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The Secret to Building Great B2B Content with Adam McQueen, Director of Product Marketing and Content at Klue | Ep. 363
B2B content doesn’t have to be boring.
Just ask Adam McQueen, the mind behind Klue’s Compete Network, one of the first true B2B media arms built inside a SaaS brand. In this episode, Tamara flips the script on her former producer to unpack how Klue turned a traditional marketing team into a content powerhouse.
Adam shares the early vision behind working with creators before “B2B influencer” was even a thing, how to design shows that are both entertaining and tied to business outcomes, and why the best marketing teams think like media companies.
They also break down the behind-the-scenes of…
The skinny
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