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What is Shrinkflation? · She's On The Money

• 0:00
  Speaker 1: Hello.
• 0:01
  Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yor the
• 0:05
  Speaker 2: Order Kerney Whoalbury and a waddery woman. And before we
• 0:08
  Speaker 2: get started on She's on the Money podcast, I would
• 0:11
  Speaker 2: like to acknowledge the traditional custodians of the land of
• 0:14
  Speaker 2: which this podcast is recorded on a wondery country, acknowledging
• 0:18
  Speaker 2: the elders, the ancestors and the next generation coming through
• 0:23
  Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and
• 0:27
  Speaker 2: the storytelling of you to make a difference for today
• 0:31
  Speaker 2: and lasting impact for tomorrow.
• 0:33
  Speaker 1: Let's get into it.
• 0:34
  Speaker 3: She's on the Money, She's on the money.
• 0:57
  Speaker 4: Have you ever gone to buy something you've bought a
• 0:59
  Speaker 4: million times, noticed something was a little different, like maybe
• 1:03
  Speaker 4: it was smaller. Well, chances are you haven't suddenly grown,
• 1:06
  Speaker 4: but it has gotten smaller. You're not being gas lit.
• 1:09
  Speaker 4: It's called shrink flation. We are talking about it on
• 1:11
  Speaker 4: today's show. My name is Becksied and this is a
• 1:15
  Speaker 4: She's on the Money. I VICKI d hello, excited for this.
• 1:18
  Speaker 4: Becky s like it's not as good do it? But
• 1:21
  Speaker 4: that kind of sounds they I'll take.
• 1:23
  Speaker 1: It, you know, I'll just call you back. It's all good. Okay,
• 1:25
  Speaker 1: it's all good.
• 1:27
  Speaker 4: You are shrinking my name.
• 1:28
  Speaker 1: Yeah, exactly. I didn't even know you could shrink Beck.
• 1:32
  Speaker 4: You can do.
• 1:34
  Speaker 1: Or just be just B B. Beck. Same amount of life,
• 1:37
  Speaker 1: the same amount of effort. Yeah. No, all right, Well
• 1:40
  Speaker 1: let's move on because we're talking about shrink flation today
• 1:42
  Speaker 1: and I am salty about this. Guys like we'll get
• 1:46
  Speaker 1: to the English muffin conundrum a little bit later. But
• 1:50
  Speaker 1: shrink flation, as you introduced, is basically when a brand
• 1:53
  Speaker 1: starts selling less for more by reducing the size of
• 1:57
  Speaker 1: their products but keeping the price the same, which is
• 2:00
  Speaker 1: just really rude.
• 2:01
  Speaker 4: It's rude.
• 2:02
  Speaker 1: We all want more tim Tams, not less.
• 2:04
  Speaker 4: Listen ar sneaky, sneaky, sneaky.
• 2:06
  Speaker 1: So usually these changes aren't that obvious. So in some
• 2:09
  Speaker 1: cases you only realize the product is smaller when you
• 2:12
  Speaker 1: open the packet and find one less biscuit or bar
• 2:14
  Speaker 1: or cake or whatever it is. I feel like sometimes
• 2:17
  Speaker 1: you don't even notice. It's somebody else pointing it out
• 2:19
  Speaker 1: and being like, Beck, did you know that they have
• 2:21
  Speaker 1: two less biscuits in this packet? And you're like, you're right,
• 2:24
  Speaker 1: it used to be ten.
• 2:25
  Speaker 4: What the heck in and you can't mentally prepare for
• 2:27
  Speaker 4: something like that. You don't know what it's coming. It's
• 2:29
  Speaker 4: so rude, really sad.
• 2:31
  Speaker 1: It's one of those things that grinds my gears. And
• 2:34
  Speaker 1: so I said to you, let's do a whole episode
• 2:36
  Speaker 1: on it.
• 2:36
  Speaker 4: And here we are mainly a therapy session.
• 2:39
  Speaker 1: I would say, I'm gonna let loose because you know
• 2:41
  Speaker 1: what you shouldn't get between a pregnant woman and two
• 2:44
  Speaker 1: English muffins.
• 2:46
  Speaker 4: That's true. Actually, no true words have ever been spoken.
• 2:49
  Speaker 4: But a little bit later in the episode, we are
• 2:51
  Speaker 4: going to talk about specific products. So hold onto that
• 2:54
  Speaker 4: English muffins.
• 2:55
  Speaker 1: Oh, we're going to name and shame.
• 2:57
  Speaker 4: I'm kind of scared, but we are going to give
• 2:59
  Speaker 4: you some tips on how to spot it and what
• 3:01
  Speaker 4: other tricks to be wary of in the supermarket. But
• 3:03
  Speaker 4: first feed, what is happening to the cost of food
• 3:05
  Speaker 4: in Australia right now?
• 3:06
  Speaker 1: Oh, it's cooked, Beck, It's absolutely cooked in my scientific opinion,
• 3:10
  Speaker 1: not pun intended, No, not necessarily stretch. Actually, that was
• 3:14
  Speaker 1: pretty good. It's pretty good for we are funny. We
• 3:17
  Speaker 1: should go out on our own and do a comedy podcast. Okay, no,
• 3:20
  Speaker 1: not me. I'm not funny, but the price of food
• 3:23
  Speaker 1: staples is definitely rising, and it is putting a lot
• 3:27
  Speaker 1: of pressure on household budgets. A study by Deacon University
• 3:30
  Speaker 1: recently released in August, Beck found I've written down four
• 3:34
  Speaker 1: dot points. Are you ready?
