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Inside Broad River's Signature Events: Planning, Collaboration, and Community Connection
In this episode of Stories from the River, guest host Kim Harkness sits down with Rachel LoPresto, the Corporate Events Manager, to go behind the scenes of Broad River Retail's signature gatherings, including the annual Sleep Summit at the Charlotte Motor Speedway. Rachel reflects on her first year in the role—highlighting her favorite moments, especially the Experts Soirée, and discussing what goes into crafting memorable and purposeful events for the Memory Makers. Together, they explore how listening to needs, coordinating with premier partners, and creating engaging, themed experiences…
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