Latest / The Sharon Francisco Show
The Money Fog — When Smart Women Stop Looking at the Truth
Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth.
In this episode, we uncover the hidden habits that sabotage profit, from not tracking client profitability to skipping superannuation for ourselves. We’ll explore the money beliefs that keep us stuck, why our best clients often end up funding the worst ones, and how Morgan Housel’s The Psychology of Money sheds light on why we do it.
Most importantly, we’ll dive into simple, practical steps to rebuild…
The skinny
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