Latest / eCommerce Podcast / Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha

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Why Your Product Images Could Be Killing Your Sales with Siddharth Sinha · eCommerce Podcast

• 0:05
  Welcome
• 0:06
  to
• 0:06
  yet
• 0:07
  another
• 0:07
  episode
• 0:08
  of
• 0:08
  the
• 0:08
  E
• 0:08
  Commerce
• 0:09
  Podcast.
• 0:09
  My
• 0:10
  name
• 0:10
  is
• 0:10
  Matt
• 0:10
  Edmundson
• 0:11
  and
• 0:11
  I
• 0:11
  will
• 0:12
  be,
• 0:12
  as
• 0:12
  always,
• 0:13
  your
• 0:13
  host
• 0:14
  for
• 0:14
  the
• 0:14
  next
• 0:14
  few
• 0:14
  minutes
• 0:15
  as
• 0:15
  we
• 0:15
  chat
• 0:15
  about
• 0:16
  all
• 0:16
  things
• 0:17
  to
• 0:17
  do
• 0:17
  with
• 0:18
  E
• 0:18
  commerce.
• 0:19
  But
• 0:19
  before
• 0:20
  we
• 0:20
  get
• 0:20
  into
• 0:21
  our
• 0:21
  fantabulous
• 0:22
  conversation,
• 0:24
  I've
• 0:25
  just
• 0:25
  realized
• 0:25
  I've
• 0:25
  said
• 0:26
  fantabulous.
• 0:26
  It's
• 0:26
  a
• 0:27
  great
• 0:27
  word.
• 0:27
  Use
• 0:27
  it
• 0:27
  as
• 0:28
  much
• 0:28
  as
• 0:28
  you
• 0:28
  like.
• 0:29
  But
• 0:29
  before
• 0:30
  we
• 0:30
  get
• 0:30
  into
• 0:30
  that,
• 0:31
  let
• 0:31
  me
• 0:31
  invite
• 0:31
  invite
• 0:32
  you
• 0:32
  to
• 0:32
  join
• 0:32
  the
• 0:32
  newsletter@ecommercepodcast.net
• 0:34
  where
• 0:35
  we
• 0:35
  send
• 0:35
  out
• 0:35
  all
• 0:36
  of
• 0:37
  our
• 0:37
  notes
• 0:38
  to
• 0:39
  you
• 0:39
  to
• 0:39
  your
• 0:39
  inbox,
• 0:39
  totally
• 0:40
  free
• 0:40
  of
• 0:40
  charge.
• 0:41
  Totally
• 0:41
  fine
• 0:42
  and
• 0:42
  dandy.
• 0:43
  Now
• 0:43
  a
• 0:43
  quick
• 0:43
  plug
• 0:45
  to
• 0:45
  you,
• 0:45
  dear
• 0:45
  listener,
• 0:46
  if
• 0:46
  you
• 0:46
  are
• 0:46
  an
• 0:46
  E
• 0:47
  commerce
• 0:47
  founder,
• 0:48
  right,
• 0:48
  you've
• 0:49
  got
• 0:49
  your
• 0:49
  own
• 0:49
  e
• 0:49
  commerce
• 0:50
  website
• 0:50
  up
• 0:50
  and
• 0:50
  running
• 0:51
  and
• 0:51
  you've
• 0:51
  got
• 0:51
  a
• 0:52
  story
• 0:52
  that
• 0:52
  you'd
• 0:52
  like
• 0:52
  to
• 0:53
  share,
• 0:53
  or
• 0:54
  even
• 0:54
  if
• 0:54
  you
• 0:54
  might
• 0:54
  not
• 0:55
  want
• 0:55
  to
• 0:55
  share
• 0:55
  it,
• 0:55
  but
• 0:55
  you
• 0:55
  think
• 0:56
  it
• 0:56
  would
• 0:56
  be
• 0:56
  interesting.
• 0:56
  Anyway,
• 0:57
  I
• 0:57
  would
• 0:58
  love
• 0:58
  to
• 0:58
  hear
• 0:58
  from
• 0:58
  you.
• 0:58
  We
• 0:59
  are
• 0:59
  starting
• 0:59
  to
• 0:59
  talk
• 0:59
  to
• 1:00
  more
• 1:00
  and
• 1:00
  more
• 1:00
  founders
• 1:00
  on
• 1:00
  the
• 1:01
  podcast
• 1:02
  and
• 1:02
  actually
• 1:03
  I
• 1:03
  would
• 1:03
  love
• 1:03
  to
• 1:04
  feature
• 1:05
  a
• 1:05
  lot
• 1:05
  of
• 1:06
  founders
• 1:06
  who,
• 1:07
  who
• 1:07
  already
• 1:08
  listen
• 1:08
  to
• 1:08
  the
• 1:08
  show.
• 1:08
  I
• 1:09
  think
• 1:09
  you
• 1:09
  guys,
• 1:09
  you
• 1:09
  come,
• 1:10
  you
• 1:10
  listen
• 1:10
  week
• 1:10
  in,
• 1:10
  week
• 1:11
  out,
• 1:11
  which
• 1:12
  is
• 1:12
  great
• 1:12
  and
• 1:12
  I
• 1:12
  appreciate
• 1:13
  that,
• 1:13
  genuinely
• 1:14
  appreciate
• 1:14
  that,
• 1:14
  and
• 1:14
  I
• 1:14
  would
• 1:15
  love
• 1:15
  to
• 1:15
  talk
• 1:15
  to
• 1:15
  you
• 1:15
  and
• 1:15
  hear
• 1:16
  your
• 1:16
  story
• 1:16
  and
• 1:17
  put
• 1:17
  it
• 1:17
  out
• 1:18
  and
• 1:18
  share
• 1:18
  it
• 1:18
  with
• 1:19
  the
• 1:19
  rest
• 1:19
  of
• 1:19
  the
• 1:19
  world.
• 1:19
  So
• 1:20
  if
• 1:20
  that's
• 1:20
  of
• 1:21
  any
• 1:21
  interest
• 1:21
  to
• 1:21
  you,
• 1:22
  you
• 1:22
  can
• 1:22
  reach
• 1:22
  out
• 1:23
  to
• 1:23
  us
• 1:24
  through
• 1:24
  the
• 1:24
  website
• 1:25
  ecommerce
• 1:25
  podcast.net
• 1:26
  you
• 1:26
  just
• 1:26
  follow
• 1:27
  the
• 1:27
  links
• 1:27
  there
• 1:28
  and
• 1:28
  just
• 1:28
  click
• 1:28
  Apply
• 1:29
  to
• 1:29
  be
• 1:29
  a
• 1:29
  guest
• 1:29
  on
• 1:29
  the
• 1:29
  show.
• 1:30
  Half
• 1:30
  the
• 1:30
  questions
• 1:31
  I
• 1:31
  don't
• 1:31
  know
• 1:31
  if
• 1:31
  you'd
• 1:31
  be
• 1:31
  able
• 1:31
  to
• 1:31
  answer.
• 1:32
  Don't
• 1:32
  panic.
• 1:32
  Just
• 1:33
  say
• 1:33
  you're
• 1:33
  a
• 1:33
  founder
• 1:33
  and
• 1:34
  it'll
• 1:34
  go
• 1:35
  through
• 1:35
  to
• 1:35
  the
• 1:35
  team
• 1:35
  at
• 1:36
  Pod
• 1:36
  Junction
• 1:36
  who
• 1:36
  do
• 1:37
  this
• 1:37
  show.
• 1:38
  Or
• 1:38
  you
• 1:38
  can
• 1:38
  reach
• 1:38
  me
• 1:39
  on
• 1:39
  LinkedIn
• 1:39
  if
• 1:39
  you
• 1:39
  don't
• 1:39
  already
• 1:40
  follow
• 1:40
  me
• 1:40
  on
• 1:40
  LinkedIn.
• 1:41
  Come
• 1:41
  follow
• 1:41
  me.
• 1:41
  Just
• 1:41
  go
• 1:41
  search
• 1:42
  for
• 1:42
  Matt
• 1:42
  Edmundson
• 1:43
  and
• 1:44
  I
• 1:44
  will
• 1:44
  pop
• 1:44
  up.
• 1:45
  It's
• 1:46
  just
• 1:46
  LinkedIn
• 1:46
  Matt
• 1:47
  Edmundson
• 1:47
  and
• 1:47
  you'll
• 1:48
  find
• 1:48
  me
• 1:48
  there.
• 1:50
  And
• 1:50
  yeah,
• 1:51
  reach
• 1:51
  out
• 1:51
  to
• 1:51
  me
• 1:51
  on
• 1:51
  LinkedIn.
• 1:52
  Love
• 1:52
  to
• 1:52
  connect
• 1:52
  with
• 1:52
  you.
• 1:53
  And
• 1:53
  also
• 1:53
  on
• 1:54
  LinkedIn,
• 1:54
  you're
• 1:54
  going
• 1:54
  to
• 1:54
  hear
• 1:55
  me
• 1:55
  start
• 1:55
  to
• 1:55
  answer
• 1:56
  all
• 1:56
  the
• 1:56
  questions
• 1:56
  for
• 1:56
  Matt,
• 1:57
  which
• 1:57
  have
• 1:57
  been
• 1:57
  coming
• 1:57
  out,
• 1:57
  which
• 1:58
  I've
• 1:58
  been
• 1:58
  really
• 1:58
  slack
• 1:59
  at.
• 2:00
  I
• 2:00
  genuinely
• 2:01
  apologize
• 2:01
  for
• 2:01
  that.
• 2:02
  But
• 2:02
  hopefully
• 2:02
  by
• 2:02
  the
• 2:03
  time
• 2:03
  you
• 2:03
  hear
• 2:03
  this
• 2:04
  podcast,
• 2:04
  we
• 2:04
  are
• 2:05
  well
• 2:05
  underway
• 2:06
  with
• 2:06
  answering
• 2:07
  those
• 2:07
  questions.
• 2:07
  So
• 2:08
  do
• 2:08
  come
• 2:08
  find
• 2:08
  me
• 2:09
  on
• 2:09
  LinkedIn
• 2:10
  because
• 2:10
  we're
• 2:10
  going
• 2:10
  to
• 2:10
  be
• 2:10
  posting
• 2:10
  those
• 2:11
  there
• 2:11
  as
• 2:11
  well
• 2:12
  because
• 2:13
  we've
• 2:13
  been
• 2:13
  asked
• 2:13
  some
• 2:13
  great
• 2:14
  questions
• 2:14
  and
• 2:15
  no
• 2:16
  pressure
• 2:16
  to
• 2:16
  today's
• 2:16
  guest
• 2:17
  but
• 2:17
  you
• 2:17
  know,
• 2:17
  we
• 2:17
  have
• 2:18
  been
• 2:18
  asked
• 2:18
  some
• 2:18
  great
• 2:18
  questions.
• 2:19
  Speaking
• 2:20
  of
• 2:20
  today's
• 2:20
  guest,
• 2:21
  let's
• 2:21
  meet
• 2:22
  our
• 2:23
  guest,
• 2:23
  shall
• 2:23
  we?
• 2:24
  Let's
• 2:24
  meet
• 2:24
  Mr.
• 2:24
  Siddharth
• 2:25
  Sinha,
• 2:26
  CEO
• 2:27
  of
• 2:27
  Dresma
• 2:28
  Incorporated,
• 2:29
  a
• 2:29
  startup
• 2:30
  revolutionizing
• 2:32
  visual
• 2:32
  content
• 2:33
  creation
• 2:33
  for
• 2:34
  E
• 2:34
  commerce.
• 2:34
  Now
• 2:35
  he's
• 2:35
  on
• 2:35
  his
• 2:35
  third
• 2:36
  venture
• 2:37
  because,
• 2:37
  you
• 2:37
  know,
• 2:37
  one
• 2:38
  is
• 2:38
  never
• 2:38
  enough.
• 2:39
  And
• 2:39
  he
• 2:39
  brings
• 2:39
  over
• 2:39
  20
• 2:40
  years
• 2:40
  of
• 2:40
  experience
• 2:40
  across
• 2:41
  industries
• 2:41
  from
• 2:42
  tech
• 2:42
  innovation
• 2:42
  to
• 2:43
  cement
• 2:43
  manufacturing.
• 2:44
  That's
• 2:45
  really
• 2:45
  helpful
• 2:45
  for
• 2:45
  an
• 2:46
  online
• 2:46
  company.
• 2:47
  It's
• 2:47
  why
• 2:47
  we
• 2:47
  got
• 2:47
  him
• 2:47
  on
• 2:48
  the
• 2:48
  show.
• 2:49
  With
• 2:49
  degrees
• 2:50
  from
• 2:50
  Cornell
• 2:51
  as
• 2:52
  well
• 2:52
  as
• 2:52
  a
• 2:52
  whole
• 2:52
  bunch
• 2:52
  of
• 2:52
  other
• 2:53
  places,
• 2:53
  he's
• 2:54
  blending
• 2:54
  business
• 2:54
  expertise
• 2:55
  with
• 2:56
  cutting
• 2:56
  edge
• 2:57
  tech
• 2:57
  to
• 2:58
  reshape
• 2:58
  how
• 2:58
  e
• 2:59
  commerce
• 2:59
  brands
• 3:00
  create
• 3:00
  standout
• 3:01
  visuals.
• 3:01
  Siddharth,
• 3:02
  welcome
• 3:02
  to
• 3:02
  the
• 3:02
  show.
• 3:03
  Great
• 3:04
  to
• 3:04
  have
• 3:04
  you,
• 3:04
  man.
• 3:04
  How
• 3:05
  are
• 3:05
  you
• 3:05
  doing?
• 3:06
  Great.
• 3:06
  Great
• 3:07
  to
• 3:07
  be
• 3:07
  here.
• 3:07
  Matt,
• 3:08
  lovely
• 3:08
  talking
• 3:08
  to
• 3:08
  you
• 3:09
  and
• 3:09
  thank
• 3:09
  you
• 3:09
  for
• 3:09
  the
• 3:09
  introduction.
• 3:11
  No
• 3:11
  problem.
• 3:11
  I
• 3:11
  mean,
• 3:12
  let's
• 3:12
  get
• 3:12
  straight
• 3:12
  into
• 3:12
  it.
• 3:13
  Cement.
• 3:13
  What
• 3:13
  was
• 3:13
  all
• 3:14
  that
• 3:14
  about?
• 3:17
  I
• 3:17
  thought
• 3:17
  startups
• 3:18
  weren't
• 3:18
  hard
• 3:18
  enough,
• 3:19
  so
• 3:19
  I
• 3:19
  went
• 3:19
  into
• 3:20
  the
• 3:20
  real
• 3:20
  world.
• 3:25
  And
• 3:25
  so
• 3:25
  you
• 3:26
  thought,
• 3:26
  I'll
• 3:26
  just
• 3:26
  do
• 3:27
  cement
• 3:27
  as
• 3:27
  you
• 3:27
  do?
• 3:28
  Yes,
• 3:28
  yes.
• 3:28
  Yeah,
• 3:29
  yeah,
• 3:29
  yeah.
• 3:29
  So
• 3:29
  do
• 3:29
  you
• 3:29
  know,
• 3:30
  have
• 3:30
  you
• 3:30
  got
• 3:30
  an
• 3:30
  inordinate
• 3:31
  amount
• 3:31
  of
• 3:31
  expertise
• 3:32
  on
• 3:32
  the
• 3:32
  topic
• 3:32
  of
• 3:32
  cement?
• 3:34
  Well,
• 3:34
  I
• 3:34
  did
• 3:34
  run
• 3:35
  a
• 3:35
  cement
• 3:35
  manufacturing
• 3:36
  facility
• 3:36
  for
• 3:36
  10
• 3:36
  years.
• 3:37
  So
• 3:38
  what?
• 3:38
  I
• 3:38
  didn't
• 3:38
  know.
• 3:39
  I
• 3:39
  do
• 3:39
  know
• 3:39
  now.
• 3:43
  It's
• 3:43
  brilliant.
• 3:44
  I
• 3:44
  mean,
• 3:45
  in
• 3:45
  a
• 3:45
  separate
• 3:46
  conversation,
• 3:46
  as
• 3:47
  much
• 3:47
  as
• 3:47
  I'm
• 3:47
  tempted
• 3:48
  to
• 3:48
  go
• 3:48
  down
• 3:48
  this
• 3:48
  road,
• 3:49
  I
• 3:50
  might
• 3:50
  have
• 3:50
  to
• 3:50
  pick
• 3:50
  your
• 3:50
  brains
• 3:51
  at
• 3:51
  some
• 3:51
  point.
• 3:51
  I've
• 3:52
  always
• 3:52
  fancied
• 3:54
  in
• 3:54
  my
• 3:54
  spare
• 3:55
  time,
• 3:55
  Siddharth.
• 3:55
  Not
• 3:56
  many
• 3:56
  people
• 3:56
  notice.
• 3:56
  I
• 3:56
  think
• 3:56
  I've
• 3:57
  mentioned
• 3:57
  it
• 3:57
  before
• 3:57
  in
• 3:57
  the
• 3:57
  show,
• 3:58
  but
• 3:58
  part
• 3:59
  of
• 3:59
  my
• 3:59
  downtime,
• 4:00
  part
• 4:00
  of
• 4:00
  the
• 4:00
  thing
• 4:00
  I
• 4:00
  like
• 4:01
  to
• 4:01
  do
• 4:01
  to
• 4:01
  sort
• 4:01
  of
• 4:01
  relax
• 4:02
  and
• 4:02
  downtime
• 4:03
  is
• 4:03
  joinery.
• 4:04
  I
• 4:04
  like
• 4:04
  to
• 4:04
  make
• 4:04
  furniture
• 4:06
  because
• 4:06
  it's
• 4:06
  not
• 4:07
  digital,
• 4:07
  it's
• 4:07
  real.
• 4:07
  You
• 4:07
  have
• 4:07
  to
• 4:08
  touch
• 4:08
  me
• 4:09
  and
• 4:09
  it's
• 4:09
  not
• 4:09
  pixels.
• 4:11
  And
• 4:13
  I
• 4:14
  find
• 4:14
  it.
• 4:14
  I
• 4:14
  find
• 4:14
  my
• 4:15
  wood
• 4:15
  shop
• 4:15
  is
• 4:15
  a
• 4:15
  wonderful
• 4:16
  place
• 4:16
  to
• 4:16
  go.
• 4:16
  I've
• 4:16
  got,
• 4:16
  I've
• 4:17
  got
• 4:17
  a
• 4:17
  great
• 4:17
  little
• 4:17
  wood
• 4:18
  shop.
• 4:19
  But
• 4:19
  one
• 4:20
  of
• 4:20
  the
• 4:20
  things
• 4:20
  that's
• 4:20
  always
• 4:20
  intrigued
• 4:21
  me
• 4:22
  are
• 4:23
  the
• 4:23
  concrete
• 4:24
  kitchen
• 4:24
  worktops,
• 4:25
  you
• 4:25
  know,
• 4:25
  where
• 4:26
  you,
• 4:26
  you
• 4:27
  sort
• 4:27
  of,
• 4:27
  you
• 4:27
  cast
• 4:27
  them
• 4:28
  in
• 4:28
  place,
• 4:28
  don't
• 4:28
  you?
• 4:28
  And
• 4:29
  you
• 4:29
  polish
• 4:29
  them
• 4:29
  and
• 4:29
  you
• 4:30
  color
• 4:30
  them
• 4:30
  and,
• 4:31
  and
• 4:31
  it
• 4:31
  just
• 4:31
  looks
• 4:32
  wonderful
• 4:32
  and
• 4:32
  everybody
• 4:33
  makes
• 4:33
  it
• 4:33
  look
• 4:33
  so
• 4:33
  easy.
• 4:34
  And
• 4:34
  I'm
• 4:34
  sure
• 4:34
  it's
• 4:34
  not
• 4:34
  actually
• 4:35
  that
• 4:35
  easy,
• 4:36
  but
• 4:37
  I've
• 4:37
  always
• 4:37
  been
• 4:37
  intrigued
• 4:38
  by
• 4:38
  that.
• 4:38
  So
• 4:38
  at
• 4:38
  some
• 4:39
  point
• 4:39
  I
• 4:39
  might
• 4:39
  have
• 4:39
  to
• 4:39
  pick
• 4:40
  your
• 4:40
  brains
• 4:40
  about
• 4:40
  how
• 4:40
  to
• 4:41
  do
• 4:41
  that
• 4:41
  work.
• 4:42
  Sure.
• 4:44
  Have
• 4:44
  you
• 4:44
  ever
• 4:44
  done
• 4:44
  anything
• 4:45
  crazy
• 4:45
  like
• 4:45
  that?
• 4:46
  Not
• 4:47
  really.
• 4:47
  I
• 4:47
  do.
• 4:47
  I
• 4:48
  mean,
• 4:48
  the
• 4:48
  craziest
• 4:49
  I
• 4:49
  Get
• 4:49
  to
• 4:49
  is
• 4:50
  I
• 4:50
  do
• 4:50
  cook
• 4:50
  a
• 4:51
  lot,
• 4:51
  so
• 4:51
  I
• 4:52
  do
• 4:52
  some,
• 4:52
  some
• 4:53
  interesting
• 4:53
  dishes.
• 4:53
  I
• 4:54
  like
• 4:54
  to,
• 4:54
  like
• 4:55
  to
• 4:55
  experiment
• 4:55
  in
• 4:55
  the
• 4:56
  kitchen,
• 4:56
  so.
• 4:57
  Okay,
• 4:58
  very
• 4:58
  good.
• 4:59
  Well,
• 4:59
  maybe
• 4:59
  we
• 4:59
  should
• 4:59
  also
• 5:00
  trade
• 5:00
  cooking
• 5:00
  tips.
• 5:02
  I'm
• 5:02
  sure
• 5:02
  your
• 5:03
  food
• 5:03
  is
• 5:03
  much
• 5:03
  tastier
• 5:03
  than
• 5:04
  mine.
• 5:04
  I
• 5:04
  mean
• 5:04
  you're
• 5:04
  in,
• 5:05
  you're
• 5:06
  in
• 5:06
  Delhi,
• 5:06
  aren't
• 5:06
  you,
• 5:06
  at
• 5:06
  the
• 5:06
  moment.
• 5:07
  So
• 5:07
  I'm
• 5:07
  sure
• 5:07
  you
• 5:07
  get
• 5:08
  much
• 5:08
  more
• 5:09
  interesting
• 5:09
  spices
• 5:11
  than
• 5:12
  I
• 5:12
  do.
• 5:15
  Fortunate
• 5:15
  thing
• 5:15
  about
• 5:16
  Indian
• 5:16
  cuisine,
• 5:17
  it's
• 5:17
  actually
• 5:18
  much
• 5:18
  more
• 5:18
  varied
• 5:19
  than,
• 5:19
  than
• 5:19
  people
• 5:20
  realize
• 5:20
  because
• 5:21
  it's,
• 5:21
  it's
• 5:21
  completely
• 5:22
  different
• 5:22
  north
• 5:22
  to
• 5:22
  south,
• 5:22
  east
• 5:23
  to
• 5:23
  west.
• 5:23
  So
• 5:23
  it's.
• 5:24
  Yeah.
• 5:24
  I
• 5:25
  mean
• 5:25
  obviously
• 5:25
  the.
