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AI Search and SEO: The Nigerian Perspective · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the show. Today's episode is being
• 0:04
  recorded at my desk and the kids are home for the holidays, so
• 0:07
  expect to hear some interruptions running on in the
• 0:09
  background. This show is focused on business
• 0:13
  education and so you get to send me your questions every once in
• 0:16
  a while. The number to call me or to
• 0:19
  WhatsApp me or to send a WhatsApp message to me.
• 0:22
  Sorry, call WhatsApp or SMS is 08064662140.
• 0:29
  Again, the number to call SMS on WhatsApp is 08064662140.
• 0:37
  Today. The question, or rather the
• 0:39
  issue that I would like for us to tackle is SEO in the age of
• 0:43
  AI. Now I know that's a bunch of
• 0:45
  acronyms. So, you know, before you flip to
• 0:47
  another podcast, just hang on in there and I'll break things down
• 0:50
  real quick. So SEO just means search engine
• 0:54
  optimization. That is what the full name
• 0:56
  means. That's what the full acronym
• 0:58
  means. But the way I like to explain
• 1:00
  it, SEO just means how do people find me on the Internet so that
• 1:03
  they can do business with me. So remember, the technical name
• 1:08
  is search engine optimization, but the way I choose to define
• 1:12
  it is how can people find me on the Internet so that they do
• 1:15
  business with me? That has always been the focus
• 1:17
  of SEO, no matter how it is that you choose to define it.
• 1:22
  Then AI, artificial intelligence, I do not like
• 1:25
  those that term because it's faulty, because these algorithms
• 1:30
  are not intelligent. In fact, I think they help to
• 1:33
  augment human intelligence. And really, AI is not
• 1:39
  necessarily intelligent per SE, but AI is just, how I put it,
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  computation, data computation on a very massive scale.
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  So it's impressive what it is that these algorithms can do.
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  But AI is just algorithms. But anyway, when people say AI,
• 1:55
  that's what they mean, artificial intelligence.
• 1:57
  So when we say SEO in the age of AI, we're just simply saying,
• 2:02
  how can I get found on the Internet so that people do
• 2:06
  business with me in today's age when people are mostly using AI
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  to connect to the Internet? So why is this a problem?
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  It's a problem or it's something to consider because the old
• 2:18
  school ways of doing business. But by the way, when I say old
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  school, you know, I mean relatively speaking, because I'm
• 2:24
  a young man, you know, I don't have Gray hair or anything, but
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  I started off business as a wedding photographer back in the
• 2:31
  day when Google was the only game in town.
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  So SEO adjustment, how do people find me on Google so that they
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  can do business with me? That was a particular way, but
• 2:41
  now people are looking for getting information from the
• 2:44
  Internet in a different way. Now, some of you might say that,
• 2:47
  look, guy, that's not really a Nigerian problem.
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  Everybody still uses Google in Niger.
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  I use Google, Moms uses Google, Pops uses Google, Lecturer uses
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  Google, or guy I work uses Google.
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  Everybody uses Google. It's going to be a while before
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  Nigerians start using AI to find information on the Internet.
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  So this is not a Nigerian problem.
• 3:09
  Well, I don't know, maybe because you know, I haven't seen
• 3:12
  any studies on the matter. So maybe most Nigerians are
• 3:16
  still using Google and Bing and all those other search engine.
• 3:20
  But I think in time global trends are going to catch up to
• 3:24
  Nigeria where people are going to be going straight to AI
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  charity BT perplexity. What else?
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  copilot Google Gemini and be asking their queries straight in
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  the AII. Think it's only a matter of time
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  because from some studies that we've seen in America
• 3:44
  particularly, it looks as if some people are beginning to
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  shift even amongst the old folks, you know, all folks now
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  instead of before typing in Google, you know, what are the
• 3:54
  signs of glaucoma? You type it in Google and then
• 3:57
  some links will come out. Then maybe you click on
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  Wikipedia. You know, some people are just
• 4:01
  going straight to Google. Gemini, what are the signs of
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  glaucoma? So that if, you know, Mumsy or
• 4:06
  Popsy or your old uncle is trying to figure out, do they
• 4:08
  have glaucoma? Yeah.
• 4:10
  And they just go straight Gemini.
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  So well, but of course, you know, that's personal medical
• 4:16
  stuff. So let's bring it down.
