Online Lead Bubble to Burst! (+Other Shocking Truths!)

Real Estate Coaching Radio · Mar 9, 2017 · 50m

When the early lead generation sites came on the scene, they were all the rage. A new way for agents to connect with prospective buyers and sellers - and for many, a way to avoid picking up the phone to prospect. It worked -- for awhile. In 2007, according to NAR, the average real estate team got a 38.5% ROI on their online ad spending. Today, that ROI number has been decimated to a negative 32% ROI. Oversaturated? Yes! But our expert also has a lot to say about the importance of the agents role in converting online leads and the impact of what they do (or don't do) has on their results. We…