• 5:25
  India
• 5:26
  is
• 5:26
  like
• 5:26
  Europe
• 5:27
  in
• 5:27
  a
• 5:27
  single
• 5:27
  country.
• 5:28
  It's
• 5:29
  that
• 5:29
  much
• 5:29
  variety
• 5:29
  both
• 5:30
  in
• 5:30
  terms
• 5:30
  of
• 5:30
  culture
• 5:31
  and
• 5:31
  food
• 5:31
  and
• 5:31
  architecture.
• 5:33
  Yeah,
• 5:33
  yeah,
• 5:33
  yeah.
• 5:34
  No,
• 5:34
  I
• 5:34
  can,
• 5:35
  I
• 5:35
  can
• 5:35
  only
• 5:35
  imagine.
• 5:37
  And
• 5:38
  the,
• 5:38
  the,
• 5:38
  I'm
• 5:39
  sure
• 5:39
  the
• 5:39
  feast
• 5:40
  of
• 5:40
  flavors
• 5:41
  is
• 5:41
  phenomenal.
• 5:42
  And
• 5:42
  so
• 5:43
  yes,
• 5:43
  I,
• 5:44
  I'm
• 5:44
  probably
• 5:44
  slightly
• 5:44
  envious
• 5:45
  of
• 5:45
  your
• 5:45
  kitchen.
• 5:45
  So,
• 5:47
  so
• 5:48
  we
• 5:48
  should
• 5:48
  probably
• 5:48
  talk,
• 5:49
  start
• 5:49
  talking
• 5:49
  about
• 5:49
  E
• 5:50
  commerce
• 5:50
  before
• 5:50
  my,
• 5:51
  before
• 5:51
  my
• 5:51
  belly
• 5:51
  starts
• 5:52
  rumbling,
• 5:54
  wanting
• 5:54
  food.
• 5:55
  So
• 5:56
  tell
• 5:56
  me
• 5:56
  about
• 5:57
  Dresma
• 5:58
  and
• 5:58
  how
• 5:58
  you
• 5:58
  got
• 5:58
  involved
• 5:59
  in
• 5:59
  that.
• 6:00
  Yeah,
• 6:00
  so
• 6:00
  my
• 6:01
  two
• 6:01
  co
• 6:01
  founders
• 6:02
  were
• 6:02
  running
• 6:03
  a
• 6:03
  photo
• 6:04
  studio
• 6:05
  in
• 6:05
  Delhi
• 6:05
  as
• 6:05
  well
• 6:06
  as
• 6:06
  doing
• 6:06
  a
• 6:07
  lot
• 6:07
  of
• 6:07
  post
• 6:07
  production
• 6:08
  work
• 6:08
  for
• 6:08
  a
• 6:09
  large
• 6:09
  number
• 6:09
  of
• 6:09
  retailers,
• 6:10
  e
• 6:11
  commerce
• 6:11
  studios
• 6:11
  around
• 6:12
  the
• 6:12
  world.
• 6:13
  And
• 6:13
  we
• 6:13
  quickly
• 6:13
  realized
• 6:14
  that
• 6:14
  it
• 6:14
  was
• 6:15
  an
• 6:15
  extremely
• 6:15
  painful
• 6:16
  process,
• 6:16
  very
• 6:17
  manual,
• 6:17
  very
• 6:17
  expensive
• 6:18
  and
• 6:18
  extremely
• 6:19
  time
• 6:19
  consuming,
• 6:20
  which
• 6:20
  was
• 6:20
  not
• 6:20
  at
• 6:20
  all
• 6:21
  suited
• 6:21
  to
• 6:21
  the
• 6:22
  whole
• 6:22
  online
• 6:22
  selling
• 6:23
  paradigm.
• 6:24
  And
• 6:24
  if
• 6:25
  you
• 6:25
  think
• 6:25
  about
• 6:25
  it,
• 6:26
  I
• 6:26
  mean,
• 6:26
  AI
• 6:27
  content,
• 6:27
  at
• 6:27
  least
• 6:27
  till
• 6:28
  a
• 6:28
  couple
• 6:28
  of
• 6:28
  years
• 6:28
  back,
• 6:29
  hadn't
• 6:29
  had
• 6:29
  a
• 6:29
  lot
• 6:30
  of
• 6:30
  innovation,
• 6:30
  a
• 6:31
  lot
• 6:31
  of
• 6:31
  investment
• 6:31
  in
• 6:31
  it.
• 6:33
  You
• 6:33
  think
• 6:33
  about
• 6:34
  logistics
• 6:35
  or
• 6:35
  payments
• 6:36
  or
• 6:37
  customer
• 6:37
  tracking,
• 6:38
  all
• 6:38
  of
• 6:38
  that
• 6:39
  had
• 6:40
  a
• 6:40
  lot
• 6:40
  of
• 6:40
  tech
• 6:40
  go
• 6:41
  into
• 6:41
  it.
• 6:41
  But
• 6:42
  for
• 6:43
  some
• 6:43
  reason
• 6:43
  content
• 6:44
  creation
• 6:44
  still
• 6:45
  was
• 6:45
  being
• 6:45
  done
• 6:46
  the
• 6:46
  old
• 6:46
  fashioned
• 6:46
  way.
• 6:47
  So
• 6:48
  that's
• 6:48
  what
• 6:48
  we
• 6:48
  decided
• 6:49
  to
• 6:49
  work
• 6:49
  on
• 6:50
  and
• 6:51
  first
• 6:51
  started
• 6:51
  off
• 6:52
  with
• 6:52
  a
• 6:52
  mobile
• 6:53
  app
• 6:53
  that
• 6:54
  essentially
• 6:54
  helped
• 6:55
  sellers
• 6:56
  to
• 6:56
  click
• 6:56
  their
• 6:56
  own
• 6:57
  product
• 6:57
  images,
• 6:58
  then
• 6:58
  from
• 6:58
  then
• 6:58
  on
• 6:59
  essentially
• 6:59
  added
• 7:00
  functionality
• 7:00
  to
• 7:01
  creative
• 7:01
  images
• 7:02
  with
• 7:02
  AI
• 7:02
  backgrounds,
• 7:03
  AI
• 7:03
  generated
• 7:04
  models
• 7:05
  as
• 7:05
  well
• 7:05
  as
• 7:05
  a
• 7:05
  bunch
• 7:05
  of
• 7:06
  higher
• 7:06
  engagement
• 7:07
  content.
• 7:07
  Like
• 7:07
  a
• 7:08
  content
• 7:08
  that
• 7:08
  we.
• 7:09
  For
• 7:09
  Amazon.
• 7:10
  Yeah,
• 7:11
  fantastic.
• 7:12
  And
• 7:12
  I
• 7:12
  mean
• 7:12
  I've
• 7:12
  had
• 7:13
  obviously
• 7:13
  a
• 7:13
  look
• 7:13
  at
• 7:13
  what
• 7:14
  you
• 7:14
  guys
• 7:14
  do
• 7:14
  and
• 7:14
  I
• 7:14
  think
• 7:16
  there's
• 7:16
  intriguing,
• 7:17
  like
• 7:17
  you
• 7:17
  say,
• 7:17
  I
• 7:17
  mean
• 7:19
  we've
• 7:20
  had
• 7:20
  many,
• 7:20
  many
• 7:21
  years
• 7:21
  of
• 7:21
  innovation
• 7:22
  in
• 7:22
  a
• 7:22
  whole
• 7:22
  bunch
• 7:22
  of
• 7:22
  things.
• 7:23
  And
• 7:23
  I
• 7:23
  think
• 7:23
  probably
• 7:23
  the
• 7:24
  biggest
• 7:24
  innovation.
• 7:25
  If
• 7:25
  you
• 7:25
  were
• 7:25
  to
• 7:25
  ask
• 7:25
  me
• 7:26
  before
• 7:26
  the
• 7:26
  show
• 7:26
  started,
• 7:28
  excuse
• 7:29
  me,
• 7:29
  still
• 7:29
  getting
• 7:29
  over
• 7:30
  the
• 7:30
  old
• 7:30
  man
• 7:30
  flu,
• 7:31
  so
• 7:32
  I
• 7:32
  apologize
• 7:32
  for
• 7:32
  the
• 7:32
  odd
• 7:33
  cough,
• 7:34
  but
• 7:34
  if
• 7:34
  you'd
• 7:34
  asked
• 7:35
  me
• 7:35
  what
• 7:35
  the
• 7:35
  biggest
• 7:35
  innovation
• 7:36
  in
• 7:36
  content
• 7:36
  creation
• 7:37
  was,
• 7:37
  I
• 7:37
  would
• 7:37
  have,
• 7:38
  I'd
• 7:38
  have
• 7:39
  probably
• 7:39
  said,
• 7:39
  well,
• 7:40
  the
• 7:40
  smartphone
• 7:41
  was
• 7:41
  probably
• 7:42
  a
• 7:42
  big
• 7:42
  innovation
• 7:43
  because
• 7:43
  it
• 7:43
  made
• 7:43
  content
• 7:43
  creation
• 7:44
  portable
• 7:44
  and
• 7:45
  I
• 7:45
  didn't
• 7:45
  need
• 7:45
  fancy
• 7:46
  DSLRs,
• 7:48
  which
• 7:49
  we
• 7:49
  all
• 7:49
  had
• 7:49
  years
• 7:50
  ago.
• 7:50
  You
• 7:50
  know,
• 7:50
  the
• 7:51
  sort
• 7:51
  of
• 7:51
  the
• 7:51
  big
• 7:51
  step
• 7:52
  we.
• 7:52
  I
• 7:52
  remember
• 7:53
  in
• 7:53
  one
• 7:54
  of
• 7:54
  our
• 7:54
  warehouses,
• 7:55
  we
• 7:55
  put
• 7:55
  like
• 7:55
  a
• 7:55
  little
• 7:56
  photo
• 7:56
  studio
• 7:57
  with
• 7:57
  the
• 7:57
  lights
• 7:57
  and
• 7:58
  the
• 7:58
  infinity
• 7:59
  background
• 8:00
  and
• 8:00
  all
• 8:00
  that
• 8:00
  stuff,
• 8:02
  just
• 8:03
  so
• 8:03
  we
• 8:03
  could
• 8:03
  take
• 8:03
  a
• 8:03
  product
• 8:04
  shot.
• 8:04
  And.
• 8:06
  And
• 8:06
  now
• 8:07
  it
• 8:07
  feels
• 8:07
  like
• 8:08
  actually
• 8:08
  the
• 8:08
  shots
• 8:09
  that
• 8:09
  work
• 8:09
  the
• 8:09
  best
• 8:10
  are
• 8:10
  the
• 8:10
  ones
• 8:10
  usually
• 8:10
  shot
• 8:11
  on
• 8:11
  a
• 8:11
  smartphone
• 8:12
  with
• 8:12
  some,
• 8:13
  you
• 8:13
  know,
• 8:13
  kind
• 8:13
  of
• 8:13
  lifestyle
• 8:14
  shot,
• 8:15
  or
• 8:16
  you
• 8:16
  take
• 8:16
  a
• 8:16
  photograph
• 8:17
  of
• 8:17
  something
• 8:17
  and
• 8:17
  then
• 8:18
  spend
• 8:18
  hours
• 8:18
  cutting
• 8:18
  out
• 8:19
  on
• 8:19
  Photoshop,
• 8:20
  you
• 8:20
  know,
• 8:20
  trying
• 8:20
  to
• 8:20
  get
• 8:20
  rid
• 8:20
  of
• 8:21
  the
• 8:21
  background.
• 8:21
  And
• 8:22
  we've
• 8:23
  done
• 8:23
  all
• 8:23
  of
• 8:23
  those
• 8:23
  for
• 8:24
  many
• 8:24
  years.
• 8:24
  But
• 8:24
  I
• 8:24
  think
• 8:24
  other
• 8:24
  than
• 8:25
  the
• 8:25
  smartphone
• 8:27
  that
• 8:27
  could
• 8:27
  do
• 8:28
  photos
• 8:28
  and
• 8:28
  videos,
• 8:30
  there's
• 8:30
  obviously
• 8:30
  been
• 8:31
  a
• 8:31
  few
• 8:31
  clever
• 8:31
  apps.
• 8:32
  Canva,
• 8:32
  I
• 8:32
  think,
• 8:32
  came
• 8:33
  and
• 8:33
  changed
• 8:33
  things
• 8:34
  a
• 8:34
  little
• 8:34
  bit,
• 8:34
  didn't.
• 8:34
  And
• 8:35
  then
• 8:35
  you,
• 8:36
  I
• 8:36
  suppose
• 8:36
  you
• 8:36
  had
• 8:37
  AI
• 8:38
  arrive
• 8:39
  that
• 8:41
  sort
• 8:41
  of
• 8:41
  became
• 8:42
  okay
• 8:42
  at
• 8:42
  creating
• 8:43
  written
• 8:43
  content
• 8:45
  and
• 8:45
  tried
• 8:46
  for
• 8:46
  a
• 8:46
  while
• 8:46
  to
• 8:47
  create
• 8:47
  actual
• 8:47
  images.
• 8:48
  And
• 8:48
  I
• 8:48
  just
• 8:48
  remember,
• 8:49
  you
• 8:49
  know,
• 8:49
  people
• 8:50
  with
• 8:50
  20
• 8:50
  fingers
• 8:51
  and
• 8:51
  stuff
• 8:51
  like
• 8:51
  that,
• 8:52
  because.
• 8:54
  And
• 8:54
  so
• 8:55
  we
• 8:55
  sort
• 8:55
  of
• 8:55
  seem
• 8:55
  to
• 8:55
  be
• 8:55
  slowly
• 8:56
  getting
• 8:56
  better
• 8:56
  at
• 8:57
  images,
• 8:57
  although
• 8:57
  you
• 8:58
  can
• 8:58
  still
• 8:58
  spot
• 8:58
  them
• 8:58
  a
• 8:58
  mile
• 8:58
  off.
• 8:59
  So
• 8:59
  unless
• 9:00
  I've
• 9:00
  missed
• 9:00
  something,
• 9:01
  I
• 9:01
  think
• 9:01
  you're
• 9:01
  probably
• 9:01
  right.
• 9:02
  I
• 9:03
  can
• 9:03
  see
• 9:03
  why
• 9:03
  you
• 9:03
  would
• 9:04
  go
• 9:04
  there.
• 9:04
  It's.
• 9:04
  It's
• 9:05
  only
• 9:05
  been,
• 9:06
  you
• 9:06
  know,
• 9:06
  the
• 9:06
  last,
• 9:07
  I
• 9:07
  would
• 9:07
  say
• 9:07
  18
• 9:08
  months
• 9:08
  or
• 9:08
  so
• 9:08
  that
• 9:08
  the.
• 9:09
  That
• 9:09
  the
• 9:09
  AI
• 9:10
  is
• 9:10
  getting
• 9:11
  good
• 9:11
  enough
• 9:12
  in
• 9:12
  some
• 9:12
  sense
• 9:13
  to.
• 9:14
  To
• 9:14
  readapt
• 9:15
  images.
• 9:15
  And
• 9:15
  what
• 9:15
  I
• 9:15
  mean
• 9:15
  is
• 9:16
  that,
• 9:16
  you
• 9:16
  know,
• 9:16
  if
• 9:16
  you
• 9:16
  have
• 9:16
  a
• 9:17
  product
• 9:17
  image
• 9:17
  that
• 9:17
  you
• 9:17
  clicked
• 9:18
  on,
• 9:18
  click
• 9:19
  for
• 9:19
  your,
• 9:19
  you
• 9:19
  know,
• 9:19
  white
• 9:20
  background
• 9:20
  Amazon
• 9:21
  shot.
• 9:21
  Yeah.
• 9:22
  You
• 9:22
  can
• 9:22
  take
• 9:22
  that
• 9:23
  image
• 9:23
  and
• 9:23
  then
• 9:24
  transform
• 9:24
  it
• 9:24
  into
• 9:24
  a
• 9:25
  lifestyle
• 9:25
  short
• 9:26
  or
• 9:26
  create
• 9:27
  social
• 9:27
  media,
• 9:28
  you
• 9:28
  know,
• 9:28
  piece
• 9:29
  about
• 9:29
  it.
• 9:29
  And
• 9:30
  it's
• 9:30
  getting
• 9:30
  to
• 9:30
  the
• 9:30
  point
• 9:31
  that
• 9:31
  it
• 9:31
  can
• 9:32
  get
• 9:32
  photorealistic,
• 9:34
  you
• 9:34
  know,
• 9:34
  with
• 9:34
  changing
• 9:35
  backgrounds,
• 9:35
  maintaining
• 9:36
  colors
• 9:36
  and
• 9:37
  shadows
• 9:37
  and
• 9:37
  all
• 9:38
  of
• 9:38
  that.
• 9:38
  And
• 9:39
  only
• 9:39
  in
• 9:39
  the
• 9:39
  last,
• 9:40
  I
• 9:40
  would
• 9:40
  say,
• 9:40
  nine
• 9:40
  months
• 9:41
  or
• 9:41
  so,
• 9:41
  has
• 9:42
  it
• 9:42
  really
• 9:42
  gotten
• 9:42
  to
• 9:42
  the
• 9:43
  point
• 9:43
  that
• 9:43
  you
• 9:43
  can
• 9:43
  actually
• 9:44
  do
• 9:44
  real
• 9:45
  model
• 9:45
  generation
• 9:46
  in
• 9:46
  the
• 9:46
  sense
• 9:46
  that's
• 9:47
  something
• 9:47
  that
• 9:47
  you
• 9:47
  could.
• 9:48
  Substitute
• 9:48
  studio
• 9:49
  imagery
• 9:49
  for,
• 9:51
  which
• 9:52
  is
• 9:52
  interesting,
• 9:52
  isn't
• 9:53
  it?
• 9:53
  I
• 9:53
  mean,
• 9:53
  do
• 9:53
  you
• 9:53
  think
• 9:53
  AI
• 9:54
  will
• 9:55
  get
• 9:56
  rid
• 9:56
  of
• 9:56
  the
• 9:57
  need
• 9:57
  for
• 9:57
  us
• 9:57
  to
• 9:58
  do,
• 9:58
  like,
• 9:58
  product
• 9:59
  images?
• 9:59
  So
• 9:59
  I'm
• 9:59
  thinking,
• 10:00
  you
• 10:00
  know,
• 10:00
  if
• 10:00
  I
• 10:00
  take
• 10:01
  a
• 10:01
  product.
• 10:01
  Let
• 10:01
  me
• 10:01
  take
• 10:01
  this
• 10:01
  cup,
• 10:02
  right?
• 10:03
  I'm
• 10:03
  holding
• 10:03
  a
• 10:03
  very
• 10:04
  nice
• 10:04
  mug.
• 10:04
  I
• 10:04
  know
• 10:04
  if
• 10:04
  you're
• 10:05
  listening
• 10:05
  to
• 10:05
  the
• 10:05
  show,
• 10:05
  which
• 10:05
  most
• 10:06
  of
• 10:06
  you
• 10:06
  do,
• 10:06
  you
• 10:06
  can't
• 10:07
  see
• 10:07
  it.
• 10:07
  It's
• 10:07
  a
• 10:07
  lovely
• 10:07
  little
• 10:08
  mug.
• 10:09
  Well,
• 10:09
  my
• 10:09
  wife
• 10:09
  bought
• 10:10
  me
• 10:10
  for
• 10:10
  Christmas,
• 10:11
  so
• 10:12
  I
• 10:12
  treasure
• 10:12
  my
• 10:12
  mug.
• 10:13
  But
• 10:13
  let's
• 10:14
  Say
• 10:14
  I
• 10:14
  sell
• 10:14
  this
• 10:14
  right,
• 10:15
  online,
• 10:15
  this
• 10:15
  is
• 10:16
  my
• 10:16
  thing.
• 10:16
  Oh,
• 10:16
  you've
• 10:16
  got
• 10:16
  a
• 10:16
  mug
• 10:17
  as
• 10:17
  well.
• 10:17
  Very
• 10:17
  good.
• 10:18
  Cheers.
• 10:19
  Cheers.
• 10:20
  And
• 10:20
  so
• 10:20
  we've
• 10:21
  got
• 10:21
  a
• 10:21
  mug
• 10:21
  selling
• 10:21
  business
• 10:22
  online.
• 10:25
  Notoriously
• 10:25
  difficult
• 10:26
  to
• 10:26
  get
• 10:26
  a
• 10:26
  good
• 10:26
  picture
• 10:26
  of
• 10:26
  this
• 10:27
  because
• 10:27
  of
• 10:27
  the
• 10:27
  way
• 10:27
  light
• 10:27
  reflects
• 10:28
  off
• 10:28
  of
• 10:28
  it
• 10:28
  and
• 10:28
  so
• 10:28
  on
• 10:28
  and
• 10:29
  so
• 10:29
  forth.
• 10:29
  But
• 10:29
  I
• 10:29
  meant,
• 10:30
  do
• 10:31
  I
• 10:31
  need
• 10:31
  to
• 10:31
  do
• 10:32
  that
• 10:32
  these
• 10:32
  days
• 10:32
  or
• 10:33
  can
• 10:33
  AI
• 10:34
  do
• 10:34
  everything
• 10:34
  for
• 10:34
  me?
• 10:35
  So,
• 10:35
  I
• 10:35
  mean,
• 10:36
  if
• 10:36
  you
• 10:36
  think
• 10:36
  about
• 10:36
  how
• 10:37
  AI
• 10:37
  works,
• 10:38
  I
• 10:38
  mean
• 10:38
  it
• 10:38
  really
• 10:38
  works
• 10:39
  on
• 10:39
  what
• 10:41
  Nvidia
• 10:42
  C
• 10:42
  or
• 10:42
  Jensen
• 10:43
  likes
• 10:43
  to
• 10:44
  call
• 10:44
  priors.
• 10:45
  It
• 10:45
  likes
• 10:46
  to
• 10:46
  work
• 10:46
  on
• 10:46
  something
• 10:47
  it's
• 10:47
  seen
• 10:47
  before
• 10:48
  or
• 10:48
  something
• 10:49
  like
• 10:49
  it's
• 10:49
  seen
• 10:50
  before.
• 10:50
  But
• 10:51
  you
• 10:51
  know,
• 10:51
  when
• 10:51
  it
• 10:51
  comes
• 10:52
  to
• 10:52
  products,
• 10:53
  this,
• 10:53
  it
• 10:54
  is
• 10:54
  your
• 10:54
  product,
• 10:55
  it
• 10:55
  is
• 10:55
  unique,
• 10:55
  right?
• 10:56
  So
• 10:56
  you
• 10:57
  don't
• 10:57
  worry.
• 10:57
  So
• 10:57
  if
• 10:58
  you
• 10:58
  have
• 10:58
  only
• 10:58
  one
• 10:58
  angle,
• 10:59
  click
• 10:59
  for,
• 10:59
  for
• 11:00
  a
• 11:00
  product
• 11:01
  if
• 11:02
  you
• 11:02
  need
• 11:02
  to.
