"Content & Media Go Together Like PB&J!" with Caroline Ballard

Always Off Brand · Jul 31, 2025 · 1m

Just Summer and Scotty O on this one to welcome Caroline Ballard, VP Commerce Media with Profitero +. Caroline explains why content and media must join forces more and more in large CPG's and beyond. A really interesting conversation and Scotty O fills in on a NEWS story. Enjoy Always Off Brand is always a Laugh & Learn! Gues: Caroline Ballard LinkedIn: https://www.linkedin.com/in/carolineparrin/ Website: https://www.profitero.com/ FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email eTail Boston! https://etaileast.wbresearch.com/…