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  Let's make it much more relevant.
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  So an example of that would be somebody nowadays going into
• 4:22
  Google Gemini and tap and typing which is the best Amala
• 4:27
  restaurant in Nigeria instead of typing the same query into
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  Google. So let me repeat so that you
• 4:33
  guys get the impact of what it is.
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  And I'm saying in the old days when I started off in business
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  as a wedding photographer, OK, let me say I was an Amalia
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  entrepreneur. So let's say 20 years ago as an
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  Amalia entrepreneur, my goal would be that if somebody goes
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  and types into Google what is the best Amalia restaurant in
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  Abuja, my name will show on page one.
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  My name will show on the list, My name will show on the SERP,
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  that is the search engine results page.
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  My name will show, you know, my Google business profile, you
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  know, share like information about me will just pop up on the
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  window. But now if somebody is an Amala
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  connoisseur and they're looking for a nice place to get some
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  swallow, some correct swallow, my thesis is that over time
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  things will change so that even in Niger, people won't type this
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  thing into Google search. They will type it into Google
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  Gemini or they will type it into what's it called ChatGPT or they
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  will type it into what's the other one, I can't remember.
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  They will type it which is the best Amala restaurant in Abuja.
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  Now some of you will say what's the difference?
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  I don't get it. See this is the difference on an
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  old school style. Remember when I say old school,
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  I mean relatively speaking because I'm a young man just
• 5:48
  like you. I'm still young, no Gray hairs
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  yet. I'm just saying that 20 years
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  ago when someone all started his horses, the only game in town
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  was Google. There was no AI.
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  So in those days, now Azan Amala connoisseur, now, if you type in
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  that kind of thing in Google, the hope is that your name is
• 6:06
  going to show up with maybe six or seven other people.
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  But The thing is, at least you stood a chance because when you
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  do it, Google will throw up your name, some other people's name.
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  And the person who is doing the search is the person that's
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  responsible for wading through everything to make up their
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  mind. So you have a chance because
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  you're how do you say that thing again?
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  You're Abby. Your name is still in the heart.
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  You still have a fighting chance because they can still pick you
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  on that AI. Now on a new school, first of
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  all, all of them have chosen to use what's this thing called a
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  chat, a chat, a chat prompt, just a chat window.
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  So basically the thing opens and it's just one square where you
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  type in your question. So honor this new thing.
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  Now you just type in your question.
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  The answers tend to be more restrictive and they tend to be
• 6:55
  more prescriptive. Now let me explain what I mean
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  when I say restrictive. It means the number of options
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  that is showing is small because remember, under Google, they'll
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  show you plenty. They'll show six or seven other
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  competitors that will show plenty, plenty, plenty.
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  And like, here's the information on you make up your mind.
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  But on that AI, they'll show small.
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  Maybe you know, four or five. And then it's more prescriptive,
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  prescriptive. Prescriptive just means that the
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  AI is going to give you a recommendation.
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  They'll say, this is what I recommend.
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  Go and use these people if you don't believe me.
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  I decided to do small experiment before I started recording
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  today's episode. So I decided to type which is
• 7:33
  the best Amala restaurant in Abuja and I hit Google Gemini.
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  Now let me quote exactly what Google Gemini said and I'm
• 7:42
  reading now. Here are some Amala restaurants
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  in Abuja along with their ratings #1 Amala GSM top
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  restaurant in Nigeria located at blah blah blah.
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  They're open every day from this to this, Contact them at phone
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  number. They have a rating of five stars
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  #2 Amala 247 situated at 16th Ave.
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  Blah Blah blah. Open from this to this Monday to
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  Saturday. They are closed on Sundays.
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  They have a rating of 4.5 #3. Amala Central found at Blah Blah
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  Blah Ave. in Abuja district. Open from this to this Monday to
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  Saturday, closed on Sundays. They have a rating of 4.3.
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  You can contact them at phone number Amala Sky located at blah
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  blah blah. You know the whole thing.
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  What are they? You said 12345.
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  They give 5 businesses. This is it.
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  This is where located. This is their phone number.
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  This is when they're closed. Call them.
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  This is their rating. This is the average rating
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  based. OK, let me finish what they said
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  now. This is what they think said.
