MYB003: How to use Lead Magnets in your marketing strategy
This week's key takeaway:
How to use Lead Magnets in your marketing strategy - with Ben Fewtrell and David Carlin
Episode intro:
If you're going to sell anything in substantial volume, you're going to need lead magnets. If you're not familiar: a lead magnet is something of value that you can offer to attract people to your business. This very podcast is a lead magnet!
Ben and David will take you through the buyer journey and explain where the lead magnet should fit into it. And then once you've created one, how you ought to followup and convert those leads into sales.
In this week's episode…
The skinny
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