• 3:35
  Speaker 4: I'm ready.
• 3:36
  Speaker 1: Milk prices rose by twenty percent in the twenty four
• 3:40
  Speaker 1: months to July this year. In the past twelve months,
• 3:44
  Speaker 1: egg prices have increased by ten percent. Canned tuna, she's
• 3:49
  Speaker 1: a staple, she's by twenty five percent.
• 3:53
  Speaker 4: That one feels random.
• 3:54
  Speaker 1: That one feels real rude too, because that's like everybody's
• 3:57
  Speaker 1: cheap budget uni meal virtually, if you're having a bit
• 4:02
  Speaker 1: of a week where there's too much month left in
• 4:04
  Speaker 1: your budget. Yes, I feel like can tuna some rice?
• 4:08
  Speaker 1: Some frozen veggies always whips up a quick little tuna
• 4:12
  Speaker 1: morne and it's cheap twenty five percent more for you tuna.
• 4:15
  Speaker 3: Hmmmm.
• 4:16
  Speaker 4: It feels I don't know, like maybe call me ignorant,
• 4:18
  Speaker 4: but like fish are not charging more for their own.
• 4:23
  Speaker 1: That is not the logic behind getting more expencted. Do
• 4:27
  Speaker 1: you know what I find even more rude about this?
• 4:29
  Speaker 1: Frozen veggies They're up by eighteen percent and is that
• 4:33
  Speaker 1: not meant to be the cheaper option?
• 4:35
  Speaker 4: Is that's a real shame?
• 4:36
  Speaker 1: What the heck?
• 4:36
  Speaker 4: Can the certain businesses did do very poorly and some
• 4:39
  Speaker 4: did really well actually over the pandemic.
• 4:41
  Speaker 1: It definitely wasn't the toilet paper company is doing poorly well.
• 4:45
  Speaker 4: That's for sure, But supermarkets did really well over the pandemic.
• 4:48
  Speaker 4: Add you know, the rich get richer as they say.
• 4:51
  Speaker 1: Yes, the pandemic felt like it was a bit of
• 4:53
  Speaker 1: a license for supermarkets to basically print money. So at
• 4:57
  Speaker 1: the same time that Deacon UNI their analysis came out
• 5:00
  Speaker 1: in August, will worst net profit increased four point six
• 5:05
  Speaker 1: percent to one point two billion dollars for the full
• 5:08
  Speaker 1: financial year, while overall sales hit sixty four point twenty
• 5:12
  Speaker 1: nine billion dollars, derived from its Australian and New Zealand
• 5:17
  Speaker 1: supermarket operations as well as discount chain bigw and our
• 5:22
  Speaker 1: second biggest chain, Coals, also revealed a four point eight
• 5:26
  Speaker 1: percent full year profit of one point one at billion dollars.
• 5:31
  Speaker 4: Wow, I feel like I should be surprised, but maybe
• 5:33
  Speaker 4: I'm not.
• 5:34
  Speaker 1: I don't know if you've noticed, like complete side note,
• 5:36
  Speaker 1: have you seen the news that's coming out where they're
• 5:39
  Speaker 1: putting like all of these like safety gates and stuff
• 5:42
  Speaker 1: in at the supermarkets because they're obviously trying to lower theft.
• 5:46
  Speaker 1: Did you think that maybe if you lowered the prices
• 5:48
  Speaker 1: so people could afford groceries, maybe they wouldn't steal them,
• 5:52
  Speaker 1: because it's not like you're not making profit. Like we
• 5:56
  Speaker 1: literally have your annual reports here and Coal's made one
• 6:00
  Speaker 1: point one billion dollars profit and will Worths obviously had
• 6:04
  Speaker 1: sales of over sixty four billion dollars. Like, you guys
• 6:08
  Speaker 1: are kind of cooked because you're coming out here saying
• 6:11
  Speaker 1: it's significantly eating into our profits if people are stealing food.
• 6:14
  Speaker 1: Do you know people go to Kohal's and they do
• 6:17
  Speaker 1: steal food when they can't afford it. Yeah, it's an
• 6:20
  Speaker 1: unwritten rule. Back Like if I look over and there
• 6:22
  Speaker 1: might be somebody putting an avocado through as a brown onion,
• 6:26
  Speaker 1: I didn't see it. I didn't see it. That's not
• 6:28
  Speaker 1: my business. Like, no, it's not my business. I'm no snitch,
• 6:32
  Speaker 1: Like I don't know your life, your job, but it's
• 6:34
  Speaker 1: not my point. Obviously that's illegal and we shouldn't be
• 6:37
  Speaker 1: doing it. But like I'm not going to sneech on
• 6:38
  Speaker 1: somebody who's trying to do the best.
• 6:40
  Speaker 4: I don't want to sound like boomer. I also don't
• 6:43
  Speaker 4: want to say the word boomer.
• 6:44
  Speaker 1: Definitely have a boomer opinion in this circumstance, I think,
• 6:46
  Speaker 1: I think.
• 6:46
  Speaker 4: So we're on that side. But you know, if things
• 6:49
  Speaker 4: weren't automated and we didn't have self checkout, we had
• 6:52
  Speaker 4: actual people serving us then.