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  Now based on these ratings, Amala GSM appears to be the best
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  option. Would you like directions for
• 8:55
  any of these restaurants? That's how the prompt now ended.
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  I'll be the response. That's how the response ended.
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  So you can see that they gave me 5 options and then they gave one
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  recommendation. They said based on these
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  ratings, Amala GSM does the spot for you.
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  Do you want to know how to get to Amala GSM?
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  So you can say that this is not like before.
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  If you don't believe me, I now did the same search in Google.
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  Just Google, you know ordinary search engine Google because
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  Gemini is a Google's artificial intelligence tool.
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  So I just decided to use a Google web search and just
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  search. And this is what happened.
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  It opened one big window. Then he had Google My Business
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  profiles like 4. If this is the first time
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  listening to the show, Google My Business profile is basically
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  how I describe it now. OK, Google My Business profile,
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  it's sort of like a a tab on the Internet that has every all the
• 9:54
  information about your business. Hopefully you would have claimed
• 9:59
  all the information about your business and tidied everything
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  up so that all the information is accurate.
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  So that under the Google My Business, it will show the name
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  of your business, it will show the address, it will show the
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  phone number, it will show Google Maps directions, it will
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  show photos or videos that you've put up online, you know,
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  stuff like that. So if you haven't claimed
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  claimed your Google My Business profile, please do so.
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  If you want to know how to do it, just use an AI tool, check
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  ChatGPT, just type in there. How do I claim my Google?
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  Google My Business profile? It'll give you instructions.
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  Follow it. Go ahead and claim it.
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  Useful resource. So the same search now under
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  Google. Sorry, excuse me, let me look at
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  my notes. Which is the best Amala
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  restaurant in Abuja? Now this is what Google did.
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  First of all, it opened up a big window and then it showed Google
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  My Business profile. It showed four different
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  businesses. Then it now started showing me
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  Instagram and Tiktok videos. I didn't know that Instagram and
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  Tiktok videos show up in Google search now when they were there.
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  So different videos, Tiktok, Instagram.
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  Then it started showing me specific Instagram handles for
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  different businesses. Then the thing started giving me
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  TripAdvisor recommendations and I was really tripped because I
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  didn't know that foreigners, you know, before they enter Abuja,
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  they're typing things like, you know, what is the best Amala
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  joint in Abuja? You know, I had no idea.
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  So I guess people come here to eat, you know, people come from
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  Obudu to come and eat Amala in Abuja.
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  I guess it's not just Lagos that has the monopoly on on swallow.
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  So it also put TripAdvisor recommendations.
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  After that, it now goes another section.
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  People also search for. You know, that's when Google
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  shows that OK, even though you're searching for Amala,
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  people also searching for beggarly, people also searching
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  for fufu, people also searching for this, for that, blah, blah,
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  blah. Just put everything there.
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  Then after that, the next segment was recommended
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  articles. There was one article there from
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  zicoco.com. I didn't check it out, but I
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  know that Zicoco. Then do you know whoever they
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  are, they are reviewing Amala joints.
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  Then it also showed YouTube videos and then it showed
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  images. So this is all the information
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  that came up when I did Google Now.
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  Let me repeat for ChatGPT, sorry not ChatGPT for AI Google Gemini
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  when I ran the search he gave me 5 names straight to the point
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  and then he now said based on all this information, this one
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  is the best. Would you like directions to the
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  place straight up straightforward but under Google
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  for best Amala joints in Abuja that this is all the information
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  he gave me. Google My Business profile, it
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  showed me four different business Instagram and TikTok
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  videos it started showing me plenty.
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  Instagram handles it started showing me plenty.
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  TripAdvisor started showing me TripAdvisor recommendations.
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  It also showed people also search for so I can look at make
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  up my mind. It now showed recommended
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  articles. Then it now showed YouTube
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  videos. Then it also showed images.
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  Now this is the point that I've been trying to make from the
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  beginning of the episode. Now under the under the tenure
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  of Google old school SEO, it is the searcher, me the person who
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  typed in best Amala joints in Abuja.
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  It is left to me to decide. Google will throw up plenty of
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  things on page one, plenty of things on page 2.
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  It is left to me to start running through everything and
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  then I will decide. Yes, most people don't go more
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  than page one on the Google search.
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  But The thing is at least it was left to the search or to decide.
