And so there's going to be the efficiency play versus the human play.
16:50
All right, well, let's let's do this.
16:51
Before we hit record, we were talking about right now in the market,
16:54
we're seeing some favorable headwinds finally, which is likely a reduction
16:58
in the interest rates.
16:59
We're already seeing some movement on that probably further movement.
17:02
And so we're going to open up this new pool of potential buyers.
17:05
Maybe some people might be somewhat of a market for refies out there.
17:08
But let's just say this, I'm a loan officer listening right now.
17:11
I don't have a platform right now that optimizes my engagement with my database,
17:17
right?
17:17
Through a financial digest, through property searches,
17:20
and all the various things that you guys do on your platform,
17:23
which we'll put a link in the show notes,
17:24
which it's mymylo.ai.
17:27
That's m-y-m-i-l-o.ai.
17:30
Link in the show notes if you want to go check it out.
17:31
But if I'm a loan officer and I don't,
17:34
and I haven't done a good job of nurturing and staying top of mind with my past client database,
17:39
I want to prep for potential opportunities coming in 2026.
17:43
What would you advise?
17:44
I mean, could it be that I can take my database and upload it to mylo,
17:49
like tomorrow, and I can start building some of that future business?
17:52
A hundred percent.
17:53
Yeah, we have a super easy onboarding process.
17:56
We take a lot of care and how we do it.
17:58
And yeah, if you have your database in good shape,
18:01
and if you don't, by the way,
18:02
that's order of business number one, right?
18:04
Make sure you have that database in good shape,
18:07
because it's going to be a awesome one.
18:08
I mean, think about, you know, I know most people don't use the CRM.
18:12
It's amazing if you did, right?
18:14
But even just having a spreadsheet of your past clients,
18:17
I know some of the best loan officers I know,
18:19
just track their people in a Google sheet.
18:20
And that's fine, right?
18:21
As long as you have it in some sort of organized format,
18:24
where you can measure it and you can structure it,
18:27
right, because you can't manage what you can't measure.
18:29
And so if you're just flying by the seat of your pants,
18:32
you're not going to maximize your potential.
18:34
So that's order of business number one.
18:36
But once you do have that,
18:37
there's a ton of great platforms, right?
18:39
I would make sure you do some credit monitoring.
18:41
If you don't do it,
18:43
you know, if you don't have a system through your company,
18:45
which most companies do,
18:46
you could use a system like stick them.
18:48
They're a great platform for individual loan officer credit monitoring.
18:51
I would look at, you know,
18:52
what kind of platforms can I use to get alerts from across the web,
18:54
but looking at mylo specifically,
18:56
we immediately will start engaging
18:58
about 70% of your customers every month.
19:01
Just because people, again, it's value-added of content, right?
19:03
People want to see these home value reports.
19:05
They want to check out their equity in the home.
19:07
You're going to see generally around one and a half
19:10
to three and a half percent of those people reaching out to you,
19:12
or at least being observed as high intent actors
19:16
through our system.
19:17
Our job is to skim the cream off the top of your database.
19:19
You talk about time before, right?
19:21
There's unlock that comes with AI
19:23
in terms of automating conversation.
19:24
There's also unlock that comes from having the right platform
19:28
do some of that pre-filtering for you.
19:30
You can look at your potential deals in your pipeline
19:33
as needles in the haystack, right?
19:35
Platforms like mylo are the super magnet
19:36
that allow you to kind of pull them out
19:38
without much effort.
19:41
And then we're also, you know,
19:42
something we don't talk as much as we probably should
19:45
about is we track customer interactions across the web as well.
19:49
And so it's not just what occurs on the home value reports we send,
19:53
the tools that we send, the white labeled home search site
19:55
that we have for each loan officer and letter on our platform.
19:58
But it's also, what if that customer goes to
20:01
XYZ comparison shopping site and looks at a mortgage renautical?
20:04
It fills out a form or, you know,
20:06
saves a home on a top home search site.
20:08
We get that data back and we're letting the lender know
20:11
and it's not our best guess at predicting, you know?
20:14
It's a, we believe that loan officers are competent professionals
20:18
and if properly equipped with the right data about their customers,
20:21
they're going to know who to reach out to and what to say.
20:23
And so our job is to figure out how do we skin the cream off the top of that database,
20:27
give them the most effective way that they can spend an hour or two in their week
20:32
to make sure that they're maximizing their chances.
20:34
Because I don't know if you saw Jeff,
20:36
I think it was ICE recently put out some numbers that
20:39
25% I think they did a survey of homeowners and 25% of homeowners
20:44
plan to refinance or tap into their home's equity over the next year.
20:48
So if you have a database of a thousand loans,
20:51
that's 250 loans potentially up for grabs.
20:54
In that same study, they said that in Q1,
20:57
I think less than 25% were retained by lenders.
21:00
So you have this kind of rule of 25.
21:02
25% of my database is now high opportunity,
21:05
but I'm going to retain less than 25% of it,
21:07
use platforms like Milo, like Sticum,
21:10
like even Redder, you know, to be able to make sure you maximize the loyalty
21:14
from those customers.