• 6:54
  Speaker 1: Or actual people who got paid actual wages, then maybe
• 6:57
  Speaker 1: people were placed by robots. Exactly. Mince me through as
• 7:01
  Speaker 1: brown onions. That's so strange.
• 7:03
  Speaker 4: That really old of me to say.
• 7:04
  Speaker 1: Yeah, but that would impact their profitage, It would make
• 7:08
  Speaker 1: less profit if they had to pay more wages. Obviously,
• 7:11
  Speaker 1: paying people are living wage is just a bit too
• 7:14
  Speaker 1: much to us, that makes sense.
• 7:16
  Speaker 4: Yeah, so tomy is a bit to that.
• 7:17
  Speaker 1: Don't ask for laughing wages and the ability to afford
• 7:21
  Speaker 1: mince me, my.
• 7:22
  Speaker 4: Gosh, I know that is a lot to ask. Actually,
• 7:25
  Speaker 4: why is shrink flation all of a sudden a thing.
• 7:27
  Speaker 1: It's not all of a sudden a thing. Oh, it's
• 7:30
  Speaker 1: like been around for a very long time, but it's
• 7:31
  Speaker 1: happening globally and brands and supermarkets. I feel like getting
• 7:36
  Speaker 1: away with it. Oh, like you've probably heard of it.
• 7:39
  Speaker 1: We just complain a little bit, and then we go
• 7:40
  Speaker 1: back to our normal lives, like people don't notice it. Obviously.
• 7:43
  Speaker 1: After the break, I'm going to name and shame my
• 7:45
  Speaker 1: favorite products that have been shrink flated. And it's not
• 7:48
  Speaker 1: because when you were little things seemed bigger m m.
• 7:51
  Speaker 1: Like you know, when you were little, you're like, oh,
• 7:53
  Speaker 1: that used to be massive, and then you see it
• 7:54
  Speaker 1: when you're an adult you like gaslight yourself. You're like, oh,
• 7:57
  Speaker 1: it must be because I'm bigger. It's like when you
• 8:01
  Speaker 1: used to like drive past the McDonald's sign and you'd
• 8:03
  Speaker 1: see the Macason You're be like, wow, those golden arch
• 8:05
  Speaker 1: is a huge naw, you drive past it and you're like, hmm,
• 8:07
  Speaker 1: it's just a sign, Victoria, Like it's not, you know,
• 8:10
  Speaker 1: totally as big as you think it is. But the
• 8:13
  Speaker 1: truth is some of our favorite products have shrunk. Yes,
• 8:16
  Speaker 1: we're not gaslighting ourselves anymore. We're just going to call
• 8:19
  Speaker 1: it out. But obviously it's happening globally and I've had enough,
• 8:22
  Speaker 1: so we're doing a whole podcast on it. Who knows
• 8:24
  Speaker 1: this is probably gonna fall on deaf years let's be honest,
• 8:27
  Speaker 1: but in this cost of living crisis, many brands don't
• 8:30
  Speaker 1: actually want to be putting their prices up because customers
• 8:32
  Speaker 1: might turn away from their products, or you know, look
• 8:35
  Speaker 1: at a company and be like, oh my gosh, like
• 8:36
  Speaker 1: I can't believe in a cost of living crisis, bck,
• 8:38
  Speaker 1: they're putting up their prices the audacity, So they're taking
• 8:41
  Speaker 1: stuff away from us, hoping that we don't notice. And
• 8:45
  Speaker 1: by not being transparent about these changes to their product,
• 8:48
  Speaker 1: I just think that's really deceptive and I don't like it.
• 8:51
  Speaker 1: Brands should honestly be so upfront about this and not
• 8:54
  Speaker 1: try and hoodwink customers. Like how many times have you
• 8:58
  Speaker 1: seen the advertising on a packet, you know, and they're like, oh,
• 9:00
  Speaker 1: you get a bonus one razor in this packet, or
• 9:04
  Speaker 1: you get a bonus two extra biscuits in this packet.
• 9:07
  Speaker 1: There should be some kind of law where if you're
• 9:09
  Speaker 1: going to reduce a packet size on a standard product,
• 9:12
  Speaker 1: do you have to be like, by the way, there's
• 9:13
  Speaker 1: two less biscuits in here. Now, I can't believe it's
• 9:16
  Speaker 1: not what if I mean a sleeve of Marie Clear
• 9:19
  Speaker 1: biscuits to make a recipe and you're going to take
• 9:21
  Speaker 1: some Marie Clear biscuits away from me. Now I've put
• 9:24
  Speaker 1: too much butter in my recipe.
• 9:25
  Speaker 4: Totally because one pack used to get you a whole
• 9:29
  Speaker 4: whole cheesecake base.
• 9:30
  Speaker 1: I don't like it Now I might have to buy more.
• 9:32
  Speaker 1: But there is evidence that supermarkets have used the pandemic
• 9:36
  Speaker 1: and subsequent cost of living crisis to not only sell
• 9:38
  Speaker 1: more goods, but also increase their profit from sales. Critics
• 9:42
  Speaker 1: call this inflationary profiteering back although there has been minimal
• 9:46
  Speaker 1: response from the government and regulators. No, I'm talking about it.
• 9:50
  Speaker 4: That's really one not happy about that all right.
