MYB130: How to Increase Profit Margins Without Losing Your Best Customers
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack one of the quickest ways business owners lose money: discounting. Giving money away might seem like the easiest way to win customers, but if you do not know your numbers, it is a fast track to eroding your profits.
Ben and David share practical advice on why you should never discount until you learn to count. They dispel the myths around big retail sales, explain the hidden costs of running long-term accounts, and break down the frightening maths behind how many extra sales you actually need just to…
The skinny
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