• 11:02
  If
• 11:03
  you
• 11:03
  need
• 11:03
  to
• 11:03
  show
• 11:03
  it
• 11:03
  at
• 11:03
  a
• 11:03
  different
• 11:04
  angle
• 11:04
  or,
• 11:05
  you
• 11:05
  know,
• 11:05
  the
• 11:05
  other
• 11:05
  side
• 11:06
  of
• 11:06
  the
• 11:06
  product,
• 11:06
  the
• 11:06
  AI
• 11:07
  is
• 11:07
  only
• 11:07
  going
• 11:07
  to
• 11:07
  do
• 11:08
  a
• 11:08
  best
• 11:08
  guess
• 11:09
  that's
• 11:09
  not
• 11:09
  what
• 11:10
  you
• 11:10
  want
• 11:10
  out
• 11:10
  on
• 11:11
  when
• 11:11
  you're
• 11:11
  selling,
• 11:12
  right?
• 11:12
  So
• 11:12
  whatever
• 11:13
  savings
• 11:13
  you
• 11:14
  get
• 11:14
  on,
• 11:14
  you
• 11:15
  know,
• 11:15
  the
• 11:15
  photography
• 11:16
  and
• 11:16
  the
• 11:16
  imagery,
• 11:17
  you're
• 11:17
  going
• 11:17
  to
• 11:18
  have
• 11:18
  so
• 11:18
  many
• 11:18
  higher
• 11:18
  returns
• 11:19
  because
• 11:19
  people
• 11:19
  are
• 11:20
  going
• 11:20
  to
• 11:20
  find
• 11:20
  out
• 11:20
  that
• 11:20
  it
• 11:21
  doesn't
• 11:21
  really
• 11:21
  look
• 11:22
  what
• 11:22
  you
• 11:22
  might
• 11:23
  have
• 11:23
  insured
• 11:23
  online.
• 11:24
  So
• 11:25
  the
• 11:25
  photography
• 11:26
  of
• 11:26
  the
• 11:26
  product
• 11:27
  I
• 11:27
  don't
• 11:27
  think
• 11:27
  is
• 11:27
  going
• 11:27
  away
• 11:28
  anytime
• 11:28
  soon.
• 11:29
  So
• 11:29
  you
• 11:29
  do
• 11:29
  need
• 11:30
  to
• 11:30
  click
• 11:30
  very
• 11:31
  high
• 11:31
  quality
• 11:32
  images
• 11:32
  of
• 11:32
  your
• 11:33
  product.
• 11:33
  You
• 11:34
  can
• 11:34
  then
• 11:34
  transform
• 11:35
  and
• 11:35
  reuse
• 11:36
  those
• 11:36
  images
• 11:37
  in
• 11:37
  multitude
• 11:38
  of
• 11:38
  different
• 11:38
  ways.
• 11:39
  But
• 11:39
  you
• 11:39
  do
• 11:40
  need
• 11:40
  very
• 11:41
  high
• 11:41
  quality
• 11:41
  images
• 11:41
  of
• 11:42
  the
• 11:42
  product
• 11:42
  that
• 11:42
  you're
• 11:43
  selling.
• 11:44
  Yeah,
• 11:45
  it's
• 11:45
  an
• 11:45
  interesting
• 11:45
  point,
• 11:46
  isn't
• 11:46
  it?
• 11:46
  Because,
• 11:47
  I
• 11:47
  mean,
• 11:47
  if
• 11:47
  I
• 11:48
  look
• 11:48
  at
• 11:48
  the
• 11:48
  products
• 11:48
  on
• 11:49
  my
• 11:49
  website,
• 11:51
  you've
• 11:51
  got
• 11:51
  the
• 11:52
  standard.
• 11:53
  Well,
• 11:53
  let's
• 11:53
  talk
• 11:53
  about
• 11:54
  the
• 11:54
  mugs.
• 11:54
  You
• 11:54
  know,
• 11:54
  the
• 11:54
  standard
• 11:55
  mug
• 11:57
  with
• 11:57
  the
• 11:57
  white
• 11:57
  background.
• 11:58
  Now
• 11:58
  actually
• 11:58
  on
• 11:58
  our
• 11:59
  website,
• 12:00
  that
• 12:00
  shot
• 12:02
  was
• 12:03
  3D
• 12:03
  rendered
• 12:04
  from
• 12:05
  design
• 12:05
  files,
• 12:05
  which
• 12:05
  I
• 12:05
  couldn't
• 12:06
  actually
• 12:06
  do
• 12:06
  for
• 12:06
  this
• 12:06
  mug
• 12:07
  that
• 12:07
  I'm
• 12:07
  holding,
• 12:08
  granted,
• 12:09
  but
• 12:09
  I
• 12:09
  certainly
• 12:10
  could
• 12:10
  for
• 12:10
  the
• 12:10
  products
• 12:10
  that
• 12:10
  we
• 12:11
  had
• 12:11
  on
• 12:11
  our
• 12:11
  website,
• 12:11
  which
• 12:12
  gave
• 12:12
  us
• 12:12
  much
• 12:13
  better
• 12:13
  lighting
• 12:14
  control
• 12:15
  and
• 12:16
  it's
• 12:16
  photorealistic.
• 12:17
  So,
• 12:17
  you
• 12:17
  know,
• 12:18
  it's
• 12:18
  just,
• 12:18
  it's
• 12:19
  a
• 12:19
  simple
• 12:20
  supplement
• 12:20
  bottle.
• 12:20
  So
• 12:21
  I
• 12:21
  don't
• 12:21
  have
• 12:21
  too
• 12:22
  much
• 12:22
  issue
• 12:22
  with
• 12:22
  the
• 12:22
  3D
• 12:23
  render
• 12:23
  because
• 12:23
  it
• 12:23
  is,
• 12:24
  it
• 12:24
  is
• 12:24
  a
• 12:24
  genuine
• 12:24
  like
• 12:25
  for
• 12:25
  like.
• 12:27
  But
• 12:27
  if
• 12:28
  I'm,
• 12:29
  if
• 12:29
  I've
• 12:30
  not
• 12:30
  got
• 12:30
  a
• 12:30
  product
• 12:30
  like
• 12:30
  a
• 12:31
  mug,
• 12:31
  for
• 12:31
  example,
• 12:32
  that's
• 12:32
  not
• 12:32
  necessarily
• 12:32
  easy
• 12:33
  to,
• 12:33
  to
• 12:33
  replicate
• 12:34
  with
• 12:34
  3D
• 12:34
  renders,
• 12:37
  I
• 12:38
  can
• 12:38
  invest,
• 12:38
  it
• 12:39
  seems,
• 12:39
  Siddharth,
• 12:39
  I
• 12:40
  don't
• 12:40
  know
• 12:40
  if
• 12:40
  you've
• 12:40
  noticed
• 12:40
  this,
• 12:41
  but
• 12:41
  you
• 12:41
  can
• 12:41
  invest
• 12:41
  anything
• 12:42
  from
• 12:42
  taking
• 12:42
  the
• 12:42
  picture
• 12:43
  myself
• 12:43
  on
• 12:43
  a
• 12:43
  white
• 12:44
  background
• 12:44
  smart
• 12:45
  mobile.
• 12:46
  I
• 12:46
  could
• 12:46
  get
• 12:47
  an
• 12:47
  app
• 12:47
  maybe
• 12:47
  like
• 12:48
  yours,
• 12:49
  or
• 12:50
  I
• 12:50
  can
• 12:50
  go
• 12:50
  to
• 12:50
  a,
• 12:50
  to
• 12:51
  some
• 12:51
  really
• 12:51
  high
• 12:51
  end
• 12:51
  photography
• 12:52
  studios
• 12:52
  that
• 12:52
  charge
• 12:53
  tens
• 12:53
  of
• 12:53
  thousands
• 12:53
  of
• 12:53
  dollars
• 12:54
  to
• 12:54
  do
• 12:55
  the
• 12:55
  shots
• 12:55
  with
• 12:55
  insane
• 12:56
  cameras
• 12:56
  and
• 12:57
  create
• 12:57
  insane
• 12:58
  videos
• 12:58
  and
• 12:58
  stuff.
• 13:01
  Most
• 13:01
  of
• 13:01
  us
• 13:01
  aren't
• 13:02
  there,
• 13:02
  are
• 13:02
  we,
• 13:02
  with
• 13:03
  that,
• 13:03
  with
• 13:03
  our
• 13:03
  camera
• 13:04
  budgets.
• 13:05
  But
• 13:06
  I'm
• 13:06
  intrigued.
• 13:07
  Is
• 13:07
  it,
• 13:09
  is
• 13:09
  it
• 13:09
  a
• 13:09
  case
• 13:10
  of
• 13:13
  if
• 13:13
  I've
• 13:13
  got
• 13:14
  some
• 13:14
  product,
• 13:14
  you
• 13:15
  know,
• 13:15
  I'm
• 13:15
  selling
• 13:15
  my
• 13:15
  mug?
• 13:16
  Actually
• 13:16
  it's
• 13:17
  not
• 13:17
  a
• 13:17
  bad
• 13:17
  thing
• 13:18
  to
• 13:18
  go
• 13:18
  and
• 13:18
  invest
• 13:18
  in
• 13:19
  some
• 13:19
  proper
• 13:19
  professional
• 13:20
  photography
• 13:21
  if
• 13:21
  I
• 13:21
  can
• 13:21
  afford
• 13:21
  it,
• 13:22
  rather
• 13:23
  than
• 13:23
  trying
• 13:23
  to
• 13:23
  do
• 13:23
  everything
• 13:24
  myself.
• 13:25
  Yeah,
• 13:25
  I
• 13:25
  mean
• 13:26
  it
• 13:27
  actually
• 13:27
  depends
• 13:28
  to
• 13:28
  certain
• 13:28
  extent
• 13:29
  on
• 13:29
  what
• 13:29
  you're
• 13:29
  trying
• 13:30
  to
• 13:30
  sell.
• 13:30
  I
• 13:30
  mean
• 13:30
  if
• 13:31
  you
• 13:31
  have
• 13:31
  something
• 13:31
  that
• 13:31
  is
• 13:32
  reflective
• 13:33
  like
• 13:33
  a
• 13:34
  metal
• 13:34
  piece
• 13:34
  or
• 13:34
  you're
• 13:34
  setting
• 13:35
  selling
• 13:35
  jewelry,
• 13:36
  then
• 13:37
  at
• 13:37
  the
• 13:37
  very
• 13:37
  least
• 13:38
  it
• 13:38
  makes
• 13:38
  sense
• 13:38
  to
• 13:39
  invest
• 13:39
  in
• 13:40
  a
• 13:40
  soft
• 13:40
  box,
• 13:40
  if
• 13:41
  not
• 13:41
  professional
• 13:41
  photography
• 13:42
  because
• 13:42
  you
• 13:43
  want
• 13:43
  to
• 13:43
  be
• 13:43
  able
• 13:43
  to
• 13:43
  create
• 13:43
  the
• 13:44
  environment
• 13:44
  or
• 13:45
  control
• 13:45
  the
• 13:45
  environment
• 13:46
  that
• 13:46
  you
• 13:46
  are
• 13:47
  clicking
• 13:47
  the
• 13:47
  images
• 13:48
  in.
• 13:49
  So
• 13:49
  that's
• 13:50
  important.
• 13:51
  So
• 13:51
  for
• 13:51
  those
• 13:51
  kinds
• 13:52
  of
• 13:52
  things,
• 13:52
  it's
• 13:53
  important
• 13:53
  to
• 13:53
  be
• 13:53
  able
• 13:53
  to
• 13:54
  get
• 13:54
  the
• 13:54
  setting
• 13:55
  right
• 13:55
  and
• 13:55
  have
• 13:55
  the
• 13:56
  camera
• 13:57
  settings
• 13:57
  right
• 13:57
  and
• 13:58
  the
• 13:58
  studio
• 13:58
  settings
• 13:58
  right.
• 13:59
  But
• 13:59
  for
• 14:00
  a
• 14:00
  bulk
• 14:00
  of
• 14:00
  the
• 14:00
  products,
• 14:01
  if
• 14:01
  you're
• 14:02
  selling
• 14:02
  toys,
• 14:02
  for
• 14:02
  example,
• 14:03
  I
• 14:04
  just
• 14:04
  want
• 14:05
  toys
• 14:05
  and
• 14:05
  the
• 14:06
  packaging
• 14:06
  that
• 14:06
  they
• 14:06
  come
• 14:07
  in,
• 14:07
  you
• 14:07
  can
• 14:08
  do
• 14:08
  that
• 14:08
  photography
• 14:09
  yourself.
• 14:09
  The
• 14:10
  real
• 14:10
  power
• 14:11
  of
• 14:11
  AI
• 14:13
  comes
• 14:13
  in
• 14:13
  when
• 14:14
  you
• 14:14
  want
• 14:14
  to
• 14:14
  use
• 14:14
  those
• 14:15
  product
• 14:16
  images
• 14:16
  for
• 14:17
  other
• 14:17
  types
• 14:17
  of
• 14:18
  content.
• 14:18
  So
• 14:18
  for
• 14:18
  example,
• 14:19
  if
• 14:19
  you
• 14:19
  want
• 14:19
  to
• 14:19
  do
• 14:19
  infographics
• 14:21
  out
• 14:21
  of
• 14:21
  the
• 14:21
  product
• 14:22
  images
• 14:22
  or
• 14:23
  if
• 14:23
  you
• 14:23
  want
• 14:23
  to
• 14:23
  do
• 14:24
  an
• 14:24
  A
• 14:24
  plus
• 14:25
  listing
• 14:25
  out
• 14:25
  of
• 14:26
  the
• 14:26
  same
• 14:26
  product
• 14:26
  images
• 14:27
  that
• 14:27
  you
• 14:27
  clicked,
• 14:28
  that's
• 14:28
  where
• 14:28
  the
• 14:28
  real
• 14:29
  power
• 14:29
  of
• 14:29
  AI
• 14:30
  comes
• 14:30
  in.
• 14:30
  It
• 14:31
  really
• 14:31
  gives
• 14:31
  you
• 14:31
  that
• 14:32
  much
• 14:32
  more
• 14:32
  adaptability
• 14:33
  as
• 14:33
  to
• 14:33
  what
• 14:34
  you
• 14:34
  want
• 14:34
  to
• 14:34
  do,
• 14:35
  be
• 14:35
  able
• 14:35
  to
• 14:35
  do
• 14:36
  with
• 14:36
  that
• 14:36
  image.
• 14:37
  So
• 14:37
  you,
• 14:38
  I
• 14:38
  mean
• 14:38
  you
• 14:38
  start
• 14:38
  off
• 14:39
  with
• 14:39
  good
• 14:40
  images
• 14:40
  of
• 14:41
  your
• 14:41
  products.
• 14:41
  Like
• 14:41
  you
• 14:41
  say
• 14:42
  you
• 14:42
  can
• 14:42
  feed
• 14:42
  those
• 14:42
  into
• 14:43
  AI,
• 14:43
  which
• 14:43
  gives
• 14:43
  you
• 14:44
  these,
• 14:44
  these
• 14:44
  sort
• 14:44
  of
• 14:44
  alternate
• 14:45
  images.
• 14:47
  So
• 14:47
  if
• 14:47
  we're,
• 14:48
  and
• 14:48
  I'm
• 14:48
  intrigued
• 14:48
  by
• 14:49
  this
• 14:49
  conversation,
• 14:50
  Siddharth,
• 14:50
  because
• 14:52
  I've
• 14:52
  had
• 14:52
  lots
• 14:53
  of
• 14:53
  conversations
• 14:53
  about
• 14:54
  email,
• 14:54
  about
• 14:55
  conversion
• 14:55
  rates
• 14:55
  and
• 14:56
  about
• 14:56
  all
• 14:56
  those
• 14:56
  kind
• 14:56
  of
• 14:57
  things.
• 14:57
  I've
• 14:57
  had
• 14:58
  very
• 14:58
  few
• 14:58
  conversations
• 14:59
  about
• 14:59
  the
• 14:59
  images
• 14:59
  that
• 14:59
  we
• 15:00
  use
• 15:00
  on
• 15:00
  our
• 15:00
  websites
• 15:02
  and
• 15:02
  I've
• 15:02
  noticed
• 15:03
  any.
• 15:03
  Right.
• 15:03
  Because
• 15:03
  it's,
• 15:04
  it's
• 15:04
  probably
• 15:05
  the
• 15:05
  one
• 15:05
  factor
• 15:05
  that
• 15:05
  really
• 15:06
  drives
• 15:06
  your
• 15:06
  conversion
• 15:07
  on,
• 15:07
  I've
• 15:07
  both
• 15:07
  discovered
• 15:08
  and
• 15:09
  conversion
• 15:09
  on
• 15:10
  the
• 15:10
  site.
• 15:11
  Yeah,
• 15:11
  more
• 15:11
  than
• 15:12
  most
• 15:12
  things
• 15:12
  actually.
• 15:13
  And
• 15:13
  it's
• 15:14
  because
• 15:14
  we're,
• 15:15
  we're
• 15:15
  still
• 15:15
  all
• 15:16
  quite
• 15:16
  visual,
• 15:16
  aren't
• 15:17
  we?
• 15:17
  And
• 15:17
  like
• 15:17
  you
• 15:17
  say,
• 15:17
  it's,
• 15:19
  you
• 15:19
  know,
• 15:20
  I
• 15:20
  don't
• 15:20
  know
• 15:20
  if
• 15:20
  you
• 15:20
  Ever
• 15:20
  saw
• 15:21
  the
• 15:21
  movie
• 15:21
  Falling
• 15:22
  down
• 15:22
  with
• 15:22
  Michael
• 15:23
  Douglas?
• 15:23
  That
• 15:23
  came
• 15:23
  out
• 15:24
  years
• 15:24
  ago.
• 15:24
  You
• 15:24
  know,
• 15:24
  he,
• 15:25
  he
• 15:25
  totally
• 15:26
  loses
• 15:26
  the
• 15:26
  plot
• 15:26
  when
• 15:27
  he
• 15:27
  walks
• 15:27
  into
• 15:27
  a
• 15:28
  burger
• 15:28
  restaurant
• 15:29
  and
• 15:29
  the
• 15:29
  burger
• 15:29
  that
• 15:29
  they
• 15:30
  give
• 15:30
  him
• 15:30
  looks
• 15:30
  nothing
• 15:31
  like
• 15:32
  the
• 15:32
  photo
• 15:32
  you
• 15:33
  on,
• 15:33
  on
• 15:33
  the,
• 15:34
  on
• 15:34
  the
• 15:34
  poster.
• 15:35
  And
• 15:35
  of
• 15:35
  course
• 15:35
  it
• 15:36
  doesn't,
• 15:36
  you
• 15:36
  know,
• 15:36
  and,
• 15:38
  and
• 15:38
  we,
• 15:39
  we
• 15:39
  can
• 15:39
  go
• 15:39
  to
• 15:40
  these
• 15:40
  incredible
• 15:41
  extent
• 15:42
  of
• 15:42
  taking
• 15:42
  these,
• 15:43
  these
• 15:43
  amazing
• 15:43
  photos
• 15:44
  and
• 15:44
  like
• 15:44
  you
• 15:44
  say,
• 15:44
  if
• 15:44
  it
• 15:44
  doesn't
• 15:44
  match
• 15:45
  what
• 15:45
  is
• 15:45
  delivered,
• 15:45
  there's,
• 15:46
  there's
• 15:46
  a
• 15:46
  problem.
• 15:46
  But
• 15:46
  I
• 15:47
  think
• 15:47
  we
• 15:47
  do
• 15:47
  that
• 15:47
  because
• 15:48
  actually
• 15:48
  the
• 15:48
  photography
• 15:49
  matters.
• 15:49
  The
• 15:49
  reason
• 15:50
  McDonald's
• 15:50
  hamburgers
• 15:51
  look
• 15:51
  so
• 15:52
  good
• 15:52
  on
• 15:52
  the
• 15:52
  pictures
• 15:52
  is
• 15:52
  because
• 15:53
  the
• 15:53
  photography
• 15:54
  really,
• 15:55
  really
• 15:55
  matters
• 15:55
  and
• 15:55
  the
• 15:56
  image
• 15:56
  sells
• 15:56
  the
• 15:56
  product
• 15:57
  on
• 15:58
  a
• 15:58
  quite
• 15:58
  a
• 15:58
  subconscious
• 15:59
  level,
• 15:59
  I
• 15:59
  would
• 15:59
  have
• 15:59
  thought.
• 16:01
  So
• 16:01
  it's
• 16:01
  interesting
• 16:02
  and
• 16:02
  it's
• 16:03
  becoming
• 16:03
  even
• 16:03
  more
• 16:04
  so
• 16:04
  because
• 16:04
  if
• 16:04
  you
• 16:04
  look
• 16:04
  at
• 16:05
  how
• 16:06
  content
• 16:06
  is
• 16:06
  getting
• 16:06
  consumed
• 16:07
  on
• 16:07
  mobile,
• 16:09
  it's
• 16:09
  very
• 16:10
  rare.
• 16:10
  For
• 16:10
  example,
• 16:10
  if
• 16:10
  you
• 16:11
  go
• 16:11
  on
• 16:11
  for
• 16:12
  the
• 16:12
  Amazon
• 16:13
  listing,
• 16:13
  you
• 16:14
  see
• 16:14
  the
• 16:14
  main
• 16:14
  product
• 16:14
  image,
• 16:15
  maybe
• 16:15
  you
• 16:16
  flip
• 16:16
  through
• 16:16
  a
• 16:16
  couple
• 16:16
  of
• 16:16
  the
• 16:17
  infographics
• 16:17
  of
• 16:17
  the
• 16:18
  lifestyle
• 16:18
  images,
• 16:18
  just
• 16:19
  tell
• 16:19
  you
• 16:19
  a
• 16:19
  little
• 16:19
  bit
• 16:19
  more
• 16:19
  about
• 16:20
  the
• 16:20
  product.
• 16:20
  It's
• 16:21
  very
• 16:21
  rare
• 16:21
  that
• 16:22
  people
• 16:22
  scroll
• 16:22
  down
• 16:23
  and
• 16:23
  actually
• 16:23
  read
• 16:23
  through
• 16:24
  the
• 16:24
  product
• 16:24
  descriptions
• 16:25
  and
• 16:25
  the
• 16:25
  metadata
• 16:26
  and
• 16:26
  all
• 16:26
  of
• 16:26
  that
• 16:26
  that
• 16:27
  comes
• 16:27
  in.
• 16:27
  So
• 16:28
  their
• 16:28
  decision
• 16:29
  to
• 16:29
  buy
• 16:30
  is
• 16:30
  really
• 16:30
  on
• 16:31
  the
• 16:32
  carousel
• 16:32
  that's
• 16:33
  right
• 16:33
  at
• 16:33
  the
• 16:33
  top.
• 16:34
  It's
• 16:35
  only
• 16:35
  reinforcement
• 16:36
  information
• 16:36
  that's
• 16:37
  coming
• 16:37
  from
• 16:38
  the
• 16:38
  metadata
• 16:38
  and
• 16:39
  the
• 16:39
  descriptions.
• 16:39
  So
• 16:40
  if
• 16:40
  they
• 16:40
  like
• 16:40
  the
• 16:40
  product,
• 16:41
  then
• 16:41
  they're
• 16:41
  scrolling
• 16:41
  down
• 16:42
  and
• 16:42
  seeing,
• 16:42
  okay,
• 16:42
  does
• 16:42
  this
• 16:43
  happen?
• 16:44
  Specifications
• 16:45
  that
• 16:46
  they
• 16:46
  want.
