Latest / Talk Copy to Me | Content + Copywriting Podcast / Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila

Transcript

Comparing Rewrite Your Site to the Other Ways You Can Work With Erin Ollila · Talk Copy to Me | Content + Copywriting Podcast

• 0:02
  Is rewrite your site worth it now, no matter what worth it means to you.
• 0:08
  I think that's the question that anyone has when they purchase a course or a program or they invest in something in their business.
• 0:17
  Will I get the return on investment, whether that is financially, emotionally, energetically, educationally, you know, like, what will I get from this as well as is the price worth the value of what's being offered?
• 0:35
  Well, today in this micro episode of Talk Copy to Me, I'm going to compare, rewrite your site and what's included in it.
• 0:43
  As well as the price with the other ways you can work with me in my business so you can make an informed decision whether this program is right for you.
• 1:01
  Now there are a few different ways that you can work with me all from a done with you, done for you and do it yourself perspective.
• 1:12
  I have a few courses that you can currently find on my everything page, but will be located in a shop once my website gets an update alongside everyone else's in early 2026, , but my Everything Page has a few self-guided courses that you can purchase if you are a true d iyer or you know, you're doing it right now, you're listening to this podcast episode.
• 1:35
  So you get the information, you get the education, and you can roll with it on your own.
• 1:40
  That's one way you can work with me, which could be anywhere from.
• 1:44
  Free to a low price investment, maybe a couple hundred dollars max.
• 1:49
  Could be as little as I I think one of my offers is like $17.
• 1:53
  So the, the price varies here from free to a couple hundred dollars for a DIY offer.
• 1:58
  But that's not really what we're gonna talk about.
• 2:00
  In this episode.
• 2:01
  We're gonna talk about the two most common ways that people work with me.
• 2:05
  That is done for you, services and done with you offers and services.
• 2:11
  So we'll start with a done for you service, . There are two services that could potentially match, well, some of what, what's happening here in rewrite your site.
• 2:23
  Uh, the one that matches a little bit less is a website audit, which the current service on my website is listed at $800.
• 2:31
  Though it will be changing.
• 2:33
  How I'm offering it in 2026.
• 2:37
  But for now, the next month or so, you can purchase a website audit, which I am doing for you, and delivering the audit, which is a document and a video deliverable to your inbox, , within one week's time.
• 2:52
  And then you roll with that, right?
• 2:53
  Whether you have a team who will make the edits and updates for you, or whether you are going to do that yourself.
• 3:00
  So I said that only slightly matches because the big question that happens after the audit is like, well, who fixes this?
• 3:06
  Right?
• 3:07
  I just shared a couple options with you, and quite honestly, people often hire me from an audit to write their website copy for them.
• 3:16
  Which brings me to the offer that is most aligned with Rewrite Your site.
• 3:21
  I have one service that I create for my clients, that matches this program, and that's me writing their website copy for them.
• 3:31
  Now if you don't wanna write your own website copy, that's the way to go, right?
• 3:35
  Like that's one way that you can tell that it's better to purchase the done for you service of me writing your website for you compared to you writing it yourself.
• 3:45
  But I do think that, you know, finances play a large role in this decision sometime.
• 3:50
  and there is a significant difference between the cost of rewrite your site, where you're doing it with me and you are doing the writing, and I'm doing the strategy and the editing compared to a done for you service of me writing the website for you.
• 4:04
  Because in that service, I'm doing all the research, I am doing all of the SEO, I'm doing all of the messaging, I'm doing all of the writing and the editing, and.
• 4:16
  It's it, I'm doing a lot more.
• 4:18
  Right?
• 4:18
  So for that service, you're looking at 5,500 or above for a traditional small business website.
• 4:25
  So that's $3,000 more than the cost of rewrite your site.
• 4:31
  Is there anything wrong with that?
• 4:32
  Absolutely not.
• 4:33
  I think that if you have an established business and you do not want to write your website copy, you should a hundred percent hand that off to a copywriter that can do that for you.
• 4:43
  But for many of us, one, you might like just writing, you might want to do this on your own.
• 4:49
  Or like I mentioned, your finances might force you to have to take a done with you.
• 4:53
  Type of project versus having someone do it for you, or you're just learning, right?
