Latest / The Real Estate Agent Playbook / Unlock 80 Free Listing Leads From Investors | Ben Deal
Transcript
- 0:01welcome back to the Wolf Pack way Ben
- 0:04thanks so much for joining us today
- 0:06um super excited to have you on board from Houston
- 0:09Texas and really excited to dive into your story
- 0:14because it's a little bit different
- 0:15non tradition than traditional real estate
- 0:18and what you've done with the education
- 0:20for other agents and things is
- 0:22is second to none
- 0:23and the cool part now with co sponsorship
- 0:25although we're both kind of in the Wolf Pack family um
- 0:29you would have the ability to co
- 0:31sponsor with both Ben and I
- 0:34if you know something we resonate says today
- 0:36so definitely comment in the
- 0:38the comments below or follow the link
- 0:41and just make sure you mention Ben deal
- 0:43in this interview and we'll make sure that we link up
- 0:46so you get both of our support
- 0:47so Ben how are you doing man
- 0:49thanks so much for being on
- 0:51yeah doing great man
- 0:53excited to be here
- 0:54perfect cool
- 0:56so let's kind of set the tone right
- 0:58you were in real estate investment early on
- 1:01and in the wholesaling and acquisitions
- 1:04and all of that so take us through that life
- 1:07and what was the turning point
- 1:09to get your real estate license and
- 1:11and become kind of the agent you are today
- 1:14yeah for sure
- 1:15so um
- 1:16yeah my journey in real estate started
- 1:18you know 10 years ago when I moved to Houston
- 1:21essentially
- 1:22at my last corporate job brought me down here
- 1:25and I just knew the corporate world wasn't
- 1:28going to get me to where I had to go
- 1:30like I've been in sales my entire career
- 1:33sales business development
- 1:34and I was tired of hitting
- 1:36you know a ceiling on how much money I could make
- 1:38I hated having a boss I hated getting fired
- 1:41even though I was producing and doing well
- 1:44and I just consistently found myself
- 1:45getting tired and bored uh
- 1:47in the corporate game and so um
- 1:49that's when I got interested in real estate investing
- 1:53um I just started doing some research
- 1:55and I found myself in a ballroom at the Bush
- 1:59Intercontinental Airport Marriott
- 2:01and it was a rich dad poor dad class
- 2:04it was a three day intro to real estate investing class
- 2:08and my wife was pregnant at the time
- 2:10with our first daughter and we just sat
- 2:13invested three full days of our time into that room
- 2:16and I just Learned about
- 2:17like this world of real estate investing
- 2:19I just knew I wanted to make more money
- 2:21I wanted to get out of my job
- 2:23and importantly
- 2:24I wanted to figure out how to create wealth
- 2:26and I just knew investing in real estate is the closest
- 2:30most accessible place for me
- 2:32and for many people in the world to do that
- 2:35is by investing in real estate
- 2:37so I really started there and invested
- 2:40you know time that weekend getting into it
- 2:43so um
- 2:44from there I just started my journey uh
- 2:46off into real estate uh
- 2:48only God knew what a plan for me and I got uh fired uh
- 2:52shortly after I took that class um
- 2:54and thankfully I had done what
- 2:56all of the real estate education courses
- 2:59even that you see online they just say hey
- 3:01go out get into the community
- 3:02go to your local real estate investment association
- 3:05start networking meeting people and thankfully
- 3:08I met a couple guys that were starting their own
- 3:10wholesaling operation down here in Houston
- 3:13and I was like hey look
- 3:15this is my background I'm not real
- 3:17excited about building the entire marketing machine
- 3:20and for those of you don't know what wholesaling is
- 3:23it's essentially a giant marketing machine to
- 3:26you know communicate with um
- 3:29distressed homeowners
- 3:30and try to get them to respond to that marketing
- 3:32and uh it takes a lot of work to do that and time
- 3:35Energy Resources
- 3:37know how and my gift and talent is in communicating
- 3:40connecting with people and so I just said
- 3:42hey look if you guys are gonna build the machine
- 3:44I'll go meet the homeowners
- 3:46and I'll put the properties under contract
- 3:47on the sale side so that's what I did um
- 3:50you know
- 3:50after my wife and I stumbled around for a little bit
- 3:53trying to do that
- 3:54and I went to go work with these guys
- 3:56in their wholesaling operation
- 3:58I was their first acquisition specialist
- 4:00that business did really well
- 4:01ramped up to doing you know
- 4:05a really good business where they were spending
- 4:07like $30,000 a month in direct mail marketing
- 4:10we were doing you know bunch deals
- 4:12I don't even remember how many
- 4:14but I was the acquisitions guy
- 4:15so I was going out meeting with the homeowners
- 4:17putting the properties under contract
- 4:18and then we're selling those to our investors uh
- 4:21worked with them for you know 2
- 4:233 years and then went to go work with a bigger shop
- 4:25here in Houston they did all direct uh
- 4:27digital marketing SEO and pay per click
- 4:30they've been around for a little bit longer
- 4:32um and then
- 4:33worked
- 4:33with them for another couple years as an acquisition
- 4:35specialist so long story short on that
- 4:38I met with thousands of homeowners
- 4:39put a couple hundred properties under contract
- 4:41we sold to investors and then um
- 4:44I had a small
- 4:45mastermind group that we were selling a lot of deals to
- 4:47and they're like hey Ben
- 4:48we love what you're doing
- 4:49uh would you think about coming to work with us
- 4:52and I was like well sure
- 4:53what does that look like and they said well