• 9:53
  Speaker 1: In France, though big food manufacturers have promised a lower
• 9:56
  Speaker 1: prices amid a threat from the government to imp those
• 10:00
  Speaker 1: financial sanctions, given prices of many wholesale foods have been
• 10:04
  Speaker 1: falling for months. That's good. It's to protect the consumer, absolutely, okay.
• 10:12
  Speaker 1: It's kind of saying like, hey, can't do this, like.
• 10:15
  Speaker 4: It's not okay, God, I wish we'd do that here.
• 10:18
  Speaker 1: Hey, Albo, can we talk about me getting more biscuits?
• 10:20
  Speaker 4: I think we should maybe call elbow after They'll do
• 10:22
  Speaker 4: it on the break, So stick around because after the break,
• 10:24
  Speaker 4: we are going to talk about some specific products that
• 10:27
  Speaker 4: are doing this and also give you hot tips on
• 10:29
  Speaker 4: how to spot it and what else to look out for.
• 10:31
  Speaker 1: Straight under the bus, go and straight under the bus,
• 10:33
  Speaker 1: Straight under the bus. After the break, you're going to
• 10:35
  Speaker 1: your list of brands that are never going to sponsor
• 10:36
  Speaker 1: this podcast. Stick around, don't go anywhere.
• 10:43
  Speaker 4: Okay, here we are back, and no one is safe,
• 10:46
  Speaker 4: not a single person.
• 10:47
  Speaker 1: So not a single person, not a single product, not
• 10:50
  Speaker 1: a single Thredo frog.
• 10:53
  Speaker 4: Exactly, good segue. What are some examples?
• 10:55
  Speaker 1: The Fredo Frog noticed the FROs decreased in size by
• 10:59
  Speaker 1: twenty five percent. That's one out of ten cannot recommend.
• 11:02
  Speaker 4: This is one of those moments where I thought, Okay,
• 11:04
  Speaker 4: maybe it's just because I'm getting older.
• 11:05
  Speaker 1: And yeah, like they're not that big.
• 11:07
  Speaker 2: No.
• 11:07
  Speaker 1: Do you remember the giant Frettos and the giant caramel
• 11:10
  Speaker 1: like kwalas that people would sell at primary school for
• 11:13
  Speaker 1: the fundraisers, right, They were like a dollar and they
• 11:15
  Speaker 1: were massive, and I remember only being able to eat half,
• 11:18
  Speaker 1: probably because I was younger, So this is definitely playing
• 11:21
  Speaker 1: into it only being able to eat half because they
• 11:23
  Speaker 1: were so like big. Anyway, I recently found one by recently,
• 11:27
  Speaker 1: I mean like a year ago. I found one that
• 11:29
  Speaker 1: I'd stashed away in my bedroom at my parents' house
• 11:33
  Speaker 1: a million years ago. Oh, completely off, we're not going
• 11:35
  Speaker 1: to open it. But I looked at it and I
• 11:36
  Speaker 1: was like, oh, is this like a super sized one? Like,
• 11:38
  Speaker 1: where did the No, it wasn't. It was just the
• 11:42
  Speaker 1: regular size. Oh but from the early two thousands. Wow,
• 11:46
  Speaker 1: bit's rude.
• 11:47
  Speaker 4: They do have those big ones, but your thing's bigger
• 11:49
  Speaker 4: than the big ones.
• 11:50
  Speaker 1: Yeah. Absolutely, so they still have the big ones, but
• 11:52
  Speaker 1: like they definitely are smaller and fun size, like any
• 11:57
  Speaker 1: type of fun sized chocolate bar. Like Beck. You know
• 11:59
  Speaker 1: that you walk into our office at reception, there is
• 12:03
  Speaker 1: a lollly jar right anyone. It's free for all. Anyone
• 12:06
  Speaker 1: can open the lolli jar and help themselves to like
• 12:08
  Speaker 1: little Snickers or a Mars bar. They're half the size
• 12:10
  Speaker 1: that they used to be.
• 12:11
  Speaker 4: That's so true, which is why I always grab.
• 12:13
  Speaker 1: Two because obviously this inflation is not going.
• 12:16
  Speaker 4: To get me exactly two Little Sneakers bars is one
• 12:20
  Speaker 4: old school Sneakers bars. So I agree with that.
• 12:22
  Speaker 1: I have a bone to pick as well. Please, it's
• 12:24
  Speaker 1: my favorite muffins like we're excited about I gave these
• 12:27
  Speaker 1: guys a whole shout out on my newslater a couple
• 12:30
  Speaker 1: of weeks ago because I'm obviously obsessed with muffins at
• 12:33
  Speaker 1: the moment right specifically English muffins, but my favorite boutique
• 12:37
  Speaker 1: English Muffin Company thirteen ninety nine. A packet beck used
• 12:42
  Speaker 1: to be six in a packet. You'd be like, Okay,
• 12:44
  Speaker 1: well maybe I'll buy a packet and I only eat
• 12:46
  Speaker 1: them on the weekend because they are pretty good with
• 12:48
  Speaker 1: pro mart and a little bit of avocado on the
• 12:50
  Speaker 1: top of them, bougie at home brunch. Now there's only
• 12:53
  Speaker 1: four in a packet, same price.
• 12:56
  Speaker 4: That is so sneaky. And I assume they didn't tell
• 13:00
  Speaker 4: anyone about this, no, And.