• 4:58
  You want to, to strengthen your copywriting skills, whatever it is, that can, these can help you make the decision whether hiring a copywriter is right for you or joining rewrite.
• 5:10
  Your site right now is right for you.
• 5:13
  So, okay.
• 5:15
  That's my DIY and my done for you offerings that align most with rewrite your site.
• 5:23
  Let's talk about the other done with you offerings.
• 5:26
  I have.
• 5:27
  Well, first the easiest one to share is the one off strategy sessions that I have my power Hours.
• 5:33
  That's a great opportunity for you to join me and ask questions and get unstuck to have you.
• 5:40
  And I review your website together, where I can share suggestions for rewriting or adjustments you can make for better conversions or better SEO, but it is limited to one hour of time.
• 5:54
  Currently the cost for these power hours are $350, so you could purchase seven strategy sessions and maybe eight, a little bit more than seven.
• 6:05
  And have seven hours one-on-one with me and I, I am telling you, we can get done a lot together in seven hours, but if you join, rewrite your site, you are going to be spending, let's see if I can do my math here correctly.
• 6:19
  16 hours one-on-one with me.
• 6:22
  In the coworking and the office hour calls, during those eight weeks.
• 6:27
  So that's more than double the amount that you would spend if you bought those single power hours.
• 6:32
  And that's on top of all of the training videos that you have, right?
• 6:35
  And all of the opportunities you have for like direct edits when you submit your work And I review your writing.
• 6:43
  To me, those just don't compare.
• 6:44
  It's not worth it.
• 6:46
  If you're truly working on rewriting your website copy, booking all those calls is not gonna get you what you could get in the program.
• 6:54
  But there is another offer that is more related pretty.
• 6:59
  In line with rewrite your site that it could be a better fit for you, , or, you know, maybe not.
• 7:06
  Maybe re rewrite your site has more and offers you more than that could at this time.
• 7:12
  But I thought this might be the.
• 7:14
  You know, the biggest point of comparison within this episode, that would be my copy coaching retainer this is getting a significant adjustment in 2026.
• 7:25
  So,, it lives on my website right now.
• 7:27
  I'm allowing people to book these before the end of the year, before I remove it and make any changes.
• 7:33
  But my copy coaching retainer is called.
• 7:36
  Magic marketing month and that is when I, you know, do a little bit more handholding one-on-one with someone who needs strategy and editing help.
• 7:46
  During the month that we have together, we will meet multiple times.
• 7:51
  It's set up currently to be once a week for that four week period , for 90 minute copy coaching sessions.
• 7:58
  . So we're gonna set business goals before we begin.
• 8:02
  We're gonna be very clear what's gonna get accomplished during that, that month's timeframe.
• 8:06
  . We will meet to, , talk about ideating, strategy editing, to help you unstuck when you're stuck on some of the writing that you're doing.
• 8:15
  Again, this is copy coaching, so I am not doing any writing for you, but I can be there to help you.
• 8:21
  Figure out the conversion issues you're having, having or figure out how to,, incorporate some SEO to get found better For these pages, I can edit all of the words that you rate to make it, you know, perform as best as possible for you.
• 8:37
  In addition to the calls, my copy coaching clients have.
• 8:40
  Pretty quick access to me so they can use Voxer or email for any questions that they have that come up between those copy coaching sessions.
• 8:49
  And again, at the end of every week, they're submitting their copy to me so I can review it before we jump on next week's call.
• 8:55
  They also get a significantly discounted rate for booking additional power hours.
• 9:01
  So we might be saying, okay, magic Marketing Month sounds fun.
• 9:04
  You know, it's a, it's a segment of time that we can work together.
• 9:08
  We are doing it one-on-one.
• 9:10
  That's great.
• 9:11
  How does this compare to rewrite your site?
• 9:15
  Again, 90 minutes of like working time together can get us really far, but that's still only six hours that happen in one month.
• 9:25
  Even in rewrite your site, I know there's two months of the program, but in just one month of rewrite your site, there's eight hours already scheduled on the calendar for us to be together.
• 9:37
  So if you are a, a power writer, if you move fast, magic marketing month could potentially be something that works really well for you.
• 9:46
  But you're also not getting all of the trainings that are built into the course platform.
