E26: The Bootstrapped Playbook for Dominating the Shopify App Store with PJ Celis
In this episode of the SaaS Operators Podcast, we sat down with PJ Celis, founder of Judge.me, to unpack how he bootstrapped one of Shopify’s most dominant apps to $13M ARR without raising a single dollar.
PJ shares the counterintuitive strategy behind Judge.me’s rise, why he built a company that drives prices down, creates consumer surplus, and wins by aligning perfectly with Shopify’s incentives.
He explains how a low-cost, high-support model became an unbeatable moat inside the Shopify App Store, and why he believes price is the real innovation.
We talk about the tradeoffs of running lean…
The skinny
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