Jeff Coyle on AI and Content Strategy - Episode #12

The Adults In The AI Room · Mar 18, 2022 · 1h 9m · transcript

In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy.

Highlights:

2:55 - Craft beer - on winning the award for a Mexican lager

10:00 - Jeff's path to a passion for SEO

14:30 - On using data to decide what to write about

20:00 - What does Google think you think is important on your site?

25:00 - Publishing low quality content is like a time bomb

36:00 - Existential risk of not using data to drive content decisions

39:00 - If you're not there at the top of the funnel you don't deserve to be at the bottom

41:45 - Owning a content space - what it takes…