- 4:55want to help
- 4:56we want you to source deals off market and on market
- 4:59so we actually need you to go get your real estate
- 5:02license and so
- 5:03that's where my journey
- 5:05to get my real estate license really started
- 5:07and they ended up paying for me
- 5:10to go to Champion School of Real Estate
- 5:11you know the main real estate school down here in Texas
- 5:14and that's literally how you know
- 5:16my journey from investing to uh
- 5:18getting license as an agent started
- 5:21yeah well
- 5:21that's I mean
- 5:22obviously you were in it
- 5:24it's almost like you were the listing agent before
- 5:26you were you're an agent right
- 5:27you're just trying to get these
- 5:29these properties under contract
- 5:30solve the current problem
- 5:32and then get them
- 5:33obviously moved on through wholesaling
- 5:35um and
- 5:36and that so I'm sure you saw a ton of different things
- 5:39you saw a ton of different deals there
- 5:41and the problem solving only took off
- 5:44so you're you're now in the real estate agent world and
- 5:49you know
- 5:50I'm sure how long did you stay with that company that
- 5:53you know put you through school
- 5:54and what was your role you know
- 5:57as an agent how much did it change
- 5:59essentially
- 5:59from where you were the acquisitions manager to an
- 6:02a licensed real estate agent with that company
- 6:05yeah so uh one
- 6:07it was only a very short period of time
- 6:09so there were a small kind of start up investment uh
- 6:12group and you know
- 6:14they had 30 people and I was like man
- 6:16people that are ready to buy
- 6:17but the reality was there was only a
- 6:19a small handful of people that were ready to buy
- 6:21and their cadence for buying was like
- 6:23all over the place so um
- 6:25I was only with them for a short period
- 6:27of time
- 6:27and then I went to go work with one of the top uh
- 6:29real estate investors in Houston
- 6:31a guy that's got like 150 single family rentals
- 6:34a hard money lender company
- 6:35property management company
- 6:37and he had a home buying franchise
- 6:39so I kept doing I was his full time agent
- 6:43acquiring his deals selling his flips
- 6:45you know working uh with uh his hard money clients
- 6:48they were kind of their VIP's
- 6:49so that's kind of where we ended up going um
- 6:54after I got licensed
- 6:55and becoming more of this thing that I call
- 6:58you know is an investor agent
- 7:00where I work with real estate investors
- 7:03and that's pretty much what I've been doing
- 7:06but for that period of time
- 7:07it was very short with them
- 7:09I think the to answer the
- 7:10you know the other part of your question was uh
- 7:13there was no real difference between
- 7:15me working as an acquisitions agent
- 7:18and when I became licensed
- 7:20I think there's a big myth out there
- 7:21especially in the real estate investment community
- 7:24they're like do not get licensed
- 7:26like you cannot get licensed
- 7:28because it's gonna limit
- 7:29how much you can do in your real estate
- 7:31investment business
- 7:31and I just found that to be totally false
- 7:33and as a matter of fact I believe
- 7:35getting licensed as a real estate
- 7:38investor is one of the most
- 7:39important things you can do for your
- 7:41investment business
- 7:42let alone it just being a tool for your business
- 7:44you get access to all the top information
- 7:47you get access to the MLS
- 7:48you don't have to worry about
- 7:50you know talking with an agent
- 7:51that may or may not get you the comps
- 7:53like you've got the direct feed
- 7:54uh to get all the information that you need
- 7:57and it gives you the ability to hey
- 7:59if you wanna list your own thing
- 8:00if you wanna negotiate a commission
- 8:01if you wanna wipe off and not do a commission
- 8:03like you've got the ability to
- 8:05I just think a lot of people in the investing game
- 8:08they're like well
- 8:09I can't do something in my real estate
- 8:11investment business that
- 8:12I would be constrained if I was a real estate agent
- 8:14I just find that that's totally false
- 8:17and so yeah
- 8:18um you know
- 8:18my quote yeah
- 8:20so I
- 8:20I think a lot of that falls in the liability category
- 8:24right like people
- 8:25people see that obviously
- 8:27if you're listing your own properties
- 8:29and acquiring your own properties
- 8:30for your personal investment
- 8:32I think there's definitely a benefit there
- 8:34but I think from the wholesale standpoint
- 8:36the liability comes in with a license attached
- 8:39but I mean if you're working for the right people
- 8:42it's not like
- 8:42you're pulling the covers over these people's eyes
- 8:44they know what you're doing
- 8:45um ultimately um
- 8:47so that's that's an interesting point that you make
- 8:50and let's let's go a little further into that
- 8:52so as you've got licensed
- 8:55how has your investor strategy changed
- 8:59or I mean do you do any personal investment
- 9:01or is it still just invest
- 9:02you know an agent for for investors
- 9:06yeah it's still it's still both
- 9:08so real estate's an endgame
- 9:10I think the like nothing changed
- 9:12like my conversation with a homeowner is still the same
- 9:15just like you said and I know you're an expert
- 9:17like how to be a problem solver
- 9:19how to help people where they are
- 9:21get to where they want to go
- 9:22and whether I was licensed and or not licensed
- 9:26that conversation was still the same
- 9:28I still have a heart to serve them
- 9:30and my question to any of my friends
- 9:32that are still in the investing world
- 9:33that have a hesitation around getting licensed is like
- 9:37where are you operating in the gray area