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  But on that, AIAI is the one that decides.
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  AI will say best on my ignitions.
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  Since I know everything, I have categorized that these five,
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  these are the best in Abuja. Out of these five, this
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  particular one is number one. Do you want the address?
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  So you can see now that the stakes for being found on the
• 13:50
  Internet it it has changed, it's becoming more harsh.
• 13:54
  Let me put it that way. Under the general domain of
• 13:59
  Google, you stood a chance, but now it looks like you have to be
• 14:03
  the absolute GOAT. Like you have to be the shit.
• 14:06
  You have to be the ish. Sorry, forgive me for swearing.
• 14:09
  You know, to make it to this page on the AI where they're
• 14:15
  going to give the top something and then, you know, give you as
• 14:18
  the top recommendation. Now remember, in case you're not
• 14:22
  been following what is SEO, if this is your first time of
• 14:26
  hearing this, Sorry if I'm being pedantic, It's just that the
• 14:29
  time I had to speak to market women in sorry, not market women
• 14:35
  business women in Abuja was a training on marketing for female
• 14:38
  business owners by I can't remember these people, but this
• 14:43
  was back in November when we got to the section on SEO.
• 14:46
  You know, I said how many of you have heard of SEOI don't believe
• 14:49
  in the room of 20 something women, only one hand went up.
• 14:53
  You know, I was shocked. I was like, OK, I guess most
• 14:56
  people don't know what SEO is. Maybe I take it for granted
• 14:59
  because, you know, sales, marketing, that's my thing.
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  So we hear about these terms, but yeah, there are lots of
• 15:04
  people there still don't know what SEO is.
• 15:06
  So SEO, search engine optimization just means how can
• 15:10
  I be found on the Internet so that it makes it easy for people
• 15:14
  to do business with me. In the old days, it meant how
• 15:19
  can I be found on Google so that people can do business with me.
• 15:24
  Now we now have to ask ourselves how can I be found on AI so that
• 15:28
  people can do business with me? Well, like I said, some people
• 15:32
  will say, look, Nigerians are still searching on Google.
• 15:34
  OK, maybe that's the case. But after a while, I think the
• 15:38
  trend will catch up and Nigerians will start searching
• 15:40
  on AI. So in the old days, how can I be
• 15:43
  found on the Internet? How can I be found on Google?
• 15:45
  The answer to the question was simple.
• 15:47
  Create content and put it on the web.
• 15:49
  Put it on your website. Put it on social media.
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  Optimize your websites. Make sure all the technical
• 15:54
  parameters of your websites check out.
• 15:56
  Then get back links to other websites.
• 16:01
  Websites that are authority leading.
• 16:03
  That just means websites that people recognize as this is
• 16:06
  where you go when you want the information.
• 16:09
  An example that I can give I hope it still, I don't know if
• 16:13
  Bella Niger still exists, but back when we were starting in
• 16:16
  the event business back in the day, there was only Bella Niger.
• 16:19
  So all these other websites now that compare weddings, compare
• 16:22
  vendors and show photographs and things like that, all those
• 16:25
  websites did not exist. Bella Niger was new and Bella
• 16:28
  Niger was the thing. So as a wedding photographer
• 16:32
  back then, if your photos or your website featured on on
• 16:35
  Bella Niger, it was a big deal. People will see Bella and Nigel,
• 16:39
  see your website, see your photos.
• 16:40
  Will this guy is a correct photographer, then they'll buzz
• 16:43
  you up. So essentially that's what
• 16:47
  backlinking is. Is there a website that has lots
• 16:53
  of authority in your space that your customers and clients that
• 16:58
  they respect? How can you make sure that this
• 17:02
  particular website writes about, you put your materials up and
• 17:06
  then puts a link back to your website?
• 17:07
  So that was also a big SEO strategy back then.
• 17:12
  Nowadays that it looks like we're going to enter into the
• 17:15
  world of AI, what are we supposed to do?