• 16:47
  So
• 16:47
  both
• 16:47
  from,
• 16:48
  you
• 16:48
  know,
• 16:48
  and
• 16:49
  if
• 16:49
  you
• 16:49
  go
• 16:49
  one
• 16:49
  step
• 16:50
  before,
• 16:50
  when
• 16:50
  Amazon
• 16:51
  is
• 16:51
  showing
• 16:51
  you
• 16:51
  the
• 16:52
  listings
• 16:52
  or
• 16:52
  these
• 16:53
  search
• 16:53
  matches,
• 16:54
  you're
• 16:55
  only
• 16:55
  seeing
• 16:55
  the
• 16:55
  hero
• 16:56
  images
• 16:56
  and
• 16:57
  deciding
• 16:57
  which
• 16:58
  one
• 16:58
  you
• 16:58
  want
• 16:58
  to
• 16:58
  delve
• 16:58
  into
• 16:59
  based
• 16:59
  on
• 16:59
  that
• 17:00
  one
• 17:00
  single
• 17:00
  image.
• 17:01
  So
• 17:01
  the
• 17:01
  entire
• 17:01
  customer
• 17:02
  journey
• 17:03
  is
• 17:03
  gated
• 17:03
  by
• 17:03
  the
• 17:04
  images
• 17:04
  that
• 17:04
  they
• 17:04
  see.
• 17:05
  Yeah,
• 17:06
  yeah.
• 17:07
  And
• 17:07
  it's
• 17:07
  such
• 17:08
  an
• 17:08
  important
• 17:08
  point,
• 17:08
  and
• 17:09
  I'm
• 17:09
  really
• 17:09
  glad,
• 17:09
  actually,
• 17:10
  we're
• 17:10
  talking
• 17:10
  about
• 17:10
  this
• 17:11
  because
• 17:11
  the
• 17:12
  amount
• 17:12
  of
• 17:12
  websites
• 17:13
  I
• 17:13
  go
• 17:13
  on,
• 17:15
  the
• 17:15
  images
• 17:16
  just
• 17:16
  aren't
• 17:16
  great.
• 17:18
  And
• 17:18
  you
• 17:18
  kind
• 17:18
  of
• 17:19
  think,
• 17:20
  I
• 17:21
  can
• 17:21
  see
• 17:21
  you've
• 17:21
  spent
• 17:21
  tens
• 17:22
  of
• 17:22
  thousands
• 17:22
  of
• 17:22
  pounds
• 17:23
  on
• 17:23
  the,
• 17:23
  on
• 17:23
  the
• 17:23
  website,
• 17:24
  but
• 17:25
  very
• 17:25
  little
• 17:25
  on
• 17:25
  the,
• 17:25
  on
• 17:25
  the
• 17:26
  photography.
• 17:26
  And
• 17:27
  the
• 17:27
  balance
• 17:27
  is
• 17:27
  all
• 17:28
  wrong.
• 17:28
  It's
• 17:28
  all
• 17:28
  skewed
• 17:29
  somehow.
• 17:30
  I
• 17:30
  mean,
• 17:30
  I've
• 17:30
  just,
• 17:30
  I
• 17:31
  mentioned
• 17:31
  to
• 17:31
  you
• 17:31
  earlier,
• 17:31
  I
• 17:32
  just
• 17:32
  finished
• 17:32
  a
• 17:32
  recording
• 17:34
  with
• 17:35
  Gareth
• 17:36
  Everard
• 17:36
  from
• 17:36
  Rockwell
• 17:37
  Razors.
• 17:37
  So
• 17:38
  I
• 17:38
  don't
• 17:38
  know
• 17:38
  when
• 17:38
  this
• 17:39
  episode
• 17:39
  comes
• 17:39
  out
• 17:39
  in
• 17:39
  relation
• 17:40
  to
• 17:40
  Gareth,
• 17:40
  but
• 17:41
  we
• 17:41
  recorded
• 17:41
  this
• 17:41
  like
• 17:42
  an
• 17:42
  hour
• 17:42
  after
• 17:42
  I
• 17:42
  finished
• 17:42
  talking
• 17:43
  to
• 17:43
  Gareth,
• 17:43
  and
• 17:43
  it
• 17:44
  was
• 17:44
  a
• 17:44
  great
• 17:44
  conversation,
• 17:45
  really
• 17:46
  great
• 17:46
  website,
• 17:47
  love
• 17:47
  his
• 17:48
  products.
• 17:49
  But
• 17:49
  I
• 17:49
  can
• 17:49
  tell
• 17:50
  you
• 17:50
  now,
• 17:50
  all
• 17:50
  I'm
• 17:51
  Saying
• 17:51
  that
• 17:51
  on
• 17:51
  the
• 17:51
  basis
• 17:52
  of
• 17:52
  the
• 17:52
  fact
• 17:52
  that
• 17:52
  I
• 17:53
  have
• 17:53
  looked
• 17:53
  his
• 17:53
  website,
• 17:54
  got
• 17:55
  an
• 17:55
  instant
• 17:55
  impression
• 17:55
  from
• 17:56
  his
• 17:56
  website
• 17:56
  and
• 17:57
  looked
• 17:57
  at
• 17:57
  the
• 17:58
  photography
• 17:59
  that
• 18:00
  he
• 18:00
  has
• 18:00
  used
• 18:00
  to
• 18:01
  show
• 18:01
  me
• 18:02
  his
• 18:02
  razor,
• 18:03
  right.
• 18:04
  And
• 18:04
  it's
• 18:04
  done
• 18:04
  so
• 18:05
  well.
• 18:05
  You
• 18:05
  kind
• 18:05
  of
• 18:05
  go,
• 18:06
  I
• 18:06
  really
• 18:06
  like,
• 18:07
  I
• 18:07
  mean,
• 18:07
  it's
• 18:07
  a
• 18:07
  beautiful
• 18:07
  product
• 18:08
  and
• 18:08
  I
• 18:08
  think
• 18:08
  it's
• 18:08
  a
• 18:08
  beautiful
• 18:09
  product
• 18:09
  because
• 18:10
  of
• 18:10
  his
• 18:10
  photography.
• 18:11
  I've
• 18:12
  not
• 18:12
  read
• 18:12
  any
• 18:12
  of
• 18:12
  the
• 18:12
  descriptions.
• 18:14
  I
• 18:14
  really,
• 18:14
  I
• 18:15
  know
• 18:15
  which
• 18:15
  one
• 18:15
  I'm
• 18:15
  gonna
• 18:15
  buy,
• 18:16
  right.
• 18:16
  But
• 18:17
  I've
• 18:17
  made
• 18:17
  all
• 18:18
  of
• 18:18
  that
• 18:18
  decision
• 18:18
  based
• 18:19
  on
• 18:19
  the
• 18:20
  photograph
• 18:21
  and
• 18:21
  the
• 18:21
  number
• 18:21
  of
• 18:21
  ratings
• 18:22
  next
• 18:22
  to
• 18:22
  it.
• 18:22
  The
• 18:22
  two
• 18:23
  things
• 18:23
  that
• 18:23
  I've
• 18:23
  looked
• 18:23
  at
• 18:23
  which
• 18:24
  I,
• 18:24
  I
• 18:24
  was
• 18:24
  sort
• 18:25
  of
• 18:25
  sitting
• 18:25
  here
• 18:25
  thinking
• 18:25
  about
• 18:26
  that
• 18:26
  before
• 18:26
  we
• 18:26
  got
• 18:26
  on
• 18:26
  the
• 18:26
  call
• 18:26
  and
• 18:27
  thought,
• 18:27
  well,
• 18:27
  isn't
• 18:27
  that
• 18:27
  interesting
• 18:28
  how
• 18:28
  my
• 18:28
  brain
• 18:28
  has
• 18:29
  worked
• 18:32
  sort
• 18:32
  of
• 18:32
  over.
• 18:33
  It's
• 18:33
  interesting
• 18:34
  what's,
• 18:34
  what's
• 18:34
  happening.
• 18:35
  And
• 18:35
  you're
• 18:36
  talking
• 18:36
  about,
• 18:37
  you
• 18:37
  know,
• 18:38
  at
• 18:38
  least
• 18:38
  you're,
• 18:39
  you
• 18:39
  know,
• 18:40
  as
• 18:40
  a,
• 18:40
  as
• 18:40
  a
• 18:41
  buying
• 18:41
  decision,
• 18:41
  you
• 18:42
  are
• 18:42
  a
• 18:42
  person
• 18:42
  looking
• 18:43
  at
• 18:43
  this
• 18:43
  image.
• 18:44
  But
• 18:44
  what's
• 18:44
  happening
• 18:45
  now
• 18:45
  is,
• 18:45
  you
• 18:45
  know,
• 18:46
  people
• 18:46
  are
• 18:48
  shopping
• 18:48
  much
• 18:49
  more
• 18:49
  by
• 18:50
  use
• 18:50
  rather
• 18:51
  than
• 18:51
  by
• 18:51
  product.
• 18:52
  So
• 18:52
  it's
• 18:53
  much
• 18:53
  more
• 18:53
  likely
• 18:53
  today
• 18:54
  for
• 18:54
  somebody
• 18:54
  to
• 18:54
  search
• 18:55
  for
• 18:55
  a
• 18:55
  summer
• 18:56
  dress
• 18:57
  rather
• 18:57
  than,
• 18:57
  you
• 18:58
  know,
• 18:58
  a
• 18:58
  sleeveless
• 18:59
  white
• 19:00
  type
• 19:00
  of
• 19:01
  dress.
• 19:01
  So
• 19:02
  it's
• 19:02
  much
• 19:02
  more
• 19:02
  usage
• 19:03
  driven
• 19:03
  rather
• 19:04
  than
• 19:04
  product
• 19:04
  descriptions.
• 19:06
  So
• 19:06
  it
• 19:06
  really
• 19:06
  matters.
• 19:08
  I
• 19:08
  mean,
• 19:08
  all
• 19:08
  the
• 19:08
  searches
• 19:09
  now
• 19:09
  are
• 19:09
  multimodal
• 19:10
  so
• 19:11
  they
• 19:11
  can
• 19:11
  actually
• 19:11
  see
• 19:12
  images
• 19:12
  in
• 19:12
  some
• 19:13
  sense.
• 19:13
  So
• 19:14
  you
• 19:14
  better
• 19:14
  have
• 19:15
  a,
• 19:15
  you
• 19:16
  know,
• 19:17
  dress
• 19:18
  being
• 19:18
  worn
• 19:18
  to
• 19:19
  a
• 19:19
  summer
• 19:19
  party
• 19:20
  if
• 19:20
  that
• 19:21
  is
• 19:21
  the
• 19:21
  search
• 19:21
  that
• 19:22
  is
• 19:22
  happening
• 19:22
  on
• 19:23
  Marketplace.
• 19:23
  Wow.
• 19:24
  Yeah.
• 19:25
  So
• 19:25
  it's
• 19:25
  a
• 19:25
  really
• 19:26
  interesting
• 19:26
  point.
• 19:27
  And
• 19:27
  you
• 19:27
  know,
• 19:28
  if
• 19:28
  you
• 19:28
  were
• 19:28
  going
• 19:28
  to
• 19:29
  do
• 19:29
  this
• 19:29
  through
• 19:29
  traditional
• 19:30
  photography,
• 19:30
  imagine
• 19:31
  how
• 19:31
  you
• 19:31
  would
• 19:31
  do
• 19:31
  this.
• 19:31
  You
• 19:32
  know,
• 19:32
  three
• 19:32
  weeks
• 19:33
  into
• 19:33
  the
• 19:33
  season
• 19:34
  you
• 19:34
  realize
• 19:34
  that
• 19:35
  your
• 19:35
  dresses
• 19:35
  are
• 19:35
  being
• 19:36
  searched
• 19:36
  by
• 19:36
  summer
• 19:37
  party.
• 19:37
  How
• 19:37
  are
• 19:37
  you
• 19:38
  going
• 19:38
  to
• 19:38
  get
• 19:38
  that
• 19:38
  image?
• 19:39
  I
• 19:39
  mean,
• 19:40
  the
• 19:40
  only
• 19:40
  way
• 19:40
  you
• 19:40
  can
• 19:40
  get
• 19:41
  that
• 19:41
  image
• 19:41
  today
• 19:41
  is
• 19:41
  you
• 19:42
  use
• 19:42
  AI
• 19:42
  to
• 19:43
  create
• 19:43
  that
• 19:44
  image.
• 19:44
  Otherwise
• 19:44
  you
• 19:44
  have
• 19:45
  product
• 19:45
  coming
• 19:46
  out
• 19:46
  of
• 19:46
  your
• 19:46
  warehouse,
• 19:46
  going
• 19:47
  to
• 19:47
  a
• 19:47
  studio,
• 19:47
  getting
• 19:48
  shot,
• 19:48
  getting
• 19:49
  worked
• 19:49
  on
• 19:49
  and
• 19:50
  then
• 19:50
  coming
• 19:50
  back
• 19:51
  onto
• 19:51
  your
• 19:51
  listing,
• 19:51
  which
• 19:52
  is
• 19:52
  a
• 19:52
  six,
• 19:53
  eight
• 19:53
  week
• 19:53
  affair,
• 19:54
  maybe
• 19:54
  more
• 19:54
  and
• 19:55
  thousands
• 19:55
  of
• 19:55
  dollars.
• 19:56
  So
• 19:56
  it's
• 19:57
  such
• 19:57
  a
• 19:57
  valid
• 19:57
  point.
• 19:58
  Interesting.
• 20:01
  It's
• 20:02
  really
• 20:02
  interesting.
• 20:02
  You
• 20:02
  talk
• 20:03
  about
• 20:05
  context
• 20:05
  aware
• 20:06
  search,
• 20:06
  so
• 20:07
  you're
• 20:07
  right,
• 20:07
  the
• 20:08
  search
• 20:08
  engines
• 20:08
  are
• 20:08
  getting
• 20:09
  smarter.
• 20:09
  They
• 20:09
  can
• 20:09
  actually
• 20:10
  start
• 20:10
  to
• 20:10
  see
• 20:10
  images.
• 20:11
  Whereas
• 20:11
  before
• 20:11
  we
• 20:11
  always
• 20:12
  used
• 20:12
  to
• 20:12
  have
• 20:12
  to
• 20:12
  write
• 20:12
  alt
• 20:13
  tags,
• 20:13
  this
• 20:13
  is
• 20:13
  an
• 20:13
  image
• 20:14
  about.
• 20:15
  Now
• 20:15
  they
• 20:15
  can
• 20:15
  actually
• 20:16
  see
• 20:16
  the
• 20:16
  image
• 20:16
  itself
• 20:17
  and
• 20:18
  understand
• 20:18
  it.
• 20:20
  And
• 20:20
  so,
• 20:21
  yeah,
• 20:22
  I've
• 20:22
  not
• 20:22
  thought
• 20:23
  of
• 20:23
  that
• 20:23
  actually.
• 20:23
  That's
• 20:23
  such
• 20:23
  a
• 20:24
  clever
• 20:24
  point
• 20:24
  that
• 20:25
  you
• 20:25
  now
• 20:25
  have
• 20:25
  this
• 20:26
  context
• 20:26
  aware
• 20:27
  search.
• 20:28
  The
• 20:28
  other
• 20:28
  thing
• 20:29
  that
• 20:29
  I've
• 20:29
  noticed
• 20:32
  is
• 20:33
  you
• 20:34
  take
• 20:34
  something
• 20:34
  like
• 20:34
  Amazon,
• 20:35
  right?
• 20:36
  And
• 20:36
  I,
• 20:36
  I'm
• 20:36
  always,
• 20:37
  I'm
• 20:37
  always
• 20:37
  aware
• 20:37
  of
• 20:37
  trends
• 20:38
  on
• 20:38
  Amazon
• 20:39
  and
• 20:39
  they,
• 20:40
  they
• 20:40
  always
• 20:40
  happen
• 20:40
  for
• 20:41
  a
• 20:41
  good
• 20:41
  reason.
• 20:41
  Right.
• 20:42
  It's,
• 20:42
  it's
• 20:42
  not
• 20:42
  like,
• 20:43
  it's
• 20:43
  not
• 20:43
  like
• 20:43
  accident,
• 20:44
  you
• 20:44
  know,
• 20:44
  they,
• 20:45
  there's
• 20:45
  a
• 20:45
  lot
• 20:45
  of
• 20:45
  thought
• 20:45
  gone
• 20:46
  behind
• 20:46
  it
• 20:47
  and
• 20:48
  I
• 20:48
  suppose
• 20:48
  a
• 20:48
  few
• 20:48
  years
• 20:48
  ago
• 20:49
  I
• 20:49
  noticed
• 20:49
  it
• 20:50
  that
• 20:50
  they
• 20:51
  moved
• 20:51
  away
• 20:51
  from
• 20:53
  just
• 20:53
  the
• 20:53
  photo
• 20:54
  with
• 20:54
  the
• 20:54
  white
• 20:54
  background.
• 20:55
  So
• 20:55
  that's
• 20:55
  the
• 20:55
  first
• 20:56
  photo,
• 20:56
  isn't
• 20:56
  it?
• 20:56
  It's
• 20:56
  always
• 20:57
  in
• 20:57
  the
• 20:57
  product
• 20:57
  listing,
• 20:58
  but
• 20:59
  it's
• 20:59
  changing
• 20:59
  more
• 20:59
  and
• 21:00
  more.
• 21:00
  So
• 21:00
  you
• 21:00
  take,
• 21:01
  yeah,
• 21:03
  you
• 21:03
  take
• 21:03
  something
• 21:04
  like
• 21:05
  supplements,
• 21:06
  which
• 21:06
  I
• 21:06
  know
• 21:06
  the
• 21:06
  field
• 21:06
  very
• 21:07
  well.
• 21:08
  You've
• 21:08
  got
• 21:08
  the
• 21:09
  front
• 21:09
  of
• 21:09
  the
• 21:09
  bottle,
• 21:09
  the
• 21:09
  back
• 21:10
  of
• 21:10
  the
• 21:10
  bottle,
• 21:10
  you've
• 21:10
  got
• 21:11
  the
• 21:11
  products,
• 21:12
  the
• 21:12
  supplements,
• 21:13
  outside
• 21:14
  of
• 21:14
  it,
• 21:14
  you've
• 21:14
  got
• 21:15
  the
• 21:16
  box,
• 21:16
  the
• 21:16
  inside
• 21:17
  of
• 21:17
  the
• 21:17
  box,
• 21:17
  the
• 21:17
  outside
• 21:18
  of
• 21:18
  the
• 21:18
  box,
• 21:18
  product
• 21:18
  with
• 21:18
  the
• 21:18
  box.
• 21:19
  I
• 21:19
  mean,
• 21:19
  you've
• 21:19
  got
• 21:19
  all
• 21:19
  these
• 21:20
  different
• 21:20
  shots
• 21:21
  so
• 21:22
  people
• 21:22
  can
• 21:22
  actually
• 21:22
  read
• 21:22
  the
• 21:23
  box
• 21:23
  before
• 21:23
  they
• 21:23
  buy
• 21:23
  it,
• 21:24
  which
• 21:24
  was
• 21:24
  always,
• 21:25
  always
• 21:25
  sort
• 21:25
  of
• 21:25
  blew
• 21:26
  my
• 21:26
  mind.
• 21:27
  But
• 21:27
  now
• 21:28
  we're
• 21:28
  starting
• 21:28
  to
• 21:28
  get
• 21:30
  pictures
• 21:31
  of
• 21:31
  the.
• 21:31
  So
• 21:32
  you've
• 21:32
  got
• 21:32
  the
• 21:32
  product,
• 21:32
  but
• 21:32
  you've
• 21:33
  got
• 21:33
  infographics,
• 21:34
  you've
• 21:34
  got
• 21:34
  text,
• 21:35
  you've
• 21:35
  got
• 21:37
  stuff
• 21:38
  that
• 21:38
  we
• 21:38
  were
• 21:38
  always
• 21:38
  told
• 21:39
  never
• 21:39
  to
• 21:39
  put
• 21:39
  in
• 21:39
  images.
• 21:40
  You've
• 21:40
  now
• 21:40
  got
• 21:40
  in
• 21:40
  images.
• 21:41
  Right.
• 21:41
  And
• 21:42
  so
• 21:42
  it's
• 21:42
  almost,
• 21:43
  we've
• 21:43
  almost
• 21:43
  acknowledged
• 21:44
  that
• 21:44
  people
• 21:44
  aren't
• 21:44
  going
• 21:44
  to
• 21:45
  read
• 21:45
  the
• 21:45
  product
• 21:45
  description,
• 21:46
  they're
• 21:46
  going
• 21:46
  to
• 21:46
  scroll
• 21:46
  through
• 21:47
  the
• 21:47
  images.
• 21:47
  So
• 21:47
  we
• 21:47
  best
• 21:48
  put
• 21:48
  the
• 21:48
  key
• 21:48
  benefits
• 21:49
  on
• 21:49
  the
• 21:49
  image
• 21:49
  as
• 21:49
  well
• 21:50
  now.
• 21:50
  Yeah,
• 21:50
  and
• 21:51
  not
• 21:52
  just
• 21:52
  any
• 21:52
  image
• 21:53
  on
• 21:53
  your
• 21:53
  HERO
• 21:53
  image,
• 21:54
  because
• 21:55
  if
• 21:55
  you
• 21:55
  look
• 21:55
  at
• 21:56
  how
• 21:56
  search
• 21:56
  works
• 21:57
  on
• 21:57
  any
• 21:57
  of
• 21:57
  these
• 21:58
  platforms,
• 21:59
  you
• 21:59
  are
• 21:59
  going
• 21:59
  to
• 21:59
  see
• 21:59
  a
• 22:00
  bunch
• 22:00
  of
• 22:00
  HERO
• 22:00
  images
• 22:01
  show
• 22:01
  up
• 22:01
  in
• 22:01
  front
• 22:01
  of
• 22:01
  you
• 22:02
  and
• 22:03
  if
• 22:03
  you
• 22:03
  can
• 22:04
  stand
• 22:05
  out
• 22:05
  there
• 22:06
  by
• 22:07
  use
• 22:07
  by
• 22:07
  benefit,
• 22:09
  that's
• 22:09
  the
• 22:09
  image
• 22:09
  that
• 22:10
  you're
• 22:10
  going
• 22:10
  to
• 22:10
  click.
• 22:10
  So,
• 22:10
  for
• 22:11
  example,
• 22:12
  if
• 22:12
  you
• 22:12
  were
• 22:12
  selling,
• 22:12
  for
• 22:13
  example,
• 22:13
  a
• 22:13
  desk
• 22:13
  organizer,
• 22:15
  if
• 22:15
  you
• 22:15
  could
• 22:16
  show
• 22:16
  that
• 22:16
  desk
• 22:16
  organizer
• 22:18
  in
• 22:18
  a
• 22:18
  desk,
• 22:19
  that
• 22:20
  tells
• 22:20
  you
• 22:20
  what
• 22:21
  size
• 22:21
  it
• 22:21
  is,
• 22:22
  whether
• 22:22
  it's
• 22:22
  going
• 22:22
  to
• 22:22
  fit
• 22:22
  you
• 22:23
  on
• 22:23
  your
• 22:23
  desk,
• 22:24
  that
• 22:24
  is
• 22:24
  much
• 22:24
  more
• 22:24
  likely
• 22:25
  to
• 22:25
  be
• 22:25
  clicked
• 22:25
  rather
• 22:26
  than
• 22:26
  just
• 22:27
  a
• 22:27
  desk
• 22:27
  organizer
• 22:28
  on
• 22:28
  a
• 22:28
  white
• 22:28
  background,
• 22:29
  because
• 22:29
  there.