- 9:39like where where are you operating in the like a
- 9:43where you've got some legal issues
- 9:44where you may be saying one thing and doing another
- 9:47you've got a contract
- 9:48that may have some loopholes in it that
- 9:49you know how to exploit
- 9:51but they won't like
- 9:52where is this gray area that people are operating in
- 9:56and that's just my question
- 9:57like it's
- 9:58the integrity of how they choose to operate
- 9:59the business given real estate
- 10:01there's a lot of good bad and different
- 10:02especially in the investing side
- 10:04but for me it's just like hey
- 10:06what is that gray area what are you not being fully
- 10:09you know transparent about because like
- 10:11my conversation was the same
- 10:12like when I was investing
- 10:13they may not know what the term wholesaling means
- 10:16or like what some of the lingo is that we use
- 10:19they would still know the process hey
- 10:21we're gonna we're gonna partner with another investor
- 10:24they're gonna buy the property
- 10:25we're not gonna be the end buyer
- 10:27but like they knew what we were going through
- 10:29and so that conversation never changed man
- 10:32and and and I think the last thing just on this is um
- 10:36my question to any real estate investors
- 10:38real estate investment companies
- 10:39like how are you hedging
- 10:42your real estate investing business
- 10:44with any future policy
- 10:46rule regulation change that is coming down the pipe
- 10:49okay and I don't have to say it's just like an idea
- 10:52it's happening it's happening it's happened in Chicago
- 10:55Oklahoma North Carolina
- 10:57West Virginia and one of the things is
- 10:59and I was listening to another podcast
- 11:01with another investor friend
- 11:03just like we've got real estate investing meetups
- 11:05so do the the real estate associations
- 11:09not just Har and NAR
- 11:10but like the licensing boards for each state
- 11:13like we've got track down here
- 11:15the real estate commissions
- 11:16guess what their biggest topic of conversation is
- 11:19every time they get together
- 11:21they're getting together to talk about
- 11:22how to wrap their arms around wholesaling
- 11:25around real estate investing
- 11:27and all that is coming to is like
- 11:29they're gonna start putting in rules
- 11:30regulation policy requirements for representation
- 11:34so why not just hedge against all of that
- 11:37and just get licensed now
- 11:39and then you're and then you're good for the future
- 11:41regardless of what happens
- 11:42so yeah and I think that's I mean
- 11:45a wholesaler
- 11:46essentially is acting as a real estate agent
- 11:49like if if their main goal is to market
- 11:51through the marketing machine
- 11:52and put everything out there
- 11:53and bring bring an in buyer
- 11:55I mean it's it's called something different
- 11:57but the like you mentioned is very similar
- 12:00so as you've kind of gotten into this space and I mean
- 12:04do you do any traditional real estate
- 12:08as far as buying and selling properties
- 12:10oh yeah
- 12:11oh yeah yeah
- 12:11so you yeah
- 12:12I'm still added that to your your kind of tool belt
- 12:15right I would assume like what's a typical
- 12:19you know kind of edge property where it could go flip
- 12:22it could go you know
- 12:24rental investment purchase
- 12:25but it also could go to to a primary residence buyer
- 12:30yeah I mean
- 12:31the the big thing is like
- 12:33getting a license just allows me to serve the
- 12:38my clients homeowners
- 12:39people that I know you know
- 12:41with all the options
- 12:42so like regardless of where people are
- 12:45if it's my traditional you know
- 12:46homeowner friend family neighbor
- 12:49people somebody I go to church with
- 12:50that they're just looking to buy or sell a place yes
- 12:53I serve them for sure
- 12:54like this working in the real estate business
- 12:57it's an end game
- 12:58I work with investors and my sphere of influence
- 13:01it's like
- 13:02I'm not limiting and saying I'm not doing that um
- 13:05so like I'm work it's an end game
- 13:07I'm doing both or all like production act
- 13:11that active income is still important to me
- 13:13it's important for
- 13:14you know where I'm at in my life and business
- 13:16and so yeah I'm still doing deals
- 13:18I'm still going out and doing that
- 13:19it's just with my background on the investment side
- 13:23if I come into a situation one
- 13:25I'm able to situationally assess what's happening
- 13:28you know if there is some distress
- 13:29whether it's divorce job loss
- 13:32death unintended inherited property
- 13:34you know a significant like a natural disaster fire
- 13:38flood like a lot of that stuff
- 13:40I'm equipped
- 13:41and I know how to handle a conversation with them
- 13:44just the same as if somebody's just looking to move
- 13:46or they're you know downsizing
- 13:48you know from an empty nest situation
- 13:49so I'm just able to say hey look
- 13:51I can give you a cash offer
- 13:53you know here's what a cash offer might look like
- 13:55here's what you know a retail sale might look like
- 13:58here's where some of the more creative financing
- 14:01options may fit in there
- 14:02whether it's a subject to
- 14:03or have you thought about owner financing
- 14:05keeping it as a rental like
- 14:07I can kind of walk them through all of their options
- 14:10so ultimately my clients are still gonna
- 14:12make the best decision for them right
- 14:14and I think that's
- 14:15that's the biggest thing that we come across
- 14:17is you do have those options right
- 14:20and with your
- 14:21with your history and your knowledge and all of that
- 14:25that's where you
- 14:26you can solve more problems right than