• 17:21
  To be honest, I have no idea because it's not my area of
• 17:25
  specialty. So maybe we have to do the same
• 17:28
  old things. Maybe to be honest, that is my
• 17:32
  strategy because even with Google, even before I had the
• 17:36
  podcast, my strategy has always been to overwhelm the Internet
• 17:40
  with valuable content. And that's why I've been still
• 17:43
  been at this over five years. I think we have close to 1090
• 17:49
  episodes available now. And yeah, about 1090 on the
• 17:54
  podcast. If you include all the stuff
• 17:56
  that I put on on on YouTube, we're definitely over 1100 free
• 18:02
  resources where I answer questions, I provide answers to
• 18:08
  client queries, you know, So the whole strategy for me has always
• 18:12
  been I am going to overwhelm the Internet with valuable content
• 18:15
  so that whenever someone asks a question on Google, I will be
• 18:18
  one of the recommended resources for the when people have to
• 18:23
  throw up an answer. So that's always my strategy.
• 18:25
  And my guess is maybe that is still going to work in the age
• 18:29
  of AI. Well, one thing though, lots of
• 18:31
  people are afraid about intellectual property.
• 18:34
  You don't want the ideas to be stolen, and so they're looking
• 18:36
  for ways to stop their things from being found or indexed or
• 18:40
  searched by AI. In my opinion, I think that is
• 18:44
  bad news because in the future I suspect that people are going to
• 18:47
  be accessing the Internet through AI.
• 18:49
  So by all means, remove your personal stuff on the Internet,
• 18:53
  all the things you put up about your husband, your wife, your
• 18:56
  kids, your home address, where you went for holiday, your
• 19:00
  graduation picture, like take all that stuff down.
• 19:04
  But in the business stuff, please make it freely available
• 19:07
  so they can be searched and indexed by everybody, by Google
• 19:10
  Gemini, by ChatGPT, by whatever. So instead of this whole thing
• 19:14
  that people are doing, just blanket remove yourself so that
• 19:17
  AI can find you or AI doesn't have access to your stuff.
• 19:20
  Like, no, that's not the answer. The thing is, remove information
• 19:23
  about your address, your husband's name, your children's
• 19:27
  name, your wife's name, your home address, you know?
• 19:31
  So remove all that personal stuff.
• 19:33
  But for the business things, please make it freely available
• 19:38
  so that whatever it is happens to be raining, whether it's
• 19:41
  Google or Bing or Gemini or ChatGPT Abec, just make us
• 19:45
  available. Let them find you.
• 19:48
  So my strategy of overwhelming the Internet with valuable
• 19:52
  content, is it working maybe in Google?
• 19:58
  Yeah, definitely. I show up.
• 20:00
  But when it comes to AI recommendations for sales, sales
• 20:04
  and business development and sales coaching and stuff like
• 20:07
  that, I am not showing up in recommendations yet.
• 20:11
  The names I see are mostly two or three Lagos based businesses.
• 20:14
  And yeah, those ones I've been in the game for for a while.
• 20:17
  I mean, they've been doing this for like 1520 years.
• 20:21
  So I mean, of course they'll be there.
• 20:24
  But I suspect that my strategy will work and so things might
• 20:27
  change soon because I am putting out lots of useful stuff and I'm
• 20:31
  being found everyday of on YouTube and over here on the
• 20:36
  podcast, on Spotify. People sending in questions,
• 20:41
  people sending in words of encouragement and people using
• 20:43
  my resources and getting progress in their business.
• 20:47
  And also reaching out to me privately saying, you know, bro,
• 20:51
  thanks, I tried this, this is how it worked.
• 20:54
  Thank you very much. All This is how we did not work.
• 20:57
  What did I do wrong? And then we chat some more and I
• 20:59
  make some more recommendations. So yeah, maybe.
• 21:05
  However, I noticed one thing. If you search for me
• 21:09
  specifically, some good information comes up in AI.
• 21:12
  And with that, I'm proud. So let me give you a sample of
• 21:15
  what AI put up in front. Let me quote it.
• 21:19
  When I checked, it was also Gemini that I checked and this
• 21:22
  is what Gemini said about me. Based on search results,
• 21:26
  Tavishima Ayedi appears to be a multifaceted individual with
• 21:30
  expertise in business growth and related areas.
• 21:33
  Here's a summary of what I found.
• 21:36
  Business growth consultant and podcaster Tavishima Ayedi is
• 21:40
  identified as a seasoned business growth consultant.
• 21:43
  He is also active in podcasting, using this medium to share his
• 21:47
  knowledge and insights. Focus on business skills.