• 13:01
  Speaker 1: I didn't notice until my husband was like, oh, have
• 13:04
  Speaker 1: you got extra muffins, because like I usually eat one
• 13:07
  Speaker 1: muffin and he eats two or three muffins. Sure, and
• 13:10
  Speaker 1: we didn't have that. I was like, well, if you
• 13:11
  Speaker 1: eat three, that's the whole packet. And he's like, that
• 13:13
  Speaker 1: never happens. What are you talking about?
• 13:14
  Speaker 4: And I was like, yeah, ther jassy, Oh wow, okay,
• 13:19
  Speaker 4: I'm a little bit scared. And if they're listening to this.
• 13:21
  Speaker 1: And if Nery Lane, that's unacceptable. Honestly, you should not
• 13:25
  Speaker 1: be getting in the way of a pregnant woman and
• 13:27
  Speaker 1: an English muffin with butter and jam on it. Are
• 13:29
  Speaker 1: you joking? It's a dangerous the audacity, honestly. But I
• 13:33
  Speaker 1: think it's interesting because we all get up in arms
• 13:35
  Speaker 1: about this, right, Like, there are so many examples of
• 13:38
  Speaker 1: different biscuit packets that have two less biscuits, yes, or
• 13:41
  Speaker 1: packaging where you open it and it's got like you know,
• 13:45
  Speaker 1: it might be a pill packet and you might have
• 13:46
  Speaker 1: got pan at all, and there's just like blank rows
• 13:48
  Speaker 1: and you're like, what the heck in is this? The
• 13:50
  Speaker 1: packaging stays the same, so you pick it up off
• 13:52
  Speaker 1: the shelf, you don't second guess it, but then there's
• 13:55
  Speaker 1: less product in the package. What I'm going to do
• 13:57
  Speaker 1: this week, actually because I just love everyone being thrown
• 14:00
  Speaker 1: under a bus, I'm going to do a thread in
• 14:02
  Speaker 1: our Facebook group of give me your best examples of
• 14:05
  Speaker 1: shrink flation, and I'm going to make everybody comment literal
• 14:09
  Speaker 1: examples of what shrink flation is.
• 14:12
  Speaker 4: That's a good idea. I'm actually excited to see this.
• 14:15
  Speaker 1: Yeah, it's going to be really funny because I think
• 14:16
  Speaker 1: everyone's going to comment on it and be like, oh,
• 14:18
  Speaker 1: I didn't even notice that one. Yes, exactly, like we're
• 14:21
  Speaker 1: ipping arms about you know, Fredo Frog totally, but like
• 14:24
  Speaker 1: what about bigger staples, like what about packets of pasta,
• 14:27
  Speaker 1: packets of rice, things, cereal exactly, things that we actually
• 14:30
  Speaker 1: have to purchase that are actually, you know, necessary during
• 14:34
  Speaker 1: a cost of living crisis.
• 14:36
  Speaker 4: I totally agree, But you know how sometimes they sell
• 14:39
  Speaker 4: the half loaves of bread now just I guess for
• 14:42
  Speaker 4: if you don't want to be buying a whole one,
• 14:44
  Speaker 4: but that's exact same price as a regular, which is
• 14:48
  Speaker 4: so unacceptable. It's not really shrink flation, but it's still
• 14:50
  Speaker 4: kind of like it's another getting away with that kind
• 14:53
  Speaker 4: of thing, you know.
• 14:54
  Speaker 1: On that note, though, no, do you freeze bread.
• 14:58
  Speaker 4: Sometimes happens.
• 15:00
  Speaker 1: Do you actually get through a loaf of bread before
• 15:02
  Speaker 1: it goes off and you have to throw it out?
• 15:04
  Speaker 4: Not usually, Beck, Not usually.
• 15:06
  Speaker 1: I am like the queen of freezing bread. Like I
• 15:08
  Speaker 1: buy bread, I chuck it in the freezer. That is it.
• 15:10
  Speaker 1: That is how bread lives in our house. And one
• 15:13
  Speaker 1: of my girlfriends came over to stay recently and she
• 15:15
  Speaker 1: was like, do you have any bread, like, I'll make
• 15:16
  Speaker 1: some toast because she stayed over the night. And I
• 15:18
  Speaker 1: was like, yeah, yeah, it's just in the freezer. And
• 15:20
  Speaker 1: she's like, what is wrong with you? And I was like,
• 15:22
  Speaker 1: is this not how normal people store loaves of bread? Like,
• 15:25
  Speaker 1: is this not how this happens? Because like you pull
• 15:28
  Speaker 1: the bread out? Sure in my house. I don't know
• 15:30
  Speaker 1: about you, Beck, but I basically just eat toast, Like
• 15:32
  Speaker 1: I'm not making sandwiches with the bread. I don't need
• 15:34
  Speaker 1: it to be super fresh. Although if you let it
• 15:36
  Speaker 1: defrost properly, it stays fresh, right, But you chuck it
• 15:40
  Speaker 1: in the toaster, wham bam, thank you, ma'am, fresh toast
• 15:43
  Speaker 1: every single time. It just your frosts really quickly because
• 15:45
  Speaker 1: it's so skinny.
• 15:46
  Speaker 4: But how about the I would call it a wrestle,
• 15:49
  Speaker 4: maybe a tug of war between you and the bread.
• 15:51
  Speaker 1: Oh do you separate the bread before you put it
• 15:54
  Speaker 1: in the freezer? Like you're not like sectioning them, You're
• 15:56
  Speaker 1: just pulling them apart so that when they go they're
• 15:59
  Speaker 1: like loosely packed, like you know, sure, sure, so, Beck,
• 16:02
  Speaker 1: if you're not freezing your bread, you should be freezing
• 16:04
  Speaker 1: your bread because I just think it makes sense.