- 14:28than a lot of agents and it's just basically
- 14:31the investment side is just a pillar
- 14:34right in your business then
- 14:35you have your sphere of influence in your business and
- 14:38you know
- 14:38social media open houses whatever other you know
- 14:40people do or other pillars
- 14:41but it's nice to have that that's separation
- 14:44and sometimes
- 14:45somebody at church is gonna come across the
- 14:48maybe inherited property that they don't live in
- 14:50or don't have anything and you can
- 14:52you know provide guidance on that um
- 14:55based on where it could be
- 14:56so really cool to kind of diversify that
- 14:59and I think that's really important um
- 15:01as we continue to have the tech push into our industry
- 15:06to be able to serve people in ways that
- 15:08like you said like oh
- 15:09a natural disaster I've looked at
- 15:11hundreds of homes through the last Hurricane
- 15:14or last fire that we had whatever
- 15:17and you know
- 15:18I I kind of know where the investors plays are right
- 15:21I know this investor
- 15:22bought a bunch from me when I was wholesaling
- 15:24so those long term relationships
- 15:26in that side of the business
- 15:27are pretty key so tell me a little bit about how
- 15:31you've kind of parlayed this into
- 15:35you know educating agents and I know you've started a
- 15:37an organization um
- 15:39where you focus heavily on invest investor agents
- 15:43like you talked about
- 15:44talk about how that kind of came into play and why
- 15:47what that's done for both sides of your business
- 15:50with production
- 15:51through relationships and obviously agent attraction
- 15:55yeah so I believe if any real estate agent
- 15:59anywhere in the country anywhere in the world
- 16:01if you want to have long sustained success
- 16:04you've got to build your business
- 16:05working with real estate investors period
- 16:08um I just believe that
- 16:09I know that um
- 16:11when I got licensed like
- 16:12I didn't realize this investor agent game plan
- 16:15strategy that I share with our team community
- 16:17with the greater real estate
- 16:19you know community was like when I
- 16:21when I got license I did 39 deals
- 16:24my first year was like $10 million in sales
- 16:26and it was just because I was doing what I was doing
- 16:30and it was not a transactional working with 39 people
- 16:34like I worked with eight people and did 39 deals
- 16:37so like
- 16:38if you're out there and you're a real estate agent
- 16:40you're successful
- 16:41but you're tired of the transactional grind
- 16:44of the business of real estate
- 16:46working one to one with each with
- 16:48with each like client that you get to work with
- 16:51my invitation to you is
- 16:53learn about working with investors
- 16:55work with less people and do more deals
- 16:58it's way more efficient it's way more effective
- 17:01it's way less stressful
- 17:03it's simpler because it's a finance
- 17:05not an emotional decision like
- 17:08and you just get to build a longer term relationship
- 17:12that is like we're helping them create what they want
- 17:15we're help
- 17:15I'm helping people create wealth in real estate
- 17:18that's what I want
- 17:19so help enough people get what they want
- 17:21I will get what I want
- 17:22and so that's where I'm in the process of like
- 17:24getting to serve people
- 17:26and it's not working with 100 people
- 17:29or building a giant
- 17:30database of thousands of people that you need
- 17:32in the retail game it's like 15 20
- 17:3530 active investors that you're serving at
- 17:39whatever their biases is
- 17:40like can turn into an incredible business
- 17:44and and I think that's really important
- 17:47cause niching down into you know
- 17:48maybe land development or whatever
- 17:50like if you have eight clients
- 17:53and they're all kind of in that box or that space
- 17:56you're you're going to expand upon that right
- 17:59because as people see
- 18:00or they want to get into that space
- 18:02then they keep saying
- 18:03your name associated with projects and
- 18:04and things that are going on
- 18:06so that's that's awesome
- 18:08so tell me a little bit about how now I mean
- 18:12actually my question is do any of those eight
- 18:14are any of those eight in the Wolf Pack
- 18:16that you did your first deals with
- 18:18that you said hey
- 18:19get your license and then you know
- 18:20join they are yeah
- 18:22they are one of the one of my leaders of my team
- 18:24Luis Nudo uh yeah
- 18:26he was my client and now he's an agent and uh
- 18:29you know he's building out a team an organization
- 18:32he's heavily partnered in the sub 2 community
- 18:34run this Morby and yeah
- 18:36I mean it's true it's like I realistically
- 18:40if there's an investor that I'm working with
- 18:41and they're looking to you know get
- 18:44you know create wealth in the business
- 18:46I tell him straight up front
- 18:47I'm like
- 18:48it's gonna be really important for you to get licensed
- 18:50now or in the future um
- 18:52you know for all those reasons I mentioned earlier
- 18:54but yeah it definitely happens
- 18:55it's continuing to happen and I just I
- 18:59I'm very upfront with people
- 19:00like if they're looking to get into real estate
- 19:02getting your license gives you a foundational uh
- 19:05a foundational level of knowledge
- 19:07just in the real estate business
- 19:09and the reality is
- 19:10getting into wholesaling or real estate
- 19:12investing is a very challenging business
- 19:15like real estate
- 19:16being a real estate agent in general is challenging
- 19:18like we know the numbers like 3 out of 4 agents quit
- 19:21you know their first year that they get licensed
