Pixel Perfect: Is Your Tracking Lying to You?
This episode dives deep into how much your tracking setup actually controls your Meta performance, and why most brands only pay attention to the pixel when things break.
Brett walks through his journey from old-school media buying into early Facebook ads and how that evolved into Tag Hero, a specialist shop focused purely on technical conversion tracking across Meta, Google, TikTok, Snapchat, Pinterest, etc. He explains why data quality is the real throttle on performance and how you can have the best creative in the account, but if Meta isn't getting clean signals, the algorithm just can't…
The skinny
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