• 16:07
  Speaker 4: I see where you're coming from.
• 16:09
  Speaker 1: Way, if you're throwing away bread, one out of ten
• 16:11
  Speaker 1: poor form anyway. Neil Chahan, who is a shrink flation expert,
• 16:17
  Speaker 1: but you didn't know that existed, Beck, He began compiling
• 16:20
  Speaker 1: a list of the worst examples of product downsizing that
• 16:23
  Speaker 1: he's been able to find, and I have them all
• 16:26
  Speaker 1: for you right here. Are you ready?
• 16:27
  Speaker 4: I'm ready?
• 16:28
  Speaker 1: All right, So I've listed them out. In Australia, sizes
• 16:31
  Speaker 1: are decreasing across the board for everything from household products
• 16:35
  Speaker 1: to your favorite snacks glad rap straight under the bus
• 16:40
  Speaker 1: glad Raps bulk option shrunk by twenty five percent, with
• 16:44
  Speaker 1: a quotea value pack going from four hundred meters to
• 16:46
  Speaker 1: three hundred meters in length. Recently, Oh never would have
• 16:49
  Speaker 1: noticed that one out of ten. Buying coke in a
• 16:52
  Speaker 1: glass bottle, which already costs more, as you guys know,
• 16:55
  Speaker 1: because it clearly tastes better, also comes at a loss,
• 16:58
  Speaker 1: as the new bottles were found to hold fifteen percent
• 17:00
  Speaker 1: less of the soft drink.
• 17:01
  Speaker 4: Wow.
• 17:03
  Speaker 1: Pringles, don't get me started. Pringles are the worst at
• 17:06
  Speaker 1: shrink flation. They used to sell one hundred and sixty
• 17:08
  Speaker 1: five grams of chips. It's now reduced down to one
• 17:11
  Speaker 1: hundred and thirty four grams. But the company made the
• 17:13
  Speaker 1: chips themselves smaller instead of shrinking their packaging.
• 17:17
  Speaker 4: That's kind of clever, kind of clever.
• 17:19
  Speaker 1: But like now when you pull them out, like, how
• 17:22
  Speaker 1: am I going to make the Women's Weekly duck cake
• 17:24
  Speaker 1: for my future kid? If it doesn't have two pringles
• 17:27
  Speaker 1: as the mouse?
• 17:28
  Speaker 4: You've got a pringle as a duck cake, okay?
• 17:30
  Speaker 1: Or I'll make you one one day, please, all right.
• 17:33
  Speaker 1: Smith's chips, which are obviously crinkle cut, are the only
• 17:37
  Speaker 1: type of chips anyone should be eating, got smaller as well,
• 17:41
  Speaker 1: with their bags going from two hundred grams a bag
• 17:43
  Speaker 1: to one hundred and seventy grams of bag in recent years.
• 17:47
  Speaker 1: A standard block of Cadbury chocolate, which used to be
• 17:49
  Speaker 1: two hundred and fifty grams, is now two hundred grams
• 17:53
  Speaker 1: as of a few years away. It's recently faced another cut.
• 17:56
  Speaker 1: We're now one hundred and eighty grams a block for
• 17:58
  Speaker 1: a Cadbury block of deer Erry milk.
• 18:00
  Speaker 4: It's going to be zero grams soon.
• 18:01
  Speaker 1: You're going to get like one bite they're going to
• 18:03
  Speaker 1: gas light our center thinking that whole block of chocolate
• 18:06
  Speaker 1: is the size of a Fredo frog.
• 18:08
  Speaker 4: So true, that's true.
• 18:09
  Speaker 1: Wheatbits packets gone from one point five kilos down to
• 18:12
  Speaker 1: one point two kilos, which is a three hundred gram
• 18:17
  Speaker 1: reduction for the iconic breakfast, which has now again been
• 18:20
  Speaker 1: reduced to one point one two kilos. She's losing weight dramatically.
• 18:26
  Speaker 1: Crunchy nut It hyped its prices by fifty seven percent
• 18:30
  Speaker 1: after losing thirty grams in twenty twenty two, meaning shoppers
• 18:34
  Speaker 1: went from paying ninety cents for the delicious cereal up
• 18:37
  Speaker 1: to a dollar forty one for the same hundred grams.
• 18:40
  Speaker 1: It's a lot.
• 18:41
  Speaker 4: That is a lot.
• 18:42
  Speaker 1: That's a lot in many supermarkets. The five hundred grams
• 18:45
  Speaker 1: of Coddy's jams, they've recently been replaced with a three
• 18:48
  Speaker 1: hundred and seventy five gram alternative, representing twenty five percent
• 18:52
  Speaker 1: as a decrease in size, and the shelf price fell
• 18:55
  Speaker 1: less than seven percent. You're getting less for more. And Maxibond,
• 19:01
  Speaker 1: which is obviously a very popular Peter's ice.
• 19:03
  Speaker 4: Cream, not the Maxibond, No, that.
• 19:06
  Speaker 1: Has decreased in size. I mean they did well and
• 19:08
  Speaker 1: they actually publicly came out and said we're reducing the size.