- 19:24and I believe that number on the
- 19:25investment side is probably
- 19:271,000 times that
- 19:28like who shows up to a real estate networking event
- 19:31an investing event and then they never do anything
- 19:34so it's like that gap I believe is so much larger
- 19:37but uh
- 19:37the thing is that that I just share with you
- 19:39and with anybody that listens
- 19:41it's like look
- 19:42if you start a real estate journey
- 19:43if you're sharing it on social media
- 19:45you're talking with your family friends
- 19:47you're excited about what you're doing
- 19:48on the investing side
- 19:49you will no doubt get asked by a friend
- 19:51family member somebody that's on your socials saying
- 19:54hey can you help me buy or sell my house
- 19:56like somebody will say they're like
- 19:58oh my God Jeremy
- 19:59you're doing real estate like this is so cool hey
- 20:01I I'm selling my house
- 20:02can you help me and if you're licensed
- 20:05you can work with them one
- 20:07you can choose to license
- 20:08you know to represent the property or getting a license
- 20:11you can at least refer it out
- 20:13like
- 20:13if you don't wanna be a transacting real estate agent
- 20:16just put a referral fee on it
- 20:18and give it to somebody
- 20:19that will sell the property for you
- 20:21like there's and that's one of the ways
- 20:23you know you can do the business as a licensed investor
- 20:26that's kind of the other category
- 20:28like be a licensed investor
- 20:29you don't have to be a transacting real estate agent
- 20:32or the Realtor that you see
- 20:33you know on social media
- 20:35it's like it allows you to refer those deals
- 20:37and that can turn into a revenue stream for you
- 20:39so yep for sure
- 20:41passing those referrals
- 20:42is is probably the most form of passive income that we
- 20:45uh we talk about
- 20:47so tell me a little bit about the
- 20:49the connection right
- 20:50obviously you're here at our brokerage
- 20:52which which has revenue share involved
- 20:55talk to me a little bit about the investor
- 20:58and the investor agent
- 21:00that the revenue share plan kind of resonates with
- 21:05because I you know
- 21:06transparently I didn't even ask you before
- 21:08if one of those clients was
- 21:10was with the Wolf Pack and I figured they were
- 21:12so talk to me about how the revenue share is
- 21:15just another piece
- 21:17that entices some of these investors
- 21:19to get their license
- 21:23yeah so um yeah
- 21:25I'm happy to answer that but the
- 21:27to be honest with you the entire reason why I'm here
- 21:30the entire reason why we're having this conversation
- 21:32is all for the people it's for relation okay
- 21:36like I did not join our team and community
- 21:38I did not join EXP because it was EXP
- 21:40I joined because of two of the top investors
- 21:43here in Houston Chris Bounds and Bram Phillips
- 21:46they're two of the top real estate investors
- 21:47in my market in Houston
- 21:49really in the country
- 21:50they'll go head to head with anybody
- 21:51and I wanted to be close to them
- 21:53learn from them do business with them
- 21:55partner with them
- 21:56and I've realized that just with my real estate license
- 22:00that was the best ticket I could
- 22:02use to get into relationship with them
- 22:05without having to pay like a 10
- 22:0720 30,000 dollar mastermind fee for a year
- 22:10like my license literally became my entrance into like
- 22:15building a relationship with them
- 22:17because the cool thing about EXP
- 22:19and then what we do with the revenue share program is
- 22:21like people are invested and interested in my success
- 22:25okay that's why the revenue share model is so powerful
- 22:28is because like there's all these people
- 22:31like I knew Chris and Brent
- 22:32they were partnered together and you know
- 22:33sponsored by one another in the business
- 22:36and I did not know who Connor was
- 22:38I had no idea who Connor Sandbrook was
- 22:40let come to find out shortly after
- 22:42he's one of the other top real estate
- 22:44investors in Texas like he's up in Dallas
- 22:47and he joined our team and created our community
- 22:50purely
- 22:51for the reason of creating a residual income stream
- 22:54like I've been around network marketing
- 22:57for a good part of my life
- 22:58and career the last 20 years I've known of it
- 23:01I've been interested by it
- 23:02I understand the opportunity and how to really
- 23:05this thing called residual income
- 23:06and I believe you know
- 23:08if you're looking to create residual income
- 23:10I hundred percent believe
- 23:12EXP is the best application of the revenue share model
- 23:15period across any industry
- 23:17across any company like
- 23:19I believe EXP has the model in the right application
- 23:23in the right business
- 23:24because of what we do and how we transact and deliver
- 23:28the service of real estate
- 23:29and it's just it it's a long term play
- 23:32like me wrong and I know you've been in been doing it
- 23:35you know successfully for a long time
- 23:37but like Connor started this eight years ago
- 23:39and you can see where we're at as a
- 23:41wolf pack organization but it's a long term commitment
- 23:44like it is a long term you know opportunity
- 23:47you know to pursue the revenue share this
- 23:49you know
- 23:50this opportunity of money that we get access to
- 23:52just by you and I
- 23:54sharing what we're doing with the Wolf Pack
- 23:56and our team and community globally
- 23:58uh it's like
- 23:59it's one
- 24:00exciting and incredible opportunities out there
- 24:02to create a pure residual income
- 24:04it's not a passive income
- 24:05like I really don't believe much in a passive income