• 22:29
  I
• 22:29
  can't
• 22:29
  tell
• 22:30
  scale.
• 22:30
  There
• 22:30
  is
• 22:31
  an
• 22:31
  uncertainty
• 22:31
  about
• 22:32
  that
• 22:32
  product.
• 22:33
  The
• 22:33
  one
• 22:34
  within
• 22:34
  context
• 22:35
  has
• 22:35
  that
• 22:35
  much
• 22:35
  more
• 22:36
  certainty
• 22:36
  that
• 22:36
  I
• 22:36
  can
• 22:37
  go
• 22:37
  through
• 22:37
  and
• 22:38
  find
• 22:38
  something
• 22:38
  that
• 22:38
  I
• 22:39
  can
• 22:39
  use.
• 22:42
  Another
• 22:42
  valid
• 22:42
  point,
• 22:43
  because
• 22:43
  going
• 22:44
  back
• 22:44
  to
• 22:44
  the
• 22:44
  supplement
• 22:44
  site,
• 22:45
  we
• 22:45
  found
• 22:46
  that
• 22:46
  when
• 22:46
  we
• 22:46
  start
• 22:46
  to
• 22:47
  add
• 22:47
  images
• 22:48
  of
• 22:49
  the
• 22:49
  supplement
• 22:49
  in
• 22:50
  somebody's
• 22:50
  hand,
• 22:50
  conversion
• 22:51
  rate
• 22:51
  went
• 22:51
  up
• 22:51
  because
• 22:52
  they
• 22:52
  understood
• 22:52
  how
• 22:52
  big
• 22:52
  it
• 22:52
  was.
• 22:53
  Yeah,
• 22:54
  exactly.
• 22:54
  It
• 22:54
  gave
• 22:54
  it
• 22:55
  context.
• 22:55
  Whereas
• 22:55
  if
• 22:55
  you
• 22:56
  just
• 22:56
  put
• 22:56
  the
• 22:56
  supplement
• 22:56
  with
• 22:57
  a
• 22:57
  note
• 22:57
  saying
• 22:57
  this
• 22:57
  is
• 22:58
  5
• 22:58
  millimeters
• 22:58
  long,
• 22:59
  people.
• 22:59
  It's
• 23:00
  not
• 23:00
  contextual
• 23:01
  enough
• 23:02
  sizes.
• 23:03
  I
• 23:03
  mean,
• 23:04
  people
• 23:05
  are
• 23:06
  challenged
• 23:07
  when
• 23:07
  it
• 23:07
  comes
• 23:07
  to
• 23:08
  converting
• 23:09
  numbers
• 23:09
  and
• 23:10
  units
• 23:10
  into
• 23:10
  actual
• 23:11
  physical
• 23:11
  dimensions.
• 23:12
  Yeah,
• 23:13
  no,
• 23:13
  totally.
• 23:14
  And
• 23:14
  so
• 23:15
  we
• 23:15
  saw
• 23:16
  these
• 23:16
  context
• 23:17
  photos.
• 23:18
  So
• 23:18
  this
• 23:18
  is
• 23:18
  where
• 23:19
  I
• 23:19
  think
• 23:19
  AI
• 23:20
  is
• 23:20
  actually
• 23:20
  becoming
• 23:20
  quite
• 23:21
  interesting,
• 23:21
  isn't
• 23:21
  it?
• 23:21
  It's
• 23:22
  creating
• 23:22
  these
• 23:22
  sort
• 23:22
  of
• 23:23
  playgrounds
• 23:23
  where
• 23:24
  you
• 23:24
  can,
• 23:25
  I
• 23:25
  can
• 23:25
  invest
• 23:26
  in
• 23:26
  getting
• 23:26
  a
• 23:26
  good
• 23:26
  original
• 23:27
  image
• 23:27
  with
• 23:27
  the
• 23:28
  white
• 23:28
  background,
• 23:29
  you
• 23:29
  know,
• 23:30
  all
• 23:30
  cut
• 23:30
  out,
• 23:31
  nice
• 23:31
  png,
• 23:32
  high
• 23:32
  resolution.
• 23:33
  Because
• 23:33
  cameras
• 23:33
  these
• 23:34
  days,
• 23:34
  I
• 23:34
  mean,
• 23:34
  it's
• 23:34
  just
• 23:35
  insane
• 23:35
  how
• 23:35
  high
• 23:36
  the
• 23:36
  resolution
• 23:36
  is.
• 23:38
  So
• 23:38
  I
• 23:39
  can
• 23:39
  get
• 23:39
  those
• 23:39
  shots
• 23:40
  done,
• 23:40
  invest
• 23:40
  in
• 23:40
  that.
• 23:41
  But
• 23:42
  beyond
• 23:42
  that,
• 23:43
  actually
• 23:44
  I
• 23:44
  can
• 23:44
  start
• 23:44
  to
• 23:45
  use
• 23:45
  AI
• 23:45
  in
• 23:46
  quite
• 23:46
  creative
• 23:46
  ways
• 23:47
  now,
• 23:48
  so
• 23:48
  I
• 23:48
  don't
• 23:48
  have
• 23:48
  to
• 23:48
  invest
• 23:49
  in
• 23:49
  these
• 23:50
  quite
• 23:50
  expensive
• 23:50
  photo
• 23:50
  shoots.
• 23:51
  Right.
• 23:55
  Excuse
• 23:56
  me
• 23:56
  while
• 23:56
  I
• 23:56
  cough.
• 24:09
  Sorry
• 24:10
  about
• 24:10
  that.
• 24:12
  Let
• 24:12
  me
• 24:12
  just
• 24:13
  make
• 24:13
  a
• 24:13
  little
• 24:13
  note.
• 24:14
  We'll
• 24:14
  cut
• 24:15
  out
• 24:15
  the
• 24:15
  coughing.
• 24:20
  What
• 24:21
  did
• 24:21
  I
• 24:21
  last
• 24:21
  say?
• 24:22
  Yeah,
• 24:23
  you're
• 24:24
  talking
• 24:24
  about
• 24:24
  AI
• 24:24
  using
• 24:24
  AI
• 24:25
  to
• 24:25
  sort
• 24:25
  of
• 24:25
  give
• 24:25
  context
• 24:26
  to.
• 24:27
  Yes.
• 24:29
  So
• 24:29
  maybe
• 24:30
  I.
• 24:34
  Maybe
• 24:35
  then
• 24:35
  how
• 24:36
  do
• 24:36
  we.
• 24:36
  How
• 24:36
  do
• 24:36
  we.
• 24:38
  So
• 24:38
  how
• 24:38
  do
• 24:39
  we
• 24:39
  get
• 24:39
  AI
• 24:39
  to
• 24:39
  help
• 24:40
  us
• 24:40
  to
• 24:40
  create
• 24:41
  these
• 24:41
  images?
• 24:41
  We've
• 24:42
  got
• 24:42
  our
• 24:42
  original
• 24:42
  shot.
• 24:43
  How
• 24:43
  can,
• 24:44
  how
• 24:44
  can
• 24:44
  AI
• 24:44
  help
• 24:45
  us?
• 24:46
  So,
• 24:46
  for
• 24:46
  example,
• 24:47
  on
• 24:47
  our
• 24:47
  platform,
• 24:48
  you
• 24:48
  can
• 24:48
  come
• 24:48
  in,
• 24:49
  you
• 24:49
  can
• 24:49
  put
• 24:49
  up,
• 24:50
  you
• 24:50
  can
• 24:50
  upload
• 24:51
  your
• 24:51
  product
• 24:51
  image
• 24:51
  if
• 24:52
  you've
• 24:52
  already
• 24:52
  shot
• 24:52
  it,
• 24:52
  or
• 24:53
  you
• 24:53
  can
• 24:53
  use
• 24:53
  our
• 24:53
  app
• 24:53
  to
• 24:54
  click
• 24:54
  images.
• 24:55
  It
• 24:56
  will
• 24:56
  suggest,
• 24:56
  depending
• 24:57
  on
• 24:57
  your
• 24:57
  product
• 24:57
  category
• 24:58
  and
• 24:58
  product,
• 24:59
  it'll
• 24:59
  suggest
• 24:59
  different
• 25:00
  kind
• 25:00
  of
• 25:00
  backgrounds
• 25:01
  to
• 25:01
  create.
• 25:02
  If
• 25:03
  you
• 25:03
  want
• 25:03
  to
• 25:03
  create
• 25:03
  a
• 25:03
  lifestyle
• 25:04
  image,
• 25:04
  you
• 25:04
  can
• 25:04
  click
• 25:04
  on
• 25:05
  any
• 25:05
  of
• 25:05
  the
• 25:05
  references
• 25:06
  that
• 25:06
  we
• 25:06
  do.
• 25:06
  And
• 25:07
  our
• 25:07
  references
• 25:07
  are
• 25:08
  constantly
• 25:08
  updated.
• 25:09
  We
• 25:10
  have,
• 25:10
  essentially,
• 25:11
  we
• 25:12
  look
• 25:12
  at
• 25:12
  lots
• 25:13
  of
• 25:13
  different
• 25:13
  data
• 25:13
  sources
• 25:14
  and
• 25:14
  pull
• 25:14
  references
• 25:15
  for
• 25:15
  you.
• 25:15
  So
• 25:15
  it's
• 25:15
  like
• 25:16
  an
• 25:16
  automated
• 25:16
  mood
• 25:17
  board
• 25:17
  that
• 25:17
  we
• 25:17
  create
• 25:18
  for
• 25:18
  you
• 25:18
  that
• 25:18
  you
• 25:18
  can
• 25:19
  pick
• 25:19
  what
• 25:19
  kind
• 25:20
  of
• 25:20
  context
• 25:20
  you
• 25:20
  want
• 25:20
  to
• 25:20
  put
• 25:21
  your
• 25:21
  product
• 25:21
  into.
• 25:22
  We
• 25:23
  also
• 25:23
  have,
• 25:24
  we
• 25:24
  are
• 25:24
  going
• 25:24
  to
• 25:24
  Release
• 25:25
  in
• 25:25
  early
• 25:26
  Q2
• 25:26
  an
• 25:27
  automated
• 25:27
  infographic
• 25:28
  generator.
• 25:28
  So
• 25:29
  we
• 25:29
  can
• 25:29
  actually
• 25:29
  take
• 25:29
  up
• 25:30
  a
• 25:30
  product
• 25:30
  image
• 25:31
  and
• 25:31
  it
• 25:31
  will
• 25:31
  suggest
• 25:31
  different
• 25:32
  kinds
• 25:32
  of
• 25:32
  formats
• 25:32
  to
• 25:33
  use
• 25:33
  for
• 25:33
  infographics
• 25:34
  and
• 25:35
  either
• 25:35
  pull
• 25:36
  product
• 25:36
  information
• 25:36
  right
• 25:37
  off
• 25:37
  your
• 25:37
  label
• 25:37
  or
• 25:38
  you
• 25:38
  can
• 25:38
  update
• 25:39
  product
• 25:39
  information
• 25:39
  manually
• 25:40
  as
• 25:40
  well.
• 25:40
  So
• 25:41
  you
• 25:41
  can
• 25:41
  create
• 25:41
  infographics,
• 25:42
  you
• 25:42
  can
• 25:42
  create
• 25:42
  lifestyle
• 25:43
  images.
• 25:43
  You
• 25:44
  can
• 25:44
  create
• 25:44
  full
• 25:44
  A
• 25:45
  pluses
• 25:45
  out
• 25:45
  of
• 25:46
  that
• 25:46
  as
• 25:46
  well.
• 25:48
  So,
• 25:48
  I
• 25:48
  mean,
• 25:48
  AI
• 25:49
  then
• 25:49
  can
• 25:49
  start
• 25:49
  as
• 25:49
  it
• 25:50
  seems,
• 25:50
  do
• 25:50
  a
• 25:50
  lot.
• 25:50
  But
• 25:50
  can
• 25:51
  it
• 25:51
  help
• 25:51
  us
• 25:51
  with
• 25:54
  video?
• 25:54
  I
• 25:55
  mean,
• 25:55
  is
• 25:56
  it
• 25:56
  clever
• 25:56
  enough
• 25:56
  with
• 25:56
  video
• 25:57
  yet,
• 25:57
  or
• 25:57
  is
• 25:57
  it
• 25:57
  just
• 25:58
  really
• 25:58
  more
• 25:58
  static
• 25:58
  images?
• 25:59
  So
• 26:01
  the
• 26:01
  challenge
• 26:01
  with
• 26:02
  video
• 26:02
  is,
• 26:04
  ideally
• 26:04
  you
• 26:05
  want
• 26:05
  the
• 26:05
  product
• 26:06
  in
• 26:06
  motion,
• 26:06
  right?
• 26:07
  You
• 26:07
  want
• 26:07
  somebody
• 26:08
  to
• 26:09
  move
• 26:09
  the
• 26:09
  product
• 26:10
  around
• 26:10
  in
• 26:10
  their
• 26:10
  hand.
• 26:11
  So
• 26:11
  you
• 26:11
  are
• 26:12
  capturing
• 26:13
  portions
• 26:13
  of
• 26:13
  the
• 26:14
  product
• 26:14
  that
• 26:14
  may
• 26:14
  not
• 26:15
  be
• 26:15
  photographed.
• 26:16
  So
• 26:16
  the
• 26:16
  AI
• 26:17
  is
• 26:18
  second
• 26:18
  guessing
• 26:18
  what
• 26:19
  your
• 26:19
  product
• 26:19
  is
• 26:20
  in
• 26:21
  that
• 26:21
  angle
• 26:21
  in
• 26:21
  some
• 26:22
  sense.
• 26:22
  So
• 26:22
  you
• 26:22
  may
• 26:22
  get
• 26:24
  augmentation
• 26:25
  or
• 26:25
  changes
• 26:26
  in
• 26:26
  the
• 26:26
  way
• 26:26
  the
• 26:26
  product
• 26:27
  looks.
• 26:27
  So
• 26:27
  that's
• 26:28
  something
• 26:28
  that
• 26:28
  you
• 26:28
  do
• 26:29
  need
• 26:29
  to
• 26:29
  be
• 26:29
  careful
• 26:30
  about.
• 26:31
  Other
• 26:32
  than
• 26:32
  that,
• 26:34
  we
• 26:35
  will
• 26:35
  have
• 26:36
  a
• 26:36
  video
• 26:37
  generator
• 26:37
  available,
• 26:38
  Q3
• 26:38
  of
• 26:39
  this
• 26:39
  year
• 26:39
  as
• 26:39
  well,
• 26:40
  which
• 26:40
  will
• 26:40
  allow
• 26:40
  you
• 26:41
  to
• 26:41
  essentially
• 26:42
  transform
• 26:43
  voice,
• 26:44
  change
• 26:44
  looks
• 26:45
  of
• 26:45
  models,
• 26:46
  change
• 26:46
  the
• 26:46
  context
• 26:46
  that
• 26:47
  imagery
• 26:48
  is
• 26:48
  taken
• 26:48
  in.
• 26:49
  But
• 26:49
  we
• 26:49
  do
• 26:49
  suggest
• 26:50
  you
• 26:50
  actually
• 26:50
  photograph
• 26:52
  the
• 26:52
  product
• 26:53
  in
• 26:53
  the
• 26:54
  various
• 26:56
  angles
• 26:56
  and
• 26:57
  contours
• 26:57
  that
• 26:57
  you
• 26:58
  want
• 26:58
  it
• 26:58
  to,
• 26:59
  to
• 26:59
  appear
• 26:59
  at.
• 27:00
  Because
• 27:00
  the
• 27:01
  last
• 27:01
  thing
• 27:01
  we
• 27:01
  want
• 27:01
  you
• 27:02
  want
• 27:02
  to
• 27:02
  do
• 27:02
  is,
• 27:02
  you
• 27:03
  know,
• 27:03
  have,
• 27:04
  have
• 27:04
  your
• 27:05
  products
• 27:05
  get
• 27:06
  higher,
• 27:06
  higher
• 27:06
  return
• 27:07
  rate
• 27:07
  because
• 27:07
  it
• 27:07
  doesn't
• 27:08
  look
• 27:08
  exactly
• 27:08
  the
• 27:09
  way
• 27:09
  it
• 27:10
  actually
• 27:10
  is
• 27:10
  in
• 27:10
  real
• 27:11
  life.
• 27:12
  That's
• 27:13
  something
• 27:13
  because
• 27:13
  I
• 27:13
  mean,
• 27:14
  as
• 27:14
  you,
• 27:14
  you
• 27:15
  probably
• 27:15
  know
• 27:15
  better
• 27:15
  than
• 27:15
  I
• 27:16
  do
• 27:16
  if
• 27:16
  you
• 27:16
  just
• 27:17
  have
• 27:17
  a
• 27:17
  marginal
• 27:17
  increase
• 27:18
  in
• 27:18
  the
• 27:18
  return
• 27:18
  rates
• 27:18
  or
• 27:20
  anything
• 27:20
  you
• 27:20
  save
• 27:21
  on
• 27:21
  photography
• 27:21
  or
• 27:21
  content
• 27:22
  creation
• 27:22
  will
• 27:22
  go
• 27:22
  out
• 27:22
  of
• 27:23
  the
• 27:23
  window
• 27:23
  very
• 27:23
  quickly.
• 27:24
  Yeah,
• 27:24
  absolutely
• 27:25
  it
• 27:25
  is.
• 27:26
  And
• 27:26
  it's
• 27:26
  interesting,
• 27:26
  isn't
• 27:27
  it?
• 27:27
  I
• 27:27
  mean
• 27:27
  my,
• 27:28
  my
• 27:28
  understanding
• 27:29
  is
• 27:29
  having
• 27:30
  used
• 27:30
  AI
• 27:30
  a
• 27:31
  little
• 27:31
  bit
• 27:31
  across
• 27:31
  various
• 27:32
  different
• 27:34
  playgrounds
• 27:35
  now
• 27:36
  is
• 27:36
  you
• 27:37
  AI
• 27:37
  is
• 27:37
  good
• 27:38
  until
• 27:38
  it
• 27:38
  has
• 27:38
  to
• 27:38
  start
• 27:39
  making
• 27:39
  things
• 27:39
  up
• 27:40
  and,
• 27:41
  and
• 27:41
  then
• 27:42
  when
• 27:42
  it,
• 27:43
  it
• 27:43
  doesn't
• 27:44
  know
• 27:44
  stuff,
• 27:44
  it
• 27:44
  kind
• 27:44
  of
• 27:45
  tries
• 27:45
  to
• 27:45
  fill
• 27:45
  in
• 27:45
  the
• 27:45
  blanks.
• 27:46
  And
• 27:46
  that's
• 27:46
  usually
• 27:46
  where
• 27:46
  the
• 27:47
  problems
• 27:47
  lie.
• 27:47
  And
• 27:48
  so
• 27:48
  I,
• 27:48
  yeah,
• 27:48
  I,
• 27:49
  I
• 27:49
  get
• 27:49
  that.
• 27:49
  I'm
• 27:50
  intrigued
• 27:50
  because
• 27:50
  actually
• 27:51
  for,
• 27:51
  I
• 27:51
  put,
• 27:51
  if
• 27:51
  I
• 27:51
  take
• 27:52
  my
• 27:53
  phone,
• 27:55
  I've
• 27:56
  got
• 27:56
  the.
• 27:57
  What
• 27:57
  is
• 27:57
  this?
• 27:57
  This
• 27:58
  is
• 27:58
  the
• 27:58
  iPhone
• 28:00
  15
• 28:01
  Pro
• 28:02
  Max,
• 28:02
  I
• 28:03
  think
• 28:03
  it's
• 28:03
  not
• 28:03
  the
• 28:03
  latest
• 28:04
  model,
• 28:04
  but
• 28:04
  it's,
• 28:04
  you
• 28:04
  know,
• 28:05
  the
• 28:05
  one
• 28:05
  below,
• 28:07
  it's
• 28:08
  got
• 28:08
  three
• 28:08
  cameras
• 28:09
  and
• 28:09
  a
• 28:09
  LiDAR
• 28:10
  scanner
• 28:10
  on
• 28:10
  the
• 28:10
  back.
• 28:11
  And
• 28:12
  I'm
• 28:12
  intrigued
• 28:13
  whether
• 28:13
  with
• 28:14
  the,
• 28:14
  you
• 28:14
  know,
• 28:15
  with
• 28:15
  the
• 28:15
  lidar
• 28:15
  scanner,
• 28:16
  Basically
• 28:16
  I
• 28:16
  can
• 28:16
  3D
• 28:17
  scan.
• 28:18
  Yeah,
• 28:18
  pretty
• 28:18
  much
• 28:19
  most
• 28:19
  things,
• 28:19
  can't
• 28:19
  I.
• 28:20
  With
• 28:20
  the
• 28:20
  cameras
• 28:20
  you
• 28:21
  can
• 28:21
  take
• 28:21
  some,
• 28:24
  you
• 28:24
  can
• 28:24
  take
• 28:25
  the,
• 28:25
  the
• 28:26
  images
• 28:26
  and
• 28:26
  build
• 28:26
  like
• 28:26
  an
• 28:26
  interesting
• 28:27
  3D
• 28:27
  model.
• 28:27
  I've
• 28:28
  seen
• 28:28
  people
• 28:28
  use
• 28:28
  them
• 28:29
  to
• 28:29
  build
• 28:30
  out
• 28:30
  rooms.
• 28:30
  And
• 28:31
  then,
• 28:31
  you
• 28:31
  know,
• 28:32
  there's
• 28:32
  an
• 28:32
  app
• 28:33
  I've
• 28:33
  got
• 28:33
  because
• 28:33
  my
• 28:33
  wife
• 28:34
  wants
• 28:34
  you
• 28:34
  to
• 28:34
  redecorate
• 28:35
  part
• 28:35
  of
• 28:35
  the
• 28:35
  house.
• 28:36
  So
• 28:36
  we
• 28:36
  can
• 28:36
  take
• 28:36
  a
• 28:37
  scan
• 28:37
  and
• 28:37
  we
• 28:37
  can
• 28:38
  go,
• 28:38
  I
• 28:38
  wonder
• 28:38
  what
• 28:39
  this
• 28:39
  color
• 28:39
  looks
• 28:39
  like.
• 28:39
  And
• 28:40
  it
• 28:40
  will
• 28:40
  show
• 28:40
  you
• 28:40
  and
• 28:40
  it's
• 28:40
  great.
• 28:43
  So
• 28:43
  I
• 28:44
  can
• 28:44
  we,
• 28:45
  I
• 28:45
  can
• 28:46
  imagine
• 28:46
  then
• 28:47
  somewhere
• 28:47
  down
• 28:47
  the
• 28:48
  line,
• 28:48
  if
• 28:48
  it's
• 28:48
  not
• 28:48
  there
• 28:48
  already,
• 28:50
  you'll
• 28:50
  be
• 28:50
  able
• 28:50
  to
• 28:50
  3D
• 28:51
  scan
• 28:51
  with
• 28:51
  your
• 28:51
  phone.