• 9:50
  You're not getting some peers who could potentially help, you know, give you feedback when you share something publicly if you choose to.
• 9:57
  They're both really good containers, but I think that Magic Marketing Month is meant to accomplish very specific goals.
• 10:05
  And I think that rewrite your site.
• 10:08
  Can help you accomplish the goal of rewriting your website in a much better way, because it's organized, because you have the templates and the trainings that are part of the course platform because there are those forced checkpoints where I am checking in on your work because it is just built in for me to be able to edit because you have opportunities for coworking sessions where you just force yourself to sit down and do the work because the.
• 10:34
  Office hours are there for you to ask questions, for us to work through things together.
• 10:39
  , And because I know that the eight weeks gives you much better opportunity to do the work well in a short timeframe, and that's partially why I am changing Magic Marketing Month for 2026, and it will come off of my website in the iteration that it currently is.
• 10:57
  I will still have copy coaching and mentoring.
• 11:00
  Packages, that people can purchase if that works best for them.
• 11:04
  But we will not be writing a full website within a marketing month.
• 11:08
  We will be doing other things., We'll get to that later in a different episode about how this updates later on in 2026.
• 11:15
  So.
• 11:16
  I think the one thing I failed to mention when I've been comparing Magic Marketing Month with Rewrite your site is that they're both the same cost.
• 11:23
  You do get a lot more in rewrite your site and you have more time built in to actually get the work done.
• 11:29
  But they're both $2,500 and I think that technically they both can get you to accomplish the same work.
• 11:36
  I just think that having the time that is built into rewrite your site, the trainings and the templates and those office hours and coworking sessions are helpful, so.
• 11:48
  Could you do Magic Marketing Month?
• 11:49
  Sure.
• 11:50
  I just think you get more and I think it's organized better and rewrite your site.
• 11:54
  Okay.
• 11:55
  So those are the comparisons of value.
• 11:58
  You can purchase a, a self-guided course that I have, none of which are about website copywriting.
• 12:05
  I will state that while I have things that are free to just a few hundred dollars within, my everything page, none of them are specific to website copywriting.
• 12:16
  You can listen to podcast episodes for free.
• 12:18
  I have a ton of website specific episodes, so you could get the education at no cost, from a done for you perspective.
• 12:27
  The only option that you have that is similar to this truly is the website copywriting service, but that's easily $3,000 more than the cost of rewrite your site.
• 12:37
  And then you have the audit, but , you're just stuck in the exact same situation.
• 12:41
  I will diagnose what needs to be fixed and tell you what's doing really well, but you have to then do the work all on your own.
• 12:48
  So I don't think the audit actually really truly compares.
• 12:52
  , Those are my done for you.
• 12:53
  . My done with you offers, again, a strategy power hour, but even if you book seven to eight of those power hours, you're not getting the value that's within, rewrite your site.
• 13:03
  And then there is Magic Marketing Month, which I will sell until the end of the year, which has a huge amount of value for specific things.
• 13:11
  But I will be dismantling the current iteration of the Magic Marketing month after the year ends.
• 13:19
  And.
• 13:20
  They are the same cost, but I still think if the goal that you have is to improve your website copy, figure out your messaging, , and just improve as a copywriter, you're much better served in rewrite your site than you are in a Magic Marketing Month.
• 13:38
  So that's that.
• 13:38
  Those are the comparisons of how you can work with me from a DIY done with you and done for you perspective and how they align with rewrite your site.
• 13:49
  I know that the clock is ticking right now.
• 13:52
  But I think there's a ton of value that you can get if you join us.
• 13:56
  If you listen to yesterday's episode about those early bird bonuses, you know that by the end of tonight, you know the clock is ticking guys.
• 14:03
  But you know that by the end of tonight, those bonuses expire, but they are so valuable to get you, you know, really moving, really advanced in the program to get you launched in a successful way, and to promote your website to audiences that are potentially bigger than yours and audiences that are new to you.
• 14:23
  I don't want you to sleep on those early bird bonuses, which brings me to my absolute final point of this episode.
• 14:29
  Yesterday to my email list, I shared a fun offer.
• 14:33
  I let everyone know, which I had already talked about during homepage Hot seat, but I let everyone know about how when I first started my business, I used to do homepage reviews.