- 24:08there's a lot of energy and effort that goes into it
- 24:10but from a residual income standpoint
- 24:12I believe we've got it I believe EXP is it
- 24:14I believe you know
- 24:16what we're doing with our team
- 24:17and key is it because we're all aligned
- 24:19like we've got an understanding of the opportunity
- 24:22and we're invested in helping people create success
- 24:26yep and I think
- 24:27I mean it's key right
- 24:28because there's always income streams right
- 24:30real estate investment this income stream
- 24:32I'm gonna wholesale this
- 24:33I'm gonna do renovations over here
- 24:34I'm gonna you know
- 24:35and so it it's very
- 24:37it's just another kind of add on
- 24:39and you hit on something really important there that
- 24:42you know the the ticket into you know
- 24:45the
- 24:46the rooms that you wanted to be with Chris and Brant
- 24:49was getting your license
- 24:51and that kind of changed everything
- 24:53now Chris and Brent know you
- 24:56you're in you know
- 24:57you can call them ask them questions and so on
- 24:59so it's very important
- 25:00that you specialize down into a specific niche within
- 25:05you know EXP in general
- 25:07because that's that's free value
- 25:11right that you're going to use
- 25:12and unlike you know hey
- 25:14I'm just gonna join my cousin over here or my you know
- 25:18whatever aunt or uncle over here
- 25:21like the value that is EXP now with co sponsorship
- 25:24you can kind of bring some of those guys in
- 25:26but talk to me about what you've done
- 25:28with your organization because it
- 25:30it wasn't just a Chris and Brant
- 25:33like you're you're not just a student now
- 25:35I've seen you take you know
- 25:38your experiences and so on and you know
- 25:40speak on stages and and talk you know
- 25:43run your organization
- 25:44and talk a little bit about what that looks like
- 25:47what it looks like to be a part of your investor agent
- 25:50inside the Wolf Pack
- 25:53yeah so um
- 25:54just for me I mean
- 25:56the theme continues to roll through
- 25:57it's all about community and relationships
- 26:00and so
- 26:01the big challenge with real estate is it's an very
- 26:05very isolating individualistic
- 26:08like you're kind of out there fending for yourself okay
- 26:11and that's what I see with a lot of friends
- 26:12and colleagues and you know
- 26:14even when I go speak with other agents
- 26:16I go to our uh real estate school
- 26:18I was actually there just before this and I just say
- 26:21hey look
- 26:21tell me why why you're so excited about where you're at
- 26:24like tell me the most value that you're getting
- 26:27from the brokerage
- 26:29the team whoever you're working with
- 26:30like what is the one thing for you that you are like
- 26:34so on fire about being there
- 26:36and guess what I've heard like nothing
- 26:40I've not heard one person speak enthusiastically
- 26:44about why they're in love with where they're at
- 26:46and that's why it's so different
- 26:47when we get to go out and share
- 26:49it's like I know in my heart
- 26:51like what we have here is super unique
- 26:54and it's exciting like the the brokerage game
- 26:57I believe all brokers are pretty much the same
- 26:59at the end of the day they deliver a service
- 27:02and they've got all the technology and nuts and bolts
- 27:04and this and that whatever great
- 27:06but I'm interested in the people
- 27:07who do I get to run with who do I get to learn from
- 27:10who do I get to connect with
- 27:11and collaborate with and do business with
- 27:13and like all of the traditional brokerages
- 27:16and even mom and pop like
- 27:19show me who's done what I wanna do
- 27:20and let me work with them
- 27:21how do I get to do that
- 27:22and that's why we're so uniquely positioned
- 27:25with what we do in the Wolf Pack
- 27:26that's why I joined
- 27:27I wanna create the wealth and success
- 27:29just like Chris and Brent have
- 27:31and more importantly
- 27:31I wanna do it in the way that they've done it
- 27:34and that line goes through all the way up to Connor
- 27:36you know it's like
- 27:37a lot of people can create success in this business
- 27:40but how it's done is you know
- 27:42more important to me than that
- 27:43so being in alignment with those people and
- 27:46you know I'm just grateful
- 27:47you know Connor
- 27:48you I mean
- 27:49our community is a reflection of that
- 27:51so that's why I just know it's so powerful
- 27:54I'm so excited to be here
- 27:55and I know what we're doing is gonna continue to grow
- 27:59absolutely and that's
- 28:00that's kind of the the main vein of of what it is right
- 28:04investor agents
- 28:05people that are working around that specific niche
- 28:08like I think like everything else
- 28:10like you get into something
- 28:12and then you peel back the curtain and you're like oh
- 28:14I could go this direction and this direction
- 28:16but in real estate it's such a mentor based business
- 28:20right
- 28:20almost every successful real estate agent I talk to
- 28:24has a mentor whether that's their first managing broker
- 28:27whether it's another agent that was in their office
- 28:29whether it's someone they follow on YouTube
- 28:31you know whatever it is
- 28:32like those that
- 28:33mentorship in our business is super important
- 28:37because there is so many ways to be ultra successful
- 28:40I think seeing behind the curtain is
- 28:42is awesome and
- 28:44you know having a community where
- 28:46you know maybe it's not even in your direct line right
- 28:50but there's mentorships and relationships
- 28:52that can come of it which is extremely awesome
- 28:55so when we step back and say okay Ben
- 28:58what's what's the future look like
- 29:00where are you going with your
