Latest / The Real Estate Agent Playbook / Why Every Real Estate Agent Needs a Business Beyond Transactions
Transcript
- 0:00most real estate agents are trapped on a hamster wheel
- 0:02they do not even see you can be around a massive producer
- 0:06running around the Denver metro area
- 0:07or pushing up into northern Colorado
- 0:10closing 30 40 or 50 deals a year
- 0:13but the second you get sick
- 0:15need to step away
- 0:16or want to spend uninterrupted weekend with your family
- 0:19heaven forbid your revenue drops to zero instantly
- 0:22you're only as good as your last closing
- 0:29today we are fundamentally changing that mindset
- 0:32I'm going to show you how to build real residual income
- 0:35right where your feet are
- 0:37without giving up your active deals
- 0:38and without becoming a pushy recruiter
- 0:40we're going to talk about how to partner with the right people
- 0:44to build an organization on your terms
- 0:46because the ultimate goal is not to sell houses until you drop
- 0:50the goal is to build a business
- 0:52where getting off the hamster wheel is an actual option
- 0:55not a financial crisis let's talk about the production trap
- 0:59and where this flawed mindset comes from
- 1:01and if anything I say today
- 1:03you know gets you thinking and you wanna have a conversation
- 1:06book a discovery call below
- 1:07I saw this first hand growing up
- 1:10I watched my dad run a traditional real estate brokerage
- 1:12I saw exactly how that legacy model operates from the inside out
- 1:17you build a massive book of business
- 1:19you outwork your competition and you grind out the contracts
- 1:22but the reality is the moment you stop hustling for the next deal
- 1:26the business completely stalls
- 1:28years later
- 1:29I made a hard decision to leave my dad's brokerage as a top producer
- 1:33I didn't do it because the traditional model was inherently evil
- 1:37I did it because I realized that a real estate
- 1:39career should be a vehicle for creating
- 1:41personal wealth
- 1:42it should not be a high paying job you can never check out of
- 1:46in our industry we celebrate the hustle
- 1:48we hand out awards for volume
- 1:50but if you are trading 100% of your time for 100% of your income
- 1:54you do not own a scalable business
- 1:56you own a job and if you rely entirely on your own active production
- 2:00your family's financial legacy is completely exposed to market shifts
- 2:04health emergencies or just simple burnout
- 2:07so how did we pivot
- 2:08it starts with redefining what success actually looks like
- 2:12for your timeline and your family
- 2:14if you want to build wealth
- 2:15you have to disconnect your income from the physical time
- 2:19this is where strategic partnership actually comes in
- 2:22I'm not talking about the way
- 2:24hype driven recruiters pitch it on social media
- 2:26I'm talking about a practical
- 2:28sustainable business strategy that layers your income
- 2:32my brokerage
- 2:32has given us an incredible opportunity to build residual income
- 2:36across seven tiers of growth
- 2:38this is a massive paradigm shift
- 2:40instead of just earning a commission on the house you sold
- 2:42today you have the ability to partner with other producing agents
- 2:47as they grow their business
- 2:48you share in the top line revenue across those seven tiers
- 2:52this model allows you to create a layer of recurring income
- 2:55that acts as a legacy insurance policy
- 2:58you're building an actual asset that can scale
- 3:01giving you the financial leverage to finally dictate your own schedule
- 3:05you get to build an organization within the model
- 3:07entirely on your own terms
- 3:09without taking
- 3:09on the brick and mortar liabilities of a traditional brokerage owner
- 3:13now let's address the elephant in the room
- 3:15the moment I say partner with other agents
- 3:18high volume producers immediately put their guard up
- 3:21you might be thinking Jeremy
- 3:22I'm a professional real estate agent
- 3:24I am not a recruiter
- 3:25I don't want to spam my database or badger agents in my market
- 3:29I completely agree with you and I never have
- 3:32you should never compromise your reputation or your relationships
- 3:35there's a massive difference between recruiting and attracting
- 3:39recruiting is convincing someone to do something they don't want to do
- 3:42usually by using high pressure tactics or empty hype
- 3:46attracting is simply being a professional