• 28:52
  These
• 28:52
  products
• 28:53
  for
• 28:53
  videos,
• 28:53
  I
• 28:53
  would
• 28:53
  have
• 28:53
  thought,
• 28:54
  and
• 28:54
  also
• 28:54
  maybe
• 28:54
  for
• 28:55
  still
• 28:55
  images.
• 28:56
  Yeah.
• 28:56
  So
• 28:56
  you
• 28:56
  can
• 28:57
  3D
• 28:57
  scan
• 28:57
  and
• 28:58
  you
• 28:58
  know,
• 28:58
  the
• 28:58
  conversion
• 28:59
  of,
• 29:00
  you
• 29:00
  know,
• 29:00
  or
• 29:02
  you
• 29:02
  know,
• 29:02
  getting
• 29:03
  a
• 29:03
  numerical
• 29:04
  representation
• 29:05
  of
• 29:05
  the
• 29:05
  shape
• 29:05
  of
• 29:06
  a
• 29:06
  product
• 29:06
  is
• 29:06
  not
• 29:06
  that
• 29:07
  difficult.
• 29:07
  You
• 29:07
  can
• 29:08
  actually
• 29:08
  do
• 29:08
  that
• 29:08
  today.
• 29:09
  So
• 29:09
  you
• 29:09
  have
• 29:09
  a.
• 29:11
  I
• 29:11
  mean
• 29:12
  the
• 29:12
  only
• 29:12
  caveat
• 29:12
  is
• 29:13
  it,
• 29:13
  it
• 29:13
  doesn't
• 29:13
  work
• 29:14
  very
• 29:14
  well
• 29:14
  for
• 29:14
  reflective
• 29:15
  products.
• 29:15
  But
• 29:16
  you
• 29:16
  know,
• 29:16
  for,
• 29:16
  for
• 29:16
  anything
• 29:17
  that
• 29:17
  doesn't
• 29:17
  reflect
• 29:18
  light,
• 29:19
  it
• 29:19
  works
• 29:19
  pretty
• 29:20
  well
• 29:20
  to
• 29:20
  actually
• 29:20
  get
• 29:20
  you
• 29:21
  a
• 29:21
  shape
• 29:21
  of
• 29:21
  the
• 29:21
  product.
• 29:22
  Yeah.
• 29:23
  Texture
• 29:23
  is
• 29:24
  something
• 29:24
  that
• 29:24
  is
• 29:24
  very
• 29:24
  difficult
• 29:25
  to
• 29:25
  do
• 29:25
  because
• 29:26
  if
• 29:26
  you
• 29:26
  think,
• 29:26
  think
• 29:27
  about,
• 29:27
  you
• 29:27
  know,
• 29:28
  velvet,
• 29:28
  for
• 29:28
  example,
• 29:28
  it
• 29:29
  has
• 29:29
  a
• 29:29
  very
• 29:29
  different
• 29:30
  look.
• 29:31
  Yeah.
• 29:31
  One
• 29:31
  side
• 29:32
  or
• 29:32
  the
• 29:32
  other.
• 29:32
  Or
• 29:33
  if
• 29:33
  you
• 29:33
  have,
• 29:33
  for
• 29:33
  example,
• 29:34
  product
• 29:34
  labels,
• 29:35
  once
• 29:36
  you
• 29:36
  have
• 29:36
  your
• 29:36
  product
• 29:37
  shape
• 29:37
  done
• 29:37
  for
• 29:37
  a
• 29:38
  product
• 29:38
  like
• 29:38
  yours,
• 29:39
  it's
• 29:39
  always
• 29:40
  better
• 29:40
  to
• 29:40
  go
• 29:40
  back
• 29:40
  to
• 29:41
  your
• 29:41
  actual
• 29:42
  print
• 29:43
  files
• 29:43
  that
• 29:44
  you
• 29:44
  release
• 29:44
  to
• 29:44
  actually
• 29:45
  get
• 29:45
  the
• 29:45
  label
• 29:45
  printed.
• 29:46
  Take
• 29:47
  that
• 29:47
  and
• 29:47
  slap
• 29:47
  it
• 29:47
  back
• 29:48
  onto
• 29:48
  the
• 29:48
  3D
• 29:48
  generated
• 29:49
  model.
• 29:50
  That's
• 29:50
  what
• 29:50
  gives
• 29:51
  you
• 29:51
  the
• 29:51
  best
• 29:52
  outcome.
• 29:52
  Because
• 29:53
  scanning
• 29:53
  of
• 29:54
  textures
• 29:54
  is
• 29:55
  actually
• 29:55
  very
• 29:55
  difficult
• 29:56
  to
• 29:56
  do.
• 29:56
  The
• 29:56
  shapes
• 29:57
  actually
• 29:57
  are
• 29:57
  the
• 29:57
  easier
• 29:57
  part.
• 29:59
  That's
• 30:00
  an
• 30:00
  interesting.
• 30:00
  Yeah,
• 30:01
  I'd
• 30:01
  not
• 30:01
  really
• 30:01
  thought
• 30:01
  about
• 30:02
  texture.
• 30:02
  I
• 30:02
  sell
• 30:03
  vitamins
• 30:03
  in
• 30:03
  some
• 30:03
  respects,
• 30:04
  so
• 30:05
  there's
• 30:05
  not
• 30:05
  many
• 30:05
  textures.
• 30:06
  We,
• 30:07
  we
• 30:08
  had,
• 30:08
  we
• 30:09
  had
• 30:09
  an
• 30:09
  issue
• 30:09
  when
• 30:09
  we
• 30:10
  took
• 30:10
  photographs
• 30:11
  of
• 30:11
  the
• 30:11
  product.
• 30:12
  The
• 30:12
  reason
• 30:12
  why
• 30:12
  we
• 30:12
  went
• 30:12
  to
• 30:13
  3D
• 30:13
  renders,
• 30:13
  just
• 30:13
  to
• 30:14
  clarify
• 30:15
  when
• 30:15
  we
• 30:15
  actually
• 30:16
  photographed
• 30:16
  the
• 30:16
  product,
• 30:17
  because
• 30:18
  the
• 30:18
  cameras
• 30:18
  are
• 30:19
  so
• 30:19
  good,
• 30:21
  they're
• 30:21
  so
• 30:21
  much
• 30:22
  better
• 30:22
  than
• 30:22
  the
• 30:22
  actual
• 30:23
  printer.
• 30:25
  The,
• 30:25
  the
• 30:26
  print
• 30:26
  quality.
• 30:27
  Right.
• 30:27
  So
• 30:28
  that
• 30:28
  the
• 30:28
  labels
• 30:28
  with
• 30:29
  very
• 30:29
  small
• 30:29
  text
• 30:30
  on,
• 30:30
  there's
• 30:31
  only
• 30:31
  a,
• 30:31
  there's
• 30:32
  only
• 30:32
  a
• 30:32
  certain
• 30:32
  amount
• 30:32
  of
• 30:32
  print
• 30:33
  quality
• 30:33
  you
• 30:33
  can
• 30:33
  get
• 30:33
  with
• 30:34
  what
• 30:34
  we
• 30:34
  legally
• 30:35
  have
• 30:35
  to
• 30:35
  put
• 30:35
  on
• 30:35
  the
• 30:35
  label.
• 30:36
  And
• 30:37
  so
• 30:37
  what
• 30:37
  we
• 30:37
  were
• 30:37
  noticing
• 30:38
  was
• 30:38
  actually
• 30:38
  when
• 30:38
  we
• 30:39
  took
• 30:39
  these
• 30:39
  high
• 30:39
  res
• 30:40
  images
• 30:40
  and
• 30:40
  put
• 30:40
  them
• 30:40
  on
• 30:40
  the
• 30:40
  screen,
• 30:41
  the
• 30:41
  labels
• 30:41
  look
• 30:42
  really
• 30:42
  bad
• 30:43
  and
• 30:43
  they
• 30:43
  didn't
• 30:43
  look
• 30:44
  that
• 30:44
  bad
• 30:44
  in
• 30:45
  real
• 30:45
  life.
• 30:45
  It's
• 30:45
  just
• 30:45
  that
• 30:46
  the
• 30:46
  way
• 30:46
  the
• 30:47
  cameras
• 30:48
  are
• 30:48
  so
• 30:48
  good
• 30:49
  and
• 30:49
  so
• 30:49
  we
• 30:50
  were
• 30:50
  like,
• 30:50
  we
• 30:50
  just
• 30:50
  have
• 30:51
  to
• 30:51
  put
• 30:51
  the
• 30:51
  actual,
• 30:52
  you
• 30:52
  know,
• 30:52
  graphics.
• 30:54
  Yeah,
• 30:54
  yeah.
• 30:56
  That's
• 30:56
  typically
• 30:57
  where
• 30:57
  any
• 30:58
  product
• 30:59
  type
• 31:00
  there
• 31:00
  if
• 31:00
  you
• 31:00
  want
• 31:01
  3D
• 31:01
  generated.
• 31:02
  So
• 31:02
  the
• 31:02
  shape
• 31:02
  is
• 31:02
  actually
• 31:03
  the
• 31:03
  easier
• 31:03
  part
• 31:03
  to
• 31:03
  get
• 31:04
  get
• 31:04
  done.
• 31:05
  And
• 31:05
  then
• 31:05
  you
• 31:05
  essentially
• 31:06
  get
• 31:06
  into
• 31:06
  the
• 31:06
  texturing
• 31:07
  which,
• 31:07
  which
• 31:07
  is
• 31:09
  the
• 31:09
  problem.
• 31:10
  Yeah,
• 31:10
  no,
• 31:10
  that's
• 31:10
  a
• 31:11
  fair
• 31:11
  comment.
• 31:11
  I
• 31:12
  suppose
• 31:12
  if
• 31:12
  I
• 31:12
  tried
• 31:12
  to
• 31:12
  do
• 31:12
  it
• 31:12
  on
• 31:13
  a
• 31:13
  furry
• 31:13
  hat,
• 31:13
  it
• 31:13
  wouldn't
• 31:14
  work
• 31:14
  as
• 31:14
  well.
• 31:16
  Unless
• 31:17
  I
• 31:17
  got
• 31:17
  Pixar
• 31:18
  maybe
• 31:18
  to
• 31:18
  come
• 31:19
  3D
• 31:19
  render.
• 31:19
  But
• 31:20
  then
• 31:20
  I'm
• 31:20
  sure
• 31:20
  they'll
• 31:21
  charge
• 31:21
  me
• 31:21
  a
• 31:21
  few
• 31:21
  quid
• 31:22
  for
• 31:22
  that.
• 31:23
  Where
• 31:23
  do
• 31:23
  you,
• 31:24
  where
• 31:25
  do
• 31:25
  I
• 31:25
  mean?
• 31:25
  You've
• 31:25
  obviously
• 31:26
  got
• 31:26
  access
• 31:26
  to
• 31:26
  a
• 31:26
  lot
• 31:27
  of
• 31:27
  customer
• 31:27
  data.
• 31:28
  You
• 31:28
  know,
• 31:28
  people
• 31:28
  use
• 31:28
  the
• 31:29
  album
• 31:29
  stuff.
• 31:30
  What
• 31:30
  are
• 31:30
  some
• 31:30
  of
• 31:30
  the
• 31:30
  trends
• 31:31
  you're
• 31:31
  seeing
• 31:32
  in
• 31:32
  imagery
• 31:33
  then?
• 31:33
  Product
• 31:33
  imagery
• 31:34
  that's
• 31:34
  working
• 31:34
  well,
• 31:34
  at
• 31:34
  the
• 31:34
  moment,
• 31:35
  what
• 31:35
  are
• 31:35
  some
• 31:35
  of
• 31:35
  the
• 31:35
  takeaways?
• 31:36
  Maybe
• 31:36
  that
• 31:37
  we
• 31:37
  can
• 31:37
  go,
• 31:37
  oh,
• 31:37
  I
• 31:38
  could
• 31:38
  try
• 31:38
  that
• 31:38
  or
• 31:38
  I
• 31:38
  could
• 31:38
  do
• 31:38
  that
• 31:39
  from
• 31:39
  my
• 31:39
  own
• 31:39
  site.
• 31:40
  So
• 31:41
  it
• 31:41
  depends
• 31:41
  a
• 31:41
  little
• 31:42
  bit
• 31:42
  on,
• 31:42
  on
• 31:42
  the
• 31:43
  product
• 31:44
  vertical.
• 31:45
  So
• 31:46
  with
• 31:46
  fashion
• 31:46
  definitely,
• 31:48
  you
• 31:48
  know,
• 31:49
  more
• 31:49
  fluid
• 31:49
  poses
• 31:50
  and
• 31:50
  fluid,
• 31:50
  you
• 31:51
  know,
• 31:51
  most
• 31:51
  more
• 31:52
  natural
• 31:52
  photography
• 31:53
  where
• 31:54
  trends
• 31:54
  are
• 31:54
  going,
• 31:55
  especially
• 31:55
  in
• 31:55
  Europe,
• 31:56
  that's,
• 31:56
  that's
• 31:56
  definitely
• 31:57
  a
• 31:57
  trend.
• 31:57
  So
• 31:57
  you're
• 31:58
  seeing
• 31:58
  that,
• 31:58
  you
• 31:58
  know,
• 31:59
  people
• 31:59
  are,
• 32:00
  our
• 32:00
  brands
• 32:01
  are,
• 32:01
  are
• 32:01
  leaning
• 32:02
  much
• 32:02
  more
• 32:02
  towards
• 32:03
  more
• 32:03
  natural
• 32:04
  looking
• 32:04
  models,
• 32:04
  more
• 32:04
  natural
• 32:05
  looking
• 32:05
  scenarios
• 32:06
  and
• 32:08
  more
• 32:08
  casual
• 32:09
  poses.
• 32:09
  So
• 32:10
  that's
• 32:10
  the,
• 32:10
  it's
• 32:10
  definitely
• 32:11
  a
• 32:12
  trend
• 32:13
  in
• 32:13
  that
• 32:13
  part
• 32:13
  of
• 32:13
  the
• 32:14
  world.
• 32:15
  In
• 32:15
  Asia
• 32:15
  things,
• 32:16
  things
• 32:16
  are
• 32:16
  a
• 32:16
  little
• 32:17
  bit
• 32:17
  more,
• 32:20
  this
• 32:20
  is
• 32:21
  still
• 32:21
  stuck
• 32:21
  in
• 32:21
  some
• 32:21
  sense.
• 32:22
  The
• 32:22
  older
• 32:22
  ways
• 32:22
  of
• 32:22
  doing
• 32:23
  things
• 32:23
  they
• 32:23
  want
• 32:23
  very
• 32:23
  much
• 32:24
  sort
• 32:24
  of
• 32:24
  studio,
• 32:25
  you
• 32:25
  know,
• 32:26
  looking
• 32:27
  shots
• 32:27
  and
• 32:28
  you
• 32:28
  know,
• 32:28
  poses
• 32:29
  and
• 32:29
  all
• 32:29
  of
• 32:30
  that.
• 32:30
  So
• 32:30
  from
• 32:30
  a
• 32:30
  trend
• 32:31
  perspective,
• 32:31
  both
• 32:31
  from,
• 32:32
  from
• 32:32
  vertical
• 32:33
  and
• 32:33
  geography,
• 32:34
  that
• 32:34
  that
• 32:34
  sort
• 32:35
  of
• 32:35
  is
• 32:36
  changing.
• 32:37
  With
• 32:38
  anything
• 32:38
  that
• 32:38
  has,
• 32:39
  where
• 32:40
  product
• 32:40
  specs
• 32:41
  become
• 32:41
  important.
• 32:42
  You
• 32:43
  know,
• 32:43
  supplements
• 32:43
  are
• 32:44
  a
• 32:44
  great
• 32:44
  example
• 32:45
  of
• 32:45
  that
• 32:45
  or
• 32:45
  electronics.
• 32:46
  You
• 32:47
  are
• 32:47
  definitely,
• 32:47
  I
• 32:48
  mean
• 32:48
  you
• 32:48
  are
• 32:48
  seeing
• 32:48
  now
• 32:49
  Amazon
• 32:49
  listings
• 32:50
  that
• 32:50
  are
• 32:50
  all
• 32:50
  infograph.
• 32:51
  So
• 32:52
  all
• 32:52
  six,
• 32:52
  seven
• 32:53
  images
• 32:53
  are
• 32:53
  infographic
• 32:54
  images
• 32:54
  because
• 32:54
  that's
• 32:55
  the
• 32:55
  only
• 32:55
  thing
• 32:55
  that
• 32:56
  people
• 32:56
  are
• 32:56
  actually
• 32:57
  seeing.
• 32:58
  So
• 32:59
  bulk
• 32:59
  of
• 32:59
  the
• 32:59
  traffic
• 33:00
  that
• 33:00
  sites
• 33:01
  are
• 33:01
  getting
• 33:01
  are
• 33:02
  all
• 33:03
  mobile
• 33:03
  traffic
• 33:04
  and
• 33:04
  on
• 33:05
  mobiles
• 33:05
  people
• 33:06
  just
• 33:06
  don't
• 33:06
  read.
• 33:07
  So
• 33:07
  the
• 33:08
  images
• 33:08
  are
• 33:08
  all
• 33:08
  that
• 33:09
  they're
• 33:09
  seeing
• 33:09
  and
• 33:10
  that's
• 33:10
  where
• 33:11
  the
• 33:11
  buying
• 33:11
  decisions
• 33:12
  are
• 33:12
  happening.
• 33:13
  So
• 33:13
  if
• 33:13
  you're
• 33:13
  seeing
• 33:14
  for
• 33:14
  anything
• 33:14
  where
• 33:15
  product
• 33:16
  specifications,
• 33:17
  features,
• 33:18
  those
• 33:18
  are
• 33:18
  important
• 33:19
  to
• 33:19
  convey,
• 33:20
  it's
• 33:20
  all
• 33:20
  infographics.
• 33:22
  And
• 33:24
  again
• 33:24
  maybe
• 33:25
  it's
• 33:25
  something
• 33:25
  that
• 33:25
  I've
• 33:25
  noticed
• 33:27
  more
• 33:27
  and
• 33:27
  more.
• 33:28
  It's
• 33:28
  not
• 33:28
  just
• 33:29
  a
• 33:29
  case
• 33:29
  of
• 33:29
  here's
• 33:29
  a
• 33:29
  picture
• 33:30
  of
• 33:30
  the
• 33:30
  front
• 33:30
  of
• 33:30
  the
• 33:30
  product.
• 33:32
  So
• 33:32
  for
• 33:32
  us
• 33:32
  with
• 33:32
  the
• 33:32
  supplements
• 33:33
  you
• 33:34
  would
• 33:34
  start
• 33:34
  it
• 33:34
  when
• 33:34
  we
• 33:34
  started
• 33:35
  out,
• 33:35
  you're
• 33:35
  like,
• 33:35
  this
• 33:36
  is
• 33:36
  the
• 33:36
  picture
• 33:36
  of
• 33:37
  the
• 33:37
  bottle
• 33:37
  from
• 33:37
  the
• 33:37
  front.
• 33:38
  And
• 33:38
  then
• 33:39
  we
• 33:40
  had
• 33:40
  a
• 33:40
  second
• 33:40
  photo.
• 33:40
  This
• 33:41
  is
• 33:41
  a
• 33:41
  picture
• 33:41
  of
• 33:41
  the
• 33:41
  bottle
• 33:42
  with
• 33:42
  some
• 33:42
  of
• 33:42
  the
• 33:42
  supplements
• 33:43
  kind
• 33:43
  of
• 33:43
  around
• 33:43
  it.
• 33:44
  And
• 33:44
  then
• 33:44
  we
• 33:44
  figured
• 33:45
  out
• 33:45
  actually
• 33:45
  we
• 33:45
  should
• 33:45
  put
• 33:46
  a
• 33:46
  picture
• 33:46
  of
• 33:46
  somebody
• 33:47
  like
• 33:47
  say
• 33:47
  the
• 33:47
  supplement
• 33:48
  somebody's
• 33:48
  hands,
• 33:48
  they
• 33:48
  were
• 33:48
  sort
• 33:49
  of
• 33:49
  the
• 33:49
  go.
• 33:49
  The
• 33:49
  go
• 33:49
  to.
• 33:51
  Then
• 33:51
  it
• 33:52
  became
• 33:52
  about,
• 33:52
  well
• 33:52
  actually
• 33:53
  we
• 33:53
  also
• 33:53
  need
• 33:53
  to
• 33:53
  show
• 33:54
  what
• 33:54
  the
• 33:54
  back
• 33:54
  of
• 33:54
  the
• 33:54
  bottle
• 33:55
  because
• 33:55
  people
• 33:55
  are
• 33:55
  intrigued
• 33:56
  what's
• 33:56
  on
• 33:56
  the
• 33:56
  label.
• 33:58
  And
• 33:58
  so
• 33:58
  then
• 33:58
  we
• 33:58
  had
• 33:58
  to
• 33:59
  show
• 33:59
  that
• 33:59
  photo
• 33:59
  and
• 33:59
  then
• 34:01
  it
• 34:01
  went
• 34:01
  further.
• 34:02
  It's
• 34:02
  like
• 34:02
  what
• 34:02
  packaging
• 34:03
  does
• 34:03
  this
• 34:03
  come
• 34:03
  in?
• 34:03
  Can
• 34:03
  we
• 34:04
  see
• 34:04
  a
• 34:04
  photograph
• 34:04
  of
• 34:04
  the
• 34:05
  packaging?
• 34:05
  Can
• 34:05
  we
• 34:05
  see
• 34:05
  a
• 34:06
  photograph
• 34:07
  of
• 34:07
  the
• 34:07
  packaging
• 34:08
  from
• 34:08
  the
• 34:08
  front?
• 34:09
  Can
• 34:09
  we
• 34:09
  see
• 34:09
  it
• 34:09
  from
• 34:09
  the
• 34:09
  back?
• 34:10
  Can
• 34:10
  we
• 34:10
  see
• 34:10
  it
• 34:10
  from
• 34:10
  the
• 34:10
  side?
• 34:11
  It's
• 34:12
  like
• 34:12
  all
• 34:12
  of
• 34:12
  A
• 34:12
  sudden
• 34:12
  we
• 34:13
  went
• 34:13
  from
• 34:13
  wanting
• 34:14
  just
• 34:14
  one
• 34:14
  or
• 34:14
  two
• 34:15
  images
• 34:15
  to
• 34:16
  not
• 34:17
  necessarily
• 34:17
  an
• 34:17
  overload
• 34:18
  of
• 34:18
  images.
• 34:20
  But
• 34:20
  I'm
• 34:20
  kind
• 34:21
  of,
• 34:21
  I'm
• 34:21
  aware
• 34:22
  now
• 34:22
  with
• 34:23
  data
• 34:23
  speeds
• 34:24
  being
• 34:24
  what
• 34:24
  they
• 34:24
  are
• 34:24
  and
• 34:25
  actually
• 34:25
  it's
• 34:25
  not
• 34:26
  really
• 34:26
  a
• 34:26
  problem
• 34:26
  for
• 34:27
  most
• 34:27
  people.
• 34:28
  More
• 34:28
  images
• 34:29
  is
• 34:29
  not
• 34:29
  really,
• 34:30
  it
• 34:30
  seems
• 34:30
  an
• 34:30
  issue
• 34:31
  at
• 34:31
  the
• 34:31
  moment.