- 29:02you know as an investor agent
- 29:05tell me what
- 29:06what that looks like five to 10 years from now
- 29:11yeah man
- 29:12that's a good question um
- 29:13you know I think the biggest thing for me is just to
- 29:16continue to grow and expand our
- 29:18you know our Wolf Pack team and community
- 29:19I think the more uh
- 29:21that I get to help other agents be successful
- 29:24you know sharing will
- 29:25you know just the same as you do
- 29:28that's what is gets me most excited
- 29:30like yes
- 29:31I still love getting paid
- 29:33I still love the transactional side of real estate
- 29:35but I get more excited and fired up
- 29:38to help people build their business
- 29:40like to help create success
- 29:41like some of the agents that just joined like
- 29:44and I'm I know you see it too
- 29:45but like something happens
- 29:47when people join our team and community
- 29:49like they get turned on and then deals start happening
- 29:52like
- 29:52I've got a guy who just joined our team and I'll share
- 29:55a little bit about our investor agent game plan
- 29:58that I share and developed
- 29:59it's like he's done four deals in the last two weeks
- 30:03you know and it's like
- 30:04over $10,000
- 30:05plus commissions on each one of those deals okay
- 30:08he just started working
- 30:09with us over the last couple months
- 30:11and he took the game plan that we've got
- 30:14and then he just put it into use and put it into ads
- 30:16it's like
- 30:17leveraging and working with real estate investors is
- 30:20you know
- 30:20it's such a powerful opportunity and like I said
- 30:23I mean in terms of scope five 10 years from now
- 30:26I believe
- 30:26a lot of the business is gonna be more focused on
- 30:29working with investors
- 30:31I just believe the more that agents
- 30:33understand and start working with investors
- 30:35and more importantly
- 30:36start investing themselves in real estate
- 30:38like I'm not where I wanna be on the investment side
- 30:41and I just know I keep doing what I'm doing
- 30:44I'm gonna get there because of the people I'm around
- 30:46and I'm equipped
- 30:47and all of that stuff is coming through
- 30:49it's just I I just believe in my heart
- 30:52like foundationally investing in real estate
- 30:54work with real estate investors
- 30:56is the future for a long term success in this business
- 30:59and I don't have to look very far right
- 31:00I just look at what Connor's done Chris is done
- 31:03Brent's done what you've done
- 31:05you know it's like hey
- 31:06I just want to do keep it simple
- 31:08and do what the most successful people I know
- 31:10have done in this business
- 31:11and just hold that course
- 31:13and I think you know
- 31:14I just want to impact and help as many people as I can
- 31:16and I think that's the exciting thing with our team
- 31:19community leveraging EXP in the revenue share program
- 31:22like who knows where we're gonna be
- 31:24you know five or 10 years from now
- 31:25but there's a lot of agents out there that are
- 31:27having a lot of challenges
- 31:29lots of struggles falling victim to the market this
- 31:32that and the other and
- 31:33that's why I just believe that
- 31:34investor agent game plan is like
- 31:36so powerful
- 31:37yeah that's interesting
- 31:38because I talk a ton on my course about
- 31:41you know
- 31:42finding and leveraging like industry partners right
- 31:46and just on this conversation
- 31:47like there's no easier place to get started
- 31:51if you're willing to do the work and run
- 31:53than real estate investment right
- 31:55you have to take some risk because hard money you know
- 31:59people will write you checks for hard money
- 32:01but you have to have the knowledge of
- 32:03of an agent or of somebody in the industry
- 32:05a mentor that can kind of help you run right
- 32:08if somebody calls me and they're like
- 32:10hey Jeremy I wanna buy my first house
- 32:12I can't just get you a mortgage right
- 32:15if someone calls me and says hey
- 32:17I want to be a real estate investor
- 32:18I need to source my funds or do some
- 32:20you know there's options for that
- 32:23you can get access to them relatively quickly
- 32:26so you know
- 32:28for the agent that is struggling
- 32:30you're going to these investor meetups
- 32:32and things like that
- 32:33you just have to find an up and coming investor
- 32:35partner with a
- 32:36a good lender who knows what they're doing
- 32:39and make that connection and so
- 32:41I think you've uncovered a lot here
- 32:43for newer agents to kind of find those deals
- 32:46um so if you were a newer agent who
- 32:49or maybe an agent that's struggling right
- 32:51maybe you were a product of the Covid years
- 32:53and we're doing 15 to 20 deals a year
- 32:56rolling out of bed and you haven't
- 32:58you know leverage those
- 32:59if you're looking at changing
- 33:01the scope to be more of an investor agent
- 33:04what step 1 do you think um
- 33:07on that
- 33:09yeah so um
- 33:10one I
- 33:11I do free training on the Investor Agent game plan
- 33:13so
- 33:14if anybody wants to go to Investor Agent Game plan.com
- 33:17you can go there I do a presentation
- 33:20uh weekly
- 33:21where I go through
- 33:21and walk through the Investor Agent game plan
- 33:23and it's really just two pillars
- 33:25it's very simple 1
- 33:27you build your business by working with real estate
- 33:29investors okay
- 33:30these are not the social media
- 33:32flippers and influencers that you and I
- 33:34every day these are people that you already know
- 33:38they're your business owners
- 33:39your entrepreneurs your doctors
- 33:41your lawyers people that have money
- 33:43they don't have the time and to be honest with you