- 3:48running a highly profitable business
- 3:50and sharing the blueprint with people who ask how you are doing it
- 3:53when you focus on your own production and build systems that work
- 3:57other agents will naturally notice
- 3:59they will want to know how you are navigating this market
- 4:03attraction is about providing immense value
- 4:05opening the door and showing them a better model
- 4:08it is a natural byproduct of your own success
- 4:11but even if you attract the right partners
- 4:13the next immediate objection is time
- 4:15you have active clients to serve
- 4:17you don't have 40 hours a week to mentor a new agent
- 4:20on how to write a contract
- 4:21or run a listing appointment
- 4:23just to see if they take off
- 4:24you should not have to sacrifice your production
- 4:27time to help someone else grow
- 4:29that is exactly why we built our organization the way we did
- 4:32when you partner with us Carbon Collective does all the heavy lifting
- 4:36from the initial introduction to the onboarding
- 4:39to the training all the way to their long term success
- 4:42we have built the infrastructure so you don't have to
- 4:45we provide massive library of free high level coaching
- 4:48we run weekly production masterminds
- 4:51we teach your partners how to generate leads
- 4:54structure deals and navigate market shifts
- 4:56we give you the tools to attract the right people
- 4:59and then we take over the support
- 5:02your partners get top tier training
- 5:03on how to close more deals in today's market
- 5:06and you get to keep your calendar fully focused on your own clients
- 5:09and your own family we grow together
- 5:12and you build a long term asset in the background
- 5:15without burning your time
- 5:17and the biggest thing is you build an amazing community
- 5:20one that is
- 5:22nothing like anything I've seen in the real estate industry
- 5:25the No. 1 thing I hear people say is
- 5:27well I need to be in the office
- 5:29I need to be around people in the different local markets
- 5:32there's in person events but we are in person on zoom every single day
- 5:37learning from each other getting to know each other and growing
- 5:40then we come together at these specific events once
- 5:44twice three times a year
- 5:45and it feels like we're family
- 5:47the constant thing I hear from agents
- 5:50that have chosen to partner with me
- 5:51take advantage of the free coaching
- 5:53whether they were in the business for a long time
- 5:55or they're just brand new to it
- 5:57is I've never seen a community this tight
- 6:00where everyone is trying to help everyone
- 6:01there's a support lever for every single thing you need
- 6:04in your real estate business
- 6:06this is what building an organization on your terms
- 6:08actually looks like you don't have to stop selling real estate
- 6:12if you love selling real estate
- 6:14but you should have the option to stop
- 6:16by utilizing these seven tiers of growth
- 6:18and leveraging the carbon collective ecosystem
- 6:20you're creating a safety net
- 6:21you're ensuring that
- 6:23if you want to take a month off to travel with your kids
- 6:25your income does not drop to zero
- 6:27you're building an asset that can eventually pass down to your heirs
- 6:31you're transforming from a real estate salesperson
- 6:34into a true real estate business owner
- 6:36building a real estate business is not one size fits all
- 6:39hoping you can just sell 30 houses a year
- 6:41forever without a backup plan is not sustainable wealth strategy
- 6:45if you're a producing agent
- 6:46and you want to explore
- 6:47what it looks like to partner with a community that handles
- 6:50the heavy lifting while you focus on your production
- 6:53let's have a conversation
- 6:54click the link in the description and let's have a discovery call
- 6:58it'll be a one on one call with myself
- 7:00we will map out a customized strategy that fits your actual timeline
- 7:04and your actual goals no pressure
- 7:06I can show you everything behind the curtain
- 7:08and you can decide if this is something that you
- 7:11actually think that could change your family
- 7:14legacy and family tree forever
- 7:15and if you want to dive deeper into the mindset
- 7:17required to treat your real estate license
- 7:19like a true wealth building asset
- 7:21click on this video right here and I'll see you on the next one
- 7:24while you're here like comment
- 7:26subscribe and don't forget go get a win today