Latest / The Wellness in Hospitality Podcast
26. Engagement: How to Create a Committed and Loyal Client Base that Actively Engages with your Brand
In today’s episode, I’d like to talk about the last stage of my ESSENCE model – Engagement. Engagement is about how to create a committed and loyal client base that actively engages with your brand, not because you asked the guests you knew were happy with their stay to do so, but because they genuinely want to.
To recap from previous episodes on the different stages of the ESSENCE model, in the first two stages, Expectation and Story, I showed you how to create the best wellness concept for your hotel, one that considers what you as a hotelier or wellness leader wants to offer and what your…
The skinny
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