Latest / Revenue Problem Solvers
Why Your AI Rollout Might Be Increasing Your Churn with Julie Persofsky
Is your AI rollout quietly increasing your churn?
Julie Persofsky has spent her career proving customer success is a growth engine, not a retention afterthought. She took Influitive from zero to $10 million in ARR while outselling the sales team from the existing customer base, and today over 80% of her client portfolio is AI companies.
On this episode, she and Karl get into what's actually happening inside B2B teams racing to adopt AI in their go-to-market, and why most of them are making their problems worse, not better.
You'll hear why scaling a broken process with AI just increases churn…
The skinny
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