• 34:31
  And,
• 34:32
  and
• 34:32
  so
• 34:33
  we,
• 34:33
  there's
• 34:34
  like,
• 34:34
  if
• 34:35
  I
• 34:35
  go
• 34:35
  to.
• 34:37
  Not
• 34:37
  really
• 34:37
  an
• 34:37
  E
• 34:37
  comm
• 34:38
  example,
• 34:38
  I
• 34:38
  suppose,
• 34:38
  but
• 34:39
  if
• 34:39
  I
• 34:39
  go
• 34:39
  to
• 34:39
  say
• 34:39
  rightmove,
• 34:40
  which
• 34:40
  is
• 34:41
  an
• 34:41
  estate
• 34:42
  agency
• 34:42
  app
• 34:43
  here
• 34:43
  in
• 34:43
  the
• 34:43
  uk,
• 34:43
  so
• 34:43
  if
• 34:44
  I
• 34:44
  want
• 34:44
  to
• 34:44
  see
• 34:44
  what
• 34:44
  houses
• 34:44
  are
• 34:44
  for
• 34:45
  sale,
• 34:45
  I
• 34:45
  can
• 34:45
  just
• 34:45
  go
• 34:45
  into.
• 34:45
  Right,
• 34:46
  move.
• 34:47
  There
• 34:47
  are
• 34:48
  30,
• 34:48
  40
• 34:49
  photographs
• 34:49
  per
• 34:50
  house
• 34:50
  because
• 34:50
  it's
• 34:51
  free
• 34:51
  to
• 34:51
  take
• 34:51
  the
• 34:52
  images,
• 34:52
  it's
• 34:52
  free
• 34:52
  to
• 34:53
  store
• 34:53
  them
• 34:53
  and
• 34:53
  it's
• 34:53
  quick
• 34:53
  and
• 34:54
  easy,
• 34:54
  it's
• 34:54
  online,
• 34:55
  just
• 34:55
  no
• 34:56
  problem.
• 34:59
  And
• 34:59
  I
• 34:59
  noticed
• 34:59
  actually
• 35:00
  going
• 35:00
  back
• 35:00
  to
• 35:00
  Rockwell
• 35:00
  Razors,
• 35:01
  they
• 35:01
  had
• 35:01
  quite
• 35:01
  a
• 35:01
  lot
• 35:02
  of
• 35:02
  images.
• 35:03
  It's
• 35:03
  a
• 35:03
  razor.
• 35:03
  I'm
• 35:04
  like,
• 35:04
  how
• 35:04
  can
• 35:04
  you
• 35:04
  get
• 35:04
  that
• 35:04
  many
• 35:05
  images
• 35:05
  for
• 35:05
  a
• 35:05
  rep?
• 35:05
  You've
• 35:05
  done
• 35:06
  it
• 35:06
  really
• 35:06
  well,
• 35:06
  you
• 35:07
  know,
• 35:08
  really
• 35:08
  quite
• 35:08
  cleverly.
• 35:09
  And
• 35:09
  so,
• 35:11
  yeah,
• 35:12
  how
• 35:12
  many
• 35:12
  images,
• 35:13
  I
• 35:13
  suppose,
• 35:13
  do
• 35:13
  we
• 35:14
  need?
• 35:15
  So,
• 35:15
  I
• 35:15
  mean,
• 35:16
  it's,
• 35:17
  I
• 35:17
  mean,
• 35:17
  in
• 35:17
  some
• 35:18
  sense
• 35:18
  it's,
• 35:18
  it's
• 35:18
  a
• 35:19
  no
• 35:19
  risk
• 35:20
  investment,
• 35:21
  Matt,
• 35:21
  because
• 35:22
  I
• 35:22
  mean,
• 35:22
  if
• 35:22
  you
• 35:22
  think
• 35:23
  about
• 35:23
  how
• 35:23
  much
• 35:23
  it
• 35:23
  costs
• 35:24
  you
• 35:24
  now
• 35:24
  to
• 35:24
  actually
• 35:25
  get
• 35:25
  high
• 35:25
  quality
• 35:26
  images,
• 35:26
  it
• 35:26
  really
• 35:27
  is
• 35:27
  much
• 35:27
  cheaper
• 35:27
  than
• 35:27
  it
• 35:27
  used
• 35:28
  to
• 35:28
  be.
• 35:28
  So
• 35:29
  you
• 35:29
  can,
• 35:29
  you
• 35:29
  can
• 35:29
  get
• 35:30
  a,
• 35:30
  you
• 35:30
  know,
• 35:31
  I
• 35:31
  mean,
• 35:32
  professional
• 35:32
  quality
• 35:33
  imagery.
• 35:33
  I
• 35:33
  mean,
• 35:34
  on
• 35:34
  our
• 35:34
  app
• 35:34
  you
• 35:34
  can
• 35:34
  get,
• 35:35
  you
• 35:35
  know,
• 35:35
  professionally
• 35:36
  retouched
• 35:36
  images
• 35:37
  for,
• 35:37
  for
• 35:37
  a
• 35:38
  pound.
• 35:39
  So
• 35:39
  it's,
• 35:40
  it's,
• 35:40
  it's
• 35:40
  really
• 35:41
  not
• 35:41
  that
• 35:41
  much
• 35:41
  investment.
• 35:42
  The,
• 35:43
  the
• 35:43
  question
• 35:44
  is,
• 35:44
  you
• 35:44
  know,
• 35:45
  will
• 35:45
  you
• 35:45
  risk,
• 35:46
  you
• 35:46
  know,
• 35:47
  you
• 35:47
  know,
• 35:47
  shaving
• 35:48
  off
• 35:48
  five
• 35:49
  quid
• 35:49
  on,
• 35:50
  on
• 35:50
  a
• 35:50
  product
• 35:50
  listing,
• 35:51
  will
• 35:51
  you
• 35:52
  risk
• 35:52
  the
• 35:52
  success
• 35:53
  of
• 35:53
  your
• 35:53
  product
• 35:53
  on
• 35:53
  that?
• 35:54
  So
• 35:54
  it's,
• 35:54
  it's
• 35:54
  just,
• 35:55
  I
• 35:55
  mean,
• 35:55
  it,
• 35:56
  you
• 35:57
  might
• 35:57
  much
• 35:57
  rather
• 35:57
  err
• 35:58
  on
• 35:58
  the,
• 35:58
  on
• 35:59
  the
• 35:59
  cautionary
• 35:59
  side
• 35:59
  and
• 36:00
  have
• 36:00
  as
• 36:00
  much
• 36:00
  injury
• 36:01
  and
• 36:01
  con
• 36:01
  and,
• 36:01
  and
• 36:02
  information
• 36:03
  on
• 36:03
  the
• 36:03
  listing
• 36:03
  as
• 36:04
  possible.
• 36:05
  Yeah,
• 36:05
  yeah.
• 36:06
  So
• 36:06
  as
• 36:06
  many
• 36:06
  images
• 36:06
  as
• 36:07
  you,
• 36:07
  as
• 36:07
  you
• 36:07
  like.
• 36:08
  What
• 36:08
  have
• 36:08
  you
• 36:08
  noticed?
• 36:11
  Because
• 36:11
  I'm
• 36:12
  sitting
• 36:12
  here
• 36:12
  thinking
• 36:14
  Siddharth
• 36:15
  and
• 36:15
  I,
• 36:17
  I'm
• 36:17
  aware
• 36:18
  that
• 36:18
  my
• 36:18
  expertise,
• 36:20
  as
• 36:20
  limited
• 36:20
  as
• 36:21
  it
• 36:21
  is,
• 36:22
  is
• 36:22
  usually
• 36:23
  around
• 36:23
  small
• 36:23
  products,
• 36:24
  right.
• 36:24
  So
• 36:25
  I
• 36:25
  sell
• 36:25
  supplements,
• 36:26
  small
• 36:26
  products,
• 36:26
  Deep
• 36:26
  Beauty,
• 36:27
  small
• 36:27
  products.
• 36:27
  I
• 36:28
  was
• 36:28
  talking
• 36:28
  about
• 36:28
  rock
• 36:28
  or
• 36:29
  razors,
• 36:29
  small
• 36:29
  products.
• 36:34
  I'm
• 36:34
  thinking,
• 36:35
  well,
• 36:35
  hang
• 36:35
  on
• 36:35
  a
• 36:36
  minute,
• 36:36
  what,
• 36:37
  what
• 36:37
  happens
• 36:37
  if
• 36:37
  we
• 36:37
  take
• 36:37
  it
• 36:38
  larger?
• 36:38
  What
• 36:38
  happens
• 36:38
  if
• 36:38
  we
• 36:39
  hit
• 36:39
  sell
• 36:39
  a
• 36:39
  couch,
• 36:40
  for
• 36:40
  example?
• 36:43
  And
• 36:44
  I'm,
• 36:44
  I'm
• 36:44
  now
• 36:45
  going
• 36:45
  in
• 36:45
  my
• 36:45
  head
• 36:46
  through
• 36:46
  the
• 36:47
  websites
• 36:47
  which
• 36:47
  sell
• 36:48
  couches
• 36:48
  and
• 36:48
  going,
• 36:48
  well,
• 36:49
  actually,
• 36:51
  it
• 36:51
  seems
• 36:52
  the
• 36:52
  bigger
• 36:52
  that
• 36:52
  it
• 36:52
  is
• 36:52
  the
• 36:53
  harder
• 36:53
  it
• 36:53
  is
• 36:53
  to
• 36:53
  forget
• 36:54
  the
• 36:54
  photography.
• 36:55
  Right.
• 36:55
  Because,
• 36:56
  I
• 36:56
  mean,
• 36:56
  close
• 36:56
  up,
• 36:57
  small
• 36:57
  items
• 36:58
  seem
• 36:58
  a
• 36:59
  bit
• 36:59
  more
• 36:59
  straightforward.
• 37:00
  It's
• 37:00
  not
• 37:00
  just
• 37:01
  that,
• 37:01
  it's,
• 37:02
  you
• 37:02
  know,
• 37:03
  with
• 37:03
  furniture,
• 37:04
  photography
• 37:04
  becomes
• 37:05
  extremely
• 37:05
  difficult
• 37:06
  because
• 37:06
  if
• 37:06
  you,
• 37:06
  if
• 37:07
  you
• 37:07
  want
• 37:07
  to
• 37:07
  do
• 37:07
  a
• 37:07
  lifestyle
• 37:08
  setting,
• 37:08
  you
• 37:09
  can't,
• 37:09
  you
• 37:09
  don't
• 37:09
  just
• 37:09
  don't
• 37:10
  need
• 37:10
  a
• 37:10
  couch,
• 37:10
  you
• 37:11
  need
• 37:11
  a
• 37:11
  full
• 37:11
  room.
• 37:12
  So
• 37:12
  you
• 37:12
  need
• 37:13
  to
• 37:13
  arrange
• 37:13
  for,
• 37:13
  you
• 37:14
  know,
• 37:14
  carpets,
• 37:15
  side
• 37:15
  tables,
• 37:15
  for
• 37:15
  bedside
• 37:16
  lamps,
• 37:16
  you
• 37:17
  know,
• 37:17
  cushions,
• 37:17
  all
• 37:18
  of
• 37:18
  that
• 37:18
  to,
• 37:18
  to
• 37:19
  come
• 37:19
  together
• 37:19
  to
• 37:20
  do
• 37:20
  a
• 37:20
  single
• 37:20
  shoot.
• 37:21
  So,
• 37:21
  you
• 37:21
  know,
• 37:21
  a
• 37:22
  single
• 37:22
  couch
• 37:22
  shoot
• 37:23
  when
• 37:23
  run
• 37:23
  you
• 37:24
  thousands
• 37:24
  of
• 37:24
  quid.
• 37:26
  It's
• 37:26
  a
• 37:27
  really
• 37:27
  expensive
• 37:29
  way
• 37:30
  to
• 37:30
  do
• 37:30
  lifestyle
• 37:31
  shoes
• 37:32
  where
• 37:32
  AI
• 37:33
  really
• 37:33
  shines.
• 37:33
  There
• 37:34
  is
• 37:34
  if
• 37:34
  you've
• 37:35
  invested
• 37:35
  in
• 37:36
  reasonable
• 37:37
  quality
• 37:38
  shots.
• 37:38
  And
• 37:38
  we
• 37:39
  have
• 37:39
  customers
• 37:39
  that
• 37:40
  use
• 37:40
  our
• 37:40
  app
• 37:41
  or
• 37:41
  DSLR
• 37:42
  cameras
• 37:42
  in
• 37:43
  warehouses
• 37:43
  themselves.
• 37:44
  So
• 37:44
  basically
• 37:44
  they've
• 37:45
  set
• 37:45
  up
• 37:45
  a
• 37:46
  white
• 37:46
  room
• 37:46
  where
• 37:47
  they
• 37:47
  actually
• 37:47
  just
• 37:47
  do
• 37:47
  the
• 37:48
  product
• 37:48
  photography
• 37:49
  and
• 37:49
  we
• 37:49
  use
• 37:50
  AI
• 37:50
  to
• 37:50
  essentially
• 37:51
  do
• 37:51
  lifestyle
• 37:51
  shorts
• 37:52
  for
• 37:52
  them.
• 37:52
  It
• 37:53
  really
• 37:53
  cuts
• 37:53
  down
• 37:54
  on
• 37:54
  both
• 37:54
  the
• 37:55
  time
• 37:55
  that
• 37:55
  it
• 37:55
  takes
• 37:56
  for
• 37:56
  them
• 37:56
  to
• 37:57
  do
• 37:57
  the
• 37:57
  imagery
• 37:57
  and
• 37:58
  the
• 37:58
  cost
• 37:58
  because,
• 37:59
  I
• 37:59
  mean,
• 37:59
  they
• 37:59
  need
• 37:59
  to
• 38:00
  pull
• 38:00
  one
• 38:00
  product
• 38:00
  out
• 38:01
  of
• 38:01
  the
• 38:01
  warehouse.
• 38:02
  It's
• 38:03
  only
• 38:03
  a,
• 38:04
  for
• 38:04
  example,
• 38:04
  a
• 38:05
  couch
• 38:05
  manufacturer,
• 38:06
  they
• 38:06
  can
• 38:06
  just
• 38:06
  shoot
• 38:07
  the
• 38:07
  couch.
• 38:07
  We
• 38:07
  can
• 38:08
  put
• 38:08
  everything
• 38:08
  else
• 38:09
  together.
• 38:09
  They
• 38:09
  don't
• 38:09
  need
• 38:09
  to
• 38:09
  buy
• 38:10
  props
• 38:10
  or
• 38:10
  rent,
• 38:11
  you
• 38:11
  know,
• 38:11
  carpets
• 38:11
  or
• 38:12
  side
• 38:12
  tables.
• 38:13
  The
• 38:13
  other
• 38:14
  advantage
• 38:15
  is
• 38:15
  that,
• 38:15
  you
• 38:15
  know,
• 38:15
  if
• 38:15
  you
• 38:15
  have,
• 38:16
  for
• 38:16
  example,
• 38:16
  new
• 38:17
  stock
• 38:17
  coming
• 38:17
  in
• 38:18
  and
• 38:18
  it's
• 38:19
  being,
• 38:19
  we
• 38:19
  have
• 38:20
  customers
• 38:20
  that
• 38:20
  are,
• 38:21
  you
• 38:21
  know,
• 38:21
  US
• 38:22
  based
• 38:22
  furniture
• 38:23
  distributors
• 38:23
  and
• 38:23
  their
• 38:24
  stuff
• 38:24
  is
• 38:24
  being
• 38:24
  made
• 38:25
  in
• 38:25
  Malaysia
• 38:26
  or
• 38:26
  Indonesia,
• 38:27
  they
• 38:27
  can
• 38:27
  do
• 38:27
  the
• 38:28
  photography
• 38:28
  there
• 38:29
  and
• 38:29
  we
• 38:29
  can
• 38:30
  give
• 38:30
  them,
• 38:30
  you
• 38:30
  know,
• 38:30
  ready
• 38:31
  to
• 38:31
  go
• 38:31
  lifestyle
• 38:32
  shots
• 38:32
  that
• 38:33
  they
• 38:33
  can
• 38:33
  prep
• 38:34
  their
• 38:34
  listings
• 38:35
  much
• 38:35
  before
• 38:35
  the
• 38:35
  product
• 38:35
  actually
• 38:36
  hits
• 38:36
  their
• 38:36
  warehouses.
• 38:38
  Yeah,
• 38:39
  fascinating.
• 38:40
  So
• 38:40
  where
• 38:40
  do
• 38:40
  you
• 38:40
  see
• 38:40
  it
• 38:40
  all
• 38:41
  going?
• 38:42
  I
• 38:42
  mean,
• 38:42
  like
• 38:42
  you
• 38:43
  said,
• 38:44
  there's
• 38:45
  not
• 38:45
  been
• 38:45
  much
• 38:45
  innovation.
• 38:47
  I
• 38:47
  think
• 38:49
  when
• 38:50
  I
• 38:50
  first
• 38:50
  started
• 38:50
  out
• 38:50
  in
• 38:50
  e
• 38:50
  Commerce
• 38:51
  In
• 38:51
  2002,
• 38:52
  we,
• 38:52
  we
• 38:52
  showed
• 38:53
  an
• 38:53
  image
• 38:53
  of
• 38:53
  usually
• 38:54
  of
• 38:54
  the
• 38:54
  product
• 38:54
  on
• 38:54
  a
• 38:54
  white
• 38:55
  background.
• 38:55
  If
• 38:55
  we
• 38:55
  could
• 38:56
  fast
• 38:56
  forward
• 38:57
  22
• 38:57
  years,
• 38:57
  we're
• 38:57
  still
• 38:57
  doing
• 38:58
  the
• 38:58
  same
• 38:58
  and
• 38:58
  we've
• 38:58
  added
• 38:58
  infographics
• 38:59
  and
• 38:59
  the
• 39:00
  images
• 39:00
  have
• 39:00
  got
• 39:00
  better
• 39:01
  and,
• 39:01
  you
• 39:02
  know,
• 39:02
  we
• 39:02
  can
• 39:02
  get
• 39:02
  AI
• 39:03
  to
• 39:03
  create
• 39:03
  lifestyle
• 39:04
  shots.
• 39:04
  And
• 39:05
  then
• 39:05
  we
• 39:06
  started
• 39:06
  to
• 39:06
  add
• 39:06
  video
• 39:07
  to
• 39:07
  the
• 39:07
  site
• 39:07
  and
• 39:07
  then
• 39:07
  we
• 39:08
  took
• 39:08
  it
• 39:08
  off
• 39:08
  because
• 39:08
  it
• 39:08
  made
• 39:08
  your
• 39:09
  movie
• 39:09
  mobile
• 39:09
  sites
• 39:10
  too
• 39:10
  slow.
• 39:10
  And
• 39:10
  then
• 39:10
  we've
• 39:11
  put
• 39:11
  it
• 39:11
  back
• 39:11
  on
• 39:11
  because
• 39:11
  Google
• 39:12
  allows
• 39:12
  it.
• 39:12
  I
• 39:12
  mean,
• 39:12
  you
• 39:13
  know,
• 39:14
  we've
• 39:14
  got,
• 39:14
  we've
• 39:15
  got
• 39:15
  the
• 39:15
  still
• 39:15
  images,
• 39:15
  we've
• 39:16
  got
• 39:16
  motion
• 39:16
  and
• 39:17
  sort
• 39:17
  of
• 39:17
  between
• 39:18
  us
• 39:18
  and
• 39:18
  I
• 39:19
  suppose
• 39:19
  we've
• 39:19
  got
• 39:19
  a
• 39:20
  few
• 39:20
  clever
• 39:20
  things
• 39:21
  now
• 39:21
  where
• 39:21
  if
• 39:21
  I
• 39:22
  want
• 39:22
  to
• 39:22
  know
• 39:22
  what
• 39:22
  this
• 39:22
  IKEA
• 39:23
  couch
• 39:23
  looks
• 39:24
  like,
• 39:24
  I
• 39:24
  can
• 39:24
  go
• 39:24
  into
• 39:24
  my
• 39:25
  room
• 39:25
  and
• 39:25
  use
• 39:25
  VR
• 39:26
  to
• 39:26
  take
• 39:26
  a
• 39:26
  photo
• 39:26
  of
• 39:27
  my
• 39:27
  room
• 39:27
  and
• 39:27
  sort
• 39:27
  of
• 39:28
  superimpose
• 39:28
  the
• 39:28
  couch,
• 39:29
  which
• 39:29
  I
• 39:29
  think
• 39:29
  is
• 39:29
  quite
• 39:29
  clever.
• 39:30
  I
• 39:30
  suppose
• 39:31
  that's
• 39:31
  another
• 39:31
  innovation
• 39:32
  I
• 39:32
  didn't
• 39:32
  think
• 39:32
  of
• 39:32
  earlier.
• 39:34
  Not
• 39:34
  really
• 39:35
  needed
• 39:35
  in
• 39:35
  the
• 39:35
  supplement
• 39:36
  world,
• 39:36
  you
• 39:36
  know,
• 39:38
  but
• 39:38
  maybe,
• 39:39
  I
• 39:39
  don't
• 39:39
  know.
• 39:41
  So
• 39:42
  where
• 39:42
  do
• 39:42
  you
• 39:42
  see
• 39:42
  it
• 39:42
  all
• 39:42
  going?
• 39:43
  Because
• 39:43
  it
• 39:43
  all.
• 39:44
  A
• 39:44
  few
• 39:44
  innovations
• 39:45
  here,
• 39:45
  it's
• 39:45
  all
• 39:45
  been
• 39:45
  a
• 39:45
  bit
• 39:46
  static.
• 39:46
  Do
• 39:46
  you
• 39:46
  think
• 39:46
  it
• 39:46
  will
• 39:46
  stay
• 39:47
  that
• 39:47
  way
• 39:48
  or
• 39:48
  do
• 39:48
  you
• 39:48
  think.
• 39:49
  So
• 39:49
  there
• 39:49
  are
• 39:50
  some
• 39:50
  interesting
• 39:52
  applications
• 39:53
  that
• 39:53
  are
• 39:53
  coming
• 39:53
  out
• 39:53
  of
• 39:54
  AI.
• 39:54
  I
• 39:54
  mean,
• 39:55
  I
• 39:55
  think
• 39:55
  they're
• 39:55
  maybe
• 39:56
  a
• 39:56
  year
• 39:57
  or
• 39:57
  two
• 39:57
  away
• 39:57
  from
• 39:58
  real
• 39:58
  production
• 39:58
  deployment.
• 39:59
  One
• 39:59
  is
• 40:00
  virtual
• 40:00
  try
• 40:00
  on
• 40:01
  of
• 40:02
  all
• 40:02
  different
• 40:02
  kinds
• 40:02
  of
• 40:03
  products.
• 40:03
  So
• 40:03
  that
• 40:04
  doesn't
• 40:04
  work
• 40:04
  very
• 40:05
  well
• 40:05
  today.
• 40:05
  But
• 40:06
  I
• 40:06
  mean
• 40:06
  that's
• 40:06
  something
• 40:07
  that,
• 40:07
  that
• 40:08
  we
• 40:08
  should
• 40:08
  be
• 40:08
  able
• 40:08
  to
• 40:08
  solve
• 40:09
  for
• 40:10
  in
• 40:10
  the
• 40:10
  coming
• 40:11
  few
• 40:11
  months.