• 19:11
  Speaker 1: I don't know what kind of press they got from that,
• 19:14
  Speaker 1: but it went from one hundred and two grams from
• 19:15
  Speaker 1: maxibond down to ninety four gram which attributed to increased cost.
• 19:20
  Speaker 4: Wow.
• 19:20
  Speaker 1: I like that they out of themselves now like it's
• 19:22
  Speaker 1: costing us more, so we're going to give you less.
• 19:24
  Speaker 1: And I think people we like that, we like transparent.
• 19:28
  Speaker 4: I like that a lot we do. So you mentioned
• 19:29
  Speaker 4: many of these examples do go un announced. But is
• 19:32
  Speaker 4: it like recorded or measured anywhere.
• 19:33
  Speaker 1: Yes, CPI, my friend. So the ABS they track the
• 19:37
  Speaker 1: prices of goods and services year on year that make
• 19:40
  Speaker 1: up household costs. It takes into account changes in product
• 19:43
  Speaker 1: size as well, which is really good. They are treated
• 19:46
  Speaker 1: as a price increase given the end result is that
• 19:49
  Speaker 1: essentially you get less for your money than you were
• 19:52
  Speaker 1: before and you need to buy more to compensate. So yes,
• 19:55
  Speaker 1: the ABS track said and CPI is really interesting because
• 19:59
  Speaker 1: CPI is based on essentially the cost of goods and
• 20:02
  Speaker 1: services the increase. But the way that they do that
• 20:05
  Speaker 1: is by taking a basket of regular goods and services
• 20:08
  Speaker 1: and measuring year on year, how much that would cost you.
• 20:11
  Speaker 1: So back in the fifties, are basket goods and services
• 20:14
  Speaker 1: you know from a supermarket would have cost you, let's
• 20:16
  Speaker 1: pretend twenty dollars, and now that same basket will cost
• 20:19
  Speaker 1: you like one hundred and twenty dollars. So it's interesting
• 20:22
  Speaker 1: to co Okay, well, bread used to cost a dollar
• 20:25
  Speaker 1: a loaf, and now it costs like seven dollars depending
• 20:27
  Speaker 1: on where you're getting it. So it's an interesting conundrum.
• 20:30
  Speaker 1: But also I don't know, as you guys know love
• 20:32
  Speaker 1: the abs.
• 20:33
  Speaker 4: I mean, you wouldn't want to check it every time
• 20:35
  Speaker 4: you go out, but maybe I would. But what are
• 20:37
  Speaker 4: the best ways in the shops to determine the better
• 20:39
  Speaker 4: deal and cross compare similar items?
• 20:40
  Speaker 1: You know, price hands down it It's now a legal
• 20:43
  Speaker 1: requirement that every single sales ticket has the unit price
• 20:47
  Speaker 1: on it, so it will say, oh, this is a
• 20:49
  Speaker 1: dollar for one hundred grams, and you can kind of
• 20:51
  Speaker 1: compare the different products. You can see, oh, the home
• 20:53
  Speaker 1: brand one is a dollar for one hundred grams, but
• 20:56
  Speaker 1: the branded version of you know, rolldoats, which to me,
• 20:59
  Speaker 1: I cannot tell the difference. Like I do not care
• 21:02
  Speaker 1: how much money I end up having one day. I
• 21:04
  Speaker 1: will always, always always buy home brand oats. Yeah, cannot
• 21:08
  Speaker 1: tell me that one is better that I cannot see
• 21:11
  Speaker 1: it anyway. It will tell you the difference between the
• 21:14
  Speaker 1: gotchas and what you're actually getting bang for buck, because
• 21:17
  Speaker 1: sometimes they're like, you know, three hundred and seventy five
• 21:19
  Speaker 1: grams versus two hundred grams, and you're like, oh, well
• 21:22
  Speaker 1: that two hundred grams looks cheaper because it's smaller box,
• 21:25
  Speaker 1: but it might actually be more expensive because you're getting
• 21:28
  Speaker 1: less for more gotcha.
• 21:30
  Speaker 4: Make that makes sense.
• 21:31
  Speaker 1: So obviously unipricing is really important. It did become mandatory
• 21:34
  Speaker 1: in two thousand and eight to make sure that you're
• 21:37
  Speaker 1: all good. Give an example of that. Obviously, we mentioned
• 21:41
  Speaker 1: before the cottige jam. It went from five hundred grams
• 21:44
  Speaker 1: it used to cost sixty cents per hundred grams back
• 21:47
  Speaker 1: the new three hundred and seventy five jar that sells
• 21:50
  Speaker 1: for seventy five cents per hundred grams. So obviously the
• 21:53
  Speaker 1: diminished job he is in Cole's quote every day category
• 21:57
  Speaker 1: implying that it's at a lower cost, but you're actually
• 21:59
  Speaker 1: getting less for more.
• 22:01
  Speaker 4: Right, we don't like that, No, not at all.