- 33:45they're not really interested
- 33:46in learning everything about real estate
- 33:48they want your help to invest in real estate
- 33:51so when I say investors
- 33:53inside the investor agent game plan
- 33:54it's working with people that want to buy
- 33:57rental properties income producing properties
- 34:00whether it's you know
- 34:01long term rentals short term
- 34:02but really just keep it very simple
- 34:04it's like you know
- 34:05long term rentals
- 34:06we wanna help them acquire and build their portfolio
- 34:09okay so that's the first one
- 34:10build your business working with investors
- 34:13you already know all those people
- 34:14the second part is uh
- 34:16which I believe is the game changer
- 34:18is to work with real estate investment companies
- 34:21to get all of your listing leads for free okay
- 34:24you've been in the business a long time
- 34:26if you're tired of the real estate business
- 34:29the traditional marketing
- 34:30that all works by the way
- 34:32calling expirers calling for sale by owners
- 34:34doing open houses all of those things work
- 34:38yet I know from my experience
- 34:41the one group that contacts every homeowner
- 34:44every day is the real estate investor
- 34:47and you know this
- 34:48because if you own a home or a rental property
- 34:51you're getting a piece of mail
- 34:52a postcard a letter
- 34:54a phone call an email
- 34:55a text message saying hey
- 34:58we'll buy your house cash
- 34:59I just got one yesterday okay
- 35:01they market to every homeowner
- 35:04every across entire country
- 35:06and guess what
- 35:07these real estate investment companies are looking for
- 35:09they're looking for the needle in a haystack okay
- 35:12they're looking for the one out of 1,000 homeowner
- 35:15that's in some pretty serious trouble
- 35:17than some serious distress
- 35:19they've had a major emergency they've got death
- 35:22divorce distress like financial challenges foreclosure
- 35:26preforeclosure
- 35:26probate like some serious they need the help
- 35:29they need that service
- 35:31and if you remember to what I mentioned earlier
- 35:34when I was in acquisitions
- 35:36I met with thousands of homeowners
- 35:38and I only worked with like a couple hundred of them
- 35:41so like all of these homeowners that I met with
- 35:44in the first five years of my career
- 35:45I literally sat at dining room tables
- 35:47couches front porches with like thousands of people
- 35:51and I was in pursuit of the transaction
- 35:53not the relationship
- 35:55so guess what happens in this bigger
- 35:57broader brush stroke of real estate investment
- 35:59and all these companies that are doing
- 36:01an insane amount of marketing
- 36:02by the way like the first company I worked with
- 36:04did $30,000 a month in direct mail
- 36:07the second company
- 36:08was doing $50,000 a month in digital paper
- 36:11click and SEO marketing
- 36:12those are two small companies here in Houston OK
- 36:16they were spending that much money
- 36:18and just know
- 36:20that 60
- 36:20to 70%
- 36:22of the leads that come back to these real estate
- 36:24investment companies they're not using them okay
- 36:27they're throwing them away
- 36:29but you as a traditional real estate agent
- 36:31if you want free leads
- 36:34that's exactly what I share with you in the game plan
- 36:37how to have a conversation with them
- 36:39about turning those leads
- 36:40they're not using into you as an agent
- 36:43listings and closings
- 36:45and a return on investment
- 36:47for all these marketing dollars
- 36:49that these investment companies are not using
- 36:51so it's like
- 36:52it is insane how much opportunity there is
- 36:55because they're doing all the work for me
- 36:57they're doing the entire marketing machine
- 36:58they're contacting every homeowner every day
- 37:00all I'm doing is
- 37:01just plugging into their stream of leads
- 37:03I had this conversation with one investment company
- 37:05here in Houston
- 37:06they sent me a spreadsheet with 80 hot leads
- 37:10like listing leads and all I did that
- 37:13I'm still working that list
- 37:14and that list can expand and go forever
- 37:17and
- 37:17you only need to work with a couple of these companies
- 37:20to get into their
- 37:21you know flow of leads and you can I mean
- 37:23it's incredible how much is available out there
- 37:25so yeah that's I mean
- 37:27that's a brilliant strategy
- 37:28and most of them aren't licensed
- 37:30so you don't even have to pay a referral fee right
- 37:32and if they are referral fee is well worth it
- 37:34because hot listing leads are
- 37:36are worth it for sure so Ben
- 37:38that's awesome man
- 37:39I appreciate so much your time and everything put in
- 37:43um where can people kind of connect with you
- 37:45learn more about your investor agent game plan
- 37:47uh what's best for you for that
- 37:50yeah so uh
- 37:51one you can go and uh
- 37:53register for the free presentation
- 37:55uh for the Game Plan at Investor Agent Game plan.com
- 37:59uh and then just follow me on social media
- 38:01uh most active on Instagram
- 38:03so at Benjamin
- 38:05uh B E
- 38:05N J a m I N
- 38:07and then my last name is deal d
- 38:08E a L
- 38:09just follow me there Facebook uh
- 38:11social media so feel free to reach out to me
- 38:14uh either way
- 38:14I'd be happy to help
- 38:16absolutely that's awesome
- 38:17we'll also link it below Ben
- 38:19thanks so much for your time today
- 38:21and if you're not out there
- 38:22reaching out to those major investment companies
- 38:24who are talking to every homeowner across the country
- 38:27you miss something on this one
- 38:29so thanks so much Ben
- 38:30for your time
- 38:32yep thanks bro