• 40:12
  So
• 40:12
  that's
• 40:12
  basically
• 40:12
  taking
• 40:13
  any
• 40:14
  dress
• 40:15
  or
• 40:16
  clothing
• 40:16
  item
• 40:17
  or
• 40:17
  handbag
• 40:18
  on
• 40:19
  a
• 40:19
  Shopify
• 40:20
  store
• 40:20
  and
• 40:20
  say,
• 40:20
  okay,
• 40:21
  what
• 40:22
  would
• 40:22
  I
• 40:22
  look
• 40:22
  like
• 40:23
  with
• 40:24
  this
• 40:24
  on?
• 40:24
  So
• 40:25
  that's
• 40:25
  one,
• 40:25
  that's
• 40:26
  something
• 40:26
  that's
• 40:27
  definitely
• 40:28
  over
• 40:28
  the
• 40:28
  horizon.
• 40:29
  The
• 40:29
  other
• 40:29
  thing
• 40:29
  that's
• 40:29
  happening
• 40:30
  is
• 40:30
  that
• 40:31
  content
• 40:32
  is
• 40:32
  becoming
• 40:33
  much
• 40:33
  more
• 40:34
  customer
• 40:34
  specific.
• 40:35
  So
• 40:35
  you
• 40:36
  have,
• 40:36
  you
• 40:36
  know,
• 40:37
  storefronts
• 40:37
  and
• 40:38
  marketplaces
• 40:38
  that
• 40:38
  really
• 40:39
  want
• 40:39
  to
• 40:39
  target
• 40:40
  customers
• 40:40
  with
• 40:40
  very
• 40:41
  specific
• 40:41
  pieces
• 40:41
  of
• 40:42
  content.
• 40:42
  So
• 40:42
  if
• 40:43
  I
• 40:43
  know
• 40:43
  that
• 40:43
  you
• 40:43
  are
• 40:44
  searching,
• 40:44
  for
• 40:44
  example,
• 40:44
  going
• 40:45
  back
• 40:45
  to
• 40:45
  the
• 40:45
  example
• 40:46
  of
• 40:46
  a
• 40:46
  summer
• 40:46
  dress
• 40:47
  or
• 40:47
  a
• 40:47
  garden,
• 40:47
  you
• 40:47
  know,
• 40:48
  something
• 40:48
  to
• 40:48
  wear
• 40:48
  for
• 40:48
  a
• 40:49
  summer,
• 40:49
  you
• 40:49
  know,
• 40:49
  garden
• 40:50
  party,
• 40:50
  if
• 40:51
  I
• 40:51
  know
• 40:51
  that
• 40:51
  you
• 40:51
  search
• 40:52
  for
• 40:52
  that,
• 40:53
  I
• 40:53
  might
• 40:53
  as
• 40:53
  well
• 40:53
  show
• 40:54
  all
• 40:54
  my
• 40:54
  relevant
• 40:55
  products
• 40:56
  in
• 40:56
  that
• 40:56
  context
• 40:57
  to
• 40:57
  you.
• 40:58
  That's
• 40:58
  the,
• 40:58
  that's
• 40:59
  the
• 40:59
  easiest
• 40:59
  way
• 40:59
  I'm
• 40:59
  going
• 40:59
  to
• 40:59
  get
• 41:00
  that
• 41:00
  conversion.
• 41:00
  Okay,
• 41:01
  yeah,
• 41:02
  that's,
• 41:02
  that's
• 41:03
  something
• 41:03
  that,
• 41:03
  that's
• 41:04
  also,
• 41:05
  that's
• 41:05
  around
• 41:06
  the
• 41:06
  corner.
• 41:06
  So
• 41:07
  you
• 41:07
  will
• 41:07
  actually
• 41:08
  be
• 41:08
  seeing
• 41:08
  products
• 41:09
  in
• 41:09
  context
• 41:10
  as
• 41:10
  you
• 41:10
  would
• 41:10
  like
• 41:10
  to
• 41:11
  see
• 41:11
  them
• 41:11
  in
• 41:11
  context
• 41:12
  or
• 41:12
  for
• 41:12
  your
• 41:12
  use,
• 41:13
  particular
• 41:13
  use
• 41:13
  case.
• 41:14
  Well,
• 41:15
  so
• 41:15
  I
• 41:15
  mean,
• 41:16
  does
• 41:17
  that
• 41:17
  mean
• 41:17
  then
• 41:18
  websites
• 41:18
  are
• 41:18
  going
• 41:18
  to
• 41:18
  be
• 41:19
  spawn
• 41:19
  enough
• 41:19
  to
• 41:19
  generate
• 41:20
  these
• 41:20
  images
• 41:20
  on
• 41:21
  the
• 41:21
  fly?
• 41:21
  On
• 41:22
  the
• 41:22
  fly.
• 41:23
  Wow,
• 41:25
  that
• 41:25
  would
• 41:25
  be
• 41:25
  quite
• 41:26
  interesting,
• 41:26
  wouldn't
• 41:26
  it?
• 41:26
  So
• 41:27
  the
• 41:28
  product
• 41:28
  image
• 41:28
  that
• 41:29
  I
• 41:29
  see
• 41:29
  and
• 41:29
  the
• 41:29
  product
• 41:29
  image
• 41:30
  you
• 41:30
  see
• 41:30
  are
• 41:30
  the
• 41:30
  same
• 41:31
  product
• 41:31
  image
• 41:31
  but
• 41:31
  they're
• 41:32
  the
• 41:32
  lifestyle
• 41:33
  different.
• 41:34
  For
• 41:34
  example,
• 41:34
  if
• 41:34
  you're,
• 41:35
  if
• 41:35
  you're
• 41:35
  looking
• 41:35
  to
• 41:36
  buy,
• 41:36
  both
• 41:36
  of
• 41:36
  us
• 41:37
  might
• 41:37
  be
• 41:37
  looking
• 41:37
  to
• 41:37
  buy
• 41:37
  a
• 41:37
  white
• 41:38
  shirt,
• 41:39
  but
• 41:39
  I
• 41:39
  might
• 41:39
  be
• 41:40
  looking
• 41:40
  at,
• 41:40
  for,
• 41:40
  for
• 41:41
  a
• 41:41
  more
• 41:41
  formal
• 41:41
  occasion,
• 41:42
  you
• 41:42
  might
• 41:42
  be
• 41:42
  looking
• 41:42
  for
• 41:43
  a
• 41:43
  more
• 41:43
  informal
• 41:43
  occasion.
• 41:44
  And
• 41:44
  the,
• 41:44
  and
• 41:45
  the
• 41:45
  imagery
• 41:45
  would
• 41:46
  take
• 41:46
  that
• 41:46
  into
• 41:46
  account.
• 41:48
  That
• 41:49
  would
• 41:49
  be
• 41:49
  nuts,
• 41:49
  wouldn't
• 41:50
  it?
• 41:50
  I
• 41:50
  mean,
• 41:50
  that's
• 41:50
  gonna
• 41:51
  be
• 41:52
  okay.
• 41:52
  So
• 41:52
  that
• 41:52
  I
• 41:52
  think
• 41:52
  would
• 41:53
  be
• 41:53
  a
• 41:53
  bit
• 41:53
  of
• 41:53
  a
• 41:53
  game
• 41:53
  changer.
• 41:54
  I
• 41:54
  Think
• 41:54
  that
• 41:54
  that
• 41:54
  could
• 41:54
  be
• 41:55
  quite
• 41:55
  interesting.
• 41:55
  And
• 41:55
  you
• 41:56
  say
• 41:56
  that
• 41:56
  takes
• 41:56
  technology
• 41:56
  is
• 41:57
  not
• 41:57
  very
• 41:57
  far
• 41:57
  away.
• 41:57
  No,
• 41:58
  that's
• 41:58
  not
• 41:58
  very
• 41:58
  far
• 41:58
  away.
• 41:59
  Wow.
• 42:00
  Well,
• 42:01
  you
• 42:01
  heard
• 42:01
  it
• 42:02
  here
• 42:02
  first,
• 42:02
  ladies
• 42:02
  and
• 42:02
  gentlemen.
• 42:03
  Watch
• 42:03
  this
• 42:03
  space.
• 42:05
  I'd
• 42:05
  be
• 42:05
  curious
• 42:05
  to
• 42:05
  see
• 42:06
  how
• 42:06
  that
• 42:06
  actually
• 42:06
  does
• 42:06
  work
• 42:07
  in
• 42:07
  real
• 42:07
  life.
• 42:08
  Listen,
• 42:08
  Siddharth,
• 42:09
  I'm
• 42:09
  aware
• 42:09
  of
• 42:09
  time.
• 42:10
  I'm
• 42:10
  aware
• 42:10
  it's
• 42:11
  getting
• 42:11
  away
• 42:11
  from
• 42:12
  us.
• 42:12
  So
• 42:12
  let
• 42:12
  me,
• 42:13
  before
• 42:13
  I've
• 42:14
  run
• 42:14
  out
• 42:14
  of
• 42:14
  it,
• 42:14
  let
• 42:14
  me
• 42:14
  ask
• 42:15
  you,
• 42:15
  what's
• 42:15
  your
• 42:16
  question
• 42:16
  for
• 42:17
  me,
• 42:17
  this
• 42:17
  is
• 42:17
  where
• 42:17
  I
• 42:18
  ask
• 42:18
  all
• 42:18
  my
• 42:18
  guests
• 42:18
  for
• 42:19
  a
• 42:19
  question
• 42:19
  and
• 42:20
  I
• 42:20
  will
• 42:20
  endeavor,
• 42:21
  as
• 42:21
  I
• 42:21
  said
• 42:21
  at
• 42:21
  the
• 42:21
  start
• 42:21
  of
• 42:21
  the
• 42:21
  show,
• 42:22
  to
• 42:22
  go
• 42:22
  answer
• 42:22
  this
• 42:22
  on
• 42:22
  social
• 42:23
  media.
• 42:25
  So
• 42:25
  over
• 42:25
  to
• 42:25
  you.
• 42:26
  What's
• 42:26
  your
• 42:26
  question
• 42:26
  for
• 42:26
  me?
• 42:28
  Matt,
• 42:28
  you're
• 42:29
  deeply
• 42:29
  embedded
• 42:30
  into
• 42:30
  the,
• 42:30
  into
• 42:31
  the
• 42:31
  E
• 42:31
  commerce
• 42:32
  space.
• 42:33
  What
• 42:33
  would
• 42:33
  you
• 42:33
  be
• 42:33
  doing
• 42:34
  if
• 42:34
  E
• 42:34
  commerce
• 42:35
  didn't
• 42:35
  exist?
• 42:39
  That's
• 42:39
  a
• 42:40
  good
• 42:40
  question.
• 42:40
  A
• 42:41
  really
• 42:41
  good
• 42:41
  question.
• 42:41
  And
• 42:42
  I'm
• 42:43
  curious
• 42:43
  to
• 42:43
  think
• 42:43
  about
• 42:44
  this
• 42:44
  one.
• 42:45
  So,
• 42:45
  yes,
• 42:45
  great
• 42:46
  question.
• 42:46
  If
• 42:47
  you
• 42:47
  would
• 42:47
  like
• 42:47
  to
• 42:47
  know
• 42:48
  how
• 42:48
  I
• 42:49
  would
• 42:49
  end
• 42:49
  up
• 42:49
  answer
• 42:49
  that
• 42:49
  question,
• 42:50
  come
• 42:50
  find
• 42:50
  me
• 42:50
  on
• 42:50
  social
• 42:50
  media
• 42:51
  at
• 42:51
  @mattedmundson,
• 42:52
  on
• 42:52
  Instagram
• 42:53
  or
• 42:53
  LinkedIn,
• 42:54
  which
• 42:54
  is
• 42:54
  where
• 42:55
  I'll
• 42:55
  be
• 42:55
  post.
• 42:55
  Well,
• 42:55
  I'll
• 42:56
  definitely
• 42:56
  be
• 42:56
  posting
• 42:56
  the
• 42:56
  answers
• 42:57
  on
• 42:57
  LinkedIn.
• 42:57
  So
• 42:57
  come
• 42:58
  find
• 42:58
  me
• 42:58
  on
• 42:58
  LinkedIn
• 42:59
  and
• 42:59
  I
• 42:59
  will
• 43:00
  see
• 43:00
  you
• 43:00
  in
• 43:00
  there.
• 43:01
  But
• 43:01
  Siddharth,
• 43:02
  if
• 43:02
  people
• 43:02
  want
• 43:02
  to
• 43:02
  reach
• 43:03
  out
• 43:03
  to
• 43:03
  you,
• 43:03
  if
• 43:03
  they
• 43:04
  want
• 43:04
  to
• 43:04
  find
• 43:04
  out
• 43:04
  more
• 43:04
  about
• 43:04
  Dresma,
• 43:05
  maybe
• 43:05
  about
• 43:06
  what
• 43:06
  you
• 43:06
  guys
• 43:06
  are
• 43:06
  doing
• 43:06
  with
• 43:06
  imagery,
• 43:08
  maybe
• 43:08
  even
• 43:08
  how
• 43:08
  you
• 43:08
  can
• 43:08
  help
• 43:09
  that
• 43:09
  business,
• 43:09
  what's
• 43:09
  the
• 43:09
  best
• 43:10
  way
• 43:10
  to
• 43:10
  do
• 43:10
  that?
• 43:10
  Sure,
• 43:11
  they
• 43:11
  can
• 43:12
  always
• 43:12
  reach
• 43:12
  reach
• 43:13
  me
• 43:14
  siddharthma.com
• 43:15
  or
• 43:16
  through
• 43:16
  my
• 43:17
  LinkedIn
• 43:17
  account.
• 43:17
  That'll
• 43:18
  be
• 43:18
  great.
• 43:19
  Fantastic.
• 43:20
  We
• 43:20
  will
• 43:20
  of
• 43:20
  course
• 43:20
  put
• 43:21
  those
• 43:21
  in
• 43:22
  the
• 43:22
  show
• 43:22
  notes
• 43:22
  as
• 43:23
  well,
• 43:24
  which
• 43:25
  you.
• 43:25
  If
• 43:25
  you
• 43:25
  subscribe
• 43:26
  to
• 43:26
  the
• 43:26
  newsletter,
• 43:26
  they'll
• 43:27
  be
• 43:27
  in
• 43:27
  the
• 43:27
  email
• 43:28
  sent
• 43:28
  to
• 43:28
  you.
• 43:29
  If
• 43:29
  you
• 43:29
  can't
• 43:29
  be
• 43:30
  bothered
• 43:30
  to
• 43:30
  subscribe
• 43:30
  to
• 43:30
  the
• 43:31
  newsletter,
• 43:31
  just
• 43:31
  scroll
• 43:32
  down
• 43:32
  in
• 43:32
  the
• 43:32
  podcast
• 43:32
  app
• 43:33
  that
• 43:33
  you're
• 43:33
  using
• 43:33
  to
• 43:34
  listen
• 43:34
  to
• 43:34
  this
• 43:34
  podcast.
• 43:35
  The
• 43:35
  show
• 43:35
  notes
• 43:36
  will
• 43:36
  be
• 43:36
  there
• 43:36
  as
• 43:36
  well.
• 43:37
  And
• 43:37
  if
• 43:37
  all
• 43:37
  of
• 43:38
  that
• 43:38
  fails,
• 43:38
  just
• 43:38
  go
• 43:38
  to
• 43:38
  the
• 43:38
  website
• 43:39
  ecommercepodcast.net
• 43:40
  show
• 43:41
  notes
• 43:41
  will
• 43:41
  be
• 43:41
  there
• 43:42
  with
• 43:42
  the
• 43:42
  links
• 43:42
  to
• 43:42
  Sidot,
• 43:43
  to
• 43:43
  Dresma,
• 43:44
  and
• 43:45
  obviously
• 43:45
  to
• 43:45
  his
• 43:45
  LinkedIn
• 43:46
  profile.
• 43:46
  And
• 43:46
  you
• 43:46
  can
• 43:47
  see
• 43:47
  all
• 43:47
  the
• 43:47
  stuff
• 43:47
  that's
• 43:48
  going
• 43:48
  on
• 43:48
  there.
• 43:49
  Sidharth,
• 43:50
  anything
• 43:51
  else?
• 43:51
  Is
• 43:51
  there
• 43:51
  anything
• 43:52
  else
• 43:52
  that
• 43:52
  I
• 43:53
  should
• 43:53
  know
• 43:53
  about?
• 43:54
  I
• 43:54
  think
• 43:55
  we
• 43:56
  had
• 43:56
  a
• 43:56
  long,
• 43:56
  good
• 43:57
  conversation.
• 43:58
  Yeah,
• 43:58
  I
• 43:58
  think
• 43:58
  we've
• 43:58
  covered
• 43:59
  most
• 43:59
  of
• 43:59
  the
• 43:59
  races.
• 44:00
  No,
• 44:00
  no
• 44:01
  problem
• 44:01
  at
• 44:01
  all.
• 44:01
  Thank
• 44:01
  you
• 44:01
  for
• 44:02
  coming
• 44:02
  on
• 44:02
  and
• 44:02
  thank
• 44:02
  you
• 44:03
  for
• 44:03
  sharing
• 44:04
  your
• 44:04
  insights
• 44:05
  on
• 44:05
  it.
• 44:05
  Like
• 44:05
  I
• 44:05
  say,
• 44:05
  it's
• 44:06
  one
• 44:06
  of
• 44:06
  those
• 44:06
  things.
• 44:06
  I.
• 44:07
  I
• 44:07
  would
• 44:07
  never
• 44:08
  have
• 44:08
  thought
• 44:08
  to
• 44:08
  have
• 44:08
  a
• 44:08
  podcast
• 44:09
  episode
• 44:09
  about
• 44:09
  it
• 44:09
  and
• 44:09
  I'm
• 44:10
  glad
• 44:10
  that
• 44:10
  we
• 44:10
  did
• 44:11
  and
• 44:12
  it's
• 44:12
  made
• 44:12
  me
• 44:12
  think.
• 44:13
  So.
• 44:13
  Thank
• 44:14
  you
• 44:14
  for
• 44:14
  coming
• 44:14
  on.
• 44:15
  Thank
• 44:15
  you
• 44:15
  for
• 44:15
  sharing
• 44:16
  and
• 44:17
  all
• 44:17
  the
• 44:17
  best,
• 44:17
  my
• 44:17
  good
• 44:18
  friend.
• 44:18
  Thank
• 44:19
  you.
• 44:20
  Well,
• 44:20
  there
• 44:20
  you
• 44:21
  go.
• 44:21
  What
• 44:21
  another
• 44:22
  fantastic
• 44:23
  conversation.
• 44:24
  Huge
• 44:24
  thanks
• 44:24
  to
• 44:24
  Siddharth.
• 44:25
  In
• 44:25
  fact,
• 44:25
  I
• 44:25
  should
• 44:25
  do
• 44:26
  this.
• 44:26
  Sorry,
• 44:26
  I
• 44:26
  do
• 44:26
  this
• 44:26
  every
• 44:27
  time.
• 44:27
  There
• 44:27
  we
• 44:27
  go.
• 44:28
  Yes,
• 44:28
  huge
• 44:28
  thanks.
• 44:30
  What
• 44:31
  a
• 44:31
  legend.
• 44:33
  Thank
• 44:33
  you
• 44:33
  so
• 44:34
  much
• 44:34
  for
• 44:34
  joining
• 44:34
  us
• 44:34
  as
• 44:34
  well.
• 44:35
  Now
• 44:35
  this
• 44:35
  show
• 44:36
  is
• 44:36
  produced
• 44:37
  by
• 44:37
  the
• 44:37
  wonderful
• 44:37
  people
• 44:38
  at
• 44:38
  Podjunction.
• 44:39
  Big
• 44:39
  shout
• 44:40
  out
• 44:40
  to
• 44:40
  them
• 44:40
  that
• 44:40
  make
• 44:40
  everything
• 44:41
  possible.
• 44:41
  Of
• 44:41
  course,
• 44:42
  if
• 44:42
  you
• 44:42
  haven't
• 44:42
  done
• 44:42
  so
• 44:42
  already,
• 44:42
  like
• 44:42
  I
• 44:43
  say,
• 44:43
  go
• 44:43
  to
• 44:43
  the
• 44:43
  website
• 44:43
  podcast,
• 44:44
  ecommercepodcast.net
• 44:46
  to
• 44:46
  find
• 44:47
  all
• 44:47
  the
• 44:47
  show
• 44:47
  notes.
• 44:47
  And
• 44:48
  in
• 44:48
  case
• 44:48
  no
• 44:48
  one
• 44:48
  has
• 44:48
  told
• 44:48
  you
• 44:48
  yet
• 44:49
  today,
• 44:49
  I
• 44:49
  know
• 44:50
  so
• 44:50
  many
• 44:50
  of
• 44:50
  you
• 44:50
  wait
• 44:50
  for
• 44:51
  this.
• 44:51
  I
• 44:52
  should
• 44:52
  probably
• 44:52
  get
• 44:52
  a.
• 44:52
  I
• 44:53
  don't
• 44:53
  know
• 44:53
  if
• 44:53
  I've
• 44:53
  got
• 44:53
  a
• 44:53
  drum
• 44:54
  roll.
• 44:54
  I
• 44:54
  haven't
• 44:54
  got
• 44:54
  a
• 44:54
  drum
• 44:54
  roll
• 44:55
  on
• 44:55
  my
• 44:55
  little
• 44:55
  thing.
• 44:55
  I
• 44:55
  should
• 44:55
  probably
• 44:56
  get
• 44:56
  a
• 44:56
  drum
• 44:56
  roll.
• 44:57
  In
• 44:57
  case
• 44:57
  no.
• 44:57
  1
• 44:57
  soldier
• 44:58
  yet
• 44:58
  today,
• 44:58
  let
• 44:58
  me
• 44:59
  be
• 44:59
  the
• 44:59
  first.
• 44:59
  You
• 44:59
  are
• 45:00
  awesome.
• 45:00
  Yes.
• 45:00
  You
• 45:01
  are
• 45:01
  created
• 45:02
  awesome.
• 45:02
  It's
• 45:02
  just
• 45:02
  a
• 45:03
  burden
• 45:03
  you
• 45:04
  have
• 45:04
  to
• 45:04
  bear.
• 45:04
  Siddharth
• 45:05
  has
• 45:05
  to
• 45:05
  bear
• 45:05
  it.
• 45:05
  I've
• 45:06
  got
• 45:06
  to
• 45:06
  bear
• 45:06
  it.
• 45:06
  You've
• 45:07
  got
• 45:07
  to
• 45:07
  bear
• 45:07
  it
• 45:07
  as
• 45:07
  well.
• 45:08
  So
• 45:09
  that's
• 45:09
  it
• 45:09
  from
• 45:09
  us.
• 45:10
  Thank
• 45:10
  you
• 45:10
  so
• 45:10
  much
• 45:10
  for
• 45:10
  joining
• 45:11
  us.
• 45:11
  Have
• 45:11
  a
• 45:11
  fantastic
• 45:12
  week
• 45:12
  wherever
• 45:12
  you
• 45:13
  are
• 45:13
  in
• 45:13
  the
• 45:13
  world.
• 45:13
  I
• 45:14
  will
• 45:14
  see
• 45:14
  you
• 45:14
  next
• 45:14
  time.
• 45:15
  Bye
• 45:15
  for
• 45:15
  now.