• 14:43
  They were usually just a couple minute videos, but I would do them for free as part of my opt-in and.
• 14:49
  I probably have reviewed hundreds of homepages,, in the last 10 years of running this business.
• 14:54
  I no longer offer that because they are both time sensitive and, , sometimes a distraction for me when they pop up.
• 15:00
  And I have to kind of shift gears to make sure they get complete, but.
• 15:05
  I do like doing them.
• 15:07
  So I was thinking to myself, I feel really bad that this is launching during Thanksgiving week.
• 15:12
  That's not what I set out to do.
• 15:13
  , A few things personally just kind of derailed.
• 15:15
  My original plan was, which was to launch this in the beginning of November.
• 15:20
  Um, but I didn't wanna scrap the program completely because I know how much value it has and I really want to offer it.
• 15:27
  In 2026.
• 15:28
  So here we are, the week of Thanksgiving, and that puts a lot of pressure on you with all of these Black Friday deals and all of this like distraction in your inbox, in your social media accounts.
• 15:40
  So I found a way to increase the amount of time you have with those early bread bonuses without changing my original plan.
• 15:49
  There are two ways you can get the early bird bonuses.
• 15:51
  As of right now.
• 15:52
  One you join before the end of the day today, which is Thursday,
• 15:56
  November 27th at 11: 59 PM Eastern.
• 16:00
  November 27th at 11: If you join, rewrite your site, you are locked in and loaded.
• 16:03
  November 27th at 11: But the second way that you can get those early bird bonuses is if you submit your homepage to me for review using the form that I will put in our show notes, and that I'm sharing everywhere on social media and in my email list if you are on that.
• 16:17
  November 27th at 11: So use the form, submit your homepage to me, and I will review it for you.
• 16:23
  November 27th at 11: Now because it is Thanksgiving.
• 16:25
  November 27th at 11: I am with family.
• 16:27
  November 27th at 11: I am distracted.
• 16:28
  November 27th at 11: My children are home from school, so that means I will get you your homepage review within one week.
• 16:35
  November 27th at 11: Now, Erin, you might be thinking that's not fair.
• 16:38
  November 27th at 11: You know, like those bonuses expire today, friend.
• 16:41
  November 27th at 11: It is fair.
• 16:42
  November 27th at 11: 'cause here's what I'm gonna do.
• 16:43
  November 27th at 11: If you submit your form with your homepage in it by the end of the day today, 11 59, 11 27, 20 25, I will give you 48 hours after I send you your video review of your homepage to make the decision on whether you want to join, rewrite your site, and if you.
• 17:04
  November 27th at 11: If you do join us within those 48 hours, I will honor the early bird bonuses that are current right now.
• 17:11
  November 27th at 11: So all you have to do, use the form below, submit your homepage, and I will send you a review of your homepage and that gives you a little bit more time to decide whether rewrite your site is, good for you.
• 17:23
  November 27th at 11: Now remember, you can email me.
• 17:25
  November 27th at 11: The email is support@erinola.com.
• 17:28
  November 27th at 11: Or you can shoot a DM to me or a comment on social media and I'll answer any questions you may have.
• 17:34
  November 27th at 11: So hope this episode where I explained my current offerings and how they compare to rewrite your site was helpful.
• 17:42
  November 27th at 11: Don't hesitate to ask any questions.
• 17:45
  November 27th at 11: Happy Thanksgiving to any Americans who are listening and celebrating, and I will be back next week where we will not.
• 17:52
  November 27th at 11: To be talking about, rewrite your site, but I will be sharing interviews with you that I think will be really helpful.
• 17:59
  November 27th at 11: Thanks for all of your attention during this launch phase for this program.
• 18:03
  November 27th at 11: I am really thrilled to have such a kind and engaged audience like you.
• 18:08
  November 27th at 11: And it just meant a lot to have some of you cheer me on and to hear all of the feedback and interest in this program because it's something I'm really excited to offer.
• 18:17
  November 27th at 11: And I just, I just think you have the best for letting me share more information about it, via your podcast player.
• 18:23
  November 27th at 11: So that's it.
• 18:24
  November 27th at 11: I'm gonna stop talking.
• 18:25
  November 27th at 11: Have a great, great Thanksgiving and we'll talk soon.