• 22:04
  Speaker 1: Also home brand jam slaps like, oh, you cannot tell
• 22:08
  Speaker 1: me that jam isn't jam jams jam, right unless it's
• 22:13
  Speaker 1: like that real bougie like raspberry jam that has the
• 22:16
  Speaker 1: like patent lid that looks a little bit French. Oh
• 22:19
  Speaker 1: that's bougie, but like you're just buying that when you
• 22:21
  Speaker 1: get scones right, totally exactly. Unfortunately, there is actually no
• 22:25
  Speaker 1: legal requirement for food manufacturers to alert customers of a
• 22:29
  Speaker 1: change in their product size. As we're saying before, it
• 22:31
  Speaker 1: probably should, but they don't have to so long as
• 22:34
  Speaker 1: the new quantity and unit price is appropriately displayed. So
• 22:37
  Speaker 1: apparently it's on U bec to kind of like those
• 22:40
  Speaker 1: things I don't like it. You need to also look
• 22:42
  Speaker 1: out for changed packaging and buzzwords like new on the
• 22:45
  Speaker 1: box or pack it, because this can indicate that a
• 22:48
  Speaker 1: product has drunk, but it probably has retained its old price. Okay,
• 22:53
  Speaker 1: there's an app though, beck because obviously this is overwhelming.
• 22:56
  Speaker 1: It is called Frugal fr ugl no E on the end,
• 23:00
  Speaker 1: which is an Australian grocery price comparison and list building
• 23:03
  Speaker 1: app that might help you keep track of these changes.
• 23:06
  Speaker 4: That's very good, I know, right, I'm cray that literally
• 23:09
  Speaker 4: as soon as we're done here, crazy. So what are
• 23:11
  Speaker 4: some other things to keep an eye out for?
• 23:13
  Speaker 1: If anything? Oh, my favorite is that two for one,
• 23:17
  Speaker 1: whether they're like, oh, I'll get two for one or like,
• 23:19
  Speaker 1: you know, buy two get one free, like it might
• 23:21
  Speaker 1: not actually be cheaper, or so you might be buying
• 23:23
  Speaker 1: a product but you don't ultimately need lots of like
• 23:27
  Speaker 1: how often do you actually buy that certain product? If
• 23:30
  Speaker 1: it makes sense for you, great, it might be a
• 23:31
  Speaker 1: money win, but just keep an eye out because marketing,
• 23:34
  Speaker 1: they spend millions of dollars each and every single year
• 23:37
  Speaker 1: as a supermarket to work out how to sell you
• 23:39
  Speaker 1: more stuff back.
• 23:40
  Speaker 4: They know what they're doing.
• 23:40
  Speaker 1: They know what they're doing. It's not some like nice
• 23:43
  Speaker 1: thing where they're like, oh this week or now roll thoughts,
• 23:45
  Speaker 1: we're going to do two for one and you go,
• 23:46
  Speaker 1: oh my gosh, how kind are they? They're not being
• 23:49
  Speaker 1: kind of their own hearts exactly, and then be weary
• 23:53
  Speaker 1: of the way supermarkets are organized. So this is about
• 23:56
  Speaker 1: user experience. They are designed to make you leave with
• 23:59
  Speaker 1: more stuff. I don't know if you've noticed this, but
• 24:02
  Speaker 1: all of the essentials of a supermarket are around the
• 24:05
  Speaker 1: outside edge of the supermarket when you walk in, so
• 24:08
  Speaker 1: you'll have fresh produce and the deli and all the
• 24:10
  Speaker 1: like milk and stuff will be across the back, and
• 24:12
  Speaker 1: the bread and the cheese they'll be on the other side,
• 24:15
  Speaker 1: so you have to walk around, so inadvertently you have
• 24:18
  Speaker 1: to go down the aisles for things that you might
• 24:20
  Speaker 1: not necessarily need, and then they also try to upsell
• 24:23
  Speaker 1: you at checkout. They're having all the gums and the
• 24:25
  Speaker 1: lollies and the things sitting there so that you go, oh, actually,
• 24:29
  Speaker 1: I do need a gum. You're gonna jump in the
• 24:30
  Speaker 1: car straight after this, or I do need a drink,
• 24:32
  Speaker 1: or I do want this. Like they are smart. They
• 24:35
  Speaker 1: have spent millions, if not billions, on marketing and making
• 24:38
  Speaker 1: sure that your user experience gets you into the store
• 24:41
  Speaker 1: but gets you buying more in the store. So it's
• 24:44
  Speaker 1: interesting to I guess, look into stuff like that, but
• 24:47
  Speaker 1: just be wary. To save money in a supermarket, one
• 24:50
  Speaker 1: of the best recommendations is to stick to the outside
• 24:53
  Speaker 1: and don't go down the middle aisles.
• 24:54
  Speaker 4: Totally. I'm a sucker for checkout gum though.
• 24:58
  Speaker 1: Woul just new it's just a beck thing to be into.
• 25:03
  Speaker 4: It really is lose math bars anyway.
• 25:05
  Speaker 1: When they're a dollar, you're like, well it's only a dollar.
• 25:08
  Speaker 4: It's gonna save you money in the link exactly.
• 25:11
  Speaker 1: But it's a smaller Mars bar through a door.
• 25:13
  Speaker 4: Oh that's true. I think this is a really good
• 25:14
  Speaker 4: place to leave it for now.
• 25:15
  Speaker 1: I couldn't agree more. I am done because I'm mad
• 25:18
  Speaker 1: about the muffins.
• 25:18
  Speaker 4: Yes, let's go download Frugal.
• 25:20
  Speaker 1: YEP ten out of ten and we would obviously love
• 25:22
  Speaker 1: to hear from you. But happy Wednesday, my friends, and
• 25:25
  Speaker 1: we will see you for Friday drinks on Friday.
• 25:27
  Speaker 4: Bye guys.
• 25:34
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• 25:36
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• 25:40
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• 25:44
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• 25:50
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