21:15
Interesting.
21:16
Okay.
21:16
Yeah, I think that's very, very important.
21:18
We need to stay top of mind, right?
21:19
Be present throughout the funnel as much as possible.
21:22
You know, that's, I guess that's part of the challenge today,
21:24
though, too, is like we need to quote be everywhere, right?
21:26
That it's includes online and social media and have a Google business profile.
21:30
It can be very overwhelming for modern mortgage professional.
21:34
No doubt.
21:34
Yeah, hopefully, in a lot of cases,
21:37
I know a lot of good companies will help with that.
21:38
So if you haven't reach out to your company's marketing department,
21:41
see if they can help you, right?
21:43
But if not, I mean, I've done this,
21:45
you know, I did this, I had my own marketing consulting firm
21:48
before I came into the mortgage industry.
21:49
And it's really not that hard, right?
21:52
It's overwhelming.
21:53
I think that's a great way to put it.
21:54
But once you say, okay, I'm going to sit down.
21:57
I'm going to commit to doing this.
21:58
It starts to become a lot clearer.
22:00
You can create that Google My Business page.
22:01
You know, it's a one shot thing.
22:04
There's platforms like YXT out there
22:06
that can even help create a bunch of listings at once, right?
22:10
Contents a whole different story that requires a lot of discipline.
22:13
But you have some great episodes on your podcast about that
22:15
that I definitely think people should listen to.
22:18
So what do you think for people who have listed this so far?
22:20
And maybe, like we said, you know,
22:22
maybe they've been on another platform.
22:24
Maybe they haven't or maybe they were in the past.
22:26
And they're not currently on one.
22:27
They're kind of orphaned out there.
22:28
And they don't really have a database, you know,
22:31
reactivation awareness platform or system.
22:35
This sounds like a softball, but I would assume.
22:37
It's like, hey, go check mylo.ai out, right?
22:41
I mean, what else would you want to say to anybody listening?
22:43
Yeah, I would say now is the time to do it, right?
22:45
I just mentioned, I mean, we're about to see
22:49
if these people who are a heck of a lot smarter than me
22:51
are correct about the market.
22:53
We're about to see probably the biggest boom we've had since COVID.
22:56
And so I don't blame the people that, you know, have waited
23:01
and are, you know, pulling back.
23:03
Gosh, if I was a lender, for example, you know,
23:05
if I had the choice between getting a new piece of software
23:08
or keeping an employee that whose family depends on me,
23:10
like, I'm going to try and do the latter, right?
23:12
But now I think we're starting to see the industry is turning a corner.
23:16
The market is turning a corner.
23:17
It probably won't be nearly as rapid, but as it was prior.
23:22
But now is the time to make those investments,
23:24
because you want to give yourself some time to
23:27
percolate adoption through your organization,
23:29
to warm up your past client database and make sure
23:31
that you're filtering through, like, really getting
23:34
to the relationship part of that life cycle.
23:37
Yeah.
23:38
And so yeah, I would definitely, I'm biased,
23:41
but check out my Milo.
23:42
See what we can do and look at some other options as well,
23:45
because I really think at the end of the day,
23:47
every person's business is different.
23:48
They have to figure out where the gaps in their personal strategy are
23:52
and what works best for them.
23:53
But I think we've worked hard with a lot of empathy for loan officers
23:57
to find a solution that can work for just about everyone.
24:00
Yeah, and that's why I wanted to bring you to my audience here today,
24:03
because of awareness is like, people need to know
24:07
what's out there for choices.
24:08
And so I think this is another great opportunity
24:10
for anybody listening that feels like this might be a fit.
24:13
Check it out, dig further.
24:15
I don't get anything for this,
24:17
other than my job is to make sure you guys are staying
24:20
top of the heap when it comes to modern mortgage originator.
24:24
I hate to use that word, but that's what we have.
24:26
But to really just help you be a better loan officer,
24:29
and for me, it comes down to people process and technology.
24:32
And this is one of those opportunities for you to leverage a tech stack.
24:36
That's going to help you capture more of that future business.
24:38
So I'm glad we're able to connect and chat about this.
24:41
Likewise, thanks for having me, Jeff.
24:42
Yeah, and listeners, once again, I'll put a link in the show notes.
24:45
Plus I'll put a link and you're okay with it to your LinkedIn.
24:47
So people can connect with you on LinkedIn there as well.
24:50
But hey, if you like today's episode,
24:51
check the link in the show notes, leave us a review,
24:54
and we'll see you guys on the next one.
24:56
Bye for now.
24:56
Okay, that's it for today's episode.
24:58
Before we wrap up, I just wanted to remind you about my agent classes,
25:02
your proven system to double your agent referrals in just 90 days.
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weekly coaching, it's all designed to make growing your business easier and fun.
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So if you're ready to take control of your agent referrals and grow your income,
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visit mortgagemarketing.pro or check the link in the show notes.
25:29
And while you're there, don't forget to check out the success stories
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from other mortgage pros who've already seen incredible results.
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Thanks for listening, and I'll see you on the next episode.