"Live from eTail" - "Pillows, Plush Toppers, Live Comfortably!" with Kelly O'Donovan
Live Comfortably has built an incredible business with their own brands, licensed brands, but they know bed accessories and help us all sleep better! Kelly O'Donovan, Director of Ecommerce joins Lauren Livak Gilbert and Scotty O to talk how to navigate multiple sales channels, their own brands and how ecommerce fits in the fold. Sure, we talked about fitted sheets, pillow cases and how to attract the perfect sleep connoisseurs. We end the conversation with the Magic 8 Ball game! Always Off Brand is always a Laugh & Learn!
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The skinny
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