• 21:50
  His work covers areas like marketing, sales, and client
• 21:55
  relationship management. He provides guidance on topics
• 21:58
  such as effective marketing strategies, CRM bracket,
• 22:02
  customer relationship management, general business
• 22:06
  growth. Educational Content He creates
• 22:10
  educational content including courses and discussions aimed at
• 22:14
  helping individuals and businesses thrive.
• 22:18
  Information shows that he provides content on platforms
• 22:21
  such as Learned Skills Africa and also he has a presence on
• 22:25
  YouTube and also information on msmehub2.com.
• 22:31
  Emphasis on Relationship building A recurring theme in
• 22:35
  his work is the importance of building strong client
• 22:38
  relationships. In essence, Tavishma Aidi is a
• 22:41
  professional who shares his expertise in business
• 22:44
  development through various online platforms.
• 22:50
  That is what I found when I started looking for me
• 22:52
  specifically using AI. And I won't lie, I would have
• 22:56
  liked to include some more stuff.
• 22:59
  But I feel good that if somebody searches for me on Gemini or
• 23:06
  char GBT or Perplexity or whatever, that this is the kind
• 23:09
  of stuff that they're going to find.
• 23:11
  So for me, it's hopeful. I'm hopeful.
• 23:13
  It shows that my strategy is working somewhat, even though
• 23:17
  I'm not there yet. But this is the big question.
• 23:20
  What about you, dear listener, the business person who is
• 23:24
  listening to this particular episode?
• 23:26
  Some of you still don't show up in Google, not to talk of
• 23:30
  showing up in AI searches. You and I, we should be doing
• 23:36
  the best we can to learn and see what we can do about this
• 23:42
  because I suspect that in a couple of years people won't go
• 23:46
  to Google and search best photographer in Abuja or best
• 23:50
  Amala joint in Abuja. I suspect somebody would just
• 23:53
  open up char GPT and then just say, dear char GPT, where's the
• 23:59
  best full food joint in Abuja? I suspect in a few years, and
• 24:03
  let me not predict, but I'll be surprising like maybe five
• 24:07
  years. That's what Nigerians are doing.
• 24:09
  That's how they're searching. And if I'm wrong, then I guess
• 24:13
  I'm just a rumor monger. I be a fear monger and there's
• 24:16
  nothing to worry about, but either way, we should be doing
• 24:20
  our best to learn and see what to do about it.
• 24:22
  Now if you have questions about how to be found on AI engines,
• 24:26
  just like I said at the top of the episode, please do not
• 24:29
  contact me because it is not my area of specialty.
• 24:33
  So AI is not my area of specialty.
• 24:35
  I just use AI for every single thing that I do every day, but
• 24:40
  that's not my area of specialty. My area of specialty is sales
• 24:44
  business development, especially personal sales situations where
• 24:49
  you are engaged with a customer one-on-one, a potential client
• 24:55
  one-on-one, and you're having problems figuring out who this
• 24:58
  person is. Understanding what they want,
• 25:01
  making an effective proposal, closing the deal, nurturing the
• 25:04
  relationship, making sure that they come back to buy from you
• 25:08
  again, and also making sure that they refer friends, family
• 25:12
  members and associates to you. If those are the sorts of
• 25:15
  problems that you have that hit me up.
• 25:17
  I am your guy. But regarding this whole being
• 25:20
  found on AI, think if my strategy of overwhelming with
• 25:24
  value valuable content works, I'll be sure to let you guys
• 25:28
  know. It's just that hopefully it
• 25:30
  wouldn't be too late for some of you.
• 25:32
  But really, we should all be doing this research.
• 25:35
  So take the challenge, you know, go on Google, go on Google your
• 25:38
  business, see what you can find. Then try AI and check yourself
• 25:45
  on AI engines. You know what comes up about
• 25:47
  you, what comes up about your business, you know, give
• 25:49
  yourself a sense of what people might find or what people might
• 25:52
  not find if they happen to search for you.
• 25:56
  Now, if you find this show to be valuable and you would like to
• 26:00
  get in touch because you have questions or you want a strategy
• 26:02
  session or a business audit, the number to reach out to me on is
• 26:05
  08064662140. Again, the number is 08064
• 26:13
  662140. The country code is +234.
• 26:17
  Thank you very much for your time and attention.
• 26:19
  I'll catch you guys at the next episode.